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Growth Marketing Today

Business & Economics Podcasts

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Location:

Canada

Description:

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Twitter:

@growthtoday

Language:

English

Contact:

6479922739


Episodes

How to Successfully Pitch Yourself to 200+ Podcast Shows with Casey Hill (GMT142)

5/20/2021
Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences. But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic. Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in...

Duration:00:35:03

3 Best Practices of a Great Community Builder with Joe Huber (GMT140)

5/6/2021
Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates. In episode 140, you’ll learn: Sponsor For This EpisodeThis episode of Growth Marketing Today is...

Duration:00:48:05

The Future of Online Communities with Andrew Guttormsen (GMT138)

4/22/2021
There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building. That’s where Circle.so, the modern platform for creators, comes in. Before their public launch, Circle got creators on their beta platform including:Pat FlynnSPI ProTiago ForteBuilding a Second BrainDavid PerellWrite of PassageI’m also personally part of Corey Haine’s...

Duration:00:41:51

HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)

4/15/2021
At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the...

Duration:00:37:42

6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)

4/8/2021
Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion In episode 136, you’ll learn:Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers....

Duration:00:40:51

How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)

4/1/2021
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR. Sounds too good to be true, right? She breaks down step-by-step what she exactly created and how she distributed and promoted it. In episode 135, you’ll learn:Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find...

Duration:00:37:09

The Rise of The Product Marketing Function with Greg Leach (GMT134)

3/25/2021
Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the...

Duration:00:43:03

Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)

3/18/2021
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories. In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team. In episode 133, you’ll learn:Sponsor...

Duration:00:43:35

5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)

3/11/2021
According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 21 people open it. Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it. In episode 131, you’ll learn:Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love...

Duration:00:47:36

Building and Growing a Side Hustle to $1.8k MRR with Charlie Ward (GMT131)

3/4/2021
In this episode, Charlie Ward explains how he created the #1 Indie Hackers accountability community. He also shares his learning on how he pivoted to an online-only community from real life and what he learned by doing so. Weekend Club is the #1 solo founder support community. They offer weekly, remote Saturday deep working sessions with other founders (like the creators of Simple Poll & VEED), plus 100+ software discounts. In episode 131, you’ll learn: Sponsor For This EpisodeThis...

Duration:00:39:36

How VeryGoodCopy.com Converts 21% of Visitors Into Subscribers with Eddie Shleyner (GMT130)

2/25/2021
Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first...

Duration:00:35:41

A Serial Entrepreneur's Guide to Marketing with Jade Phillips (GMT129)

2/18/2021
Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing. In episode 129, Jade shares: Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and...

Duration:00:34:42

How to Build a Personal Brand Through Podcasting with Stewart Hillhouse (GMT128)

2/11/2021
Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand. In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his...

Duration:00:52:36

How to Build a Thriving Audience with Attention-Grabbing Content with Hillary Weiss (GMT127)

2/4/2021
You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres. Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so. Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them...

Duration:00:47:47

The 9 Systems to Grow Your Agency to Seven Figures with Dev Basu (GMT126)

1/28/2021
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126 With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners. In this episode, Dev Basu, founder and chief experience officer of Powered by Search, shares the nine systems he created to bootstrap and scale his agency to a multi...

Duration:00:55:31

How To Build A Paid Community From Scratch with Christina Pashialis (GMT125)

1/21/2021
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers. Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time. In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUK In episode 125, you’ll learn: Sponsor For This EpisodeThis episode of Growth Marketing Today is brought...

Duration:00:45:40

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

1/12/2021
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees. In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll...

Duration:00:58:35

Settings Goals for 2021 with Wes Bush (GMT123)

12/31/2020
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year! In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021. Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and...

Duration:00:37:55

How To Run Profitable Facebook Ads for eCommerce Brands with Duane Brown (GMT122)

12/24/2020
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers. In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads. Sponsor For This EpisodeThis episode of Growth Marketing Today...

Duration:00:32:44