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Growth Marketing Today

Business & Economics Podcasts

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Location:

Canada

Description:

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Twitter:

@growthtoday

Language:

English

Contact:

6479922739


Episodes

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

1/12/2021
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees. In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. Sponsor For This Episode...

Duration:00:58:35

Settings Goals for 2021 with Wes Bush (GMT123)

12/31/2020
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year! In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021. This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more...

Duration:00:37:55

How To Run Profitable Facebook Ads for eCommerce Brands with Duane Brown (GMT122)

12/24/2020
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers. In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads. Sponsor For This Episode This episode of Growth Marketing Today...

Duration:00:32:44

Guerrilla Marketing Tactics To Get Over 100k Impressions For A Book Launch with Melanie Deziel (GMT121)

12/17/2020
What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far! In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her...

Duration:00:52:21

How to Profitably Use Your Brand as a Force for Good with Toyin Adon-Abel (GMT120)

12/10/2020
Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products. In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism...

Duration:00:38:33

How To Build And Grow a Paid Membership Business with Tara McMullin (GMT119)

12/3/2020
The #1 question small business owners want to know is: What works? What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results? That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses. Get the free growth cheat sheets with all actionable notes, takeaways, and...

Duration:01:01:00

5 Big Landing Page Mistakes That Are Killing Your Conversions with Pedro Cortés (GMT118)

11/26/2020
Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118 Sponsor For This Episode This episode of Growth...

Duration:00:40:54

How Creating a More Collaborative Marketing Team Accelerated Growth at Bannersnack with Teodora Gavrilut (GMT117)

11/19/2020
Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at...

Duration:00:32:33

How Benji Nailed Their Product Positioning and Brand Messaging with Mohammed Asaduallah (GMT116)

11/12/2020
Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116 This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works...

Duration:00:49:36

5-Steps To Make Your Marketing More Inclusive with Sonia Thompson (GMT115)

11/5/2020
Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.

Duration:00:42:01

How Ahrefs Grew Their YouTube Channel To 175k Subscribers with Sam Oh (GMT114)

10/29/2020
Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the...

Duration:01:00:47

How Indie Hacker's Thrive and Grow With Rosie Sherry (GMT113)

10/22/2020
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113 Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community. In episode 113, you’ll learn: Common mistakes to avoid when building an...

Duration:00:48:26

The Bootstrapper's Guide To Growing a SaaS to $1.5M ARR with Christopher Gimmer, CEO of Snappa (GMT112)

10/15/2020
One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.

Duration:00:39:51

How To Get 6.5k Organic Monthly Visitors With Less than 25 Blog Posts with Elise Dopson (GMT111)

10/8/2020
One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.

Duration:00:34:31

The 5-Step Framework for Identifying Your Top Growth Channels with Sid Bharath, Founder of Broca (GMT110)

10/1/2020
For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.

Duration:00:36:15

How to Create High-Performing Multi-Channel Ads That Resonate With Different Target Audiences with Olivia Smith (GMT109)

9/24/2020
It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign. If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions, you need to listen to this episode with Olivia...

Duration:00:40:49

How To 10x Your Content Distribution To Reach Millions of Eyeballs with Ross Simmonds (GMT108)

9/17/2020
You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content. In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content...

Duration:00:43:50

Neuromarketing 101: The Proven Formula to Develop a Winning Brand That Attracts Customers Effortlessly with Flavilla Fongang (GMT107)

9/9/2020
In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and...

Duration:00:37:03

How iPullRank Increased Organic Search Traffic by 50% using Natural-Language Generation with Michael King (GMT106)

9/3/2020
No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart. In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent. Get the free growth cheat sheet with all...

Duration:00:32:26

The 22-Email Welcome Series That's Generated over $150k for an eCommerce Brand with Samar Owais (GMT105)

8/27/2020
With all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats like social media, direct mail, and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats. Get the free growth cheat sheets with all actionable...

Duration:00:46:51