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What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.
More Information

Location:

United States

Description:

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.

Language:

English

Contact:

5185776633


Episodes

How To Think About, Set & Track Product Metrics (Plus The Biggest Pitfalls To Avoid) with Reforge's Dan Wolchonok

5/15/2019
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Looking to become a data-driven organization? Well, there's no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot's sales product growth team, and later went on to form the company's product analytics team. On today's episode of Growth, Matt throws his...

Duration:00:30:26

Is this the future of personalization?

5/1/2019
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On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on...

Duration:00:18:12

How We Think About Product Testing At Drift

4/17/2019
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Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from building and testing products at Drift. Don't miss out.

Duration:00:17:36

A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif

4/3/2019
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On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.

Duration:00:24:21

How to Approach Experimentation: Bite-sized Changes vs. Big Swings

3/20/2019
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Today on #Growth, Matt is talking all about experimentation. Specifically how to approach changes you might make to your site or product – bite-sized or incremental changes vs. going all out with big swings. Matt breaks this down with a real-world example you've probably faced yourself – updating your homepage. There are pros and cons to both and Matt lays it all out here.

Duration:00:08:24

How To Scale Data Teams The Right Way with Indigo's Lauren Moores

3/6/2019
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This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo. Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science and how much it's all changed in just 20 years. Lauren also...

Duration:00:24:47

When & How to Make Your First Growth Hire

2/20/2019
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On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base. Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your...

Duration:00:22:34

The Most Remarkable Product Onboarding I've Ever Seen

2/6/2019
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On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made." No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on...

Duration:00:17:02

How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools.

1/23/2019
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This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth.

Duration:00:16:28

The #1 Thing You Need to Make Your Experiments Successful

1/9/2019
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What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.

Duration:00:08:57

How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

12/19/2018
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On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on. This experiment framework can apply to all parts of your business. Ready to get started with your own growth experiment? Tune into #Growth now.

Duration:00:10:00

Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

12/5/2018
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Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.

Duration:00:08:26