Growth with Matt Bilotti
Business & Economics Podcasts
“Growth” has inundated the tech scene, but for many of us, it’s really just a phrase (and few can actually explain what it means). Drift’s Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he meets with other growth experts for 30 minutes to learn how they drive revenue through all sorts of growth strategies, tactics, and channels. Tune in for insights from companies like Shopify, Disney+, and Github.
Location:
United States
Description:
“Growth” has inundated the tech scene, but for many of us, it’s really just a phrase (and few can actually explain what it means). Drift’s Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he meets with other growth experts for 30 minutes to learn how they drive revenue through all sorts of growth strategies, tactics, and channels. Tune in for insights from companies like Shopify, Disney+, and Github.
Twitter:
@DriftPodcasts
Language:
English
Contact:
5185776633
Email:
ehilfrank@drift.com
Episodes
A Special Message from Matt
5/6/2022
In this episode, Matt takes a trip down memory lane and shares an update on the podcast.
Duration:00:05:07
The Past, Present & Future of Growth (with Guillaume "G" Cabane, HyperGrowth Partners)
5/4/2022
In this episode, we welcome back one of the world's leading growth experts, Guillaume "G" Cabane, to zoom out and look at the entire function of growth. We talk about where it came from, what drives trends, and what people can expect from growth in the next 5-10 years.
If you operate anywhere near a marketing or growth function, this episode is going to give you the perspective you need to stay ahead of the curve both for your own professional career — and the success of your marketing...
Duration:00:39:12
Level Up Your Growth Teams with Design Research (Laura Oxenfeld, UX Research Manager at Drift)
4/27/2022
On growth teams, we often think of testing as our main way to learn about what users care about and are most interested in. In this episode, we talk about a major untapped angle for growth teams — design research.
When Matt was at HubSpot and and Brian Balfour joined the team as VP of Growth, he spent the entire first month as a growth team only doing research before beginning any experiments in order to understand the needs, wants, and problems of the users.
Joined by Matt's co-worker,...
Duration:00:29:55
Here's Your Handbook to Growth Engineering (w/ Ram Navan, Airtable)
4/13/2022
What is "growth" engineering, and how does it different from "classic" engineering?
If you ask Ram Navan, who leads the pricing and monetization growth teams at Airtable, "classic" engineers create value for their customers, while "growth" engineers connect customers to the value of their product.
Whew, that's a lot.
Which is why, in this episode of Growth, Ram explains to Matt all the details that make up a successful growth engineering team -- from finding the team's purpose, to...
Duration:00:49:06
Three Product-Led Growth Motions to Scale Your Online Business Strategy (w/ Rajan Sheth, Growth Advisor)
3/30/2022
Interested in leading a product-led growth strategy at your organization but not sure where to begin? This Growth episode explores three different motions you can use to accelerate growth for your online business.
Rajan Sheth is a growth advisor, former VP of Growth and Self-Service at JumpCloud, and former Senior Director of Growth, GTM, and Marketing at Heroku. He's taken both a bottoms-up and tops-down approach to product-led growth models and has integrated them with self-service and...
Duration:00:38:23
The Secret to Unlocking More Growth at Your Company? Content. (w/ Julie Zhou and Shae Henrie, AdRoll)
3/16/2022
AdRoll, a digital marketing and growth platform, has been a player in the retargeting space for 15+ years. But a few years ago, the company realized it needed to branch outside of just the retargeting category in order to build long-term relationships with its customers. This led to one big, looming question: how was AdRoll supposed to enter a new category after spending such a long time playing in one space?
The answer: content marketing.
Julie Zhou, VP of Growth at AdRoll, credits a...
Duration:00:31:23
Drive Growth through Education (Mark Kilens, Drift)
3/2/2022
A robust product education strategy is like an onion. It has many layers depending on where the customer is at in their product journey. When done correctly, product education will drive growth for both your customer and your business.
On this episode of Growth, Matt sits down with Mark Kilens, Drift's VP of Content and Community and one of the founding members of both Drift Insider and Hubspot Academy. Matt and Mark discuss how to first approach a product education strategy, the...
Duration:00:32:22
Why Your Growth Team Shouldn't Be Focused on Winning (Willie Tran, Calendly)
2/16/2022
Willie Tran hates winning.
Ok, maybe that's an exaggeration; but Willie does hate when growth teams are only focused on winning.
On this episode of Growth, Willie explains why he's led his growth teams away from a culture of winning, what he's focused on instead, and how all growth teams can (and should) change their narrative.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter @MattBilotti, @DriftPodcasts,...
Duration:00:37:07
How Growth Teams and Partner Programs Can (And Should) Work Together (Matt Nicosia and Chris Samila of Crossbeam)
2/2/2022
We’ve talked a lot about the different areas of growth on this podcast, but there’s one topic we still haven’t hit: partnerships. Partnerships go hand in hand with growth - creating a channel for companies to expand. In this episode, Chris Samila, VP of Partnerships at Crossbeam, and Matt Nicosia, Director of Growth at Crossbeam discuss different examples of partnerships and how they play a role in growth.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with...
Duration:00:40:23
What Makes a Successful ABM Strategy? (Rachael Tiow, Auth0)
1/19/2022
Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization.
Whether you have an existing ABM strategy, or you're thinking about implementing one for the first time at your organization, Rachael shares tips applicable to both. Hear her thoughts on a one-to-one vs....
Duration:00:34:14
The First 8 Activities to Do with Your Growth Team in 2022
1/5/2022
New year, new growth strategy? It doesn't have to be.
In the first episode of 2022, Matt shares his eight tips for executing a strong growth strategy in the new year. Hint: It doesn't involve reinventing the wheel.
Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti and the Drift Podcast Network at @DriftPodcasts.
Duration:00:08:32
How to Scale from a Product-Led to Sales-Led Growth Model (with Holly Chen of ExponentialX)
12/22/2021
We've talked about what it takes to implement a product-led growth model at companies, but what about a sales-led growth model? In this episode, Holly Chen, the founder, chief marketing officer, and growth advisor of ExponentialX -- a Growth and Marketing Advisory and Coaching Collective -- takes us through this inverse approach.
Holly has led growth at companies like Google and Slack and now sits on the boards of fast-growing companies ServiceNow and Workstream HQ. Through all of these...
Duration:00:31:12
8 Plays Growth Experts Can Steal from the World of NFTs
12/8/2021
The world of non-fungible tokens (NFTs) is growing fast, but why? In this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses.
Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, and the Drift Podcast Network at @DriftPodcasts.
Duration:00:13:16
How to Increase Your Homepage's Conversion Rate by 40% with Video (w/ Danielle Diamond, Epiq Media)
11/24/2021
Wondering what the secret is to converting more of your homepage visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode.
Danielle was an early Drifter before she went on to work at agencies whose clients included Warner Brothers, ABC, and FabFitFun. Now, she's the founder of EpiqMedia - a creative team that focuses on content for B2B marketing serving clients like SNL, Oreo, and InVisalign.
In this episode, Danielle talks...
Duration:00:26:34
E-commerce Funnel Metrics (w/ Connor Gross, co-founder, Respoke Collection)
11/10/2021
Connor Gross sold his first company for seven figures when he was in college.
A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy.
In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert.
Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️...
Duration:00:27:27
Starting Your Own Growth Marketing Agency (with Annie Mosbacher, Co-founder & Chief Strategy Officer at Decoded Strategies)
10/27/2021
Annie Mosbacher was a practitioner of customer retention and growth for 15 years, but in 2021, she decided it was time for a change and went out to start her own growth marketing agency. That move has turned this year into one of her happiest professional years.
In this episode, Annie explains why she knew it was time to start her own growth marketing agency, how her practitioner experience influences prioritization, and how she and her co-founder balance in-the-weeds versus high-strategy...
Duration:00:27:07
[Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)
10/13/2021
We're throwing it back to one of the most interesting episodes of the show.
In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation...
Duration:00:38:35
Happy International Podcast Day
9/30/2021
Thanks for listening to Growth. At Drift, we’re always looking for ways to level up our podcasts, so today we’re asking for your feedback. Head to https://now.drift.com/podcast, and fill out our 1-minute survey. As a thank you, you’ll be entered to win an Elgato microphone and Logitech webcam ($200 value).
Duration:00:01:19
Top Marketing Skills You Need to Know in Order to Master Growth (w/ Morgan Brown & Lindsay Craig of Shopify)
9/29/2021
In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way.
Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt...
Duration:00:25:35
Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)
9/15/2021
Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you...
Duration:00:33:02