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Growth With Matt Bilotti

Business & Economics Podcasts

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Location:

United States

Description:

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Language:

English

Contact:

5185776633


Episodes

The Transition From B2C Growth (At Pinterest) to B2B (With Wendy Lu, Engineering Manager at Airtable)

11/30/2020
Coming from one of the most well known growth teams in B2C (Pinterest), Wendy Lu recently made the switch to B2B by leading Growth Engineering at Airtable. In this episode, we dig into the nuts and bolts of what that transition has been like -- what is the same, what is super different, and what some of the lessons learned are as she takes on this new learning curve of B2B growth. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect...

Duration:00:35:12

How To Leverage Data Science To Enable Your Org To Run Effective Experiments (With Maura Church, Director of Data Science at Patreon)

11/11/2020
The role of data science can be absolutely critical in a company's ability to structure, run, and measure experiments. In this episode, Matt is joined by Maura Church, the Director of Data Science at Patreon, and they dig deep into experimentation and metric design. This is a really fun one if you love geeking out about data and experimentation! And especially helpful if you're adding data science resources to your team and want to know how to leverage them best. Like this episode? Be sure...

Duration:00:30:29

How to Plan, Build, Launch, And Run A Successful Account Based Marketing (ABM) Strategy (With Jon Miller, CPO of Demandbase)

10/28/2020
One of the people that pioneered and popularized Account Based Marketing (ABM), Jon Miller was a co-founder and VP of marketing at Marketo, CEO and Co-founder at Engagio, and is currently the Chief Product Officer at Demandbase. In this episode, we cover what types of companies should be doing ABM, how to get started, and how to run and measure a successful ABM strategy. It's the all-you-need-to-know about making ABM work for your business. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️...

Duration:00:24:48

What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)

10/14/2020
Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more! Like this episode? Be sure to...

Duration:00:28:05

How To Determine Which Growth Channels Are Right For Your Business

9/30/2020
We have a lot of guests on this podcast that dive deep into specific channels or tactics. And they all sound AMAZING because they worked for the guest and plenty of other companies. In this episode, I wanted to take a step back and talk about understanding when, why, and how a channel will work for you. I also share some examples of how we've approached this at Drift over the years. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can...

Duration:00:08:58

Blitzscaling In The Age Of A Pandemic (With Chris Yeh, Co-author of Blitzscaling)

9/16/2020
Blitzscaling, the book, was introduced in 2018 and built upon principles that Chris Yeh and Reid Hoffman developed over decades of working in tech and startups. In this episode, Matt sits down with Chris and talks all about how the COVID-19 pandemic have impacted the principles of blitzscaling. We cover what is different, what is the same, and what people in any type of growth role can be thinking about as the world continues to shift around us. Like this episode? Be sure to leave a...

Duration:00:30:05

Product-led SEO: What Is It? Why Should You Care? And How Do You Do It? (With Eli Schwartz, Former Director of Growth & SEO at SurveyMonkey)

9/2/2020
Product-Led SEO is the approach that companies like Zillow, Pinterest, Amazon, and so many more have continued to scale and grow organically. In this episode, Bill King (who does acquisition marketing at Drift) and Matt catch up with one of the leading SEO experts in the world, Eli Schwartz. Eli was the Director of Growth & SEO at Surveymonkey where he developed and refined his approach. Today, he's an advisor and consultant with heavy-hitter brands like Quora, Shutterstock, Zendesk, Gusto,...

Duration:00:32:16

How to Beat Facebook With Better Architecture (with Rachel Barge & Kevin Okie of Leap Grow)

8/19/2020
There is a strategy that consistently beats Facebook's advertising platform at its own game. What sounds like "just another hack" is instead both a better philosophy and framework that enables you to consistently outperform your existing digital ad strategies. In this episode, Matt welcome's back Rachel Barge (Founder & Growth Marketer at Leap Grow) alongside her partner in crime for digital advertising, Kevin Okie (Founder & Growth Marketer at Wyvern9). They talk all about their approach,...

Duration:00:40:50

What a Great Referral System Looks Like And How To Build One (With Maria Cuasay, Formerly at Lyft)

8/5/2020
By now you're definitely familiar with referral systems and maybe even used a few to get a free ride with Lyft, a free stock on Robinhood, or an Amazon gift card from another app. While referral systems may seem plug and play, building a successful one is way more like developing a new product or channel than it is "implementing it because it works." In this episode, Matt is joined by Maria Cuasay who built referral systems at Lyft and Opencare and is currently a senior PM at Sprout Therapy....

Duration:00:35:11

TV Advertising Is Way More Accessible Than You Think (With Tatari's Philip Inghelbrecht)

7/22/2020
TV advertising feels to many like a massive leap from any advertising channels they're maybe more used to. Philip joins Matt to talk all about how, in today's age, TV advertising is way more similar to those familiar channels in terms of deploying and measuring impact. In this episode, we talk about how to approach TV from a creative, budgeting, measurement, and strategic perspective. There was a ton Matt learned in this one - hope you get some takeaways, too! Like this episode? Be sure to...

Duration:00:31:57

Why You Should Write Things Down...Yes, Really (With Leap Grow's Rachel Barge)

7/8/2020
Coming from a world where writing things down felt like a "waste of time" Rachel Barge (Founder & Growth Marketer at Leap Grow and multi-time awesome guest on this podcast) has converted into a firm believer that great documentation matters for anyone in a growth role. A lot. For many reasons. In this episode we talked through what changed her mind, why this matters, and what good documentation looks like at every level for you and your team. Like this episode? Be sure to leave a...

Duration:00:28:57

Why Copywriting Is The Most Underrated Growth Skill And How To Get Better At It (With GrowClass' Sarah Stockdale)

6/24/2020
No matter if you work in marketing or product, write ads, develop landing pages, or build onboarding flows, copywriting is essential. It spans the entire growth function and can make or break experiments (and the better you are, the more money you'll make and save). In this episode, Sarah Stockdale (CEO & Founder of Growclass) breaks down what make great copy, talks examples, and gives you the tools you need to level up. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share...

Duration:00:34:45

Building An Authentic Relationship And Community With Your Customers And Fans At Scale (with Shira Levine)

6/10/2020
After developing the Power Sellers program at eBay, Shira has built incredible communities at scale for Sephora, Zynga, and DC Comics over the years. When you build up programs with thousands or millions of active and engaged members, you might imagine it becomes incredibly difficult to build authentic relationships with that community. In this episode, Shira breaks down how it's possible and how you can and should think about community development in your market. Like this episode? Be sure...

Duration:00:29:19

Being Great At These 5 Things Will Make You An Indispensable Growth Marketer At Any Type of Company (with Embark's Hannah Russin)

5/20/2020
Being able to seamlessly transition between roles, industries, and business models is something Hannah Russin (CMO at Embark) has done throughout her career, which includes growth roles at Lyft, Adroll, SpeedDate, as a consultant, and so much more. In this episode, we talk all about the core skills she has learned are transferrable no matter the industry or business model. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with...

Duration:00:38:08

Why Your Growth Team Staffing Strategy Matters More Than You Think (With Right Side Up's Tyler Elliston)

5/13/2020
It's easy to think that growth staffing decisions are binary between either: an in-house hire OR working with a contractor/agency. In this episode, Tyler Elliston (Founder and Marketing Strategist), walks us through how the true gray area in between those two options is where success or failures of performance growth investments are most likely determined. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter:...

Duration:00:26:00

The Huge Opportunity in Podcasts as a Growth Channel (With Right Side Up's Krystina Rubino)

4/29/2020
Most brands run podcasts to build their reach...Krystina Rubino (Head of Offline Growth) builds reach for brands using podcasts. In this episode, we get meta and talk all about investing in podcasts as an advertising and growth channel. We cover what good looks like, what type of investment you should consider, when it's time to invest, and so much more. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter:...

Duration:00:47:35

5 Things You & Your Growth Team Should Do Right Now in a COVID-19 World

4/17/2020
We're living in an uncertain time right now, which means a lot of your growth funnels and channels might be seeing major changes. In this episode, Matt talks through the 5 things you should be doing right now from a growth perspective. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter: @MattBilotti @HYPERGROWTH_pod

Duration:00:07:25

The Differences and Similarities Between a Product Engineer and a Growth Engineer (With Drift's Alex Melagrano)

4/1/2020
While the fundamentals of writing code remain the same for an engineer, whether on product or growth are going to remain the same, the approach and cadence of work between the two definitely has differences. Matt is joined by Alex Melagrano, who switched from traditional product engineering to growth engineering at Drift about a month ago. Tune in to learn all about his learnings during that journey. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your...

Duration:00:24:31

A Look Back On The Tech World’s Best Growth Campaigns: The Greatest Hits (With Voiceflow's Emily Lonetto)

3/18/2020
The Dropbox race for space, Spotify’s sharing of “now playing” into Facebook news feeds. Paypal’s “Give $10, get $10,” Mailbox’s waiting list – all of these are examples of some of the most successful growth campaigns that started new trends to drive product adoption. In this episode, Matt and Emily Lonetto (Head of Growth at Voiceflow) riff on all these popular campaigns and talk about what would and would not be successful in today’s environment. Tune in for a fun jam sesh on the growth...

Duration:00:33:39

Why You Shouldn't Hire An Agency For Growth (With Leap Grow's Rachel Barge)

3/4/2020
You've got aggressive growth targets and decide it's time to bring in reinforcements. Maybe it's an agency. Maybe they screw up. Maybe they screw up big time. How do you get back on track? On this episode of Growth, Matt sits down with Rachel Barge – founder of Leap Grow and frequent cleaner upper of agency messes. Rachel and Matt dive into warning signs, ideal agency formulas, and how to take action when a project is going off the rails. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️...

Duration:00:36:43