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Gymhacker Radio

Business & Economics Podcasts

We create best-in-class growth strategies, marketing training and education to serve our weird gym owners and change makers whose values overlap with ours. We help gym owners like you find your weirdos. So that you can better serve your audiences and tribes and members. We help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family. If this resonates with you, stick around. We’ll help you kick more ass. We’ll help you be the hero to the people you seek to serve.

Location:

United States

Description:

We create best-in-class growth strategies, marketing training and education to serve our weird gym owners and change makers whose values overlap with ours. We help gym owners like you find your weirdos. So that you can better serve your audiences and tribes and members. We help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family. If this resonates with you, stick around. We’ll help you kick more ass. We’ll help you be the hero to the people you seek to serve.

Language:

English


Episodes
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Becoming the Mayor of your Gym (Part 2) | Systems, Culture, Talent, Technology & People

6/1/2021
Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday Hey guys! What's going on it's Coach Will and today we are going to do Becoming The Mayor Part 2. I did Becoming The Mayor Part 1 video. Where I was standing in front of the whiteboard just the other day and you guys should definitely go and give that video a watch if you want to have a preface of what we are going to talk about today. Because today I want to get a little more into it and what I want to talk about guys is what systems are. Because in order to be good at this, be good at business, be good at running a gym, this type of business requires you to become a system’s thinker and systems is not what people think it is, okay? Some people think systems, especially these days because there are so many software companies telling you about how they are doing systems because software is a part of the system, right? People think systems are software. Systems are not software. Software is a system or part of a system but systems are not software. Okay? I just want to get that really really clear because it is important that we understand that because if you think that system is software and you go and buy some software and it doesn't work, you are going to run into some issues and you are still going to have the same problems. People like to say things like, I tried a system and it didn't work. And they often talk about some software that promises to do everything for them and that's not a system, okay? A system, they really only work when the whole system is congruent so if you have a whole bunch of broken stuff of here in the system and you go try and plug a piece of software in and you are like, “it doesn't work for my team”, “it doesn't work for my gym”. Then, you don't have a system, you just have some software that’s incongruent with the rest of your system, right? So, systems only work, when your vision, your mission, and your principles are boiled down to a set of strategies. And when those strategies are broken down into a set of standards and logic, right? And by logic, I mean everything you do in your business has an if-then algorithm built into it, right? People will think algorithms are some sort of like computer terminologies, they are not. Algorithms are simply when this happens, we do this. That's what that is, right? With software and technology, you want your systems to see what's happening and simply make a binary choice. So when you go on like buy a piece of software, that's why you're buying it is because like that's automation is. Simply when like something comes in, if a lead comes in on your website and our system sees that and it seems that they haven't booked an appointment, t's going to automatically make a decision after x amount of time to say, "Hey! This person did not book an appointment. We need to send them a message and get a conversation going." Because you are too busy to do that, right? So to do that for you and start to build a conversation, a dialogue because we need to answer some questions, to get them to book an appointment, we need to find out why they didn't book an appointment, and that’s the first principle we are trying to figure out with that system is, why you didn't book an...

Duration:00:24:31

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Becoming the Mayor of your Gym (Part 1) | Building a Real Company

5/25/2021
Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday Hey guys, good morning! It's Coach Will of Big Little Gyms and today, I want to talk about becoming the Mayor of your gym. I have my whiteboard behind me and you may or may not be able to see it. And right now, in my video and I look at myself, it shows up backward. I don't know if Facebook flips it around so you can see it. But anyway, we're going to talk today, guys. This might be part one of a couple of videos that I do that I think you’re gonna be probably right spot on for just about anybody who runs a gym and is running [inaudible 00:01]. Most businesses fail and most businesses think it's all about strategy and credentials when building their team and they don't realize that the real, real money shot in their business is the talent and the culture. So we’re talking about that means because gym owners think because they built a business full of people who like to work out and hang out together that they built culture when they often haven't built anything that has to do with culture. They just built a good place to go workout, they haven't built at any type of scale. They don't have any, you know, there's nothing of real substance there in regards to actual culture and it's usually done on accident and not on purpose. It was not engineered in, there's no guarantee that it's going to stay around. This is also the reason why businesses have customers. That’s the number one reason for businesses that have customers and have cash flow, fail. Actually, I looked this up. I looked this up and I found it and also I found a bunch of graphs and studies. I was looking up the number one reason why businesses fail and they pulled like start-up founders and business people and consultants. And this is like a poll of, like, tens of thousands of people in business that make way more money than all of us and they're like, “What were the top reasons businesses fail?”. And number one was no market need. Okay, the number one was no market need which means that no one in the area wanted it. They may start a business [inaudible 00:01] no one in the market, right? This could be a software company, could be an app, it could be a bulk more business, it could be any number of those things. And the number one reason why they fail is because they invest in something nobody wants, right? Now it might be the case with your gym but it’s probably not, more likely in your market. People want you to sell, more likely every market and even the most pro downtown in the middle of nowhere. There's a gym somewhere making millions of dollars. Might not be your gym but there are gyms doing it, okay? And every market in the most pro downtown in the middle of nowhere in the country, there's product-market fit is already done for you, so you don't need to really worry about that. People want fitness, they want what you have, they want lifestyle, behavior change, they want nutrition, they want all of these things, right? Number two is they run out of cash, okay? So they run out of cash, they just, you know, their cost rises faster than the cash flow can accumulate to cover the cost they want in business, right? And for some of you that's a real thing, right? But for most...

Duration:00:18:32

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Fractals in Business

5/16/2021
In today's episode, we are tackling "fractals in business" as I want you to start looking at your business fractally. Did you know the importance and how it affects if we understood how fractal works in our business? We could probably start to see the strategies and tactics on how to grow our business. By understanding the patterns, you may already know what is the next move you must take. You'll start to figure out the who, what, where, why and what do you need, so you can get what you need! I am also going to share and explain to you one of the most important Principles which can actually allow you to run a way more successful business and be a lot less stressed out. This is the Principle I'm currently deploying on my business and it also the stuff that earns us a lot of clients! Sincerely, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday READ OUR TRANSCRIPTION OF THIS FULL EPISODE HERE Hey guys, what's going on? It's Coach Will, with Big Little Gyms. And today, I want to talk about fractals in business. Okay, so what is a fractal? First off, a fractal is essentially a pattern inside of a pattern, inside of a pattern, inside of a pattern. It almost continues. It can continue like infinitely, it doesn't always... but it's something that exists in nature, right? Like, in nature, these fractals everywhere, like, you can look at a tree. And a tree, for example, will have its branches, it has its root system, and it has its trunk and then it has these branches. Then off the branches comes the leaf, and then you could look at the leaf itself that it produces. And the leaf itself will have a stem, which kind of comes up off the tree, which tree would be the group for the leaf itself. And then the leaf itself, has all these little veins that run through it, kind of almost in the same shape as the tree, right? And then as you zoom in on those little veins that go through it, each of those veins has veins that kind of mimic the shape of the leaf. And then as you zoom in on those, it goes further, further, and further. And we see this all over the place and nature. We see it, for example, if you were to look at the Grand Canyon, the Grand Canyon has an almost infinite number of fractals. At least, probably so many, you probably couldn't count how many fractals it has. If you were to look at it from space, it is this big hole in the ground with all these little tributaries and canyons that break off, right? Then, as you zoom in on just one wing of the Grand Canyon, you'll see that there are more Canyons that kind of look like the Canyon that you're zooming in on, right? And then as you zoom in on that Canyon, that Canyon has little Canyons that look like the Canyon you’re zooming in on, and it keeps going, and it keeps going, and it keeps going. And we see this pattern throughout nature and we've seen it throughout human life. Your offspring, if you have children, are like a fractal of you, right? They're fractal of you and your significant other, right? And that keeps on going and continues to be, like, a piece of you throughout generations, right? Because you're part of that fractal pattern, right? We see it in that nature, and then we...

Duration:00:18:09

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Marketing Message and Defining Member Avatar

5/16/2021
Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? Join BLG! A proven program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:45:49

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Thrival vs. Survival. Patience and downtime.

5/16/2021
In today's episode, we are tackling "Thrival Vs. Survival". What’s the difference between these two? Watch as I talk about how my business started and what things I did to make it successful. I’ll explain why getting burnt out and taking some rest is important, and some other valuable information that you need to know in order to take the first step to success. Sincerely, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday READ OUR TRANSCRIPTION OF THIS FULL EPISODE HERE Hey, guys! What is going on? It's Coach Will and today, I just want to chat with you guys about what my intentions are for the next 30 days and what I plan to provide to you guys if you decide to tune in and watch a little bit, you know. I know you guys and your time is incredibly valuable, so you know. If you guys have noticed that all the last, like, six months, I haven't published nearly as much as I used to. I used to get on Facebook Live, almost every day and have really good momentum going with that. And what it did is it worked. It helps grow my business, right? So, you know, I started Big Little Gyms like two, two and a half years ago, and what I started doing when I launched the business was I started publishing every single day. I started putting my expertise out there and telling you guys who I was and sharing with you guys my perspective and, you know, also giving you guys like tips and tricks and things that were working for me to help grow my business, my gym and I owned a gym at the time. So it was really really cool to kind of like sharing, behind the scenes, you know. And that's what we did is that, when I started doing that, I definitely... 18 months straight, there was an expectation I would publish something every day. I woke up, I felt like I didn't publish something, I felt like, like I'm not doing my job right or I'm falling behind or they're gonna think I'm like not, you know, not real or not serious about this thing, right? Because, you know, it looks flighty. And then, you know, the thing is, it works. We got- it got me so busy. I got so busy with new clients like, Big Little Gyms grew. A lot of gym owners, you guys watching, started tuning in, and you were liking what I was saying. So you're like, “Okay, cool!”. Like I would really, really be interested in working with you, people sort of raising their hands. This is something we tell gym owners themselves to do all the time: to tell you guys like, “Hey, get out there, put your face out there and be consistent about it because it works. It draws... draws people in towards you. Because people will not only learn what you share with them, the content, value that you share with them but they also learn, like, a little bit about you. They see the way that your brain thinks, they see the way that your eyes move and your hands move, and they see a lot of similarities in themselves. They start to realize like, “Oh, this person's a lot more like myself than I thought”, right? And, like, I'm a pretty authentic person and I'm not someone who’s going to step here and throw a bunch of like, false scare sketches to get you guys and try to sell you stuff that you don't need. I really only want to do things that...

Duration:00:13:57

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What would happen to your business, family, community and employees if something happened to you today?

5/13/2021
Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday READ OUR TRANSCRIPTION OF THIS FULL EPISODE HERE Will - Hey guys, good morning. It's Coach Will. Today I want to talk about what would happen if you've ever asked yourself, what would happen if something happened to you today? Like what would happen to your business, right? What would happen to your family? What would happen to the income your family gets from your business, what would happen to your employees and the people that rely on you for an income? What would happen to your community, people that rely on you, for the social circle and to get those healthy brain chemicals that they get for your social circle in your community, in your gym and all the benefits that you provide? What would happen to that? If you ever sat and asked yourself that question, and yesterday, I actually recorded about an hour and a half long training that I'm going to actually put in our group for free, if you guys can have it that really expands on this whole thing and how to make it, so this type of thing doesn't happen. But, you know, I wanted to do kind of like, the quick short version this morning and talk about this because most business owners, they have it all up in their head. You have everything about how your business runs from top to bottom in your head and it's not written down anywhere. It's not putting it anywhere for anybody in case something would have happened with you or happen to you. And people don't realize how many people rely on them and how much is caught up in their--- and they don’t also realize how much mental energy… Say hi, Zoey. Zoey decided to make an appearance here, she’s hanging out in the backyard with me. If you don't realize how much mental energy is spent by their brain subconsciously holding on to all that information, right? Like you might think, “Oh, I just know how to do it. I don't need to write it down, I don’t need to have it”. Even if you'll have an employee that's doing it for you yet, you might be thinking, like, “I don't have to write it down because I know how to do it” and you’re probably taking a lot of the steps for granted. There’s probably all these little tricks you have to do day-to-day in your business, to help it operate. You know, like maybe you have a gym management system in. It's a little glitchy, but you know how to work with those glitches. So you never think about it, you are just going to do it and you don't really write it down for anybody else. And don't you ever like, unload those steps on your brain, right? Like you don't realize it, but your brain spends enormous amount of energy holding onto information to be ready for recall on a regular basis and you don't realize how much that might hold back you and your business, right? Like if you think about it, like, there's all these little things that your brain is holding on to. All these random steps, and it might be from everything, from how you sell a new member, and how you do the sales process in your gym and how fluid that conversation is, you never sat down and systemized it. And that’s what really this video is all about, guys. It’s about systems thinking and starting to think in systems. Thinking about how a process is...

Duration:00:11:26

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Leveling Up Your Gyms Workout Programming For Service & Profit w/ Nathan Holiday

3/12/2021
This week I had Nathan Holiday, founder of Level Method on with me to talk about building systems around your gyms workout programming. Many gyms just look at programming as the end game. As the sole fulfillment piece of their offering. When done right, programming itself can be a powerful tool for ascension, retention and differentiation in your market. In this podcast we dissect program, not from an exercise perspective, but from a systems perspective and how it can be used to run your gym better, provide better service and scale to higher levels of revenue. Enjoy!! Will Hurst & The Big Little Gyms Team P.S. CHECK OUT MY FRIEND NATHAN'S PROGRAMMING SYSTEM, THE LEVEL METHOD, HERE (mention BLG to get a big discount and save $$$): https://www.levelmethod.com/ Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? Join BLG! A proven program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:50:17

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[LIVE] Operating Out of Small Spaces,Expanding, Buying a Building and Semi-Private On-Ramps - BLG Coaching Call 10.20.20

10/20/2020
[youtube https://www.youtube.com/watch?v=kNfJTH17OIs] Tune in to watch today live coaching call from inside the Big Little Gyms program. Today's call covered a little bit of everything from Operating Out of Small Spaces, Expanding, Buying a Building and Semi-Private On-Ramps and more. Enjoy! Will Hurst & The Big Little Gyms Team Tired of the B.S.? Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/go FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:01:03:17

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Lead Gen: What Are Remarketing Ads? (Advanced Ad Training for Gym Owners)

10/17/2020
[youtube https://www.youtube.com/watch?v=gT8yl6gXA-A] The low cost way to move a lead from cold to warm to hot. This is full nerd-level breakdown on how they work. Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:17:13

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Eliminating Emotional and Incorrect Decision Making With The 5 Disciplines Of Business - 5 Bullet Friday

10/9/2020
If we aren't careful, we can easily find ourselves in a trap of making emotional decisions which result in more chaos and more problems than actual solutions. How many times have you been triggered by a competitor and wasted a bunch of time changing things, not knowing if it even works? How many times did you see someone else doing something you thought was cool, but ended up being an enormous waste of time. This is all emotional and mood based behavior. For most, business and emotions don't mix. We know that people don't have business problems, they have personal problems that manifest in their business. The way you keep this from happening is you build system with if/then logic. You use cause and effect thinking and objective measurements. This keeps you from getting triggered by what competitors do or even your own state of mind. It is these 5 core functions that you should be keep a scorecard on at all times. Its how you make decisions objectively and gain confidence in your decisions. You do this, you make better decisions, and as a results you find success faster with less bumps in the road. Make sense? Good. We hope you find it both education and entertaining, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:15:14

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Chaos to Control... gym owners overworked and underpaid? Watch this.

10/8/2020
[youtube https://www.youtube.com/watch?v=43KBfLPV18U] I’ve seen far too many gym owners burn out before they see success… I know what it’s like to take months/years to build a gym, work my butt off, and struggle to figure out a way to get steady new membership each month, let alone the enough to pay myself a paycheck. Here's what the gurus never tell you: it's impossible to be successful going it alone… No one at the highest level is running their business alone from a laptop on the beach… They have a team working for them! But not just any team, they're careful in how they make their first hire and build around them. After making all the mistake and nearly giving up myself, I decided to solve this conundrum once and for all… To see exactly how to go from Chaos to Control, give today's video a watch and then take action so you can start building the business of your dreams… We hope you find it both education and entertaining! Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:15:16

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Foundations Live Stream Recording 10.5.20 - Big Little Gyms Podcast

10/5/2020
*video maybe uploading still, listen to audio above if the video does not yet play. Thanks! [youtube https://www.youtube.com/watch?v=TAF0JC4Gxuw] Want to see behind the scenes of what it's like to be a BLG Foundations Accelerator customer? Check out this Q&A call recording! One full hour of amazing content for Gym Owners from the inside of our program. This is not your normal "free lead magnet" content, this is a high level conversation from the other side of the pay wall. There is a lot we discussed here that I feel many in the community will benefit from. As many gyms bounce back from the craziness of 2020, we just want to do our part to enlighten, share and motivate gyms all over to get back to work in meaningful and useful ways. Calls like this happen 4 times per week and you'll also get to coaching, training and tools you need to make movement and get results. You won't just be sitting around talking about it. We hope you find it useful and enjoy it. Give it a watch and let us know what think! Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:01:05:22

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Changing Your Level Of Thinking to Match Your Business Goals With The 5 Stages of The Gym Alchemy Code - BLG Podcast - 5 Bullet Friday 10220

10/3/2020
[youtube https://www.youtube.com/watch?v=Vao3XlwyZjc] Einstein has been quoted saying "We can not solve our problems with the same level of thinking that created them.". He also said, "A new type of thinking is essential if mankind is to survive and move toward higher levels" "New level, new devil" is how some people put it. No matter how to put it, the point is that it's different problem, and therefore new solutions are needed. It's not "working harder" or "more hustle", the goal of today's video is to help you see the blind spot you're likely not seeing or just completely ignoring. Will Hurst and The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:37:44

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CASE STUDY: How Jen Went From Uncertainty and An Overworked Gym Owner to Profitably Getting Her Groove Back

10/1/2020
[youtube https://www.youtube.com/watch?v=6-VHLJQYiQo] Proof... BLG Case Study - Jennifer Foret - Bombshell CrossFit in Conroe, TX Shout out to BLG Member Jen Foret for doing this amazing Case Study with our resident ladyboss Alexis McQuillen. Jen knows how to hustle, hard work is not her issue. The issue was getting some direction, mentorship and putting a system in place that could organize her efforts and give her clarity. Before starting with BLG she didn't know where to point her energy and getting new clientele was a big unknown for her. This was giving her a lot of anxiety and had her very worried that she would lose her passion and purpose. In this video I was excited to she how much she has grown and the confidence she has gained. We are excited for Jen moving forward. Give it a watch and see how she navigated these waters and listen to the advice she gives her fellow gym owners. Will Hurst and The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:09:59

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Tactical Tuesday: Retargeting Marketing... what is it? Does it work? Should you do it?

9/29/2020
Tactical Tuesday: Let's talk shop and get our hands dirty! What if there was a way, for every person who lands on your website and doesn't opt-in, or engages with you on socials, to get advertisements reminding them to come back for the next 7-10 days? But not just on FB, also all over the internet? What if they were reading the news and BOOM! Up pops an ad with your gyms name on it that links back to your scheduler? Research and studies show on average it takes 7 points of contact before a prospect converts to a buyer, so this leans right in to more points of contact and moves prospects closer to buying. Good news, is you can do this and yes, it does work on a very low budget. Give the video a watch and let us know what you think! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:14:10

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DECODING THE MINDSET OF THE MILLIONAIRE GYM OWNER

9/28/2020
Back when I was a novice I always thought finding the magical "system" would solve all my problems. Then I got overworked had a total breakDOWN and in rebuilding myself I had a breakTHROUGH. I realized I had to stop chasing process and "systems". People are who are perpetually successful in business are rarely ever a case of finding the magical system. ABOUT TODAY'S VIDEO "Systems" is a buzzword getting thrown around a lot today in the gym owner sphere of influence. It makes you sound smart when you say "systems". And there is this thought that by finding the right system you can just "install it", otherwise change nothing, and all your problems are solved. The issue is, systems are temporary and will need adjustment, and its the delay in recognizing when the time is right where you lose and miss opportunity. That's when many realize there is layers to this game. Business disciplines, business principles, pattern recognition and self-awareness are often what the 99% who perpetually fail are missing. That's what we are going to deep dive on today, what these things are and how to hone them. Give it a watch, and if you find it helpful, then like, share or leave something in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:20:02

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What the next generation of gyms will be doing and the future of gyms...

9/10/2020
Without doubt, the fitness industry will evolve as peoples needs change and the number of providers who solve last years problems grow to fulfill on demand. Where are we headed and how do you stay ahead of the curve? Watch the full video and get the resources at: https://biglittlegyms.com/what-the-next-generation-of-gyms-will-be-doing-and-the-future-of-gyms/ ABOUT THIS VIDEO 10 years ago just opening up a microgym and provider fitness in a small group setting with a little structure and guidance was all you needed to do to be "unique" from the big box gyms at the time. But if there is one thing that we know, it's that if you do something right it's only a matter of time before others move in and do the same thing. It's not copying, it's not stealing. It's just the nature of business and something you can't let slow you down. Just because you were first only rewards you for so long. Business isn't build to reward those who do it first and don't continue to evolve. It's build to continue rewarding those who keep innovating. So in our small gyms, how do we innovate and how do we know where to innovate? In this video I'll share exactly where this train is undoubtedly headed. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Watch the full video and get the resources at: https://biglittlegyms.com/what-the-next-generation-of-gyms-will-be-doing-and-the-future-of-gyms/ Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:17:16

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Is Being A Gym Owner Good or Harmful For Your Health?

9/3/2020
Being a Gym Owner, you'd think, we'd be the healthiest, fittest people on the planet physically and mentally. Considering we have all the knowledge, know how and resources at our fingertips. But this is quite often not the case as the job can be incredibly demanding. ABOUT THIS VIDEO In my 9 years of owning gyms I was at my fittest and I was also at my weakest. Not just physically, but also mentally. The roller coaster ride that is gym ownership is not for the weak. Like any business, success takes sacrifice and after all these years I know this all to well and most gym owners I've met have gone through the same battles. Today I share those battles and how I overcame them. The mistakes and wins. I also share why, as a gym owner, it can be a recipe for disaster for your actual health. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:25:36

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The Money You Make Is A Direct Result Of The Types Of Problems You Solve...

9/2/2020
As a gym owner, entrepreneur and fitness professional sometimes we get caught in the echo chamber of shout about how we are the best at solving the "fitness" problem. But is that even the problem that people need solving? ABOUT THIS VIDEO When we open our gyms we think what people are looking for is a better solution to the "fitness problem". In today's video I share with you why trying to solve that problem is a waste of energy with low returns. And I'll share with you the real problems people are paying big money to solve that you can solve as a gym owner. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:21:16

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What Does Tesla, A Chef and A Gym Owner Have In Common?

8/25/2020
The idea is to break down complicated problems into basic elements and then reassemble them from the ground up. If you can do that quickly with every problem you run into, you will become a success faster than your competition. View the full episode and resources at: https://biglittlegyms.com/what-does-tesla-a-chef-and-your-gym-have-in-common/ ABOUT THIS VIDEO No doubt a high work ethic plays an important role in unlocking your success and becoming the best at what you do — but we all know — there are extremely hard-working people who own gyms and make little progress in business and often end up shut down before getting to share their coaching skill with the world. What then is this missing link for innovation, getting ahead and accelerated success? This missing link has little to do with how hard you work. It has WAY more to do with how you think and reason around the obstacles we run into as gym owners. Let’s talk about how you can quickly use this first principles thinking to amplify your vision and make moves. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team View the full episode and resources at: https://biglittlegyms.com/what-does-tesla-a-chef-and-your-gym-have-in-common/ Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Duration:00:25:48