Hands-Off CEO

Are you ready to take your marketing strategy to new heights? We have a treat for you! Our latest podcast episode features the marketing expert, author, and speaker John Jantsch, owner of Duct Tape Marketing. Get ready to fuel your success with these game-changing insights! In today's fast-paced world, time is everything, and we understand that. That's why we've condensed the best highlights from our conversation with John, ensuring you get the most valuable information without wasting a second. Let's dive right into it! Say goodbye to random tactics and hello to strategic genius! John unveils the game-changing Duct Tape Marketing methodology, putting strategy front and center. Ready to conquer the challenge of scaling your business without sacrificing profitability? Say hello to working with multiple clients while maintaining a stellar profit margin of 60-70%. By offering a well-defined package, pricing structure, and system, you can achieve scalability, delegate tasks, and drive vertical growth. The marketing world is in a constant state of flux, and you need to stay one step ahead. John and I dig deep into the changing landscape of marketing and emphasize the importance of the customer journey. Key Quotes: John Jantsch on LinkedIn | Twitter | Facebook | Instagram Duct Tape Marketing Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO – Executive Briefing

As entrepreneurs, we often feel the pressure to sacrifice our personal lives to achieve business success. But is it possible to have both? In this episode, a CEO who was able to maintain a work-life balance is taking me through his iterative process of reaching that sweet spot. We will be discussing the keys to maintaining work-life balance while scaling your business, including tips on setting boundaries, prioritizing self-care, and delegating responsibilities. We'll also explore how to adapt your approach to balance as your business evolves. Wally Waldron is the founder and CEO of Exitology, a company that helps blue-collar and industrial businesses to optimize their resources and achieve up to 33% annual growth without any extra cost. After observing many business owners locked in their own firms Wally founded Exitology to aid in the liberation of entrepreneurs and provide them the ability to explore other interests. Waldron has generated dramatic growth in several enterprises across a number of industries with his passion and knowledge. You’ll hear Wally and me discuss these key ideas: [03:54] Client's Business Soars with Eight-Figure Blueprint With the aid of a growth strategy program, a client was able to meet their revenue target of $20 million in 9 months while preserving and increasing their profit margins. With the assistance of its growth strategist, the company hopes to hit $30 million in revenue. [08:23] How to Find the Right Partner for Business Growth The company provides wealth management, tax optimization, and reinvestment choices. Before engaging in discussion, they extend invitations to their presentations and provide readers with a copy of the book "Exitology" to learn more about their offerings. For a long-term growth journey, selecting the correct partner is crucial. [12:00] Overcoming Impostor Syndrome: Blueprinting Success Together A discussion of imposter syndrome and the development of a strategy for working with industrial, manufacturing, and construction enterprises. In the process, trust and language are crucial. [15:11] Transformative Business Offers Legacy-Building Potential Helping blue collar business owners unlock potential & pass on legacy while creating value & impact through improved communication. [17:56] CEO discusses scaling a successful business culture CEO discusses benefits of team and culture, and how they contribute to successful business scaling efforts. [24:55] Maximizing Team Building with Kolbe Index Team building strategy of using Kolbe scores to align with accountability charts, creating breathing room for CEOs to focus on long-term vision and mentor team members towards proper time frames emphasized. [28:32] Working Smarter, Not Harder: Lessons for Entrepreneurs To be successful in business, one must trust the process, work smarter not harder, stay focused, and get out of places where one is not successful. The importance of delegating tasks and not getting pulled into the wrong areas of the business is emphasized. [37:57] Unlocking Business Success Through Mindset Shifts Identifying a potential mindset issue and seeking appropriate help can benefit those feeling stuck in their business or personal lives. [43:55] The Importance of Developing Strong Leaders Leadership is essential but often lacking in blue collar industries, as shown by stories of conflicts and lack of trust leading to serious consequences. [46:29] Navigating Company Acquisitions: Lessons in Leadership Consultancy helps grow businesses, assists in transition bridges and works according to the client’s asks. Good and bad leadership affects the business post-acquisition. Key Quote: "If you're feeling stuck or things are not moving in the direction that you thought they needed to in your business and stuff like that, it's worth going through...am I stuck in a mindset trap or have I painted myself into some sort of mindset corner or something like that? And even further, if you find that...

What do you do when your business hits a ceiling and struggles to scale? In this episode of Hands-Off CEO, Jeff Ennis tells me how he transformed his company's operations, revamped his mindset, and added more value to his clients. From expanding their services, hiring the right team, standardizing their processes, to automating their systems, Jeff shares how he has doubled profits and reduced the number of jobs in his business from 250 to 25, all while working towards serving only 10% of their current clients. Jeff also reveals what he learned from taking part in the Hands-Off CEO program and how it has helped him become a growth partner that adds millions of dollars in profit to his client companies. Jeff Ennis is the CEO of a specialized construction surveying company based in Canada. He has over 25 years of experience in civil engineering and land surveying, and he has managed to turn his company around in just one year, doubling its workforce and winning a million-dollar project. You’ll hear Jeff and me discuss these key ideas: KEY QUOTE: “We're showing up in these meetings differently, going after the big long-term projects with the big clients and not being afraid to do that. So, we did that successfully. We beat out every other company in our area to get this work with one of the biggest clients from one of the biggest developers. So that's very exciting. That's just come from us thinking bigger and showing up differently.” - Jeff Ennis Resources Jeff Ennis on LinkedIn Okanagan Survey & Design Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO

This is part 2 of a 2-part series on the Hands-Off CEO podcast, where you'll hear host Mandi Ellefson being interviewed by Ross Mayfield, a copywriter and marketing strategist on her team. In this episode, Mandi and Ross share some of the more vulnerable stories and experiences they haven't shared on the podcast before. They dispel the myth of the "seven-figure lifestyle business" and discuss the truth about what it really takes to become a hands-off CEO, including the impact this shift can have on your financial stability and your overall lifestyle. Key ideas discussed include: KEY QUOTE: "The reason why you can generate more growth in the business is because it's not directly tied to your time. That's how you remove yourself as the bottleneck to growth, and it allows you to create that next-level lifestyle that you really want and the reason why you started the business in the first place." - Mandi Ellefson Resources: Mandi Ellefson on LinkedIn | Email | Twitter Ross Mayfield Episode 65 - How Shifting From Freelance To CEO Added $1M Of Growth To This Startup Consultancy with Josh LaMar and Marcelo Chinellato Hands-Off CEO

This is the first episode of a 2-part series on the Hands-Off CEO podcast, where you'll hear host Mandi Ellefson being interviewed by Ross Mayfield, a copywriter and marketing strategist on her team. The conversation takes a deep dive into the mission behind Hands-Off CEO, and you'll hear stories of clients who have experienced real transformations in their business through challenging circumstances. You'll also learn about the topic of "letting go" and the importance of building a culture of accountability and urgency within your organization. Key ideas you’ll hear: KEY QUOTE: “There's this expectation that we need to manage people, and the reality is we can't manage people. You cannot manage a person. All you can do is manage an agreement between people.” - Mandi Ellefson “What we're about doing is helping them bring their very best gifts to the world in a bigger way, to really unlock their ability to impact the lives of others by generating more growth, sustainability and profits in their company.” - Mandi Ellefson Resources: Mandi Ellefson on LinkedIn | Email | Twitter Ross Mayfield Hands-Off CEO

In this week’s episode of Hands-Off CEO, Sharon Toerek discusses how to streamline legal decision-making in your business. She joins host Mandi Ellefson to share insights on setting up systems for making informed legal choices and delve into the importance of master service agreements and key components of a legal service agreement. You will also learn practical tips specifically for agencies and gain a deeper understanding of how to separate CEO involvement in day-to-day operations. Sharon Toerek is a marketing law and IP lawyer serving agencies through her company Legal + Creative | Toerek Law. She is also the host of the Innovative Agency Podcast. She is a former President of AAF Cleveland and serves on the American Association of Advertising Agencies (4A) Legal Consultant panel. With expertise in IP protection, marketing agency relationships, and social media laws, Sharon writes and lectures on these topics in the advertising industry. Key Ideas: KEY QUOTE: “It's inevitable that your business is going to expand more quickly than your internal team does. So, inevitably, you're going to need freelancers, contractors, strategic partners to help you service particular projects or clients. You need to be thinking about the documents and agreements that will solidify those relationships and protect all the parties, not only because you want to protect the agency, but because if you've made a promise to the client in your contract with them, it really needs to be reflected in your agreement with these other parties.” - Sharon Toerek Resources Sharon Toerek on LinkedIn | Twitter | Email Legal + Creative

Success for clients goes beyond achieving great results. There are several pillars that make up client success, with onboarding being just one of them. Megan Huber of Structured Freedom joins Hands-Off CEO to share her unique perspective on onboarding and how it plays a role in scaling a service-based business. Megan Huber is a scalability expert for coaches and expert-based businesses, specifically those that are teaching based on a curriculum-based learning model. Her organization, Structured Freedom, transforms hustling entrepreneurs into successful leaders and CEOs. Megan is a great resource for coaches looking to scale their business. You’ll hear Mandi and Megan talk about: KEY QUOTE “It's really empowering for your clients to take the ownership and think for themselves so that they are not so reliant. Because if they're reliant on you, at some point, they're going to get really resentful because something is not going to go the way they wanted it to.” - Megan Huber Resources Megan Huber on the Web | YouTube Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

One of the keys to becoming a hands-off CEO is having a powerful team you can trust to run your business while you focus on growth. In this solo episode, I share the five barriers to building and running these powerful teams, and what you can do to overcome them. Key Ideas: themin on KEY QUOTE “At the core, [building a powerful team] comes down to knowing what you want, sharing your vision, and having written agreements that you can manage, as opposed to just trying to manage the person.” Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

Growth as a CEO often looks like more stress, more responsibility, too much work, and not enough profit. Even if making good money, many businesses are slowed by how little profits they retain. Real profitability is what a CEO would actually make if they were paid at market rate instead of their own salary. But how do you measure that? Mandi Ellefson shares how to calculate your business’ real profits in this solo episode of Hands-Off CEO. Key Ideas: KEY QUOTE “[You double] gross profit margins by getting really clear and focused on what direction you want to grow your business in.” Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

How do you determine if the direction your company is taking is the right one? Mandi Ellefson discusses an effective formula for devising the right scalability plan, and shares a step-by-step guide. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

There is a big misconception around operations, sales, and marketing and how they all intersect. Mandi Ellefson debunks some of these misconceptions and discusses how operations and sales impact scalability in a consulting agency. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

Delegating ownership frees up time for CEOs so they can focus on the business. Mandi Ellefson talks about the right way to let go of your business and hand the reins over to capable leaders, and how this helps you actually work on growing the business. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

What defining moments or milestones have happened to you along the way towards your current level of success? Mandi Ellefson shares her story as she discusses milestones that people typically experience in their business journey, and how to identify and address common challenges. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

How can you succeed while doing less? Focusing on the present may allow you to create more value. Mandi Ellefson describes her Wim Hoff ice bath meditation experience as she shares tips on overcoming fear. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

This week we have a replay of one of Hands Off CEO's most popular episodes. Mandi Ellefson is discussing why popular scaling advice is terrible for consulting agencies. She shares insights about marketing, systems, and what you should actually do to scale. You’ll hear Mandi talk about: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

Mandi Ellefson shares how leaders can drive rapid growth in their company beyond themselves in this solo episode of Hands-Off CEO. You’ll hear Mandi talk about: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

What do you need to put in place to generate cash flow? Are you ready to hire the right people to support your growth? Mandi Ellefson discusses how to take advantage of the buying season to increase business growth. She advises CEOs to get out from under day-to-day operations, freeing up time for more strategic planning. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

The right executive assistant is the Chief Bottleneck Breaker of your company. This role should NOT be ignored. Mandi Ellefson discusses how an executive assistant can free up 20 hours per week, and why this role is especially relevant for CEOs. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing Kolbe A Index

Increase your productivity without the strain? Yes, please! Executive assistants can make it happen. Mandi Ellefson shares how she cut 20 hours off her work week by hiring an executive assistant, and why every CEO should have one. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing Hiring for Attitude by Mark Murphy Topgrading by Bradford Smart

Reach your ideal prospects wherever they hang out - via LinkedIn or cold email or any other channel - and scale your consulting agency. Mandi Ellefson shares the five variables that make cold outreach work in this solo episode of Hands-Off CEO. Key Ideas: Resources Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing