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Hank's Business and Marketing Tips

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Marketing and business tips

Marketing and business tips


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Marketing and business tips






HMBT #262: Winning the LinkedIn Lottery Part 1

In this episode, I am joined by John Espirian. He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA. John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients. Find John at espirian.co.uk or follow him on LinkedIn. John and I talk about LinkedIn extensively today. LinkedIn should not be treated like other social networks. You need to put in some work to use it successfully. Make sure that your profile is as...


HMBT #261: Give Them Something to YAC About

Irene Diamond calls herself a “Pain Reliever & Mover-Improver for businesses and bodies” because she helps both get out of pain and moving! In 1995 she founded San Francisco, California’s very first Wellness Center, Diamond Pain Relief & Wellness that enjoys referrals from other health care providers from across the country. Irene leads seminars and trainings for clinicians on the rehabilitation method she developed, Active Myofascial Therapy ~ The Diamond Method so they, too, have the...


HMBT #260: Niche To Meet You

It is a new year! It should be a new you as well! Stand out from the crowd. Make some changes. Be niche. https://youtu.be/oc0-RehYKGk Audio:


HMBT #259: Connecting as a Leader

In this episode, I am joined but Lou Everett and Sherri McManus of the Lou Everett Group. Lou and Sherri are known for their highly effective coaching, teaching, and speaking on the importance of personal growth and how it impacts our Influence as a Leader. With more than four decades of combined experience in training, coaching, and leadership, they also have received training and mentoring from well-known and successful coaches and teachers from the likes of Tony Robbins, Zig Ziglar, Brian...


HMBT #258: Rest and Digest

I am joined by Lawrence Berger, Sales Trainer, Speaker, Author, Poet, Podcast Guest, and Performance Coach. In a year where the pandemic has tired us out, mentally and physically, we need to look at ways to stay refreshed and focused. To stay focused, we all need rest. Sleep is important. Too many entrepreneurs feel like they have to work 18 or more hours a day. You will not be productive if your mind is not focused. We have all heard of Fight or Flight, but Lawrence talks about Rest and...


HMBT #257: PodBlog

In this short episode, I want to help you hit the ground running in 2021 and get more brand exposure. Look at submitting guest blog articles and being a podcast guest to help your visibility. You have a lot of great information to be shared, and you need to make sure that other people can help you spread the word! https://youtu.be/07UgjzTG0tQ Audio:


HMBT #256: Together Everyone Achieves Miracles

I am joined by Peter Burkin- Owner Message to Billions. We met on the Facebook Group, Masters of Reinvention. Peter is a life coach, master of self flow, and a Passion Test facilitator. We dive into why you should not be doing anything in business alone and how a coach or mentor can significantly help you. You should work with someone that has been where you are going. It is also like having a second brain! Also consider joining a mastermind group where you can learn from an expert as well...


HMBT #255: Different Strokes

Another quick tip today. I subscribe to the Stacked Marketer newsletter, which has a lot of great marketing information. In a recent email, there was a section where Jason Bradwell, host of B2B Better and Author of B2B Bite tweeted about having employees share company related posts before they where shared by the company and how they had better engagement. I thought this was a good idea and also encourage you to do more different things. What will you do? Here is a link to the tweet:...


HMBT #254: All The Answers

Today, let's talk about finding topics or ideas for creating content. I mention the site www.answerthepublic.com, where you can search for a topic and find out what questions people have around that topic. Use this site to help you create more and valuable content for your audience! https://youtu.be/Oi5JRFzkNVg


HMBT #253: Unstuck Yourself

I am joined by Josh and Cel, co-hosts of the Unstuck Institute Podcast. They are both millennials and entrepreneurs that were stuck in a day job that they did not like and did not know how to take the next step to start over or start a business of their own. They have helped people become unstuck and I asked them to come on to the show to talk about how you can become Unstick yourself. We all get stuck and we spoke about “getting unstuck: Ready is a lie: Many people hold themselves back...


HMBT #252: Leadership in a Virtual World

What does it take to become a leader in this new virtual world that we live it. It might be hard for people in entry level positions to become team leads or managers. Let's talk about some things that might help. https://youtu.be/0-JD6neUgas

HMBT #251: Hall Pass

There is only nine weeks left in the year. Did you give yourself a hall pass for 2020? If so, it is time for a reality check. https://youtu.be/jPUw7-Vv7wA


HMBT #250: Tim Hughes-What is Social Selling Really?

In this episode, I am joined by Tim Hughes He is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both...


HMBT #249: Trisha Lewis – Embrace Your Inner Toto

I am joined by the communications expert, Trisha Lewis. If you want to be listened to more and have people engage more with you, you need to listen to this episode. We hop right in and talk about what people struggle with when they communicate. One challenge is having your voice heard in meetings by overthinking how you will be judged. To rectify this, make sure to know how to listen well and speak with clarity. You need to find a balance of both. I mention some of my experiences in the...


HMBT #248: Adam Mendler – Leadership in a Pandemic

In this episode, I am joined by Adam Mendler, CEO of The Veloz Group Adam is a serial entrepreneur, writer, and speaker with a national platform on business leadership. Adam is on a mission to create better, more resonant leaders by distilling lessons learned from building three successful businesses in three different industries and from interviewing hundreds of America’s top leaders. We talk about leadership in today’s environment. Times are tough right now. We have reasons to be upset,...


HMBT #247: Should You Change Email Service Provider?

I am back to providing a tip for this week. I was recently tagged in a post on Facebook where a person was asked what email service provider to switch to since they had an issue with emails going to spam. Let's talk about that. https://youtu.be/u3xoIlKKv3Y


HMBT #246: Nina Froriep – Deal With Your Video Demons

Nina Froriep from Clock Wise Productions joins me to talk about great video content. Nina is a visual storyteller, video democratizer and has 30+ years experience as filmmaker and producer. Today, she enables mission-driven entrepreneurs to grow their company with consistent and easy-to-implement video content through one-on-one coaching and peer-learning. Nina focuses on mission driven entrepreneurs in the services field. She helps them grow with consistent video content. She helps make it...


HMBT #245: Michael Hession – Be the Bank

Michael Hession with Private Banking Strategies and an authorized practitioner of IBC (Infinite Banking Concepts) Let’s talk about money. Some people are losing money, while others are making money. Make your money work for you. Start to think about and handle your money like a bank would. Michael talks about investing money in fully underwritten life insurance mutual funds. It is a safe investment and there is guaranteed growth. Stocks and 401k investment can be risky, but can also be...


HMBT #244: Liz Bull – Lose That COVID Weight

Liz Bull from LizBull.com joins me to talk about managing stress and losing that dreaded COVID Weight. Liz offered up some great information and techniques that I even found to be helpful! Make sure that you eat less food/drinks that have sugar. Nothing soothes better than sugar, but you need to stay away! Recognize that stress is there, because it affects everything. We were taught to just deal with it, but it needs to be dealt with. We are all dealing with losses. Rub your arms soothingly...


HMBT #243: Josh Cary – YouTube and Video Tips

I am joined by Josh Cary, VP Marketing at Joyous Green and previously with All Things Barbecue. We spoke about video marketing, with a focus on YouTube. How to put together an affordable video setup, what you need to focus on to rank with the YouTube algorithm , and how to build and deploy a community to help you sell. Start with having videos about your products and services, then start working on other content. That is how they find you. Youtube has a great community where you can develop...