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Hank's Business and Marketing Tips

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Marketing and business tips





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HMBT #289: Work is Work

Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low. The ability to run a "micro-business" as a solopreneur with just a few remote support workers allows more freedom and flexibility. Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business. For employees, developing unique skill sets and thinking differently is critical to standing out. Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable. Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom. Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors. Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle. Highlights 💼 Importance of treating work as work 🧘‍♀️ Maintaining work-life balance 🚫 Setting boundaries for a healthy mindset Website: https://www.stxconsulting.co/ Video: https://youtu.be/HzpWzHntXa4 Audio:


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HMBT #288: Be Like Mike

In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlights📝 Business is a vehicle for your life, not your entire life.🌱 Understand what season your business is in and be intentional with your actions.⏰ Conduct a time audit to determine the value of your time and delegate tasks below that value.💼 Delegate administrative tasks first, then focus on marketing, fulfillment, sales, and leadership.📊 Use the Time Audit Workbook to identify low and high-value activities and receive a free 90-day delegation planning session. Website: https://www.betterthanrich.com Facebook: https://www.facebook.com/betterthanrich LinkedIn: https://www.linkedin.com/company/betterthanrich Instagram: https://www.instagram.com/betterthan_rich/ YouTube: https://www.youtube.com/c/BetterThanRich Facebook Group: https://www.facebook.com/groups/betterthanrichshow Twitter: https://twitter.com/betterthan_rich TikTok: https://www.tiktok.com/@betterthanrich Free Workbook: https://www.betterthanrich.com/90dayplan Video: https://youtu.be/pJDGcFQeIIc Audio:


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HMBT #287 No Really, What Is ABM

In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies. Highlights: It is important to understand the market and identify the companies most likely to buy from you. AI tools, like chatbots, can be used to enrich data and help identify the target market. ABM involves understanding the buying process and the decision-making unit within the target companies. Building personas and understanding the pain points and motivations of potential customers can help create effective ABM campaigns. Personalized content and targeting specific companies can lead to better results in ABM. In larger organizations, it is important to identify the influencers and decision-makers to get them on board with your solution. Napier Website Mike on LinkedIn Video: https://youtu.be/_uohcH4-tgk Audio:


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HMBT #286: Show Yourself Some Luv

In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights:💡 Mindset is crucial for success in business. It involves having a positive attitude, finding the bright spots, and staying ready for opportunities.💡 Authentic storytelling is a powerful tool for connecting with your audience and building a loyal following. Sharing your brand story and transformational moments can inspire others and help them see themselves in your journey.💡 Listening to your feelings and understanding where they are coming from can guide you in creating a strategy for addressing challenges and pursuing your goals.💡 Everyone has a story to share, regardless of their background. Your experiences, challenges, and achievements can resonate with others and attract the right audience to your business. Don’t underestimate the power of your unique journey. Website: cloeluv.com Email: cloeluvbb@gmail.com Check out Cloe's books: The Branding Handbook The 365 Gratitude Journal Connect and follow: Instagram Facebook LinkedIn Video: https://youtu.be/AoDqaflVRoQ Audio:


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HMBT #285: To Ghost Or Not To Ghost

In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic. Since 2008, Danielle has built an impressive portfolio that includes hundreds of articles, books, social media content, e-newsletters, and more. Her journey began with working overnight shifts at the Chicago Tribune Company, but her talent and dedication soon led her to excel in corporate digital marketing roles. Notably, she contributed her expertise to Albert Whitman & Co., a prestigious children’s publishing house. Harnessing a powerful combination of mindset techniques, exceptional editing, and adept interviewing skills, Danielle brings her unique touch to the table. She incorporates quantum healing modalities to ensure her clients’ transformative journey results in a beautifully crafted and publishable book that they will cherish for a lifetime. Danielle enjoys various activities in her free time, like swimming, yoga, spinning, cycling, and boxing. She loves being outdoors and spending time with her husband and two children, cherishing precious moments together. Join us as we discuss the role of a ghostwriter, the importance of storytelling, and the value of thought leadership platforms. We also touch on the saturation of content online and the significance of listening in today’s digital age. Highlights: Ghostwriting is a collaborative process where the ghostwriter helps individuals and executives share their stories. Ghostwriters rely on the stories and experiences shared by their clients to create compelling content. Developing a thought leadership platform is essential for establishing expertise and credibility. Building strong relationships and trust is crucial in growing a thought leadership platform. Active listening is a vital skill in today’s digital age, where distractions and shiny objects abound. Paying attention to clients’ needs and feedback is essential for providing effective support and services. LinkedIn: https://www.linkedin.com/in/daniellebperlingood/ Website: https://www.thesoulalignedghostwriter.com/ Video: https://youtu.be/CbJoJIOxmhM Audio:


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HMBT #284: The Best Way to Grow

In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences. Top Takeaways: Public Speaking Benefits: Public speaking is a valuable skill for personal and professional development. It provides a platform to share expertise, educate, and inspire audiences. Starting Small: Begin with local opportunities like community events, schools, or Chamber of Commerce gatherings. Practice and build confidence gradually before aiming for larger conferences. Removing Filler Words, Use Pauses and Gestures: Focus on eliminating filler words like "um" and "so" to enhance the professionalism of your speech. Consider attending workshops or hiring a coach to refine your speaking skills. Integrate pauses strategically, allowing the audience to absorb information and enhancing overall communication. Think of pauses as logical breaks, creating a rhythm in your speech. Utilize gestures authentically to enhance your message. Pay attention to audience cues; adjust your approach based on their reactions. Finding Speaking Opportunities: Explore opportunities with local organizations, non-profits, or industry associations. Utilize a CRM to track and submit proposals for speaking engagements. Niche Topics and Speaker Coaches: Identify a niche topic to stand out in the speaking industry. Consider working with speaker coaches or organizations like the National Speakers Association (NSA). Working with a Speakers Bureau: Understand the role of a Speakers Bureau, which connects speakers with event organizers. Different Bureaus have varying business models, including exclusive representation. Remember, public speaking is a continuous learning journey, and each opportunity contributes to your growth. Whether you're just starting or aiming for larger stages, the key is to be authentic, practice consistently, and embrace the journey of becoming a confident and impactful speaker. Download the latest Speaking Industry Benchmark Report and to be notified in January when the next survey launches, vist https://go.aaespeakers.com/speaking-industry-benchmark-report/ To learn more about AAE Speakers, visit https://www.allamericanspeakers.com. To submit a speaking profile for consideration on AAE’s website, go to https://aae.link/add-speaker Articles: 7 Speaking Topic Trends to Watch in 2024: https://www.allamericanspeakers.com/blog/7-speaking-topic-trends-to-watch-in-2024/ Impactful Communication: Jennifer Best Of AAE Speakers Bureau On 5 Essential Techniques for Becoming an Effective Communicator: https://medium.com/authority-magazine/impactful-communication-jennifer-best-of-aae-speakers-bureau-on-5-essential-techniques-for-a76b560a8cf0 Find AAE on the socials @aaespeakers Learn more about Kickbox and get 100 free validation credits: https://kickbox.com Video: https://youtu.be/2ljhkxbpCsY Audio:


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HMBT #283: All The Things

In this episode, I speak with George Kocher about growing a business. Key takeaways: The importance of tracking and analyzing your marketing efforts to identify what is working and what isn't. Cast a wide net and experiment with different marketing channels to determine the most effective ones. Create unique and authentic content to stand out in a crowded online landscape. The necessity of planning, executing, reflecting, and iterating in both business operations and marketing campaigns. Overcoming challenges and setbacks in entrepreneurship and staying persistent. Overall, this content provides insights into the mindset and strategies needed to successfully grow a business and improve marketing campaigns, emphasizing the importance of adaptability, analysis, and authenticity. George Kocher is a data-driven leader with experience building and managing high-performance sales and marketing teams. After graduating from Cornell University, George worked as an Analyst at Barclays Capital and VP of Business Development at Sunspire Health where he helped to grow the organization to 16 locations and an eventual sale to Kohlberg Private Equity. After Sunspire Health, George took over as VP of Business Development for Lakeview Health, a portfolio company of The Riverside Company where he also helped within their healthcare fund. He currently serves as the Founder and CEO of Brand North, a digital marketing & growth consulting agency that focuses on applying sophisticated marketing strategies and technical solutions to local businesses and national businesses within behavioral healthcare. In addition, George is also very active in crypto, web3, and NFTs as the Founder and CEO of 3zy Labs. LinkedIn: https://www.linkedin.com/in/george-kocher/ Bio: https://georgekocher.com/about/ Video: https://youtu.be/1ABeCkN4dsM Audio:


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HMBT #282: Accidentally Going Live

In this episode, I am joined by Catherine B. Roy, an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom. Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online. Catherine enjoys the distinction of being an official Forbes Coaches Council member, MENSA member (IQ>156), also officially certificated by the Goldman Sachs 10 000 Women Program, and has received many thought leadership awards, 4 years in a row. Catherine is the author of LHM Business Coaching, LHM Personal Growth Coaching, and eLearning platform LHM Academia where you can find LinkedIn Decoded eBook, the LHM 963 Business Accelerator Program, and the LHM LinkedIn Business Accelerator Program. Her latest book, Live from Your Heart and Mind, is an international Bestseller, and she is also the founder of the LHM System, a holistic approach to personal and professional growth that emphasizes love, happiness, and mindfulness. She has clients in 30 countries and her work has been featured by Forbes, Goldman Sachs, TEDx, Microsoft, Huffington Post, Thrive Global, and others. Her most popular work went viral and reached 1.2M people in less than 10 hours and her social media counts for over 100K followers while a Google search shows more than 40 million results for her name. In this episode we talk about LinkedIn and AI: optimizing your LinkedIn heading, posting advice and general advice on how to use LinkedIn and AI to help you succeed. Even I learned some great tips! Connect with Catherine on LinkedIn. https://youtu.be/qfM6wLI6KMI Audio:


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HMBT #281: Still Using AOL?

Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken's Website: https://www.kenisemail.com Video: https://youtu.be/5fB9qYS102U Audio:


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HMBT #280: It Goes Both Ways

I had the chance to meet up with Brian Glibkowski, PhD to discuss how sales is a two way street. Well any conversation should be a two way street. Make sure to check out Brian's Framework and book about Answer Intelligence (AQ). Connect with Brian: On Linkedin: https://www.linkedin.com/in/glibkowski/ Website: https://www.raiseyouraq.com Free Explore AQ test + 10 Page PDF Report: https://www.raiseyouraq.com/explore.html


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HMBT #279: Do What Chuck Says

Has a chance to catch up with Chuck Hester recently and wanted to get his advice on growing your network now that we are able to meet more in person. Website: https://www.chuckhester.com Linkedin: https://www.linkedin.com/in/chuckhester/ Video: https://youtu.be/r4vvT78qyqo Audio:


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HMBT #278: Experiences Matter

In this episode, I talk about my trip to Statesboro and Savannah Georgia. I had the opportunity to frequent many restaurants and had different experiences at each one. Customer service can make or break a business and if you do not make the experience good, you will not thrive as a business. You can get away with mediocre products and services coupled with excellent customer service, but not with poor products and services matched with a poor experience. Do everything in your power to provide a great experience. Video: https://youtu.be/cimu4_CDyuU Audio:


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HMBT #277: It’s Not What You Think

In this episode, Lina Rugova talk about three things that you should focus on in 2022 for marketing and branding a business. You will be surprised about Lina's pick for the number one item! Listen and learn! We mention numerous tools that will help you this year such as Wordpress, Elementor, Wix, Squarespace, Canva, Coolurs.com, Fiverr, SEMRush, Moz, Google Search Console, Uber Suggest, Screaming Frog, Google Business Profile. Webinar that I did with Annie Franceschi: https://www.icontact.com/resources/videos/email-marketing/make-your-mark-branding-webinar/ Connect with Lina:Website: https://atlasstart.comLinkedIn: https://www.linkedin.com/in/linagrugova/ Video: https://youtu.be/l2kPnO_w74I Audio:


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HMBT #276: More Women and Cats in Email

I am joined by Jen Capstraw. Jen is a speaker, consultant, trainer, and email geek who sent her first email campaign in 2002. Jen serves as president/co-founder of Women of Email, a nonprofit org with 6,000+ members aimed at promoting leadership and cultivating professional growth among women in the email industry. We talk about the future of email marketing and how Women of Email helps empower women in the email industry. Women of email: https://womenofemail.orgWoman of email Facebook Group: https://www.facebook.com/groups/womenofemail/Instagram: https://www.instagram.com/jencapstraw/LinkedIn: https://www.linkedin.com/in/jencapstraw/Twitter: https://twitter.com/jencapstraw Video: https://youtu.be/_TcLWPacIWw Audio:


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HMBT #275: How Has the Pandemic Changed You Part 2

After starting my project on stories about how the pandemic has changed people, I noticed a post on LinkedIn from Danielle Gray, The Content Whisperer. The post was everything that I was looking for in regards to my project. I reached out to Danielle to see if she would be on the show and tell us her story, but she said that she would not be able to anytime soon, but that I could use the content. Well, I did. Here is her story, narrated by me. This is the image that went along with the post and if you want to connect with Danielle, here is her is the post: https://www.linkedin.com/feed/update/urn:li:activity:6868941203769978881/ Video: https://youtu.be/YsmQu4AO_2g Audio:


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HMBT #274: The Virtual Leadership Blueprint

In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries. We discuss being viewed as a leader in a virtual world. There are a lot of challenges, but is can be done, which is what we talk about. Traci has a live show on Facebook every other Wednesdays with co-host Wulwyn Porte. It includes unscripted conversations around life and breakthroughs. Real conversations around real stuff. The show is called Eavesdrop in the Moment. Find them on Facebook and YouTube. Eavesdrop in the Moment: on Facebook: https://www.facebook.com/eavesdropinthemoment On YouTube: https://www.youtube.com/channel/UCV7sqv4v-3fNVVK_tgHM_7g Traci has new book, Looking IN: Discover, Define & Align the True Value of Your Life, Leadership & Legacy. Check it out on Amazon: https://www.amazon.com/Looking-Discover-Define-Leadership-Legacy/dp/1952481333/ref=sr_1_1?keywords=traci+philips&qid=1638714381&sr=8-1 Learn more about Traci on her website www.theinnatecoach.com Video: https://youtu.be/bbsla1eDAQw Audio:


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HMBT #273: How Has the Pandemic Changed You Part 1

I am joined by Jennifer Nesploa Lantz, VP of Industry Relations and Deliverability at Kickbox as she talks about how the pandemic has changed her and how she is dealing with the change. Video: https://youtu.be/0INJMNeziPo Audio:


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HMBT #272: Creature Comforts

This week I talk about making sure you are happy while working. I recently purchased a coffee mug that keeps my coffee warm and the charging pad will also charge my iPhone and AirPods. I also purchased a 32 ounce water bottle to help me drink 120 ounces of water per day! Find something that will make you happy while you work! Hurkins Smug Albor 32 Ounce Water Bottle Video: https://youtu.be/isAXo1LwtYM Audio:


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HMBT #271: Email Marketing is not Dead, Neither is This Podcast

And..we're back!! I hop back behind the mic to talk to John Hayes about Email Marketing. Twitter: John_W_Hayes Facebook: www.facebook.com/becomingtheexpert Linkedin: https://www.linkedin.com/in/john-hayes-2772965/ Amazon: https://www.amazon.com/John-W.-Hayes/e/B009X7UEXO


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HMBT #270: The Breakup

The time has come. It is not you, it is me. We need to breakup. I am going to be taking a break from the show for a while, so there will be no new episodes in the near future. I would love to hear your feedback on the show and maybe learn what your favorite episode was. Drop me a line at hank@hankhoffmeier.com. I hope the show was enjoyable for you and provided you value. Until next time! https://youtu.be/5idtEk2-5zA Audio: