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Hank's Marketing and Business Tips

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Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
More Information

Location:

United States

Description:

Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

Language:

English

Contact:

3354945790


Episodes

HMBT Episode 148: Back in the Saddle

11/8/2018
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It has been a while since I have posted. There has been numerous reasons why you have not heard from me, but let’s not get into it. I am back. I am going back to audio only and will start sharing again. Thank you to my loyal subscribers and welcome to those of you that […]

Duration:00:03:09

HMBT #147: 4 Reasons Email Marketing is Effective

9/19/2018
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This is an excerpt from a recent video. 4 Reasons Email Marketing is Effective It is Personal and Powerful You can use the recipients first name to make the email feel personal Add a signature to an email to build trust Use other information to personalize email such as weather or product and services […]

Duration:00:09:15

HMBT #146: Familiar

9/4/2018
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People like what is familiar. They do not like the unknown. When you run a business, you want to deal with the familiar when speaking with customers and prospects. Discuss what is familiar, the results will be much better. If you are solving a problem or meeting a need, speak about what they know. If […]

Duration:00:02:15

HMBT # 145: Website Neglect

8/21/2018
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WordPress 5.0, a large overhaul over the current platform, is almost out. Did you know that almost 30% of all websites are ran on WordPress? 5.0 is forcing business owners and wed developers to look at their website to see if websites are ready for the change. As a business owner, you should not be […]

Duration:00:01:57

HMBT #144: Highlight Products and Services With Video

8/14/2018
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Today, I talk about the importance of having videos for your products or services. Video is the most consumed type of content, especially on mobile. By explaining your products and services visually rather than through just sound and images. Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added, […]

Duration:00:05:05

HMBT #143: Work Travel Tips

8/7/2018
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I know that it has been a while since I have created an episode. This is because I have been traveling internationally. I either had some time or technology challenges that hindered me from pushing out some content. Today, I would like to share a few tips on working while traveling. 1. Check internet speeds […]

Duration:00:04:15

HMBT #142: Lessons From an Entrepreneur

7/17/2018
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Today I am joined by Kirk Deis from The Bug Squasher and Treehouse 51. Kirk, came on to the show to share some lessons he learned while starting up and running two businesses. I am recording this episode while I am in France and Kirk is in Newport Beach, California. We are both dealing with […]

Duration:00:14:42

HMBT #141: Slow Down

7/10/2018
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I am still in France, I find that everything is a little slower, eating, talking, and mostly when you shop. Expect longer lines and do not expect that eager salesperson to approach that is eager to “help.” I think that we can take the message to slow down a little bit. By slowing down, you can […]

Duration:00:04:56

HMBT #140: It’s Foreign To Me

7/3/2018
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Have you ever heard the phrase: “It’s foreign to me?” Well, it means something that is not understandable or is confusing, or you are afraid of it. I am working in Carcassone France this week and have had some challenges. At a co-working place, I found it hard to communicate about the hours, connect to […]

Duration:00:03:14

HMBT #139: Vacation

6/26/2018
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Today, I am recording in Carcassone France. I am splitting my time here with vacation and work. It is important to take time off every now and then to recharge. People have different ways of recharging. Some people like to totally disconnect and others take shorter breaks. Find out what is best for you and […]

Duration:00:03:40

HMBT #138: Co-Working

6/19/2018
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Have you ever been to a co-working space or start-up incubator? If not, you need to check one out. It is a great opportunity for you to network and also get your brand in front of people. You can also brainstorm new ideas for new products and services with people you may meet there. […]

Duration:00:02:41

HMBT #137: Competitor Analysis

6/12/2018
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The other day, I was speaking with a small business owner. She was telling me how she does competitive research. She is in a niche marketing (wigs) where there are high margins. This means that you always have to be on your toes and need to be able to adapt quickly. She finds ways to […]

Duration:00:03:58

HMBT #136: Expect Nothing

6/5/2018
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I went to the beach this weekend. On the way, I stopped at a convenience store to get some water and snacks. I ended up locking my keys in the trunk. I recently read a good book titled Unfu*k Yourself: Get Out of Your Head and into Your Life, by Gary John Bishop. It is […]

Duration:00:04:48

HMBT #135: Six Months

5/29/2018
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Can you believe that have the year is over? Six months of 2018 are gone! What are you doing? What did you do? What did you accomplish? What did you not accomplish? I am sitting in a Starbucks that is located in an old bank. I am actually sitting in the bank vault, which made […]

Duration:00:02:37

HMBT #134: More Video

5/22/2018
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When it comes to branding and marketing your company, there is nothing better than using video. If you are not currently using video in your marketing campaigns, on YouTube, or just have video on your website, you are missing out on opportunities to engage with your audience. Don’t be afraid of getting in front of […]

Duration:00:04:04

HMBT #133: Nate Hirsch on Hiring Freelancers

5/15/2018
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Nate Hirsch from freeeup.com joins me today to talk about outsourcing, being productive, and more. Nate helps small business owners run their business better. Nate took a look at the other outsourcing companies and found they took a long time to deliver project work. With Freeeup, only the top 1% of applicants are chosen. They […]

Duration:00:24:25

HMBT #132: Information is Power

5/8/2018
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Information is power. The more you have, the more you know, the better you can run your business and succeed. You should always be asking your customer or potential customers what you can be doing more of or what you can be doing better. There is no better way to know what you are doing […]

Duration:00:02:02

HMBT #131: Focusing on the Negative

5/1/2018
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Have you ever had a negative thought? Many of us have and a lot of us do all the time. What you want to do is stop thinking about what can go wrong. Start thinking positive and be an opportunistic person. The reason for business goals is so that you can focus on what you […]

Duration:00:02:22

HMBT #130: Conference Networking

4/24/2018
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When attending conferences, I feel that it is important to attend the reception events and any other activities involved with the show that involve networking. I recorded this episode while attending the RXInsider conference in Providence, RI. I attended the reception event and the dinner the following night and met some great people. I like […]

Duration:00:03:49

HMBT #129: Read the Signals

4/17/2018
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I want you to stop and read the signals. As business owners and professionals, we have busy schedules. We tend to rush through things. These days, when most people read, they read fast or skim. They do not absorb what is around them. We fail to absorb and read what is right in front of […]

Duration:00:05:32