Health Coach Radio

Struggling with social media but know you need it for your health coaching biz? Learn how to turn one piece of content into two weeks of posts, staying authentic and engaged. Let's make marketing work for us! Erin Power shares a comprehensive and practical content marketing strategy tailored specifically for health coaches. In this episode, she explains how to efficiently create and repurpose content to maintain a strong online presence, even if you’re not a fan of social media. Erin emphasizes the importance of consistency in marketing and provides actionable steps, from writing an inspiring email to turning it into multiple pieces of content across different platforms. Tune in to learn why embracing this approach can dramatically improve your client attraction efforts. Episode Overview: 0:00 Introduction to Content Marketing Strategy 1:52 The Importance of Social Media for Coaches 3:12 Overcoming Social Media Reluctance 5:32 Alternative Marketing Methods 9:47 Creating Engaging Content 12:11 Personal Anecdote: Content Marketing That Feels Good 14:10 Repurposing Content Across Platforms 21:04 Effortless Podcast Distribution 21:52 Maximizing Content Reach 22:32 Creating Short Form Content 23:42 Repurposing Long-Form Content 24:45 Leveraging Social Media Platforms 25:50 Consistency and Engagement 30:46 The Power of Repetition 32:29 Outsourcing Content Management 34:17 Final Thoughts on Content Strategy Connect with Erin at: hello@primalhealthcoach.comprimalhealthcoach.com @primalhealthcoach --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

In this Q&A episode, Erin Power, Coaching & Curriculum Director at Primal Health Coach Institute, dives into the latest updates on the facilitator process for the newly renamed Advanced Coaching Expert (ACE) course, previously known as the Master Coach course. Erin explains the course name change and its implications for certification. Erin also provides an overview of the facilitator's role in enhancing student practice and interaction. In this peek behind the scenes, Erin answers students’ questions and explains how facilitators will now lead targeted practice coaching sessions, helping students refine their skills and prepare for certification exams. This episode includes key session dates, strategies for effective facilitation, and practical tips that will ensure a seamless and engaging educational experience. Episode Overview: 0:00 Introduction to Health Coach Radio 1:05 Course Name Change Announcement 3:08 Facilitator Role Overview 7:13 Upcoming Course Dates 8:58 Facilitator Session Logistics 11:31 Practice Session Activities 14:30 Feedback Session Techniques 17:39 Facilitator Experience and Board Exam Insights 18:47 Conclusion and Next Steps Connect with Erin at: help@primalhealthcoach.comprimalhealthcoach.com@primalhealthcoach Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

In this Q&A episode, Erin Power and hiring manager Danny Coleman delve into the evolving landscape of health coaching careers. Danny discusses his recruitment experience and the shift from entrepreneurship to employed positions, emphasizing the importance of a solid framework for aspiring coaches. He introduces the "three Rs"—role model, researcher, and results getter—as key qualifications. You are going to receive actionable tips on enhancing credibility, refining resumes, and excelling in interviews, as well as insights on compensation and the value of early-career experiences. Stick around to the end because the episode wraps up with an empowering message about the industry's growth potential, equipping aspiring health coaches for job-hunting success. Danny Coleman is an author, certified personal trainer, and host of Take Care Radio, where he teaches coaches, trainers, and managers how to use psychology to help clients achieve lasting behavior and mindset changes. With over a decade of experience, he has read more than 250 books on psychology and human nature, coached hundreds of clients, and built a million-dollar coaching program. Danny’s focus is on sharing psychological tools to help professionals connect with clients, ensuring they follow through on advice and sustain long-term success. Episode Overview: 0:00 Introduction to Health Coaching Jobs 1:13 The Evolution of Health Coaching 3:36 What Makes a Good Health Coach 6:56 Navigating Imposter Syndrome 10:10 The Current Landscape of Health Coaching Jobs 10:39 Building Your Application Package 11:53 The Hiring Process Unveiled 17:05 Mindsets for Success in Applications 20:41 Lessons from a Hiring Manager 23:24 Avoiding Common Application Mistakes 29:51 Essential Skills for Health Coaches 35:45 Interpersonal Skills and Connection 38:24 Exploring Job Pay Grades 46:07 The Importance of Certification 48:19 Social Media's Role in Job Applications 53:44 Dietary Beliefs and Job Opportunities 58:16 Part-Time Health Coaching Positions 1:00:25 Parting Words of Wisdom Connect with Danny on: http://twitter.com/itsdannycoleman http://instagram.com/itsdannycoleman/ https://www.linkedin.com/in/djcoley/ Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Ready to launch your health coaching biz? Join Erin Power as she spills her secrets on building a thriving coaching practice from scratch! Learn how to attract clients without the hard sell, find your niche, and conquer imposter syndrome. Erin shares her own journey in tackling insulin resistance for midlife women and breaks down a foolproof six-month plan to get your business off the ground. Plus, she dives into smart marketing tips, essential tech tools, and the must-have steps for a smooth, successful launch. Get ready to turn your passion into a powerhouse coaching career! Episode Overview: 0:00 The Vacuum Salesman 1:54 Finding Clients 5:17 Changing the Client Search Question 8:23 Basics of Building a Health Coaching Business 13:09 Establishing a Coaching Product 14:48 Business Launch Timeline 24:10 Defining Your Unique Approach 26:58 Utilizing Technology for Client Experience 29:23 Revising the Customer Experience 41:57 Coaching Skills - Essential for Success 48:40 Cost of Doing Business - A Breakdown 55:05 Essential Tools for Online Presence 59:52 Business Expenses - Managing Costs efficiently Connect with Erin at: Submit your questions to hello@primalhealthcoach.com Website: primalhealthcoach.com Instagram: @primalhealthcoach Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

In this “10 Minute Teach” episode, Erin Power shares insights with all you new coaches, emphasizing the importance of nurturing your audience even before having a substantial following. Drawing from her experience of establishing a successful online coaching business over the past 12 years, she introduces the concept of "pre-nurturing" as a crucial step in building a thriving coaching business. In this episode, Erin stresses the significance of consistently reaching out to your audience through emails, posts, and other content, likening nurturing to bacon – all nurturing efforts, no matter how small, are beneficial. She reflects on her own challenges in prioritizing nurturing activities despite knowing their impact on business growth. Erin encourages new coaches to start nurturing early, regardless of their current audience size, to develop the skill of engaging and building relationships with potential clients. Episode Overview: 0:00 Introduction to Health Coach Radio 0:35 Starting Your Coaching Business 1:03 The Wisdom of an Experienced Coach 2:22 The Concept of Pre-Nurturing 4:08 Importance of Your Email List 4:42 The Essence of Nurturing 5:53 The Fundamental Task of Nurturing 7:13 The Challenge of Nurturing 7:19 Embracing Pre-Nurturing 8:18 Taking Action: Pre-Nurturing Practice 8:51 Building the Skill of Nurturing Connect with Erin on: Submit your questions to hello@primalhealthcoach.com Website: https://www.primalhealthcoach.com/ Instagram: https://www.instagram.com/primalhealthcoach/ --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Darrell Rogers, from the Council of Holistic Health Educators, is an experienced Government Relations Director with a history of successfully implementing dynamic campaigns that promote and protect industries, organizations, and companies. He is skilled in government relations, policy creation, coalition management, and business development. The Council of Holistic Health Educators protects and promotes holistic health professionals, just like us. They defeat legislation that restricts our community, and they lobby to pass laws protecting and growing the ability of our diverse profession to practice. They educate policymakers, build grassroots support, and train holistic health practitioners to become involved in the policy process and win. During this conversation, Darrell discusses the council's role in protecting and promoting holistic health professionals, advocating against restrictive legislation, and educating policymakers. He also highlights the importance of consumer education and the need to update outdated regulations in the nutrition and health coaching industry. Darrell also emphasizes the value of health coaches in providing education and resources, job opportunities in various industries, and the importance of supporting the Holistic Council. This is an important conversation so make sure you bookmark this one so you can listen to it a few times. And while you’re at it, bookmark holisticcouncil.org too so you can critically stay on top of the legislation threatening and supporting health coaches. Connect with Darrell at: LinkedIn: https://www.linkedin.com/in/darrell-rogers-a520885/ Website: https://holisticcouncil.org Facebook: https://www.facebook.com/cofhhe/ Episode Overview: 0:00 Introduction 8:59 The Power of Consumer Demand 12:51 Historical Nutrition Regulation 15:41 Legislators' Response to Modernization 18:22 The Need for Advocacy 21:33 Impact of Stringent Regulations 25:43 Ambiguity in Legislation 27:54 The Power of Clear Definitions 28:57 Advocating for Clarity and Fairness 34:18 The Role of Health Coaches 35:58 Navigating Regulations and Growth 37:44 Advocating for Health Coaching 41:13 The Reality of Billing Insurance 44:03 Engaging Clients through Financial Options 48:03 Integration into Traditional Medical Settings 50:34 Diverse Opportunities for Health Coaches 53:26 Exploring the World of Lab Testing 57:08 Ensuring Safety in Lab Testing 1:01:21 Embracing Growth in Health Coaching 1:02:23 Supporting the Holistic Council Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dr. William Davis is a guest we’ve had on the show many times before. This time we invited Dr. Davis back to explain why he feels that Health Coaches are the perfect healthcare practitioners to help unwell humans get to the root cause of their health issues. As he sees it, by focusing on relatively simple diet and lifestyle changes, this will positively affect the incredibly diverse and important human intestinal microbiome and lead to improved health. In this episode, Dr. Davis shares with us why he (a cardiologist) moved away from surgery for heart issues and focused instead on lifestyle. He also dives deep into how to get the cardiac help you need, the new and unconventional approaches to heart disease prevention, and how the intestinal microbiome is tied to so many health outcomes. Erin and Laura also ask Dr. Davis a handful of the questions you, the listener, had about the intestinal microbiome. To you, health coaches out there: do yourself a favor and get a copy of Dr. Davis’ book Super Gut: A Four-Week Plan to Reprogram Your Microbiome, Restore Health, and Lose Weight and be sure to check out primalhealthcoach.com. to enroll in our new specialty certification course, the Human Intestinal Microbiome in Health and Disease. Dr. Davis wrote this program exclusively for us to help arm you health coaches with the knowledge you need to help millions and millions of people found at https://www.primalhealthcoach.com/human-intestinal-microbiome-specialist-certification/ There’s a ton to learn from this episode, and honestly, Erin and Laura really just scratched the surface with Dr. William. You and your bacteria are going to love it and learn a gut full. Connect with Dr. Davis at: Website: https://drdavisinfinitehealth.com Facebook: https://www.facebook.com/DrDavisInfiniteHealth YouTube: https://www.youtube.com/c/drdavisinfinitehealth Instagram: https://www.instagram.com/drdavisinfinitehealth/ Podcast: https://drdavisinfinitehealth.com/podcast/ Episode Overview: 0:00 Introduction 1:24 The Journey to Functional Medicine 1:54 A Personal Health Awakening 29:03 The Impact of Diet on Microbiome Health 29:48 The Role of Omega-3 Fatty Acids in Gut Health 31:36 Exploring Food Sensitivity Testing 35:08 Addressing Small Intestinal Bacterial Overgrowth (SIBO) 35:55 Creating a Beneficial Microbe Yogurt 37:33 Microbial Diversity in Primitive Societies 48:12 Imperfections in Stool Testing for Parasites 53:21 Symptom-Focused Approach to Health Coaching 1:02:34 Rebuilding Health without Pharmaceutical Dependency 1:09:28 Empowerment through Wellness Conversations 1:11:04 Continuing Education and Unleashing Health Coach Power

Cory Sterling is a lawyer. But not any lawyer. Cory is a cool lawyer. A holistic health nut himself, Cory left the shiny and very corporate white-collar world of law to help health professionals set up their businesses in a way that keeps them protected. Your number one protection is going to be watching your language and staying within your scope of practice but a very close second on the list is to have your terms and conditions, waiver, privacy policy, and client agreement all buttoned up (from a legal perspective). Good news – Cory walks us through this in a way that (believe it or not) is kind of fun! Cory’s business, Conscious Counsel, provides legal counsel for creative, ambitious and heart-leading business owners who build communities and make the world a better and healthier place. During our conversation, we get into topics such as the biggest problems coaches have getting started with the legal aspects of the business, how to navigate the law when there is no definition for health coaching, where the biggest issues with the law originate, and what Cory calls the Screenshot Defence. We also dig into how often coaches really get sued, what is and is not in the scope of practice, the legal aspect of supplements and providing diagnostics. And we cover a whole lot more in this fun conversation about the law. Connect with Cory at: Website: https://consciouscounsel.ca Episode Overview: 0:00 Meet, Cory Sterling: The Cool Lawyer 2:21 Cory's Journey: Choosing Freedom 6:27 Turnkey Solutions: Entrepreneur's Dream 10:09 Managing Client Expectations: Honesty is Key 10:14 Health Coaching Regulations: Language Matters 13:37 Importance of Relationships: Open Communication 18:04 Legal Issues Arising: Misaligned Communication 20:25 Screenshot Defense: Legal Protection Strategy 22:35 Fear of Lawsuits: Scope of Practice 26:26 Reacting to Complaints: Legal Position Matters 27:14 Legal Proof: What You Can Prove 29:38 Scope of Practice and Client Expectations 31:50 Working with Coaches: Online Forms and Support 56:27 Finding Conscious Counsel: Contact Information and Resources Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

In this special episode of Health Coach Radio (with a live-online audience), our guest is Dr. Judith Boyce. Dr. Judith became a health coach after she spent a career as a doctor – after she spent a career as a nurse. This is because she saw health coaching as the way forward for doctors, nurses and the medical system in general. Dr. Judith has developed the Health Coaching in Medical Practice certification course (found at https://www.primalhealthcoach.com/health-coaching-medical-practices-specialist-certification/), which educates and trains coaches to go forth and conquer in the medical system. If that is the path you see yourself taking, listen closely to this episode and learn. In our conversation with Dr. Judith, we dig into topics such as how she got fed up with how medicine was being practiced, how the PHCI program applies to other countries (other than the USA), and why Dr. Judith is the perfect person to learn from. We also dig into what type of person would be a good fit for this line of learning and coaching, what types of certifications employers are looking for, what versions of health coaches exist right now, and why doctors need health coaches’ help. Plus, Dr. Judith gives concrete advice about how to get your foot in the door and work with, not against, the system to benefit both the client and the doctor. Connect with Dr. Judith at: Website: https://judithboycemd.com Facebook: https://www.facebook.com/drjudithboyce/ Instagram: https://www.instagram.com/retreatmd/ Episode Overview: 0:00 Introduction to Dr. Judith Boyce 1:09 The Role of Health Coaching in Medical Practices 2:31 Dr. Boyce's Journey from Nurse to Doctor to Health Coach 6:59 Transition to Becoming a Primal Health Coach 9:32 The Global Need for Health Coaching in Healthcare Systems 12:25 Challenges in Healthcare Systems Around the World 17:33 Opportunities for Health Coaches in Healthcare Systems 22:15 Understanding CPT Coding and Reimbursement for Health Coaches 23:33 Importance of Certifications and Licensure in Healthcare 27:50 Why Doctors Need Help from Health Coaches 31:31 Understanding the Healthcare System Language 35:13 Core Competencies for Health Coaches in Healthcare Systems 36:35 Empowering Clients to Self-Efficacy through Health Coaching 38:21 Program Planning and Evidence-Based Practices 59:04 Navigating Different Niches in Health Coaching 1:07:49 Independence vs. Employment in Health Coaching 1:12:20 Empowering Patients in the Healthcare System Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Yuri Elkaim is a business coach for health professionals who want to scale their coaching business. Yuri says that his superpower is being able to simplify the complex world of health and reduce your confusion with clear, actionable, and science-backed advice that cuts through the nonsense. Yuri believes that new health coaches and entrepreneurs should do three things: - Create an impactful product that gets results. - Use paid advertising to get clients in the door and get results for them. - Ride the wave of all your organic traffic flow. Building your business from scratch with organic (aka accidental) marketing efforts can work but it takes ages. Paid traffic gets you found more quickly than organic. This conversation with Yuri covers topics like how to get your first clients, how social media really works, how to go from a side hustle to a business, what products deserve paid ads, and how webinars filter out the uncommitted clients. Yuri also shares with us how to value commitment over conversion, when to become a social media influencer, how to price your products and services, why you should learn to do your own ads, and then some real specifics on how to actually deliver your products. Plus, as a bonus, he teaches the four things you need to do to reach a million dollars so stick around right to the end! Connect with Yuri at: Website: https://healthpreneurgroup.com Website: https://yurielkaim.com Instagram: https://www.instagram.com/healthpreneur/ YouTube: https://www.youtube.com/@Healthpreneur Episode Overview: 0:00 Introduction 1:03 Yuri Elkhaim's Origin Story and Health Journey 5:00 Finding Clients: The Key to Success 7:35 The Challenges of Organic Marketing Efforts 10:09 The Power of Webinars in Paid Advertising 17:07 Paid Ads: Starting Early vs. Growing Businesses 20:54 Acquiring Clients: Quality vs. Quantity 27:33 Pricing Strategies and Client Acquisition Support 30:26 The Pitfalls of Outsourcing Marketing Efforts 33:01 Importance of Personalized Messaging in Marketing 33:17 Marketing Mastery 36:14 In-House Advantage 39:15 Product Delivery Focus 44:11 One-on-One vs. Group Coaching 46:24 Maximizing Coaching Efficiency 55:02 Group Coaching Dynamics 57:36 Building a Business Transition 1:00:15 Time Management Strategies 1:03:14 Balancing Pragmatism and Energy 1:06:24 Investing in Growth Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Jordan Syatt is a 5x World Record Powerlifter and a Precision Nutrition and Westside Barbell Certified coach. He also has a Bachelor of Science in Health & Behavior Science with a focus in Strength & Conditioning. He holds several powerlifting world records and is a 27th-degree black belt in chugging coffee. If you know Jordan, you won’t be surprised that this conversation is full of BS-free advice for health, fitness, and nutrition coaches. In true Jordan Syatt fashion, it is also sprinkled with a few extra expletives to keep things exciting. Jordan has built a very successful online fitness business by being real with his audience, doubling down on educating his following, and consistently creating valuable long-form content. During this conversation, he discusses the three main fitness goals, why Jordan doesn’t believe in niching down, doing what you love, and why long-form content is the key to growing an engaged audience. Simply put, this episode is a blast. Connect with Jordan at: Instagram: https://www.instagram.com/syattfitness/?hl=en Website: https://www.syattfitness.com/ Episode Overview: 0:00 Introduction to Jordan Syatt 2:21 Discovering a Love for Wrestling 4:33 The Importance of Passion in Coaching 8:09 The Power of Long-Form Content 10:27 Pursuing Your Passion in Business 14:37 Transitioning to Online Coaching 18:09 Reflecting on Early Days of Hard Work 22:58 The Reality of Building a Business 26:09 Evolving Social Media Strategy 29:21 Focusing on Educational Content 31:53 Implementing Immediately Practical Actions 48:38 Transitioning to a Membership Model: The Journey of Scaling 52:25 The Reality of Running a Successful Coaching Business 57:39 Embracing Individual Coaching: Success Without Scaling 1:01:43 The Coaching Industry: Myths, Realities, and Future Trends --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Brad is the co-author of many of Mark Sisson's books, including Primal Endurance, the host of the B.rad Podcast, former professional triathlete and world champion endurance athlete, and a guy who seems to be defying the usual laws of aging by remaining incredibly competitive in sports and fitness to this day. He joins us to explore the need for a renaissance in the fitness industry, emphasizing the alignment of fitness with overall health. In this episode, Brad, Laura and Erin highlight the importance of understanding clients deeply and promoting a holistic fitness strategy to prevent injuries and promote longevity. I share personal struggles with balancing enthusiasm and competitiveness in workouts, underlining the significance of mobility, flexibility, and rest for injury prevention. Brad is the lead author of the Primal Fitness Coach Certification course, and as you'll hear in this episode, he is the perfect guy for the job! Please enjoy this episode with the always entertaining and thought-provoking Brad Kearns. Connect with Brad on: Instagram: https://www.instagram.com/bradkearns1/?hl=en Podcast: https://bradkearns.com/podcast-index/ Website: https://www.bradkearns.com/ Episode Overview: 0:00 Introducing Brad Kearns 1:46 Special Announcement: Primal Fitness Coach Certification 3:24 The Misconceptions of Mainstream Fitness Programs 4:38 The Risks of Overly Stressful Fitness Programming 9:00 Embracing the Importance of the Parasympathetic Nervous System 9:49 Fitness as Support for Health and Longevity 13:23 The Importance of Being Honest and Vulnerable in Fitness 16:53 Reimagining the Role of Fitness Coaches 23:28 The Obligation to Increase Everyday Movement 26:12 The Power of Walking as Foundational Exercise 31:50 Proper Human Posture and Spinal Integrity 38:51 Breathing Techniques and Benefits 42:11 Recovery and Overexertion Awareness 44:59 Movement Fundamentals and Stretching 49:51 Importance of Recovery in Training 53:19 Understanding High-Intensity Exercise 55:24 Mindset, Performance, and Burnout Prevention 1:00:01 Symptoms of Overreaching and Overtraining 1:02:08 Comprehensive Approach to Fitness Coaching 1:05:21 The Emergence of the Fitness Coach --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dr. Anna Cabeca is one of our go-to resources for women's hormone health and we had a lot of fun diving into women's hormones in this conversation. Dr. Anna just released a new book, MenuPause, that is part cookbook and part rotating nutritional protocol to help women support their ever-changing female hormones with a revolving roster of foods. During this episode we talk about removing the labels around food, Dr. Anna's view on intermittent fasting, why it is important to change things up nutritionally, and much more. Connect with Dr. Anna at: Website: https://drannacabeca.com Instagram: https://www.instagram.com/thegirlfrienddoctor/ Book: https://drannacabeca.com/products/menupause Episode Overview: 0:00 Introduction to Dr. Anna Kabeca 2:49 Removing the Weight of Labels 5:22 Empowering Labels and Self-Perception 7:10 Shifting from Labels to Root Causes 10:12 Impact of Hormonal Changes 12:39 Reevaluating Women's Roles and Aging 15:06 Redefining Menopause Empowerment 19:25 Investigating Lower Abdominal Symptoms 24:31 Hormonal Changes in Perimenopause 30:20 Increasing Oxytocin and Community Bonds 31:45 Supporting Natural Body Changes 39:01 Healing the Gut 40:55 Menu Pause Quizy 52:04 Finding Balance in Perimenopause 55:49 Debunking Myths about Keto and Fasting 58:19 Self-Assessment in Lifestyle Change 1:00:04 Mastering Oxytocin 1:01:54 Learning to Eat Before Fasting 1:03:14 Menopause Menu and Recipes --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dr. John Berardi is best known as one of the founders of Precision Nutrition. His most recent endeavor, Change Maker Academy, is a resource pool for practicing coaches from all walks of life. Additionally, his book Change Maker is a must-read for all health coaches. Dr. Berardi joined Erin and Laura to talk about starting and subsequently selling Precision Nutrition, the benefits of coaching clients who don't live near you, how to identify and leverage your client's needs, and getting curious about human nature, and the future of health and wellness, and more. Dr. Berardi was super generous with his time; we talked for nearly 90 minutes. So, be prepared to learn a lot! Episode Overview: 0:00 Intro 1:44 Dr. Berardi's Teenage Inspiration 8:02 Evolution from Online Coaching to Education Company 11:08 Impact of High-Speed Internet on Coaching Business 13:15 Overcoming Hesitancy in Online Interactions 16:44 The Power of Teaching and Coaching 19:31 Importance of Crafting Compelling Stories 24:50 The Essence of Human Curiosity 31:11 Gratitude and Skepticism in Client Research 35:19 Unveiling Unconscious Motivations 40:24 Decoding Human Nature through Patterns 42:26 Understanding Customer Categories and Behaviors 45:31 Importance of Business Success for Health Coaches 46:06 Avoiding Mistakes When Starting Out 46:10 Personal Exploration for Health Professionals 49:52 The Ever-Changing Fitness Industry 52:05 Discovering Your Unique Abilities 55:05 Embracing Change in Career Paths Connect with John on: Website: https://www.changemakeracademy.com/ Book: https://www.changemakeracademy.com/book/ Instagram: https://www.instagram.com/changemakeracademy/?hl=en --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dr. Gabrielle Lyon is the founder of Muscle-Centric Medicine, a branch of preventative medicine which puts muscle quantity and quality on the front burner. Muscle is a vastly underrated resource that burns fat, influences metabolism, protects against disease, and so much more, and Dr. Lyon is helping her clients to understand and prioritize their skeletal muscle. In this episode, Dr. Lyon talks about the fact that we are focusing too much on adiposity and too little on muscle, how to change the conversation around gaining muscle mass, training versus activity, how and why to prioritize your protein, and so much more. Dr. Lyon also leaves us with the soundbite that it is never too late to increase your quality of life, and we couldn’t agree more! Episode Overview: 0:00 Intro 0:17 The Power of Muscle 11:45 Skeletal Muscle Mass 16:01 The Impact of Longevity 17:50 Challenging Diet Culture 25:49 Factors Affecting Muscle Gain 29:26 Prioritizing Protein Intake 31:24 Importance of First Meal 32:38 Excitement for Nutrition Simplicity 35:28 Protein First Feedback 36:40 Debunking mTOR Myths 37:44 Understanding mTOR Stimulation 1:03:40 Seeking Mission-Aligned Health Coaches 1:06:02 Identifying Patient Archetypes 1:07:42 Dr. Gabrielle Lyon's Mission and Projects Connect with Dr. Gabrielle at: Website: https://drgabriellelyon.com Instagram: https://www.instagram.com/drgabriellelyon/ YouTube: https://www.youtube.com/channel/UCWPQJeWz4pvccA3lIoZ7j1Q Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dr. Shanté Cofield, AKA the Movement Maestro, started her career as a physical therapist but realized early on that they didn’t really enjoy it. She knew in her gut that they weren’t in a career where they could truly express themselves, and as a result, she left this field to coach other movement specialists through the process of building personal brands online. Shanté’s approach to business coaching is to help her clients live their absolute best lives. This is the guiding light in their business, and in this episode they offer up incredible wisdom to help you begin to uncover what is important in your coaching practice, your business, and your life. In today’s episode, we talk about how to show up confidently and authentically as yourself on social media, what kinds of things we should be posting to social media, the idea that the time will pass anyway, and so much more. Episode Overview: 0:00 Introduction to Dr. Shanté Cofield 1:23 Health Coach Radio Introduction 2:00 Conversation with Dr. Shanté Cofield Begins 2:31 Shante's Journey to Becoming a Business Coach 5:29 Unveiling the "More You" Philosophy 9:38 Building Confidence by Taking Action 17:34 Choosing Instagram as a Platform 21:20 The Evolution of Instagram and Posting Strategies 28:26 Addressing the Hate for Social Media 33:58 Importance of Solving Problems on Instagram 1:02:30 The Power of Social Media Engagement 1:08:08 Connecting with Your Ideal Client 1:10:07 Breaking Barriers: Women's Work Ethic 1:12:13 Wisdom Bombs and Authenticity in Coaching Connect with Shanté on: themovementmaestro.com Instagram: @themovementmaestro --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Jill Coleman (AKA Jill Fit) a fitness industry leader and business coach, shares valuable insights on staying connected with clients, niche health coaching, prioritizing client outcomes over deliverables, and differentiating services. Jill is a fitness industry veteran and also an in-demand business coach for health, fitness, and nutrition professionals looking to take their business online and scale it. What is really unique about Jill as a business coach is that she is still working in the health and fitness space as a coach herself, creating and selling programs to her clients. This means that she still has her finger on the pulse of what health consumers are looking for, how they behave, and how they make buying decisions. In this episode we chat about Jill’s journey to success in the coaching industry, getting in the trenches with your clients, the difference between a good marketer and a good coach, the idea of proving your method and so much more. It should come as no surprise that with Jill’s expertise in both fitness coaching and business coaching, this episode is packed with tons of important insights. Grab your pen and paper and let’s dive in with Jill Coleman! Episode Overview: 0:00 Introducing Jill Coleman 2:12 Jill Coleman's Fitness Industry Journey 4:58 Importance of Staying Consumer-Facing in Coaching 9:56 Market Saturation and Specificity in Online Coaching 29:18 Programming and Problem-Solving 37:53 Crafting Compelling Sales Copy 46:44 The Value of High-Ticket Offerings 49:32 Understanding Consumer Behavior 52:42 Establishing a Signature Offer 54:56 Finding Your First Clients 57:36 Building Your Body of Work 1:05:23 Embracing Confidence and Hubris 1:11:02 Transitioning to Certification 1:15:50 Creating a Program 1:22:23 The Journey of Scaling a Business Connect with Jill at: Website: jillfit.com Instagram: https://instagram.com/jillfit YouTube: http://www.youtube.com/user/linmull --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dr. Kim Foster is a doctor who noticed a big gap in patient care post-doctor visits. She felt both patients and doctors weren't getting the support they needed to make lasting health changes. This episode is a gem for health coaches itching to be part of traditional or holistic medicine practices. Erin and Laura dive into Dr. Foster's passion for a healthier world and her efforts to blend conventional healthcare with wellness coaching. They also tackle where our current healthcare system shines and where it falls short. Plus, they share tips on getting referrals from medical pros and approaching them effectively. Every year, the value of having health coaches on medical teams becomes clearer. Tune in to catch the buzz about this exciting trend in healthcare. It's a thrilling time to be a health coach! Episode Overview: 0:00 Intro 1:25 Welcome Dr. Foster 20:52 Bridging the Gap: National Board for Health and Wellness Coaches 20:58 Equipping Health Coaches for Collaborative Success 32:15 Building a Referral-Friendly Foundation for Health Coaches 35:13 Streamlining Processes for Doctors 43:51 Importance of Persistence in Business 54:29 Overcoming Objections to Private Services 58:21 Importance of Client Willingness to Invest 1:04:07 Painting the Picture for Referral Practitioners 1:07:00 Diverse Ways to Work with Coaches 1:07:56 Embracing Collaboration with the Medical Community Connect with Dr. Foster on: Website: http://www.drkimfoster.com/ IG: https://instagram.com/drkimfoster Quiz: https://quiz.tryinteract.com/#/5df3d002c752370014d07271 --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Karin Rozell is a business coach for health and wellness coaches. You might know Karin as the business coach who teaches her clients the art of building their own ‘Happy Little Practice‘ rather than focusing on the idea of scaling their business to 7 figures and beyond. In this episode, she revisits the idea of a ‘Happy Little Practice’ in the context of a world that has changed drastically since the last time she was on the podcast—a world where many health, fitness, and nutrition coaches are flocking to the online space because the feasibility of an in-person practice has become more difficult. While this opportunity is exciting, it can also be daunting, and this episode is a pep-talk for that. Karin, along with Erin and Laura, discuss the idea of hashing out your contingency plan, doubling down on what you can control, adopting the idea of a ‘Golden Hour,’ setting short-term goals, and acting now (because there is no reason not to). If you have been feeling a little unsure of how to show up in this ever-changing space, today’s episode might just be the pep talk you need. Tune in to find out! Episode Overview: 0:00 Introduction to Karin Rozell, Business Coach for Health and Wellness 2:20 Karin Rozell’s Background and Reason for Returning 30:29 The Importance of Making Money During Uncertain Times 39:04 Friend's Rant on Free Programs 42:22 Too Many Options Overwhelming People 49:11 Impact of Living Rurally 50:58 Finding New Opportunities 54:43 Action Over Perfection 57:43 Staying Inspired in Business 1:00:05 Utilizing Signature Talks 1:04:57 Importance of Storytelling 1:08:54 Lessons from Personal Experiences 1:14:55 Lack of Health Leadership 1:16:09 The Need for Courage 1:17:22 Connecting with Karin 1:18:05 Acting Now in Uncertain Times Connect with Karin on: Website: https://www.karinrozell.com IG: https://www.instagram.com/happylittlepractice/ Facebook: https://www.facebook.com/happylittlepractice --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Tony Horton is a fitness industry legend. You may remember Tony from the super popular P90X workout, which was at the forefront of extreme fitness programming for quite a while. Tony is also the author of the top-selling books, Bring It, Crush It, and his newest release The Big Picture: 11 Laws That Will Change Your Life. He is a world-class speaker and presenter and has appeared on countless TV programs as a fitness and lifestyle expert to promote healthy living through exercise and proper nutrition. Tony believes that real and lasting change can happen when we commit to health as a lifestyle. During this episode, we discuss Tony’s crazy origin story of how he became the face of P90X and other online fitness regimens, his advice on the two things you need to do to survive in this industry, how to reverse engineer your dreams, how he would describe the trajectory of his career, and what needs to be done for a tipping point to occur. There is nothing more inspiring than talking to a person who has cruised into their 60s with the level of health and vitality that Tony walks around with. Have a listen and we know you will be inspired! Episode Overview: 0:00 Intro 2:16 Tony Horton's childhood struggles and early life challenges. 15:31 Tony Horton's transition into becoming a fitness trainer for celebrities. 17:41 The evolution of Tony Horton's career with Nordic Track and Guffey Renker. 22:50 Tony Horton's life-changing success with the creation of P90X. 24:38 Tony Horton's impactful ventures beyond Beachbody into the military world. 28:07 Seizing Opportunities through Hard Work 30:29 Embracing Freedom and Creating Unique Fitness Routines 42:39 Overcoming Procrastination and Fearlessness 49:01 The Power of One Opportunity 50:04 Focusing on the Present and Building Relationships 50:47 Building Your Business with Authenticity 1:05:55 Diversifying Projects and Finding Balance 1:08:44 Embracing Lifelong Learning and Experiences 1:12:06 The Importance of Health and Wellness Longevity Connect with Tony at: tonyhortonlife.com Instagram: @tonyshorton --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.