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Hello Blink Show

Business & Economics Podcasts

Welcome to the practical podcast for technical people who want to start their own company. From founding to building your business, we’re here to help.

Welcome to the practical podcast for technical people who want to start their own company. From founding to building your business, we’re here to help.

Location:

United States

Description:

Welcome to the practical podcast for technical people who want to start their own company. From founding to building your business, we’re here to help.

Language:

English


Episodes

Goodbye for Now

6/28/2021
Harris and I are sad to report that we have decided to shut down the Hello Blink Show. We had an incredible time creating the episodes, sharing knowledge about sales and marketing, and meeting amazing new people. We learned a lot from our guests, and we hope you did, too. We discuss some of the things we could have done better if we were to go back in time and redo the show: Contextual Electronics ForumHarris is pivoting his career to go from individualized consulting to building a virtual...

Duration:00:33:46

Experiential and Nonsense Marketing with Christine Sunu

6/14/2021
Nonsense marketing is the seemingly frivolous activities that marketers do that have a chance of “catching on” or “going viral.” For example, Wendy’s often provocative Twitter account is an example of nonsense marketing. It requires creativity and is often experiential. Christine gives us some other examples of nonsense marketing, such as Ford’s Home of the Future project. The purpose of these projects can be difficult to grasp sometimes if you’re not the intended audience. Shawn gives the...

Duration:00:38:32

How to Run a Successful Livestream with Alessandro and Robert

5/24/2021
In this episode, we talk to Alessandro Grande and Robert Wolff, who run the Arm Innovation Coffee livestream on YouTube (which you can check out here). They tell the story about how they joined forces about a year ago to create a weekly interview video series during the pandemic. Alessandro and Robert use StreamYard to help manage the livestream, including green (waiting) rooms for guests, overlays, and live comment pop-ups. They also use Open Broadcaster Software Studio (OBS Studio) to...

Duration:00:35:45

How to Build an Audience with Darian Johnson

5/10/2021
Darian Johnson joins the Hello Blink Show crew for a live brainstorming session. He is working on a low-power, battery-operating LCD digital assistant. He plans to fund manufacturing through a crowdfunding campaign, but he needs help figuring out how to market the device first. Darian starts the episode by sharing a personal story about how he encouraged his 12-year-old son to build his own TV. Rather than simply buy a TV, he gave his son a Raspberry Pi and a monitor. The son had to install...

Duration:00:50:01

How to Run a Successful Crowdfunding Campaign with Julio and Sean

4/26/2021
Description Sean talks about launching his product, EmotiBit, on Kickstarter. EmotiBit is a wearable biometric sensor used for research, engineering, and maker projects. Julio discusses what types of products do well in crowdfunding campaigns. For the most part, business-to-consumer, physical products with a price range of $50-$300 do the best. Shawn asks if crowdfunding should be seen as a way to fund research and development or more of a pre-order system. Sean mentions that he is using...

Duration:00:36:46

Developer Advocate Marketing with Christine and Dom of Twilio

4/12/2021
Description We chat with Christine Sunu and Dominik Kundel from Twilio about the importance of developer advocacy in a marketing strategy and how it can help build trust with prospective customers. One of the keys of successful developer relations (DevRel) is to “meet people where they are” rather than trying to create a community out of nothing. This includes going to events and engaging developers on forums and chat rooms that already exist. However, you must make sure that your...

Duration:00:57:10

Introduction to Search Engine Optimization (SEO)

3/22/2021
Description Harris opens the show by giving an account of his experiences with implementing good search engine optimization (SEO) practices and what he’s learned. After spending a little bit of time learning about SEO, he says that he was able to grow his organic traffic sooner than anticipated. Your goal for top-of-funnel content is to rank highly in search engine results whenever someone looks for your target topic (e.g. the topic of your blog post, podcast episode, or video). You can...

Duration:00:48:50

How to Run a Hardware Business as an Expat with Sean Hadley

3/8/2021
Description Sean gives his reasons for moving to New Zealand and starting his company, MagicDAQ. He was inspired to create the MagicDAQ after working for companies where many hours of labor were spent on manual testing. The MagicDAQ automates the testing and data acquisition process by allowing users to script the process with Python. Sean had success making early sales by cold-calling potential customers on LinkedIn. Specifically, he sought out junior to medium-level design engineers to...

Duration:00:35:48

Inbound Marketing Success with Jonathan Georgino

2/22/2021
Description We start by checking in with Jonathan Georgino, who last appears on the show in episode 5. Since then, he has gotten more sales and more distributors to carry his product (the Binho Nova host adapter). Specifically, Jonathan mentions that paid ads have not worked well at attracting new leads. However, collaboration with influencers (e.g. Shannon Morse) and appearing on podcasts has worked well. He also mentions that he is starting to see a trickle of new visitors to his site...

Duration:00:52:29

How to Do Video Marketing on YouTube with Daniel Bogdanoff

2/8/2021
Description Daniel Bogdanoff joins as a guest to discuss his experiences creating video content as part of the marketing strategy for Keysight. He noticed that Keysight, like many other tech companies, had essentially 2 options for creating video content: high-budget ads or off-the-cuff webcam shots. As a result, he transitioned into a marketing role to create the Keysight Labs YouTube channel, which has about 80k followers (at the time of this recording). Daniel believes that companies...

Duration:00:57:12

Gaining Early Customers and Hiring Help with Natalie Luneva

1/25/2021
Description How do you get your first customers, and when should you hire help? Natalie Luneva joins us, who runs her own coaching and consulting business for software as a service (SaaS) startups. She talks about how she got started helping small businesses and offers insights into finding initial customers, the importance of joining communities, and the pros and cons of developing technologies that rely on other, larger businesses. In the second half of the show, Natalie talks about...

Duration:00:54:01

Trailer

1/11/2021
Trailer for the Hello Blink Show.

Duration:00:00:49

State of the Show

1/11/2021
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Key Topics In this episode, we take a step back to look at how the show has performed over the past year. The Hello Blink Show...

Duration:00:32:03

Marketing and Sales: Friends or Foes?

12/28/2020
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Overview In this episode of the Hello Blink Show, Harris and Shawn wanted to share their presentation on sales and marketing for...

Duration:00:58:31

Using No-Code Apps to Get to Market Faster with Lola Ojabowale

12/14/2020
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Overview Whether you have a new product idea or business project, listeners will appreciate hearing her experience with...

Duration:00:42:21

Avoiding Technology and IP Clause Lawsuits with Mark Tyson

11/23/2020
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Overview In this episode of the Hello Blink Show, Harris and Shawn welcome back legal expert and attorney, Mark Tyson. Mark...

Duration:00:50:30

How to Hire Engineering Contractors with Matt Liberty

11/9/2020
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Overview In this episode of the Hello Blink Show, Harris and Shawn interview Matt Liberty. Matt shares his experience with...

Duration:00:41:02

Building and Selling Your Business with Mihir Shah

10/26/2020
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Overview In this episode of the Hello Blink Show, Harris and Shawn interview electrical engineer, Mihir Shah. Mihir shares his...

Duration:00:51:15

Changing Careers with Lisa Lewis Miller

10/12/2020
Sponsor We want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. Overview We chat with Lisa Lewis Miller, career coach, owner of Career Clarity, and author of an upcoming book about changing...

Duration:00:43:53

Creating a Marketing and Sales Pipeline with Cyber City Circuits

9/28/2020
Overview In this episode, Harris and Shawn chat with David and Chris, owners of Cyber City Circuits. David and Chris are working to expand their contract manufacturing (for electronics and PCB assembly) business and need help reaching new customers. As a result, Harris and Shawn perform a live consultation with them to give advice on how to approach marketing and sales. In particular, Harris gives his thoughts on best ways to set up a sales pipeline, and Shawn helps brainstorm marketing...

Duration:01:27:45