High Intensity Business

How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age. We talk about designing workout programs and maximizing recovery for athletes and older trainees, why some people might do higher-volume HIT, why there seems to be a pushback against evidence-based training, and so much more. If you want to know what it's like to be a life-long HIT trainer and be able to keep making strength training progress for the rest of your life, Matt's episode is a great one to tune into! ━━━━━━━━━━━━ Get a free course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a successful fitness business without burning out, how to use social events to attract clients, and what you actually have to do to be treated like a rockstar every time you walk into your studio. Plus, we go into how to design workouts and maximize recovery for your clients, Mike Mentzer's favorite exercise, and how you can build a business with a long wait list without focusing too much on lead generation or spending a lot on advertising. If you want to know what a sustainable HIT business built by a legend looks like, don't miss this episode! ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exercise science, and find the fuel you need to keep growing your own HIT business! This is an event you shouldn’t miss if you have the opportunity to attend, so tune in to find out how you can get there (as well as get a discount on your accommodation). ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes into what sets the top personal trainers apart, why he still leads intro workouts himself, how sharing your own story can win over new clients, and why he wrote his latest book. If you’re worried about burning out or becoming overwhelmed in your HIT business, then tune in to this one! ━━━━━━━━━━━━ Get a free course to start & grow your own personal training business ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What needs to happen and what should you say on the first time a potential client walks through your door? In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go — how long should it be? How much should you explain? How many exercises should you do? What do you say to close effectively? And of course, we get into the details so you can design the style of consultation that works for you. If you want to make a great first consultation that will make your HIT business a client magnet, this episode is a must-listen! ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you’re on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional. We talk about the growing strength training culture in India, the fascinating lessons all fitness professionals can learn from serving high-end clients, and what you need to master in order to be successful enough to tap into the high-ticket market. We go into things like your approach to client education when they have the wrong ideas, why personal training shouldn’t be one-size-fits-all, the effect of your session rates on potential clients, unexpectedly landing Ken Hutchins as a mentor, what you need to learn and master to become a great trainer, and more! This interview with Umangg is such a great glimpse into what it takes to be a great trainer doing the work that inevitably leads to success — don’t miss this one! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen? In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!). We talk about what works the best in getting you more clients in your area, what media outlets to look for and how to pitch them, how you can take advantage of holidays and special events throughout the year to boost your sign-ups and sessions, and more! ━━━━━━━━━━━━ Join the Free HIB Community here ━━━━━━━━━━━━ Join even more HIT Experts in the HIB Pro Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

So you’ve planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)? In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what it is that you’re actually selling?), setting your prices, and what to say and how to raise prices at the right time for your business. If you want to grow and scale your home-based strength training business the right way without crashing and burning, tune in to this one! ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join more HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ Connect directly with Pete here ━━━━━━━━━━━━ Resistance Exercise Professionals ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

There is a quiet pandemic that’s going on in the world that not enough people are talking about: chronic disease. More and more people are getting chronically ill, but what if the solution to heart disease, type 2 diabetes, and other chronic conditions has actually been there all along? In this episode, university lecturer, researcher, and physiotherapist Tim Dettmann joins us to talk about how high-intensity training can literally help save lives and extend both lifespan and healthspan, and why many HIT practitioners don’t realize the power they have to help their clients — and why that needs to change. This is one of those episodes that is genuinely eye-opening, even if you’ve been in the health and fitness sphere for a long time — don’t miss it! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Join HIT Experts in the HIB Pro Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

So you’ve designed and built out your new garage-based HIT studio, and you’re ready to get your HIT machines — which machines should you get first? Should you favor certain brands over others? Does the type of equipment matter if you like to train a certain way or if your type of clients have very specific needs? Million-Dollar Trainer Pete Cerqua returns for part 2 of the series on building your own garage-based HIT studio, and we get into the nitty-gritty of choosing the right machines for your specific needs, based on your available studio space, your training style, your target market, and – most importantly – your budget. If you want to get the absolute best machines for your new HIT business and avoid getting equipment that won’t get the job done right, don’t miss this episode! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

So you’re ready to build your own garage-based HIT studio, but what exactly do you need to know to get started? In this first episode of a new series, Million-Dollar Trainer Pete Cerqua walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if your area is good for that type of business, permits and zoning considerations, types of external buildings and internal modifications you can consider, your initial setup, client amenities, and more. If you want to get your HIT fitness business started the right way and avoid costly mistakes, tune in to this one! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ This is episode 1 of the “HIT Garage Business” mini-series — see the entire series here.

How can you build a successful HIT personal training business without your own HIT studio? Jeremy Amin has done it, and in this episode, we talk about how he’s growing his client list while training in a big box gym. We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk triggers and converting conversations to attracting prospective clients with short phone outreach methods, gym bulletin boards, and even chalkboards. If you don’t see yourself close to setting up your own HIT studio yet but you’re thinking about becoming a highly successful HIT personal trainer, don’t miss this great episode with Jeremy! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

So you’ve started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back. Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you’re in an area with a lot of competition, and more. Make sure you’re not losing clients without realizing it and tune in to this one! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results? In this previously members-only episode, we’re featuring award-winning trainer and MedX expert Bill Crawford, the founder of Basic Training in Scottsdale, Arizona. We go into detail on how to get the most in terms of configuring your machines, optimizing for different client builds and heights, how to coach specific exercises, how to use MedX equipment as a proper selling point for your fitness business, and more. If you use MedX machines and want to get even more out of them, don’t miss this timeless expert interview with one of the best! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What’s it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners? That’s exactly what Lawrence Neal, founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn’t always smooth sailing. Dave Bess turns the tables on Lawrence and gets him to talk about what it took to get HIB to where it is now: a household name in the HIT industry, one that serves the fitness business owner from start to finish. If you want to know more about the person behind over 500 episodes throughout more than a decade of interviewing HIT experts, don’t miss this great conversation between Dave and Lawrence! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Lawrence, Dave, and other HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What does it take to go from 1 studio to 1 million in revenue? Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow. We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks at having competition, and more — including a face-to-face conversation with Arthur Jones that Patrick will probably never forget. If you want to see how a million-dollar HIT entrepreneur locks in to grow his business, this episode is something you’ll want to dig into. ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Patrick and other HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What’s it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit? Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she’s helping many people do the same while getting in the best shape of their life. We go into how she went from chronically injured CrossFit practitioner to successful HIT strength trainer doing over 100 sessions a week, including how she manages to get so many referrals as a “fun” personal trainer (in her own clients’ words!). If you want to know what it’s like to come from the depths of CrossFit to the heights of HIT, check out Kyra’s story in this episode! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Kyra in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How quickly can you become a highly profitable personal trainer and HIT studio owner? TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening. We go into the powerful customer service lessons he’s learned that attracts clients to you, why your mindset matters more than you might think, and exactly how he managed to get so many sessions right away once he opened the doors to his new HIT studio… and how you can do the exactly the same thing and get the similar results. If you want a formula for fitness business success with a real-life case study of just that in action, this episode with TJ is something you should tune in to! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join TJ in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How does a world-class personal trainer give exercise instruction to clients? In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there’s no wiggle room to let mediocrity slip into this one! We talk about what you need to say, when you need to say it, what to look out for when using very specific MedX machine configurations, and how to get the most out of every workout for your clients. If you want to up your game and give your clients world-class exercise instruction that keeps them coming back to you, this Masterclass is a must-listen! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here.

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business? Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner. We talk about how to make smart decisions when choosing equipment, working with different budgets if you’re just starting out as a fitness business owner, the mindsets and habits you must have if you want to set yourself up for inevitable success, and more. If you want to learn what it takes to become a HIT entrepreneur that naturally attracts the right clients and makes building a successful HIT business easier, tune in to this one! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here