High Spirits

Join Ben and AnnaRae on High Spirits for a lively discussion with Nico Richardson, CEO of Texas Original (fka Compassionate Cultivation), the leading medical marijuana and cannabis dispensary in Texas. This episode delves into the complex landscape of hemp and cannabis in the Lone Star State, exploring the regulatory, economic, and societal challenges that shape this rapidly evolving market. 🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: Texas is at a crossroads with its hemp and cannabis policies, creating a dynamic battleground for legislation and public opinion. Nico Richardson will share his firsthand experiences and insights into the challenges faced by the cannabis industry in Texas, where subtle differences between hemp and cannabis under the law can have significant implications. We'll discuss the ongoing lobbying efforts, the current state of affairs at the Texas Capitol, and what the future holds for both markets in one of America's most conservative states. 💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: 𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘋𝘶𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘴 🧭: Understand the key differences and challenges between the hemp and cannabis industries in Texas. 𝘓𝘰𝘣𝘣𝘺𝘪𝘯𝘨 𝘌𝘧𝘧𝘰𝘳𝘵𝘴 🗳️: Hear about the intense lobbying on both sides of the hemp vs. cannabis debate and its potential impacts on future legislation. 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 👀: Gain insights from the perspective of Texas’s largest medical cannabis operator on how these issues affect business operations and patient access. 𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 🔮: Explore the possible outcomes of this heated debate and what it means for the broader cannabis industry in Texas. 🌟 𝗠𝗲𝗲𝘁 𝗡𝗶𝗰𝗼 𝗥𝗶𝗰𝗵𝗮𝗿𝗱𝘀𝗼𝗻: Nico Richardson is a seasoned leader and advocate in the cannabis industry, with extensive experience navigating the complex regulatory environments of conservative markets. As CEO of Texas Original, Nico has been at the forefront of efforts to expand patient access to medical cannabis while advocating for sensible cannabis reforms in Texas. His deep understanding of the political and business landscapes makes him a pivotal figure in the ongoing discussions about cannabis policy in the state. 📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is essential for anyone interested in the intersection of cannabis and hemp, especially in a state as pivotal as Texas. Whether you're a cannabis entrepreneur, policy maker, patient advocate, or curious about the evolving legal landscape, Nico’s insights offer a valuable perspective on the complexities of operating in a restrictive market. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿 Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis. 🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns. 💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: 🔮 𝘊𝘔𝘊’𝘴 𝘔𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘰𝘯: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising. 🔭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences. 🔗 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion. 📢 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits. 🌟 𝗠𝗲𝗲𝘁 𝗔𝗺𝘆 𝗗𝗲𝗻𝗲𝘀𝗼𝗻: Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale. 📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

How might the Supreme Court's recent decisions reshape the cannabis industry as we know it? This episode of High Spirits promises to answer that and more. We dive deep into the pivotal topic of the Chevron ruling and its sweeping consequences for the cannabis sector, especially with Schedule III reclassification on the horizon. Leah Heise, a renowned legal expert in government enforcement, joins us to break down the complexities. Together, we explore the historical context of Chevron deference, the Supreme Court's shift in reducing it, and what this means for cannabis businesses navigating an increasingly uncertain regulatory landscape. As we delve deeper, we tackle the controversial 280E tax code, its potential unconstitutionality, and the implications for cannabis businesses. From the future of the Farm Bill to the evolving state-level regulations and the current conservative push against big government, we cover it all. We wrap up by reflecting on the legal challenges and strategies within the industry, while sincerely thanking our listeners for their unwavering support. We're excited to continue this journey with you for the next 50 episodes and beyond! -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Unlock the secrets of effective THC distribution and brand presence in our latest episode! We start by breaking down the most recent developments in the cannabis industry, including a GOP congressional panel's controversial attempt to block marijuana rescheduling and Tennessee's strict ban on Delta-8. We'll also discuss Walgreens' bold decision to stock CBD products and the FDA's looming decision on Juul vaping products. Joining us is Scott O'Malley, CEO of the Clarity Company, who offers unparalleled insights into the burgeoning hemp-infused beverage market, sharing the company's growth story, distribution hurdles, and team-building strategies. Discover the art of building a powerful brand presence through meticulous distribution strategies. Our discussion includes the importance of strong relationships with distribution managers and marketplace representatives and how consumer research fuels our marketing decisions. Learn about the pivotal role of educating retailers on product differentiation and implementing marketing programs designed to boost sales. We'll also delve into the collaborative planning needed to forge effective long-term strategies, ensuring success in a constantly evolving market. Finally, we tackle the complexities of state-specific THC distribution strategies and the promising future of THC beverages as alcohol alternatives. Scott sheds light on navigating different distribution models, evaluating partners, and the medicinal benefits of THC drinks. Hear about the unique regulatory landscape, including Minnesota's proactive legislative fixes and Iowa's peculiar serving laws. Wrap up with an engaging Q&A session, where we express our gratitude for your continued support and share an exciting moment that underscores the growing influence of our show. Stay curious, stay informed, and keep your spirits high until the next episode! -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

🎙 Join us for another 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩 🌿 In one of those rare occasions we find Ben and AnnaRae in one place at the same time, at the Vertosa HQ, before AnnaRae jets off on her next trip, we have much to catch-up on! 🍺 California: Vape Gate Part Deux? 👮 Maryland: Historic pardoning of 175,000 cannabis convictions ☀️ Florida: The Cannabist exits the Sunshine State ❌ 𝗣𝗼𝗹𝗶𝗰𝘆 𝗨𝗽𝗱𝗮𝘁𝗲: All things hemp, cannabis, and Farm Bill ➕ Oh, and HAPPY FIRST BIRTHDAY TO US!!! (belated...oops) As always, High Spirits is more than a podcast – it's a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what's important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry! -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Curious about cannabis investment? Join us as we uncover the dynamic world of cannabinoid capital with Heather Molloy. Our adventure begins with a deep dive into the evolving regulatory landscape and its transformative impact on the industry. We then transition to the challenges and triumphs of managing a first-time cannabis-focused investment fund. Initially supported by a single family, Speedwell has successfully invested in promising companies like Garden Society, Terpene Belt Farms, and more. Heather shares her expertise on navigating regulatory changes and leveraging data for success, while also exploring the fascinating interplay between cannabis and crypto markets. Get ready for an in-depth look at the diverse opportunities within the cannabis sector, from data services to brand scalability. Finally, we tackle the complex world of cannabis investments, emphasizing the importance of high-risk tolerance and a long-term perspective. Discover the critical issues surrounding safe banking, especially for women and minority business owners, and understand the broader implications of the SAFE Banking Act. We also explore the potential within the tobacco, beverage, and multi-state operator sectors, shedding light on strategic moves and the importance of strong management. Tune in to understand how grassroots investment movements can shape the future of the cannabis industry. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

We kick off with insights from CANNRA, a thrilling event where regulators and industry leaders unite to tackle the pressing challenges in cannabis and hemp regulation. Hear firsthand accounts from AnnaRae and Ben about the local market dynamics and the need for robust legislation to steer the industry toward a prosperous future. This episode features the inspiring Wendy Berger, a board member at Green Thumb Industries (GTI) and an ardent supporter of women entrepreneurs. Wendy shares her remarkable journey from CEO to investor, to a pivotal role at GTI, revealing how her passion for plant-based medicine led to a transformative partnership with Ben Kovler. We delve into the complexities of board accountability, compensation, and the indispensable role of risk management in an industry fraught with uncertainty and rapid evolution. Our discussion highlights the significance of diverse board representation, backed by compelling data from S&P and Harvard studies. Wendy sheds light on GTI's strategic recruitment efforts, including the addition of high-profile and diverse voices to their board. We also explore the burgeoning relationship between the cannabis and alcohol industries and discuss innovative strategies employed by companies like GTI to maintain a competitive edge. Tune in for a comprehensive insights-packed episode that promises to broaden your understanding of the cannabis industry's board dynamics and regulatory landscape. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Prepare to unlock the secrets of California's cannabis retail market with our special guest, Lauren Carpenter, CEO and co-founder of Embarc. Through her unique journey from MedMen to SweetFlower to leading Embarc, Lauren offers unparalleled insights into the bustling hubs of Los Angeles and Oakland, as well as the challenges and opportunities of opening and operating in more restrictive areas. Plus, catch-up with AnnaRae and Ben on recent conversations around Europe, a potential new book club inspired by the book "The Five Dysfunctions of a Team," complete with Ben's new ... workout routine? We dissect the shifting dynamics in cannabis licensing, comparing specialization and vertical integration, and share the compelling story of opening the first Embarc store in South Lake Tahoe during the pandemic. Expanding to 15 stores across California wasn't easy, and we reveal the strategic decision-making and rapid execution essential for success. Lauren's background in government affairs plays a crucial role in Embarc's approach to competitive licensing and community engagement, underscoring the importance of recognizing cannabis's historical presence in diverse communities. Explore the industry's complexities, from navigating saturated markets and varying regional policies to building a resilient company culture and selecting the right brands. Lauren and the crew delves into the importance of customer loyalty programs, managing growth, and upskilling team members to maintain a personalized touch amidst expansion. Finally, we reflect on the ongoing investment in culture and personal growth, sharing what it takes to thrive as a first-time CEO in the evolving cannabis landscape. Join us for a masterclass in cannabis retail, packed with actionable insights and real-world experiences. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Unlock the complexity of hemp legislation's ever-changing landscape with the help of Michelle Bodian from Vicente LLP, who joins hosts AnnaRae and Ben in their exploration of new Farm Bill language and state level policy. In this whirlwind of an episode, we analyze the seismic shifts rocking the hemp industry. Brace yourself for a ride through the eye of a legislative storm, with our guest's seasoned insights guiding us through the implications for everyone from small farmers to bold investors. After a controversial amendment to the Farm Bill was introduced by Rep. Mary Miller (R-IL), listen in as we dissect the complex beast that is lawmaking in the hemp space. The hemp & cannabis community is splitting and aligning in fascinating ways, and we're here to chart the political and economic fault lines. From the Mary Miller Amendment's potential impact to the future of synthetic cannabinoids and THC regulation, we're pulling back the curtain to reveal what's at stake for the industry's players. Finally, step into the compliance quandary faced by national hemp brands as they navigate the labyrinth of state regulations. We opine over the strategic moves necessary to thrive in markets from Kentucky to Minnesota, where the regulatory terrain is as diverse as the products on the shelves. With enforcement actions sprouting up like weeds and FDA warning letters scarce, this episode is your map to the unpredictable terrain of the hemp industry's regulatory battlefield. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Discover the future of the cannabis industry through the eyes of Ian Dominguez from Delta Emerald Ventures. From the perplexing world of PPP loans to the seismic shift anticipated with Biden's Schedule 3 announcement, this episode is a journey through the current state of the cannabis industry. We're not just talking politics; we're breaking down investment strategies, consumer trends, and the hemp beverage boom that's got even the big players like Curaleaf taking a sip. As we wrap this episode, a heartfelt nod goes out to NCIA and their Annual Lobby Days that was happening this week and the tireless advocates shaping the landscape for safe cannabinoid use. We're raising a glass to the collaborations that fuel progress and the relentless curiosity that keeps us all on our toes. So join us, be part of the dialogue, and let's navigate the highs and lows of the cannabis industry together. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Chris Jackson of the Michigan Legislative Black Caucus joins us to shed light on the fascinating and, at times, tumultuous world of the cannabis industry. Amid the buzz of finance and policy, we zero in on the unexpected resilience of smaller cannabis firms against their behemoth counterparts. The wide-reaching implications of shifts in policy influence and industry reform are at the forefront of our discussion, offering a glimpse into the current maze of the cannabis business landscape. Venturing into the Michigan market, we discuss the ironic twists of the free economy as it relates to cannabis, where saturation and consumer preferences are major players. With insights into the craft cannabis wave and the impact of safe banking and rescheduling, we uncover parallels with Michigan's thriving brewery scene and the strategies emerging for businesses navigating these waters without vast financial resources. This segment dives into the nitty-gritty of market trends, the importance of creative partnerships, and the pressing need for systemic reform. Wrapping up the episode, we highlight the significance of industry representation in government and the ongoing battle for equity within the cannabis sector. As the NCIA Lobby Days approach, we underscore the value of these engagements for educating Congress and furthering policy. We also contemplate the necessity for personal growth and community development within the industry, to cultivate progress and maintain unity in the face of potential fragmentation. Join us for this thought-provoking exploration into the complexities of advocating for a robust and equitable future in the realm of cannabis. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Celebrate with us as we pop the cork on High Spirits' 41st episode and our brand new look, toasting to a groundbreaking shift in cannabis policy reform. Ben and AnnaRae guide us through the DEA's landmark decision to reschedule cannabis. You won't want to miss the insights gained from the recent draft of the Farm Bill and the vital discussions on the Senate's latest legalization bill. Let's raise our glasses to the trailblazers and the continuing support of our vibrant listener community - the heartbeat of our podcast's success. As we venture into the world of hemp and cannabis, we spotlight the growth spurts and roadblocks following the 2018 Farm Bill and what the newest draft means. Witness how hemp continues to fragment, akin to cannabis, like Georgia's vertically integrated program and California's AB2223 are reshaping the hemp industry, creating opportunities as well as regulatory headaches. We peel back the layers on AB 2223's attempt to streamline the chaos in CA, all while keeping an ear to the ground for the scientific insights shaping tomorrow's policies. Together, let's navigate the shifting tides of cannabis policy across the US, understanding the challenges and embracing the potential of this green revolution. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Embark on a journey into the heart of cannabis brand expansion with us, Ben Larson and AnnaRae Grabstein, as we unravel the story of Kiva's bold foray beyond the Golden State. With the guidance of Colin Keeler from Kiva, we dissect the intricacies of spreading a rooted brand into new markets and the fresh challenges of the burgeoning hemp sector. Tune in and gain insight into the strategic partnerships and carefully curated product suites that have propelled Kiva's presence from California to the national stage, ensuring they remain a household name in an industry that's as varied as it is regulated. Our conversation traverses the unpredictable terrain of the hemp marketplace, where rapid legislative changes and consumer preferences demand agility and foresight. Relive the moment Minnesota unexpectedly legalized hemp, revealing the impact of swift policy shifts on the industry. Discover how Kiva navigates these waters with a commitment to safety and consistency, setting a benchmark in child-resistant packaging and meticulous product testing. You'll be equipped with a deeper understanding of the complexities Kiva faces, from maintaining brand integrity to innovating within the confines of diverse state laws. As we gaze into the crystal ball of cannabis and hemp's future, we illuminate the regions ripe for explosive growth, with a nod to the Northeast's untapped potential. Reflect on how the cutthroat California market has sharpened Kiva's edge for success in states like Massachusetts, New York, and the eagerly anticipated markets of New Jersey and Pennsylvania. We close our session with a note of gratitude and a call for shared wisdom, inviting you to stay engaged, enlightened, and elevated with High Spirits as we navigate the evergreen adventure of cannabis entrepreneurship. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Experience the fusion of cannabis culture and community as AnnaRae and Ben engage with Joyce Cenali, COO of Sonoma Hills Farm and Big Rock, in a deep-rooted discussion on the nuances of California craft cannabis. We traverse Joyce's fascinating journey from growing for personal use, to deploying capital through Big Rock, and back to the fields of farming, uncovering the organic movement's influence on cannabis and the unique terroir that sets California apart. Unpacking the hustle of event season, we reveal how community ties and personal stories shape the industry, lending insight into the symbiotic relationship that exists between the growers, the land, and the consumers who cherish their craft. Venture behind the scenes of cannabis cultivation with us, as we navigate the complexities of California's OCal program and how it's elevating standards for sun-grown, organic cannabis. As regulations evolve, we consider the future of cannabis branding in the wake of potential scheduling shifts and the delicate balance of cultivating both hemp and regulated cannabis. Our conversation opens up a world of possibilities, from the promise of full-spectrum hemp products to the agricultural innovations waiting on the horizon—each poised to redefine wellness and efficacy in the industry. Finally, sip and savor the cross-pollination of cannabis with the hospitality realm, where chefs and creators push boundaries despite stringent regulations. We highlight successful partnerships that have birthed cannabis-infused culinary sensations, creating a ripple effect across high-end dining and community interaction. Amidst these culinary adventures, we also spotlight the Cannabis Media Council's mission to reshape the public narrative of cannabis, aiming for normalization and fair representation within mainstream media, and ultimately, the hope for a Super Bowl moment that celebrates the plant in all its glory. Join us on this explorative episode where agriculture meets branding, and community converges with the culinary arts. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Unlock the secret to thriving in the cannabis industry through the power of ESOPs, without getting tangled in the tax web of 280E. Ben Larson and AnnaRae Grabstein, with the acumen of Darren Gleeman, bring you a timely tax season symphony that harmonizes the potential of Employee Stock Ownership Plans with the cannabis sector's unique challenges. As we navigate the vibrant landscape ranging from solar eclipses to surges in beverage trends, our conversation turns to the strategic utilization of ESOPs, not just as a financial tool but as a beacon of bipartisan agreement. Imagine a scenario where employees morph into owners, engaging in the wealth creation dance without the usual fiscal footwork, thanks to the ESOP's deft choreography. We'll walk you through the financial scaffolding and intricate steps that could let your accountant take a well-deserved bow. From seller notes to borrowing terms that sing, we’ll orchestrate the complex score of ESOPs, making it as comprehensible as it is compelling. Our guest Darren Gleeman illuminates the path that cannabis businesses can follow to turn this intricate melody into a harmonious reality. Finally, feel the pulse of why ESOPs garner nods from Bernie Sanders to Mitch McConnell. As we unwrap this ownership model, we highlight its role as a catalyst for reinvestment and evolution, revealing when venture capital may steal the spotlight instead. Whether you're an employee with big dreams or a business owner plotting your next move, this episode is your backstage pass to mastering ESOPs in the cannabis sector's ever-evolving fiscal opera. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Discover the seismic shifts in the hemp THC retail sphere and the implications of a national market in our latest deep dive with David Gonzalez. As Total Wine and DoorDash venture into THC beverages, we peel back the layers on the political and societal impacts of this move, emphasizing the triumphs in low-dose hemp accessibility while advocating for continued strides in cannabis decriminalization. We also analyze how the convergence of hemp and cannabis under potential new regulatory frameworks could reshape the industry landscape. Tune into a riveting conversation exploring the strategic advantages of e-commerce for hemp companies, with Hemp House at the forefront of innovation. The national market for hemp products is changing consumer behavior, and we're here to dissect how businesses like Hemp House are leveraging platforms like Shopify and USPS to reach customers across state lines. We also consider how online analytics drive smarter marketing, and the clever moves for dominance in both local and national markets, setting the stage for a new era of cannabis success. The episode culminates with a forward-looking analysis of Hemp House's national and international expansion strategies. We discuss the ins and outs of entering new markets, the importance of infrastructure and industry alliances, and the potential of an omnichannel approach, mixing e-commerce with brick-and-mortar. Hemp House's journey is a blueprint for growth, charting a course that could redefine the THC beverage sector and leave a lasting imprint on the global cannabis stage. Join us as we conclude with our bold predictions for the future of Hemp House and the strategic maneuvers they may deploy to conquer new territories. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Discover how the tides are turning in America's heartland as we navigate through the unexpected 'red wave' of cannabis legalization with Hirsh Jain, an incredibly seasoned cannabis strategist. In our lively discussion, we examine the churning political currents within states like Missouri, where traditional conservative views are being eclipsed by progressive cannabis policies. This wave isn't just making waves; it's rewriting the playbook on industry growth and political discourse in regions once deemed impervious to such change. Wade into the intricate battle for cannabis reform in Florida, where the stakes are high and the rules are stringent. We peel back the layers of the state's single subject rule and Supreme Court reviews, considering the monumental task of meeting a 60% approval threshold for ballot initiatives. Yet, there's a palpable buzz of optimism in the air, fueled by the resounding success of Florida's medical cannabis program. Join us as we entertain the possibility of a domino effect across the nation, should Florida's green surge become a reality. Our journey doesn't stop at state lines; we cast our net wide, theorizing how local legislative shifts could send shockwaves through the corridors of federal power. From the role of state supreme courts to the influence of economic imperatives and political heavyweights, we dissect the complex interplay of forces shaping the future of cannabis reform. Tune in as we stitch together a tapestry of change, where even the smallest state initiative could be the thread that pulls national and global cannabis policy forward. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Discover the thrill and potential of the THC beverage market as we uncork the secrets behind a sparkling $10 million investment fund with Aaron Edelheit. Our spirited conversation with Aaron will not only pour you a glass of industry insights but will also reveal how he transitioned from trading small-cap stocks to betting big on cannabis-infused drinks. As we tour through cannabis culture at events like the Budist launch party and Hall of Flowers, you'll get a taste of how THC is blending with mainstream social gatherings, promising a heady mix of innovation and investment. During our chat, Aaron elaborates on the disruptive power of legal hemp-derived THC products, especially within Minnesota's receptive market. We unravel the complex legalities and rapid growth within the sector, and why heavy hitters like Döhler are teaming up with market leaders like Vertosa to fortify their presence in the beverage ingredient space. Aaron's enthusiasm is infectious, and his insights are a must-listen for anyone eyeing the potential upheaval of the colossal alcohol industry. We wrap up the episode by dissecting the evolving dance between cannabis and alcohol distribution dynamics, where hemp beverages are making a splash and altering consumer habits. We'll share tales of alcohol distributors finding new rhythms in the hemp space, freed from traditional constraints, and how this is shaking up industry standards. Lastly, we toast to strategic partnerships and management adaptability in a market that remains as fluid as the products it creates. Join us for this candid and in-depth discussion that not only forecasts the future of cannabis but also celebrates the communal benefits of a responsibly expanding industry. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Unlock the transformative strategies of retail excellence with Krista Raymer, the visionary behind Vetrina Group, as she joins AnnaRae. Together, they delve into the art of data-driven decision-making, pinpointing why focusing on your top revenue-generating customers can supercharge your business. We're not just celebrating International Women's Day; we're drawing inspiration from the pioneering women of the cannabis industry, including Krista's trailblazing team. Step inside the competitive arena of the retail market, where the battle for customer loyalty is fierce and the stakes are high. Learn how understanding customer behavior, from visit frequency to basket size, can turn casual shoppers into devoted patrons. We break down the anatomy of a successful loyalty program, exploring personalized communication and the tightrope walk between engaging customers and respecting their privacy. With Krista's expertise, we shed light on how retailers can leverage peak transaction times throughout the year, turning every calendar event into a golden opportunity for growth. As the episode wraps, we extend an invitation to our listeners to join the conversation, challenge our perspectives, and keep the dialogue vibrant. Every insight shared is a step towards innovation, and we're here to guide you through each revelation, helping you craft a retail strategy that's not just effective, but legendary. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Leap into the intricacies of cannabis regulation with us as we celebrate a special leap year episode of High Spirits, featuring the powerhouse duo of Gillian Shauer, PhD, Executive Director of CANNRA, and Nicole Elliott, Director of the Department of Cannabis Control (DCC) in California. Prepare to have the veils lifted on the complexities that state regulators face in the shadow of absent federal guidance, and discover how the human element shapes an industry at the crossroads of growth and governance. Ben Larson and AnnaRae Grabstein navigate our 33rd episode through the nuanced waters of cannabis policy, where the knowledge shared by Gillian and Nicole illuminates the unspoken challenges of crafting state-specific frameworks. We engage in a candid exchange about public safety, market success, and the sometimes surprising influence of lobby groups on the legislative process, offering a rare glimpse into the machinery of change. As we cast our gaze towards the future, we muse on the budding potential of interstate commerce and the quest for market fairness in the cannabinoid space, with California at the helm. The episode wraps with a call to action for data transparency and stakeholder engagement, emphasizing the importance of collaboration and respectful dialogue in refining a diverse and safe cannabis market. Join us for an enlightening journey through the corridors of regulation, where each revelation paves the way for more informed and impactful participation in the cannabis community. -- High Spirits is brought to you by Vertosa and Wolf Meyer. Your hosts are Ben Larson and AnnaRae Grabstein. Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspirits.media and listen to all of our past shows. THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.