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Hitting The Mark

Business & Economics Podcasts

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Location:

United States

Description:

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Language:

English


Episodes

Edward Hartman, Co-Founder, LegalZoom

4/9/2021
Fabian Geyrhalter: Welcome to the show, Eddie. Eddie Hartman: Thank you so much. Fabian Geyrhalter: Well, thrilled to have you here. I've been a customer of LegalZoom for, I don't know, I believe it must be 15 years or so by now, creating DBAs, and trademarks, and all of that good stuff one has to deal with as an entrepreneur. You created LegalZoom 20 years ago with two friends, as a digital tech company that helps its customers create legal documents without necessarily having to hire...

Duration:00:45:55

Matthew Barnett, Papa Bear, Bonjoro

3/26/2021
Visit Bonjoro online Support the show -- Fabian Geyrhalter: Welcome to the show, Matt. Matthew Barnett: Hi, Fabian, great to be here. Fabian Geyrhalter: Absolutely. I'm so thrilled to have a B2B tech brand on the show at last, but Bonjoro is not the typical tech company. I mean, it has brand and culture at its heart, it is about creating customer love, and it's a weird brand, it's a fun brand, it's a brand that is not afraid to stand out. It's probably more afraid to blend in. You...

Duration:00:48:05

Björn Steinar Jónsson, Founder & CEO, Saltverk

3/12/2021
Visit Saltverk online Support the show Apply for the eResonaid Scholarship -- Fabian Geyrhalter: Welcome to the show, Bjorn. Björn Steinar Jónsson: Thank you. Thanks for having me. Fabian Geyrhalter: Absolutely. It's such a pleasure having you. You're calling in from the beautiful country of Iceland, where I made some fond memories myself. I was up in Budir actually, which seems to be like half the way up to the Westfjords from Reykjavik, where I think you're located right...

Duration:00:43:01

Nicole Gibbons, Founder & CEO, Clare

2/26/2021
Visit Clare online Support the show --------> Fabian Geyrhalter: Welcome to the show, Nicole. Nicole Gibbons: Thanks so much for having me. Fabian Geyrhalter: Absolutely. No, it's so great having you here. You are the founder of Clare, where you saw a huge opportunity to paint the interior paint industry in new, specifically with designer-curated colors, mess-free peel and stick paint swatches, which are really cool, and premium zero VOC paint delivered to your customer stores. You set...

Duration:00:40:22

Shivam Punjya, Founder, behno

2/12/2021
Visit behno online Support the show --------> Fabian Geyrhalter: Welcome to the show, Shivam. Shivam Punjya: Thanks so much. Thanks for having me. Fabian Geyrhalter: Absolutely. Your background leans heavily on marketing. You earned a Master's at Duke University in global health, social entrepreneurship and international development, so it really isn't far-fetched that you're now running a brand that has equality, sustainability and philanthropy woven into its brand DNA. But what may...

Duration:00:38:51

Emmanuelle Magnan, Founder & Creative Director, Pampa

1/29/2021
Visit Pampa on Instagram Support the show --------> Fabian Geyrhalter: Welcome to the show, Emmanuelle. Emmanuelle Magnan: Hello, thank you for having me. Fabian Geyrhalter: Absolutely. It's a great pleasure. You are calling in from Paris, and almost guaranteed, most of my listeners will not be familiar with your brand, Pampa, and that is because you are a boutique floral arranging and delivery service in Paris. So, not US-based or international, but your Instagram is exploding, and...

Duration:00:54:44

Brad Manning, Co-Brother, Two Blind Brothers

1/15/2021
Learn more about Two Blind Brothers Support the show --------> Fabian Geyrhalter: Welcome to the show, Brad. Brad Manning: Thank you very much, I'm glad to be here. Fabian Geyrhalter: Yeah, absolutely. I would have love to truly have the two blind brothers on the podcast, but Brian had just an emergency this morning, so I will pick only your brain today Brad, and that's just all right. Brad Manning: Well, to be honest, he usually ruins it with all the less intelligent things he...

Duration:00:49:38

Patrick Lee, Co-Founder & founding CEO, Rotten Tomatoes

1/1/2021
Learn more about Rotten Tomatoes Connect with Patrick Support the show --------> Fabian Geyrhalter: Welcome to the show, Patrick. Patrick Lee: Hi, thanks for having me, Fabian. Fabian Geyrhalter: Absolutely. So you and I met when we were mentoring a cohort of the Founder Institute. I'm not sure which cohort it was. They all blend together, but re-reading into where you come from and your journey outside of Rotten Tomatoes, I actually realized that we both started off in print...

Duration:00:41:54

Bernd Roggendorf, Founder & CEO, EIDU

12/18/2020
Learn more about EIDU Catch Bernd's TEDx Talk Support the show --------> Fabian Geyrhalter: Welcome to the show Bernd. Bernd Roggendorf: Thank you very much for inviting me. Fabian Geyrhalter: Well, it's really, really good to have you here. It's funny how you actually ended up on hitting the mark. Just to give my listeners a bit of background. I was invited to speak at Harvard Business School back in March of this year, which was really exciting and I very much looked forward to...

Duration:00:55:10

Jeanne David, Founder and CEO & Vasa Martinez, CMO, Outer Aisle

12/4/2020
Learn more about Outer Aisle Support the show --------> Fabian Geyrhalter: Welcome to the show, Jeanne and Vasa. Jeanne David: Thanks for having us, looking forward to chatting with you. Fabian Geyrhalter: Oh, absolutely. It's such a pleasure to have both of you here. So Jeanne first, congratulations, Outer Aisle ranked 63, I think on the overall Inc 5000 list. And it is the second fastest-growing privately held foods company in all of America with a two-year revenue growth of I...

Duration:00:42:25

Cole Orobetz, Co-Founder, CEO, And CFO, Alpha Foods

11/20/2020
Learn more about Alpha Foods Support the show --------> Fabian Geyrhalter: Welcome to the show Cole. Cole Orobetz: Hi Fabian, great to be here. Fabian Geyrhalter: Absolutely, good to have you. So earlier this year you completed a 28 million dollar funding round. Your plant-based frozen meals are hard to miss in the US where you are in over 9000 stores I believe, but now it might even be more. How has this bizarre year of people hoarding food, and supply chain issues across the...

Duration:00:44:00

Dan Demsky, Co-Founder, Unbound Merino

11/6/2020
Learn more about Unbound Merino Support the show --------> Fabian Geyrhalter: Welcome to the show, Dan. Dan Demsky: Hey, how are you? Fabian Geyrhalter: Very good. Very good. Good to have you here. I love your backstory. I listened to another podcast interview, mainly because it actually resembles my story a little bit as I grew my design agency organically to a point of, under parenthesis, great success, at least to the outside world, but I myself just felt really stuck. So I...

Duration:00:48:12

Muhammad Saigol and Erik Rauterkus, Co-Founders, July

10/23/2020
Learn more about July Support the show and get on monthly mentorship calls with Fabian. Join here. --------> F Geyrhalter: Welcome to the show, Muhammad and Eric. M Saigol and E Rauterkus: Thank you very much. Yeah. Good to be here. F Geyrhalter: Yeah. So we're taping this just a few days into August and I have to say, when are you launching July, if not in July? M Saigol and E Rauterkus: Well, actually we did launch July in July, which was a great start to the company. This is...

Duration:00:44:42

Anna Sheffield, Founder and Lead Designer, Anna Sheffield Fine Jewelry & Bing Bang

10/9/2020
Learn more about Anna Sheffield Fine Jewelry Learn more about Bing Bang Support the show and get on monthly mentorship calls with Fabian. Join here. --------> F Geyrhalter: Welcome to the show, Anna. A Sheffield: Thanks for having me. I'm so happy to be here with you today. F Geyrhalter: Oh, thank you. It's such a pleasure. You have two physical ateliers, right? One in LA on Melrose and one in New York City on Bleecker. How have these past four months affected your operations and...

Duration:00:49:17

Shannon McLay, Founder and CEO, The Financial Gym

9/25/2020
Learn more about The Financial Gym Support the show and even get on monthly mentorship calls with Fabian. Join here. --------> Full Transcript: F Geyrhalter: Welcome to the show, Shannon. S McLay: Thank you. So happy to be here. F Geyrhalter: Yeah, thanks for being here. You are the CEO and founder of The Financial Gym, a fitness inspired personal financial services company that to me shouts millennials and Generation Z. I have proved since my brand consultancy's creative lead,...

Duration:00:45:58

Matt Cohen, Co-Founder, Kidfresh

9/11/2020
Learn more about Kidfresh Support the show and even get on monthly mentorship calls with Fabian. Join here. Full Transcript: F Geyrhalter: Welcome to the show, Matt. M Cohen: Thank you. Nice to meet you. F Geyrhalter: Absolutely. So in your bio it states, "As someone who was interested in how brands connect with consumers, Matt was looking to develop a concept that would really connect to people's lives and be meaningful." Now, this statement alone got me so excited to have you on...

Duration:00:28:20

Steve Schulze, Co-Founder and CEO, Nekter Juice Bar

8/28/2020
Learn more about Nekter Juice Bar Support the show and even get on monthly mentorship calls with Fabian. Join here. Full Transcript: F Geyrhalter: Welcome to the show, Steve. S Schulze: Well, I appreciate it. Thanks for inviting me, and I'm happy to be here. F Geyrhalter: Oh, absolutely. Well, first things first, how has Nekter kept up during these unprecedented times? S Schulze: I think a lot of restaurant brands, everybody's had to pivot and everybody has had to adapt...

Duration:00:41:06

Phil Libin, Co-Founder and CEO, mmhmm and All Turtles; Co-Founder and former CEO, Evernote

8/14/2020
Learn more about mmhmm Learn more about the reasoning behind the name, plus see the platform in action Support the show and even get on monthly mentorship calls with Fabian. Join here. Full Transcript: Fabian Geyrhalter: Welcome to the show, Phil, Phil Libin: Thank you. Nice to be here. Fabian Geyrhalter: Based on your new video communication tools, really neat demo in which you are actually the star. We now know that you have 123,195 unread emails back then when you filmed that....

Duration:00:38:57

Esti Chazanow, Co-Founder and Brand Manager, LIV Watches

7/31/2020
Learn more about LIV Support the show and get on monthly mentorship calls with Fabian. Join here. Full Transcript: F Geyrhalter: Welcome to the show, Esti. E Chazanow: Hi. Thank you for having me. F Geyrhalter: Absolutely. Thank you for making it especially during these times right now. I was so intrigued when I first read about your company, LIV, a Miami-based brand that offers Swiss-made high-quality watches at a fraction of the price we all got used to seeing. We're talking a...

Duration:00:48:04

Dan Kurzrock, CEO and Co-Founder, ReGrained

7/17/2020
Learn more about Regrained Support the show and get on monthly mentorship calls with Fabian. Join here. Full Transcript: F Geyrhalter: Welcome to the show, Dan. D Kurzrock: Hey, thanks so much for having me here. F Geyrhalter: Yeah, absolutely. We talked about this a little bit before we hit record, but today's June 1st. We're still in a pandemic but as of this past weekend, the majority of cities in the US is taken over by rightful necessary protests, but also by looters and riots....

Duration:00:54:02