Honest Marketing

Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement. I also share some personal observations and predictions for the future of marketing, drawing from recent developments and expert discussions. So don’t miss out on these crucial insights that could redefine your marketing playbook. Tune in now to stay ahead and make the most of the changing tides in our industry. Specifically, this episode highlights the following themes: The rising trend towards a balanced marketing approach The impact and role of AI technology in marketing Future podcast direction and guest interviews Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about. She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos. You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge! Specifically, this episode highlights the following themes: Effective strategies for leveraging word-of-mouth marketing The role of digital tools in amplifying your brand's message Insights on building a marketing plan that turns customers into advocates Link from this episode: Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford Discover how Ticketsocket can transform your event management: https://ticketsocket.com Boost your marketing with Ice Cream Social: https://icecreamsocial.io Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence. Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane, a cutting-edge software designed to elevate e-commerce businesses. Our conversation revolves around Adam's transition from showcasing a product on national TV to tackling the challenges and seizing opportunities within the e-commerce space. We delve into the nuts and bolts of managing a product-centric business, the pivotal moments that lead to a significant pivot towards a service-oriented model, and the insights gained from both successes and setbacks. So, hit play and get ready for an episode brimming with wisdom gleaned from the front lines of entrepreneurship. Specifically, this episode highlights the following themes: The highs and lows of entrepreneurship The transition from BottleKeeper to creating Pentane Helpful tips for profitability and growth in e-commerce business Link from this episode: Get to know more about Adam Callinan: https://www.linkedin.com/in/adammcallinan Hop on a trial of the Pentane system for $1 today: https://www.pentane.com/honest Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing's an adrenaline-fueled ride. You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference. There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation! Specifically, this episode highlights the following themes: The importance of competitive positioning and simplifying marketing activities How to admit when current strategies aren't working and pivot The effectiveness of a targeted and bespoke approach to marketing Link from this episode: Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22 Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO efforts, to diving into building topical relevance and authority in your niche, you'll learn the key factors that led to his agency becoming a lucrative asset. He also reveals the nuts and bolts of selling his business, from business valuation to term sheet negotiations and the importance of strategic exit clauses. If you've ever pondered the future of your business and how to take it to the next level or even prepare it for sale, this episode is a goldmine of wisdom. Tune in now to harness the full potential of your business venture! Specifically, this episode highlights the following themes: Effective SEO strategies and their role in scaling a business. The process and considerations in selling a business. How to transition post-acquisition and shape future entrepreneurial journeys. Link from this episode: Get to know more about AJ Silber: https://www.linkedin.com/in/ajsilber Join The Leads Field Guide Newsletter for tips, strategies and (free) resources: https://smallbusinessbonfire.com/newsletter Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game? In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level. Matt shares his journey from the military to sales, a transition as unexpected as it was fruitful. We dive into big no-nos of sales like assumptive language, and the magic of effective scripts. My conversation with Matt Ryder was a real eye-opener, laying out not just the strategies to do sales right, but also underlining the common pitfalls to evade. Matt's real-world examples backed by data reframe the entire sales process into a powerful system that everyone can plug into. From NEPQ (Neuro-Emotional Persuasion Questioning) sales method to the nuances of communication, this particular episode has a lot to offer for both beginners and seasoned salespeople. So hold off on your assumptive tendencies and tune into this episode for some real sales wisdom straight from a man who's worked this game from different angles. It could very well be the edge you need in this competitive marketplace. Specifically, this episode highlights the following themes: Evolution and adaptability in sales techniques Effective use of scripts and steering conversations towards desired outcomes The applicability of the NEPQ sales process regardless of the industry Link from this episode: Get to know moreabout Matt Ryder: https://www.linkedin.com/in/matthew-ryder Follow Matt on Instagram: https://www.instagram.com/realmattryder Learn more about 7th Level: https://7thlevelhq.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections. Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight, a holistic branding agency with a 27-year legacy. In this insightful discussion, Jim unravels the nuances of holistic branding and its pivotal role in shaping consumer perceptions. From the emotional undercurrents of marketing campaigns to the importance of brand consistency across platforms, the discussion navigates the complex landscape of creating lasting brand affinity. Jim emphasizes the need for authenticity and trust in brand communication, highlighting how brands shape and are shaped by cultural dynamics. So, if you're looking to gain a deeper understanding of what truly makes a brand resonate with its audience, this episode is a must-listen. Specifically, this episode highlights the following themes: The emotional foundations of consumer-brand connections Adapting branding strategies for different social media platforms Balancing innovation with core brand identity Link from this episode: Get to know more about Jim Pietruszynski: https://www.linkedin.com/in/jim-pietruszynski-4a30836 Learn more about Soulsight: https://soulsight.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact. I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutionize the way businesses connect, why TikTok's growth is about to hit a turning point, and how AI will seamlessly integrate into your marketing strategy. So, make sure to listen to this episode and get a head start in incorporating these upcoming marketing trends into your business strategies for a successful 2024. Specifically, this episode highlights the following themes: The rise of LinkedIn as a marketing platform The maturation of TikTok as a marketing tool Integration of AI into marketing operations Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis? This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing. We traverse her interesting journey from working at Yellow Pages to becoming a data scientist, and how she combines her unique expertise to succeed in digital marketing. We also touch on the influences, like the role of psychology, and palpable challenges faced in the industry, shedding light on how to adapt quickly in this ever-evolving field. Dig into this episode for some serious nuggets of wisdom from Michelle and fuel your marketing strategy. Specifically, this episode highlights the following themes: How data use and behavioral analysis shapes up internet marketing Insights on the impact and implications of AI in SEO The significance of clean data, budget considerations, and foundational principles in digital marketing Link from this episode: Get to know more about Michelle Bassett: https://www.linkedin.com/in/michelleabassett Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime. This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worker, an employee, or an entrepreneur. Engage with the world outside of work. Spend time with family, go outdoors, and make the end of the year memorable for reasons beyond what you've achieved professionally. As we bid adieu to 2023 and eagerly await 2024, let's make the most of this week. It's not solely about accomplishments but reconnecting with ourselves. See you refreshed and recharged in January! Specifically, this episode highlights the following themes: The value of intentional rest and reflection Finding balance between professional drive and personal well-being How taking a break can spark innovation Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed? Answering this query is far from easy, but this episode is dedicated to providing you with some insights to tackle this challenge head-on. I'm thrilled to welcome Skyler Reeves, the innovative founder and CEO of Ardent Growth, to explore this subject with us. With an unconventional background and unwavering passion for marketing, Skyler shares the strategies his team uses to help businesses stand out amidst a sea of competition. He also sheds light on the art of successful prospecting and tailoring our sales approach to provide more value to customers. Make sure to catch Skyler's awesome tips on standing out in the world of content marketing. Hit up the full episode and give your marketing game a real boost! Specifically, this episode highlights the following themes: Strategic prospecting and efficient pitching The pitfalls of multitasking and the focus on throughput for individual customers Creating a competitive advantage in the market through effective content marketing strategies Links from this episode: Connect with Skyler Reeves: https://www.linkedin.com/in/skylerreeves Get to know more about Skyler Reeve: https://speakonpodcasts.com/skyler-reeves Learn more about Ardent Growth: https://ardentgrowth.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

At the heart of any successful media campaign lies the mastery of crafting a compelling press release. In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases, bringing over 25 years of press release distribution expertise to the table. We dive into the framework for creating a compelling release and discuss common pitfalls to avoid. Mickey generously shares insights on effective distribution strategies, emphasizing the importance of working with a wire service. Beyond crafting and distributing, we explore the critical aspects of follow-up and relationship-building for optimal results. This episode provides a comprehensive and strategic approach to leveraging press releases, offering valuable tips on raising brand awareness and driving traffic. So, join us in unraveling the essence of press releases and discovering how businesses can harness this potent tool to amplify their reach. Specifically, this episode highlights the following themes: Common mistakes to avoid when writing press releases The importance of follow-up and relationship-building Maximizing results through strategic targeting and storytelling Links from this episode: Get to know more about Mickie Kennedy: https://www.linkedin.com/in/publicity Learn more about eReleases: https://www.ereleases.com Sign Up for the 8 Days to Successful PR Strategy Email Series: https://www.ereleases.com/plan-2 Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the Buyer's Persona Institute, joining us. With a robust career spanning over two decades, Jim has devoted his expertise to various marketing roles and has thrived as a market researcher. Throughout our conversation, we explore the importance of buyer personas in determining marketing and sales strategies. We also consider the implications of the buyer's journey, their specific needs, and their potential concerns. As a bonus, Jim offers essential insights from his rich experience, sure to enlighten you on creating accurate and effective buyer personas. So hit play and transform your marketing strategy with insights that are as real as they get. Specifically, this episode highlights the following themes: The groundbreaking shift from fictional customer avatars to buyer personas. Balancing sales conversations with integrity and competitiveness. The methodology for developing potent buyer personas. Links from this episode: Know more about Jim Kraus: https://www.linkedin.com/in/jimkraus Learn more about Buyer Persona Institute: https://buyerpersona.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever. Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategists," emphasizes the power of uniqueness. Your unfair advantage isn't just advantageous; it's an indispensable strategic lever. Join me in exploring how to harness your distinct strengths to elevate your business. This episode isn't just about theories; it's about practicality. I break down the areas of information, position, and efficiency, and discuss how each can give you that coveted unfair advantage. From proprietary knowledge and expertise to establishing your reputation and brand, we explore the various strategies you can use to leverage your unique strengths. By the episode's close, you won't just comprehend the unfair advantage concept; you'll possess a roadmap to effectively identify and leverage your distinct strengths. The pursuit of your unfair advantage begins now. Don't miss out—make sure to tune in for transformative insights! Specifically, this episode highlights the following themes: Identifying your business's unfair advantage Leveraging information, position, and efficiency Strategies and case studies for each area Link from this episode: Get a copy of Richard Rumelt’s book: The Crux: How Leaders Become Strategists Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and keep your business thriving. And that's what we aim to do in this episode with our guest, Braid Hall of Churnkey, who has helped many companies boost retention by 50% or more. Braid provides insights into how to analyze the unique factors driving churn in your business and deploy impactful solutions. These solutions include optimizing cancellation processes, launching precisely targeted retention campaigns, and establishing proactive customer success programs—all aimed at transforming subscribers into long-term, loyal customers. Don't let this opportunity slip through your fingers. The expert advice and strategies shared in this episode can be a game-changer for your business. Tune in and boost your retention efforts today! Specifically, this episode highlights the following themes: Analyzing unique churn drivers to identify root causes Optimizing cancellation flows to save more customers Baird's proven playbook and strategies for reducing churn across multiple startups Links from this episode: Know more about Baird Hall: https://www.linkedin.com/in/bairdhall Learn more about Churnkey: https://churnkey.co Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Business owners, do your numbers drive action or confusion? Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon Morris. With a rich background founding EngineBI and Fiscal Advocate, Jon brings a wealth of experience to the discussion. Dive into his insights on how he steered his initial one-man startup to a 250-employee success story, utilizing a financial framework known as the BASE scorecard. He breaks down the core metrics of cash, profit, revenue, renewals, and gross margin. Jon also discusses how agencies can use these metrics to make tangible improvements through strategies like reducing churn, optimizing sales & marketing spend, and focusing R&D. Don't let your agency's financial data be a source of perplexity. Tune in to gain insights and empower your business with a clearer understanding of the crucial metrics that drive success. Specifically, this episode highlights the following themes: Importance of financial planning, alignment, and execution in a business. The necessity of reducing churn and investing in sales and marketing. Success stories from using Jon's financial scoring system Links from this episode: Know more about Jon Morris: https://www.linkedin.com/in/jonmorrisramsayinnovations Learn more about EngineBI: https://enginebi.net Learn more about Fiscal Advocate: https://fiscaladvocate.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business. In this episode, I'll take you through my personal considerations as a business owner. I'll discuss whether Black Friday sales are customary in my industry, the potential profitability of such offers, and how my existing wholesale pricing structure might influence my decision. Drawing from examples and practical insights, I'll guide you through the decision-making process, particularly tailored to businesses like mine that offer distinct products or services. By the end of this episode, you'll have a more informed perspective on whether a Black Friday promotion aligns with your business model and values. So, let's dive into the exciting and challenging world of Black Friday for businesses. Tune in to learn about the potential advantages and drawbacks of participating in this holiday shopping frenzy. Specifically, this episode highlights the following themes: Unique sales tactics that protect pricing integrity The psychology of customer perception in discounted versus regular pricing Maximizing sales without compromising the brand Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses. If you're looking to expand your brand and grow your business, understanding how to leverage the power of Amazon can be a game-changer. Our special guest, Mike Begg, the CEO of AMZ Advisers, is no stranger to the Amazon game. He's helped over 300 brands and manufacturers maximize their sales on this platform, making him a true expert in the field. During our conversation, we'll deep dive into the art of understanding your customers' pain points, creating offers that hit the bullseye, and using platforms like TikTok to boost your traffic and sales. We’ll also explore the key steps to assess a company's potential for growth on Amazon and how to view Amazon as a brand discovery platform within the broader marketing funnel. So, don't forget to tune in to this episode – there are some golden insights waiting for you that can seriously rev up your e-commerce success. Specifically, this episode highlights the following themes: Leveraging the power of Amazon and TikTok for business growth Optimizing Amazon listings for higher conversion rates Creating irresistible offers that solve those problems Links from this episode: Connect with Mike Begg: mike@amzadvisors.com Learn more about AMZ: https://amzadvisers.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership. In this episode, we'll uncover some essential considerations for businesses on the path to growth with my guest, Kurt Uhlir. Kurt is a serial entrepreneur and an experienced consultant, working with established businesses to help them sustain their success. We dig into some must-know stuff, like the importance of transparency within a company. It's about knowing what everyone's up to and keeping everyone on the same page. Plus, we talk about what to look for when hiring, because it's not just about skills—it's about character traits, too. As you dream about where your business is headed, take a few notes from Kurt on the importance of being humble, having the right character, and being transparent as you scale up. Tune in to the full episode to gain valuable insights into scaling your business successfully. Specifically, this episode highlights the following themes: Finding character traits before skills in hiring and promotions Understanding the impact of investments and marketing campaigns Embracing authenticity and amplifying true influencers for business growth Links from this episode: Visit Kurt Uhlir’s website: https://kurtuhlir.com Know more about Kurt Uhlir: https://www.linkedin.com/in/kurtuhlir Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever feel like your marketing strategy is missing the mark? Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish and grow predictable revenue and results. Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy in addition to creative work, and the role of a fractional CMO. We discuss the shifting target clients of Amy's company and how they started offering a fractional CMO position to better meet their clients' evolving needs. Amy shares the realization that a greater emphasis on strategy was necessary, beyond just creative work. We dive into the necessary capabilities that Wild Coffee Marketing had to develop in order to fulfill the fractional CMO role and implement effective strategies. If you're looking to level up your marketing game, gain insight into the shifting landscape of target clients, and understand the importance of strategy in addition to creative work, you'll definitely want to tune in to this episode. Get ready to take some notes and start implementing these valuable insights! Specifically, this episode highlights the following themes: The importance of a comprehensive marketing strategy The evolving needs of target clients The role of a fractional CMO Links from this episode: Know more about Amy Anderson: https://www.linkedin.com/in/amy-anderson-17abba2 Learn more about Amy Anderson: https://wildcoffeemarketing.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Learn more about your ad choices. Visit megaphone.fm/adchoices