Level Up Your Brand

Send us a Text Message. In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be created to address the different needs of each target market. Key Takeaways Need to better understand your target audience? Read our blog post: Attracting Dream Customers and Repelling Customers

Send us a Text Message. Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outline every detail initially, the minimum for brand guidelines is logos, fonts, and colours. Key Takeaways

Send us a Text Message. In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authenticity in influencing purchase decisions. Key Takeaways

Send us a Text Message. The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, especially when trying to achieve sustainability goals or B Corp registration. Key Takeaways

Send us a Text Message. Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal brand. Key Takeaways Visit the Snapper Studio Branding Agency website

Send us a Text Message. In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress. They then dive into a LinkedIn profile review, focusing on the profile photo, headline, about section, and activity section. They discuss the importance of making the profile iconic, clear, and using the header to focus on the target audience's pain points. They finish by highlight the value of using documents and carousels to showcase expertise. Takeaways Reach out to Joe Joe McKay LinkedIn Joe's LinkedIn Playbook

Send us a Text Message. We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing. Bek emphasises the importance of ongoing employee development, adherence to core company values, and overcoming obstacles in business. If you want to connect up with her – jump on her website – Fit Test Australia or reach out to her on LinkedIn.

Send us a Text Message. In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales. I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business. 00:00 Introduction and Rekindling Love for Website 00:48 Introduction to the Level Up Podcast 01:20 Understanding SEO and Its Importance 03:09 The Role of Luck in SEO Success 04:08 The Value of SEO vs Influencer Marketing 05:21 The Risks of Relying on Social Media Platforms 06:07 Integrating SEO into Your Brand Strategy 06:48 Building Trust and Confidence through SEO

Send us a Text Message. Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about:

Send us a Text Message. An explanation of the importance of brand audits. In this episode, I describe how audits can be used to: I use brand audits to analyse three key areas: The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.

Send us a Text Message. In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes:

Send us a Text Message. In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover: Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.

Send us a Text Message. Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby. I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help. You can reach me on: LinkedIn Email – martin @ snapper . studio Or through the Snapper Studio website

Send us a Text Message. In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. We discuss the environmental and health implications of current seafood farming methods and the future for sustainable aquatic farming. Mat also shares his aspirations for improving food security and leaving a positive impact on the environment, the food industry and people's lives. LinkedIn – Mathew Goddard Website – Aquacultr Sustainable Fish Farming Systems

Send us a Text Message. Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotional and human touch in branding. Martin believes AI will change the graphic design landscape over the next two years, including Adobe's potential move into providing AI-assisted brand development tools. 00:53 Introduction to the Podcast 01:17 Impact of AI on Branding 03:01 Exploring AI and its Limitations 04:02 First Experience with Generative AI 05:33 Understanding Emotional Branding 08:42 Current AI Tools in Branding 12:01 Real World Uses of Generative AI 12:13 The Role of AI in Podcasting 17:48 Adobe's AI Innovations 23:16 The Future of Branding with AI 28:48 Conclusion: AI's Role in Design and Branding

Send us a Text Message. We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to design, to sales and production. Breaking it down and making it interesting for kids aged 5+. Tara is a 15-year-old aspiring artist, specialising in Character Design. She guides me through her process, where she wants to take things and that she's currently open to commissions, so if you want to work with her, her work is simply amazing. And now she's a published illustrator. Download my freebie - supercharge your brand's feelings Claire Wheeler Website – KidBiz Academy Socials – Facebook, Instagram, LinkedIn Tara Clark Instagram – @Tara.Clark.Art Commissions Email Tara at tarairclark@gmail.com

Send us a Text Message. Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year. Yearly, it's reported that the world creates 460 million tonnes of plastic. Let that sink in. Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it. Connect with Jess Facebook - Resourceful Living LinkedIn - Resourceful Living Website - Resourceful Living

Send us a Text Message. Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder Quiz We chat about • Yum cha and wine • Rachel's list, how it all began and maintaining a community. • The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Gandia's episode with Shane Sam • Picking a brand name and how it sometimes picks itself. • AI's impact on copy and design worlds • What Rachel would do differently if she did it again Connect with Rachel Rachel's List Rachel Smith Copy & Content Content Byte Podcast Subscribe to the Wrap Up

Send us a Text Message. Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast. This episode covers: • The Industrial Revolution and it's impact on branding. • Branding's disturbing past • Where we see branding going and how business will have to adapt. I also spoke about Personal Branding Unlocked, a new podcast from Monica Walmsley and Josh Lawlor. And, the original article that sparked this podcast - The Daily Heller - is post branding a thing? Spot more of my work at Snapper Studio

Send us a Text Message. A 10-month hiatus. But the podcast is back. This week we're talking all about scent branding and how you can introduce it into your brand. Read more about scent branding on our website – https://www.snapper.studio/blog/scent-branding