How Brands Are Built
Business & Economics Podcasts
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
Location:
United States
Description:
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
Twitter:
@howbrands
Language:
English
Rob Goodman uses content to drive business outcomes
Duration:00:46:18
Season four wrap-up: How brands (and branding professionals) can do good
Duration:00:39:40
Diego Segura goes through the doors that open
Duration:00:48:55
Brian Collins changed someone’s life by redesigning a uniform
Duration:00:39:41
Alina Wheeler has a doppelgänger named Blake Deutsch
Duration:00:47:33
Nirm Shanbhag sees brand architecture from the consumer's perspective
Duration:00:53:44
Emily Heyward builds brands that inspire obsession
Duration:00:40:45
Armin Vit has a little grid in his mind
Duration:00:57:16
Sunny Bonnell reframes your vices as virtues
Duration:00:51:42
Dava Guthmiller makes the invisible visible
Duration:00:44:27
Dr. Jason Chambers explains the origins of racist brands
Duration:00:51:47
Special episode: Rob on IG Live with Ilya of Studeo
Duration:00:58:34
Special episode: Rob on the JUST Branding Podcast
Duration:00:57:27
Mini episode: David Aaker on game-changing subcategories
Duration:00:20:07
Mini episode: Brands reacting to COVID-19
Duration:00:20:32
Mini episode: Brad Flowers and The Naming Book
Duration:00:23:49
Mini episode: Career advice
Duration:00:13:23
Season three wrap-up: How to build a brand experience
Duration:00:22:57
Denise Lee Yohn fuses brand, business, and culture
Duration:00:42:50
Myra El-Bayoumi doesn't mind blowing up the process
Duration:00:30:02