How Would You Beat?

In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new sales 20:55 Using a data-driven approach to improve sales in the healthcare market 26:03 Sales strategies and product development 30:29 Aligning company goals and strategies with customer needs 34:30 Advice on using Jobs-to-be-Done ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

This week, we dive into the world of Apple's latest innovation: The Vision Pro. Lauded as the pinnacle of personal electronic devices, the Vision Pro has set the tech industry abuzz. Many are left questioning its purpose - a mystery we aim to unravel using our trusted Jobs-To-Be-Done methodology. Will this enigmatic device live up to its hype, or is it a leap too far even for the giants of Cupertino? Jay places his bet on the Vision Pro not only succeeding, but rewriting history as the most profitable, most satisfying product ever created. A bold claim indeed, especially when contrasted with Tony Fadell, the iPod's godfather, who tweeted that Apple may have just "jumped the shark" with its steep $3,500 price tag and 2-hour battery life. This discrepancy paves the way for an in-depth analysis - has Apple pushed the boundaries of innovation or overstepped them? Join us on this journey as we leverage the Jobs-To-Be-Done framework to dissect the Apple Vision Pro and predict its trajectory. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from this episode on how would you beat Apple Vision Pro Using Jobs-to-be-Done: 00:00 Intro to Apple's Vision Pro and how to beat the product with Jobs-to-be-Done (JTBD) 04:45 Doing jobs better in three dimensional space 10:02 Apple’s Vr promo video 18:49 Examples of the power of using 3d charts 24:22 What’s the business case for the way the Apple Vision Pro came to market? 27:44 Shorting airline stocks and commercial real estate 33:16 Isolation and loneliness and how Apple Vision Pro can help or hinder that 40:50 Life as a developer on the new platform 43:58 Physical object design is a great job 48:42 How would you edit 3d files for customized experiences with the Apple Vision Pro? 58:51 The extraordinary power of touch gesture control ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at how you can beat your sales quota in a downturn using Jobs-to-be-Done (JTBD) . And today, we have a very special guest, Paul Stansik, an operating partner with private equity firm ParkerGale. Paul was previously at Bain and Company, and he was VP of sales at ITG. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat your sales quota in a downturn: 00:00 How would you beat your sales quota in a downturn? 03:19 How the up market can hide weakness in your process? 07:12 Less data more often is the answer. 12:13 The customer’s Job-to-be-Done. 14:32 How to be more curious about your product? 18:46 How to build a buyer’s guide. 21:02 How do you choose a product category? 25:22 How do you tap into the customer's needs? 29:50 Knowing what you can’t do and being honest about it. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at how you could beat banks using Jobs-to-be-Done. Banks are in the news because of the collapse of Silicon Valley Bank and Signature Bank. Silicon Valley Bank had a $40 billion market cap that went to zero almost overnight. So what happened and can Jobs-to-be-Done help us figure out how to both create better banks and lower the risk of bank collapses that potentially become contagion and have a negative impact on the economy? Let’s find out! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Banks: 00:00 Intro to How Would Your Beat Banks 00:43 What happened with Silicon Valley Bank? 03:20 How would you make the next Silicon Valley Bank using Jobs-to-be-Done (JTBD?) 07:58 The success and failures of Silicon Valley Bank 14:46 How other banks can learn the specific “job” and needs of Silicon Valley Bank depositors and how to mitigate risks 24:53 Innovation threats to the banking industry & how you can use them to advance banking ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately because BlackRock, the largest asset manager in the world has adopted ESG principles in its investing. And there has been some backlash by opponents who, in summary, argue that investors should exclusively focus on shareholders. So the question is are ESG principles a good idea or a bad idea? And can Jobs-to-be-Done to help us answer this question. So there's some big questions with ESG. Can including it in your investing criteria generate better returns? Or is ESG just a cost at the expense of shareholders? And another related question is ESG a red herring or just greenwashing? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat ESG: 00:00 Is investing in ESG a good idea or a bad idea? 08:31 The three types of Jobs-to-be-Done and how it fits into ESG 14:24 Commercial Opportunities within ESG Example: Energy Sector 23:54 Categories of opportunities related to the ESG discussion ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at how you could beat chat GPT. We have discussed AI here before, but chat GPT has exploded with extraordinary growth. In just 60 days, it went from zero to 100 million users, which is the fastest app growth in history. So it's worth exploring what makes Chet GPT a success? And how would you beat Chat GPT using Jobs-to-be-Done (JTBD)? Let's get into it! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Chat GPT: 00:00 Intro to How Would You Beat & Chat GPT 00:44 What has made Chat GPT a Success and a natural fit for Jobs-to-be-Done? 06:25 AI like Chat GPT threaten’s Google’s market share 09:59 How technology, like Chat GPT, over the years has been a main turning point for new “value” to customers 11:59 Understanding how Chat GTP’s job to find information is so dangerous for Google 17:04 How Github’s Copilot AI is helping solve the job of writing code without any bias 19:06 How companies can be prepared to use new technologies for exponential growth 21:06 Having the mindset of what applications and platforms you have to create equity value on things like Chat GPT 24:39 Risk of using someone else’s technology like OpenAI’s Chat GPT 30:33 How would you actually beat Chat GPT? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Healthcare: 00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk? 02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market? 10:14 How do you segment your customer base? 15:20 Which customer do you run your segmentation on? 21:01 Why it’s so valuable to drive equity value in healthcare markets 23:57 How do you identify the people who are struggling the most? 29: 34 Apple Watch is a great example of a non-traditional competitor ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at competitor analysis, including understanding competitors features. How should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors? The only way to grow and create equity value is to win in your market and take share from your competitors. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat competitor analysis: 00:00 Do your customers REALLY care about features first? 12:15 Google Sheets vs Excel - Personal user needs vs professional user needs 20:42 How the same features can be used for different markets 28:51 ZocDoc Example serving unmet needs ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat market downturn: 00:00 How would you beat a down market and still create equity value for shareholders? 03:11 What’s the first budget to get cut back in a down market? 06:52 Why is it important to define a segment in the first place? 09:41 How a downturn can cause a new group to struggle differently to get a job done. 13:32 Are you getting the job done for somebody who is willing to pay? 17:48 Do you have to flee upstream during the Great Recession? 20:26 Nest thermostat is a great example of an innovation that will take hold in a down market. 24:45 How do you know if you’re headed down the technology driven bet path? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Innovation Strategy: 00:00 Intro to the concept of an innovation strategy 03:04 The connection between innovation strategy and marketing 06:13 Can your existing product generate revenue without being innovative? 10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example 13:41 Pitfalls of equating new technology with innovation 22:01 What does a successful innovation lab look like? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively. Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out... ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Artificial Intelligence & Machine Learning: 00:00 Intro to Artificial Intelligence and Machine Learning 05:23 Where would AI and ML land on your product roadmap? 08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem 14:29 Is AI the right tool for speed and accuracy yet? 19:33 ML and AI helping the emotion need of the customer 26:23 What platform do you choose to build Artificial Intelligence on? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Steve Jobs: 00:00 Steve Jobs intro and why he was so successful 02:35 Steve Jobs' empathy towards customer experience 11:28 Steve Jobs as a creator using Jobs-to-be-Done 15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones over the years 28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs 30:30 Are there opportunities for jobs to get done better without a phone? 33:09 What would Steve Jobs say about the state of technology today? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out... ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper- Key moments from today's topic on how you would beat Netflix: 00:00 Intro to the current state of Netflix 01:40 What "job" is Netflix competing for and who is the competition? 11:49 How Netflix could use JTBD to get over their market issues 16:49 What "jobs" could Netflix expand to? 21:03 Could Netflix use the metaverse to expand their "jobs" 24:32 How big companies like Netflix can capitalize on big future platform changes ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat your roadmapping culture: 00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven 07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions 10:20 What are signs that a company has a broken roadmap culture? 16:37 Creating customer value 22:52 Building a product for market needs 28:45 Validating a feature by emotion can be dangerous 34:47 David talks about his experience with Lynda.com and the CEO being customer focused ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at how you could beat Uber. Uber currently has a market cap of about $60 billion. Its peak share was around $60 or so. They famously disrupted the taxi industry. But if you open the app, you can see what else they're getting into such as food delivery, rental cars, mass transit, and package delivery. Their main direct competitor is Lyft. So what has Lyft done to take share and differentiate? They targeted different needs at one point, for example, safety and emotional needs around connecting with drivers. Essentially trying to make a trip a social experience. So did that work? Well, their market cap today is about $12 billion or so. But they're still only worth about 20% of Uber. So how would you compete with Uber? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Uber: 00:00 Intro to Uber and the customer needs they meet 07:06 The complications of Uber's job beneficiaries using JTBD 11:18 The future limitations of just seeing Uber in a "A ride sharing" market 16:05 Could municipalities to beat Uber? 19:42 Taking the customer's perspective when trying to get into the marketshare Uber and Lyft are fighting in 24:43 Competing with people commuting less in a ride share market ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you wanted to compete with them and create a different service, how would you go about doing it and could Jobs-to-be-Done give you insights in beating Twitter even after Elon Musk buys the platform? Or it could be a way that Twitter itself could improve? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Twitter: 00:00 Intro to the current state of Twitter with Elon Musk & what "job" does Twitter get done 06:14 What is the customer value of Twitter as a social media platform and is it a successful business currently? 12:16 They key to compete with Twitter using Jobs-to-be-Done and examples of other media company's competition mistakes 21:37 Jared and Jay talk about getting the courage to focus in on one target group for a business 27:19 Jared talks about possibly using Twitter as a B2B service and how that ties into JTBD ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Airbnb: 00:00 Intro to Airbnb and why it beat Marriott on market share 04:25 Customers want a place to stay as a job-to-be-done. 06:36 Segmentation in the Market for a place to stay 09:43 How Airbnb chose a great business model and experience for JTBD 15:49 Why founder-led companies outperform when it comes to customer empathy 17:50 Competitive threats to AirBNB: Digital Travel 25:23 Can Airbnb invest in Digital Travel? 31:32 Can Airbnb start to create successful "experience" job domains ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode we will look at how you could beat Peloton using Jobs-to-be-Done. Peloton has been in the news because they have made some big mistakes and even plan to layoff 40% of their sales and marketing team. Their stocks down about 75% since its peak. So can Jobs-to-be-Done methods help explain what happened to Peloton and how companies can avoid the same fate? And how would you beat peloton in the exercise and health domain? Let's find out... ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Peloton: 00:00 Why is Peloton in a bad position currently? 05:53 What unmet needs did Peloton meet? 09:16 How would you beat Peloton using Jobs-to-be-Done? 11:46 How Peloton succeeded at work out optimization 15:51 Picking your segment to beat Peloton 21:05 How Peloton miscalculated how big their target segment was 23:48 Peloton's internal Job-to-be-Done: optimizing cashflow 28:10 How to accurately figure out Peloton's target segment and fix their cashflow optimization 31:48 Would Apple acquire Peloton? Who would win at a health app ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the market. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat lead scoring: 00:00 What is Lead Scoring? 02:36 How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs) 07:21 Defining your audience and problem using JTBD and Lead Scoring 12:43 Understanding the problems your customer needs help with 20:43 Asking your customer about product alignment 22:09 Innovating your products for consumer needs + competitor analysis Be sure to subscribe to learn more about JTBD! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we're going to look at how you can beat your equity value multiple. So why is this important if you're a CEO and investor or board member, or a team member? And what is your equity value multiple? How does this work? And how does it relate to jobs to be done? Let's discuss these things! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat equity value: 00:00 What exactly is equity value? 05:09 Jay's story about equity value and Steinway and Sons 08:00 What's an exit multiple? 10:08 Creating equity value and lessons from other companies 22:20 Jared talks about being careful not to miss opportunities in what your investors are thinking about (AOL Example) 25:15 Making sure your company meets an unmet need 30:29 Prioritizing Your Roadmap 33:03 Segmenting Your Market 39:03 Competing with yourself & new product development teams Be sure to subscribe to learn more about JTBD! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/