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Humanizing Brands

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Marketing and branding a business might seem confusing and daunting. But we’re here to dish out the secrets to taking your brand from zero to hero. Each episode will provide you with insights, trends, marketing strategies, or examples of how other brands are leveling up their marketing in order to increase market share, brand awareness, and revenue in today’s competitive landscape.

Marketing and branding a business might seem confusing and daunting. But we’re here to dish out the secrets to taking your brand from zero to hero. Each episode will provide you with insights, trends, marketing strategies, or examples of how other brands are leveling up their marketing in order to increase market share, brand awareness, and revenue in today’s competitive landscape.
More Information

Location:

New York City, NY

Description:

Marketing and branding a business might seem confusing and daunting. But we’re here to dish out the secrets to taking your brand from zero to hero. Each episode will provide you with insights, trends, marketing strategies, or examples of how other brands are leveling up their marketing in order to increase market share, brand awareness, and revenue in today’s competitive landscape.

Twitter:

@TheChiGroup

Language:

English

Contact:

646-889-2158


Episodes

3 Strategies To Create A Happy Brand

8/16/2019
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Happiness is an emotion that we all want and it's no different for your customers. When brands are happy …

Duration:00:09:26

Co-Branding Is Trending Again

8/10/2019
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Co-branding is back! It's a trending marketing strategy that more and more brands are building into marketing plans. It's simple, effective and the results…

Duration:00:10:18

Happiness Branding: It's Really A Thing

7/30/2019
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It’s by popular misconception that branding is simply about a snazzy website, cool looking logo and some fancy fonts. We’re here to tell you that branding is far from just those touch points. In fact …

Duration:00:09:03

What We Know About Gen Z's

7/23/2019
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This episode we're going to explore how brands reach Gen Z's, what's important to them and different ways brands can build better relationships with this generation.

Duration:00:07:39

7 Marketing Trends You Don't Want To Miss

7/18/2019
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Brands and businesses are constantly looking at trends and it's no different when it comes to your marketing strategy. So far for 2019, there are 7 trends that are going to be strong. You want to make sure that your brand is taking advantage of these.

Duration:00:08:25

Doing Whatever It Takes

3/18/2019
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We hear about so many brands launching these days, but there's not a lot out there about businesses run by teens. So we scoured hundreds of brands and discovered these amazing businesses doing good in the world.

Cutie Con Cuteness Overloaded

3/12/2019
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Cute things give us joy and there's a marketplace for all things cute. Matter of fact it's an ever-growing marketplace that attracts millions whether it"s a cute puppy or a photo of a cute baby, it'll have us all going "awwww."

NYC Indie Brands To Watch For

2/27/2019
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Whether it's beauty, fashion, food, or tech there's a new brand born almost every day. So we went out to find the hottest indie brands in NYC. These brands are making noise, doing good for the world, and changing lives.

Esports The New Hype

1/31/2019
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Sports has been around for centuries but today we are taking sports to a whole new level. This new category is about to spin heads when you hear what's happening in the esports gaming world.

Startups Have To Love Guerrilla Marketing

12/28/2018
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Many brands that just start in the market have limited revenue to spend on marketing. In this episode, we talk about some of the grassroots marketing strategies that startups have used and generated success from it.

Four Types of Influencers You Need to Know

12/26/2018
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Entering into 2019 there are some new trends in influencers marketing that brands should know about. There are new types of influencers entering the market that brands are looking to partner with. Make sure you know the different types of influencers that will fit your marketing budget for 2019.

Duration:00:07:15

Marketing to Gen Z's

12/21/2018
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As we head into 2019 Gen Z's will be the focus for many brands as they figure out how to market to this generation that is significantly different from their Millennial counterparts.

Duration:00:04:47

Let's Get Emotional About Brands

12/18/2018
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Emotions have the power to create memories and brands who want to stay top of mind for the consumer need to start designing experiences that will tap into feelings.

Duration:00:08:05