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Hybrid Pub Scout Podcast

Business & Economics Podcasts

We're Emily Einolander and Corinne Kalasky and we're mapping the frontier between traditional and indie publishing. We interview people from all over the industry—publishers, marketers, publicists, editors, and authors. Whether they be self-published, small press, or from the corporate Big 5 publishers, we want to hear from everyone! And we also talk some crap in the process, because otherwise what fun would we be? Opinions don't reflect those of our employers. [Theme song by Amy Hakanson | Logo design and artwork by Leigh Thomas]

We're Emily Einolander and Corinne Kalasky and we're mapping the frontier between traditional and indie publishing. We interview people from all over the industry—publishers, marketers, publicists, editors, and authors. Whether they be self-published, small press, or from the corporate Big 5 publishers, we want to hear from everyone! And we also talk some crap in the process, because otherwise what fun would we be? Opinions don't reflect those of our employers. [Theme song by Amy Hakanson | Logo design and artwork by Leigh Thomas]

Location:

United States

Description:

We're Emily Einolander and Corinne Kalasky and we're mapping the frontier between traditional and indie publishing. We interview people from all over the industry—publishers, marketers, publicists, editors, and authors. Whether they be self-published, small press, or from the corporate Big 5 publishers, we want to hear from everyone! And we also talk some crap in the process, because otherwise what fun would we be? Opinions don't reflect those of our employers. [Theme song by Amy Hakanson | Logo design and artwork by Leigh Thomas]

Language:

English


Episodes

Episode 51: Talking Grady Hendrix with Fuckbois of Literature

10/29/2020
Happy almost Halloween, scouts! On this episode, we’re joined by the wonderful Emily Edwards, host of the Fuckbois of Literature podcast, a podcast about the toxic characters you encounter in all your favorite books! (Apparently, Amy March is not a fuckboi (?!)) We also chat about the delightful Grady Hendrix, horror writer and author of Horrorstor and My Best Friend’s Exorcism, two books that will make you laugh, cry, and gasp in horror, sometimes at the same time! We also discuss our...

Duration:01:06:32

Episode 50: Liz Gorinsky and Nellie McKesson

10/16/2020
In this power-packed episode, we welcome back Nellie McKesson, founder of book design software Hederis, and meet Liz Gorinsky, president and publisher of Erewhon Books, a small indie press dedicated to publishing speculative fiction with a literary bent. We chatted with them about the challenges of building innovations from scratch in an industry with very traditional ways of doing things, staying afloat as a very small company during a global pandemic, and starting that small company right...

Duration:01:02:01

Episode 49: Historian and Romance Author Katrina Jackson

10/1/2020
What do you do when you can’t find anything you want to read? You write it yourself. After plumbing the depths of Amazon for erotic romance featuring queer POC and coming up empty, Katrina Jackson took matters into her own hands and started writing her own. More than seventeen books later, we chatted with her about why word-of-mouth is still the best marketing tool—even for self-published authors!—why publishing her work on platforms besides Amazon allows her to reach a much wider...

Duration:00:44:54

Episode 48: Kimberly Escobar — Owner of Thursday Media Inc.

9/10/2020
In this episode, we chatted with freelance food and lifestyle book publicist and Thursday Media founder Kimberly Escobar about the adorable perils of working from home (specifically, Zoom-bombing kittens), how both traditionally and self-published authors can make their publicists’ jobs easier, and how to do your OWN book PR if you can’t afford a pro to do it for you. We also talked about the joys and pains—but mostly joys—of owning your own business, why an Arby’s was actually the perfect...

Duration:00:43:35

Episode 47: Geekdom Publishing Pro and Scifi Author Michael R. Underwood

8/27/2020
Our guest this week is Michael R. Underwood, publishing professional, fellow podcaster, and author of the found family space opera Annihilation Aria, out now from Parvus Press. In addition to his years of writing scifi, he's also a former bookseller, sales representative who sold to bookstores across the midwest, and North American Sales & Marketing Manager for Angry Robot Books. We talk about how bookselling can bolster your career as both an author and a book marketer, what it's like to...

Duration:00:48:55

Episode 46: Margot Atwell — Head of Publishing at Kickstarter

8/13/2020
In this episode, we talk to Head of Publishing at Kickstarter Margot Atwell about why the community crowdfunding platform is tailor-made for authors and why more publishers should be embracing it, why the publishing industry model is broken and suggestions on how to fix it, and why decentralizing the industry is key to making sure that more perspectives are represented in both the industry and the books it produces. (I mean, do we really need any more books about twenty something Brooklyn...

Duration:00:51:32

Episode 45: Finding New Audiences with Elaina Jadin and Marie Robinson

7/30/2020
You’ve self-published a book. Congrats! Now how do you find your readers? On this episode, Emily sat down with prolific romance authors Elaina Jadin and Marie Robinson to discuss just that, along with the best marketing tools you can use to to find--and keep--an enthusiastic army of fans. They also chat about how having a co-author ultimately benefits a book, how you can still love a story that you’re writing to market, and why writing a book with an end in mind but not so much the rest of...

Duration:00:41:18

Episode 44: Book Marketer and Publisher Robyn Crummer-Olson

7/16/2020
In this episode, Emily chats with book marketing coach and newly installed publisher at Ooligan Press, Robyn Crummer-Olson, who works with both self-published and traditionally published authors on project management and book marketing and publicity. We talk about why it’s important for marketers to be honest with authors about just how hard it is to launch a book (very, very, very hard), why your purpose as an author has to be about more than making money, and what authors can do to make...

Duration:00:48:20

Episode 43: Brian and Josie Parker Discuss the Challenges of Creating Books for Black and POC Kids

7/2/2020
Brian and Josie Parker of @believeinwonder_pub speak with Emily about creating and publishing books where all kids—particularly BIPOC kids—can see themselves as heroes and adventurers. We also talk about the difficult feelings and frustrating conversations that they've had in the wake of George Floyd's murder, the difference between brands that pay lip service and ones that take action when it comes to BLM, and when asking Black people questions about racism and social justice is (and...

Duration:01:02:47

Episode 42: Literary Agent DongWon Song on #PublishingPaidMe and Decolonization

6/18/2020
This week, literary agent DongWon Song provides insights on the #PublishingPaidMe discussion and why decolonizing—rather than "diversifying"—publishing, really makes a lot of sense if you think about it. He also talks about how to find an agent that is right for your communication style and a writing community that will help you navigate a tough, rejection-ridden, and often inequitable industry. He also tells us what he's doing as an agent to amplify black voices. If you are a BIPOC aspiring...

Duration:00:54:07

Episode 41: How to Design a Book Cover with Olivia Croom Hammerman

5/21/2020
[PERK ALERT] Sign up for our newsletter and get access to our new free tool: The Hybrid Pub Scout Guide to Picking Your Publishing Path. This nifty tool aims to help you gear up for the frontier between traditional and indie publishing, and deciding which of the two is right for you. Get it right here: https://mailchi.mp/da9486666cc5/hps-guide-publishing-path In this episode we speak with Olivia Croom Hammerman about her journey from publishing project management on the west coast to New...

Duration:00:42:00

Episode 40: Brian Palmer on His All-in-One Book Writing App — Scribi Writer's Studio

5/1/2020
We hung out with Brian Palmer (aka B.C. Palmer) for the first time in Hybrid Pub Scout Episode 14, when he came on to talk with Emily and Marie Robinson about managing ghostwriters and writing fantasy and romance. This time, he talks about something he'd already referred to in his first appearance: freeing us all from the iron grip of Microsoft Office with his new book writing app—Scribi Writer's Studio. With his new software, Brian plans to create an all-in-one book writing, collaborating,...

Duration:00:32:14

Episode 39: Rakesh Satyal — Award-Winning Author and Senior Editor at Atria Books

4/6/2020
This week's interview is with Rakesh Satyal, senior editor at Atria Books and author of the award-winning book Blue Boy and No One Can Pronounce My Name. Since 2001, Rakesh has been an all-in editor while still making time to write and promote his own books. We talk about how he balances his work at Atria, supporting some of our favorite authors, with producing his own creative work. PLUS Corinne gets to ask about working with Tori Amos (whose new book, Resistance, is coming out in May...

Duration:00:32:25

Episode 38: Greg Gerding — Author and Publisher at University of Hell

3/20/2020
What do you do if you’ve got 30 notebooks full of your writing and no one to publish them? If you’re University of Hell Press founder Greg Gerding, you do it yourself and create a self-publishing empire. The author of seven published books of prose and poetry, Greg’s initial spark for the press came from a weekly reading series he’d hosted at a bar in Washington, D.C., aptly called Hell. After moving to San Diego, he was inspired by the city’s local music scene’s DIY ethos and began calling...

Duration:01:08:21

Episode 37: Jessica Reed — Cake Historian

3/5/2020
Episode 37: Jessica Reed — Cake Historian by Hybrid Pub Scout Podcast

Duration:01:13:26

Episode 36: Danny Caine — Author and Owner of the Raven Book Store

2/20/2020
Bookselling is an inherently political profession, and few people know that better than Danny Caine, owner of the Raven Bookstore in Lawrence, Kansas, and author of one of our favorite reads, How to Resist Amazon and Why. We talked politics, poetry, and bookstore cats; the Raven has two—Dashiell and Ngaio, the store’s undisputed social media stars. When Caine’s tweetstorm about how Amazon’s pricing screws indie bookstores went viral, he started playing closer attention to the store’s social...

Duration:00:32:08

Episode 35: Ariele Fredman Stewart

2/6/2020
What exactly does a publicist spend their days doing? Pitching the media, confirming (and re-confirming) interviews/appearances/events, managing author egos, putting out fires, etc. But if you’re someone who works with NYT bestselling authors like Jennifer Weiner and Fredrik Backman, you also get to go on tour! Ariele Fredman Stewart began her publishing career interning for Bloomsbury and mocking up Harry Potter posters, and now works as the Associate Director of Publicity in the Atria...

Duration:00:31:37

Episode 34: Knowing Your Audience

1/23/2020
How does an author find their audience? Do the methods of finding an audience differ between traditionally and self-published authors? How can you establish an initial connection with readers, and how can you turn them into superfans of your work? All these questions and more were considered during our latest author panel, appropriately titled “Knowing Your Audience.” Featuring traditionally published author Jessica Brody, self-published romance author Marie Robinson, and grizzled book...

Duration:01:12:36

Episode 33: Live Author Branding Panel

11/21/2019
It’s our very first live podcast AND the very first installment of our “Business of Being an Author” series, held at the lovely Jan’s Bookstore in downtown Beaverton. Emily talks to three women who work with authors on the reg—marketing/PR professionals Mary Bisbee-Beek and Tara Lehmann, and graphic designer Courtney Clarke. They chat about the importance of keeping your branding consistent across your website and social media, smart ways to invest your marketing dollars that actually sell...

Duration:01:15:47

Episode 32: Book Translator Michelle Deeter

11/6/2019
Enter for a chance to win "The Untouched Crime" by Zijin Chen, translated by Michelle Deeter: https://hybridpubscout.com/giveaways/win-untouched-crime/ Chinese to English translator and interpreter Michelle Deeter joins us for an episode about the world of literature in translation, during which we learn about Amazon Crossing—an imprint that Amazon uses for good rather than for evil—as well as translation slams, which are kind of like poetry slams with less pretension. We talk about the...

Duration:01:06:38