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INspired INsider Podcast

Business & Economics Podcasts

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Location:

United States

Description:

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Language:

English


Episodes
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[Top Agency Series] Shaping the Internet’s Trajectory With Katrina German of Ethical Digital

7/11/2024
Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape. In this episode… Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising their effectiveness or client relationships? And finally, how do these digital interactions translate into workplace culture? Digital marketing expert Katrina German recounts her entrepreneurial journey, from her early tech ventures to founding Ethical Digital. She shares valuable lessons learned from her former startup's challenges and how she translated those into success by focusing on ethical practices. She discusses the importance of timing, community, and adaptability in tech entrepreneurship. Katrina dives into the transformative power of corporate culture and digital behavior, sharing practical steps for more ethical and effective marketing strategies that align with consumer welfare. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katrina German, Founder and CEO of Ethical Digital, about ethical digital marketing. Katrina discusses Ethical Digital and the increasing necessity of ethical digital practices in the age of pervasive social media, the impact of social media on sleep, how partnership and community can significantly boost your business's reach and influence, and nurturing a healthy company culture.

Duration:00:42:04

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[Top Agency Series] Building Performance-Based Partnerships in Affiliate Marketing With Sarah Bundy

7/10/2024
Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating challenges, and the evolution of her team and agency, she provides actionable advice and key takeaways for businesses aiming to enhance their affiliate marketing programs and drive significant growth. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sarah Bundy, Founder and CEO of All Inclusive Marketing, to share her wealth of experience in developing and managing affiliate programs that cater to a diverse range of clients, from startups to billion-dollar enterprises. Known for her innovative leadership within the industry, she reveals how businesses can harness affiliate marketing to drive e-commerce success in various sectors including b2b, SaaS, travel, hospitality, and more.

Duration:00:43:22

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[Top Agency Series] The Art of Performance Marketing With Edwin Choi of Jetfuel Agency

7/9/2024
Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi dives into the mechanisms behind successful e-commerce brands and dissects the practices that lead to sustainable growth. He shares how Jetfuel Agency started with core capabilities in paid search and paid social before expanding into retention marketing to enhance customer lifecycle management. The agency's focus on hiring for potential and fostering a culture of long-term thinking underscores its commitment to excellence, leading to high-quality results and strong venture capital relationships. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edwin Choi, Founder and CEO of Jetfuel Agency, about performance marketing and e-commerce brand strategies. Edwin talks about Jetfuel, insights into team dynamics, the importance of post-mortem analyses, and the navigation of growing pains, reiterating the power of strategic thinking and adaptability in a constantly evolving industry.

Duration:00:44:55

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[SaaS Series] Empowering Companies With Interactive Demos With Nalin Senthamil of Storylane

7/4/2024
Nalin Senthamil is the CEO and Founder of Storylane, a SaaS company that helps businesses build interactive product demos in minutes. He is a visionary entrepreneur dedicated to transforming the b2b software experience. A Y Combinator alumnus, Nalin successfully co-founded and sold Kinderlime and served as the founding CTO at DAQRI, an AR wearables company. With expertise in tech development and strategic growth, he brings experience to his current venture, Storylane, which enables marketing and sales teams to create interactive demos effortlessly. In this episode… In the fiercely competitive world of SaaS, standing out is vital for growth, but how does one create a customer experience that truly resonates? Is there a way to showcase products in a way that's not only informative, but immersive and engaging? How can companies simplify the buying process to make it as friction-free as possible? Serial entrepreneur Nalin Senthamil shares the secrets behind building an engaging product experience in the SaaS domain. He recalls starting with an idea and evolving it into a Y Combinator-backed venture that empowers companies with interactive demos that drive genuine growth. He discusses the impact of the pandemic on digital buying and how Storylane is capitalizing on this shift to reduce friction in b2b selling. Nalin also delves into his journey of acquiring initial customers, scaling strategically, and the importance of efficient marketing practices to achieve sustainable growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nalin Senthamil, CEO and Founder of Storylane, about the evolution of product demos and selling in the b2b space. Nalin shares insights into the makings of a successful SaaS platform provider, the paradigm shift in digital buying, the essential strategies for acquiring and nurturing customers, and the significance of building a versatile and dedicated team to move your business forward.

Duration:00:41:33

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[Top Agency Series] Revolutionizing Agencies and Meetings With Howard Chang of the Turn Lab

7/3/2024
Howard Chang is the Founder and CEO of The Turn Lab, an innovative marketing agency. He is also the CEO of Just Boardrooms, a marketplace for business meeting space rentals. With over two decades of experience in the industry and three successful startup exits under his belt, Howard has a wealth of knowledge in entrepreneurship, technology, and creative marketing. He is passionate about redefining traditional models to create more evidence-based and results-focused services. As a cancer survivor, Howard has also been inspired to make significant life and business decisions that align with his values. In this episode… Have you ever considered what it takes to innovate in a traditional industry? What if the key to success lies not in selling more but understanding better? Is it possible to transform personal challenges into professional triumphs? Howard Chang, who faced cancer and turned it into a catalyst to revolutionize his professional life, shares his journey of redefining the marketing agency with The Turn Lab. He discusses the importance of evidence-based practice, the role of technology in marketing, and the innovative pricing strategies that set his agencies apart. He also shares the story behind Just Boardrooms, a platform that provides professional spaces for meetings and networking, which saw exponential growth despite initial hurdles. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Howard Chang, Founder and CEO of The Turn Lab, about crafting a new vision for marketing agencies and innovative business spaces. Howard talks about The Turn Lab's unique, research-driven approach to solving business problems, its client acquisition process, the inception and vision of Just Boardrooms, and how his cancer survival influenced his business philosophy.

Duration:00:47:58

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[Top Agency Series] The Power of Strategic Market Research With Lisa Genovese of BottomLine

7/2/2024
Lisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for her diverse clientele. In this episode… Have you ever wondered why some marketing strategies fall flat while others resonate and convert? What if the secret to marketing success is simply a thorough understanding of the people you are trying to reach? Innovator and marketer Lisa Genovese discusses how in-depth research and innovative marketing tactics can transform the trajectory of a brand. She discusses the evolution of her company, highlighting key hires, the implementation of psychometric tools, and the refinement of services offered. She shares intimate insights into her impactful strategy work, including a case where mystery shopping revealed a prickly receptionist issue hampering client conversion rates. Lisa demonstrates the power of marrying research with practical marketing applications. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Lisa Genovese, President of BottomLine, to discuss leveraging research for effective marketing. Lisa explains how she has harnessed the power of research to guide clients such as Pure Encapsulations and Verge Agriculture to amplify their market presence. She shares transformative stories from the field, revealing how an in-depth understanding of target audiences and the competitive landscape can lead to successful outcomes.

Duration:00:47:39

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[Top Agency Series] Crafting Design-Driven Animation With Salman Sajun of SSS

6/27/2024
Salman Sajun is the Founder and Executive Creative Producer at SSS, a production studio specializing in design-driven animation. With over a decade of experience, Salman has worked with top brands like Oreo, Barbie, Pepsi, and Lego, creating compelling visual narratives that captivate audiences. He transitioned from a background in economics, anthropology, and history to pursue his passion in the creative industry, demonstrating a unique blend of problem-solving skills and artistic vision. Salman's journey includes notable work at Mattel and a commitment to fostering a collaborative and respectful company culture at SSS. In this episode… Imagine establishing a realm where every commercial exudes exquisite design, meticulous craftsmanship, and abundant creativity. What is required to generate visuals that captivate audiences and endure in their memory long after the screen fades to black? Moreover, to what extent can corporate culture directly influence the attainment of such remarkable standards of excellence? Salman Sajun, an experienced professional in the creative space, delves into the secrets of excelling in the creative industry or entrepreneurship in general. He shares his evolution from working on the corporate side at Mattel to spearheading his creative hub specializing in unforgettable design animation. Additionally, he uncovers how the company works, the process behind its most intricate projects, and his dedication to cultivating a culture that allows creativity and respect to flourish. Salman also provides an insightful look into how SSS has become a melting pot of talent, with each member bringing a unique contribution to the table, ultimately solidifying the company's reputation for delivering top-notch content. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Salman Sajun, Founder and Executive Creative Producer at SSS, about design-driven animation. Salman shares how SSS handles diverse and complex advertising projects that span from whimsical stop-motions to sophisticated 3D visualizations, how to motivate a creative team amidst high-pressure projects, and staffing strategies that foster client relationships.

Duration:00:40:46

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[Top Agency Series] Decoding Pet Health and Marketing Strategies With Susan Groeneveld of WS

6/26/2024
Susan Groeneveld is the Co-founder of WS, a data-driven marketing agency serving the agriculture and animal health sectors. She is also the Founder and CEO of Sylvester.ai, an AI platform predicting pet health issues through visual assessment and monitoring. With over two decades of entrepreneurial experience, Susan also co-founded ventures like Cat Healthy, aimed at improving the quality of life for cats and their owners. Her roots in farming have shaped her problem-solving approach and commitment to delivering measurable ROI and outcomes in her ventures. In this episode… What does it take to market successfully in the specialized fields of agriculture and animal health? How does one shift from traditional agency models to embracing technology and innovation? Can an idea born in an agency setting evolve into a full-fledged nonprofit and a tech startup? Serial entrepreneur Susan Groeneveld shares how a background in farm life and an entrepreneurial spirit drove her to revolutionize the world of agribusiness marketing. She narrates the transition from launching WS to creating initiatives like Cat Healthy and the AI-driven Sylvester.ai. Susan also shares insights on team building, the importance of partnerships, and the need for a purpose-driven approach in business. The conversation delves into the challenges and triumphs encountered while navigating the ever-evolving marketing landscape, unveiling strategies that foster growth, impact, and adaptability. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Susan Groeneveld, Co-founder of WS, about her entrepreneurial journey and ventures. Susan talks about the creation of WS and its focus on agribusiness, how WS initially attracted significant clients, employees, and freelancers, and the origin of Cat Healthy and Sylvester.ai.

Duration:00:55:43

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[Top Agency Series] From Air Force to Mastering the Digital Domain With Chris Vendilli

6/25/2024
Chris Vendilli is the Founder of Vendilli Digital Group, a Pittsburgh-based creative marketing agency that helps local businesses and organizations reach more customers online. He has a diverse background, starting in the US Air Force before transitioning to a career in law enforcement as a Pittsburgh police officer. While pursuing higher education, he discovered his passion for technology and began dabbling in online business, leading to significant success in digital marketing. Leveraging his entrepreneurial spirit, Chris shifted to his agency, providing web design, development, and online marketing services, with particular expertise as a HubSpot Platinum Partner. In this episode… Have you ever considered how a career in public service could translate into successful entrepreneurship? What can you learn from someone who has maneuvered his way through various public service careers before settling as an agency owner? Experienced b2b sales and marketing technologist Chris Vendilli delves into how, as a US Air Force veteran and Pittsburgh police officer, he transitioned into an innovative agency owner, applying his diverse skill set to conquer the digital marketing space. With strategic acquisitions and a daring physical expansion of his business during the pandemic, Chris outlines how Vendilli Digital Group has evolved and established itself in the competitive marketing industry. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Chris Vendilli, Founder of Vendilli Digital Group, about his evolution from the military to digital marketing supremacy. Chris delves into his agency operations, the acquisition process, and client success stories. He also demonstrates the power of tactical career pivots and the importance of building a strong team and culture to adapt and thrive in the rapidly evolving digital landscape.

Duration:00:36:15

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[Ecommerce Series] Revolutionizing Fulfillment for Entrepreneurs With Paul Jarrett

6/20/2024
Paul Jarrett is the Co-founder and CEO of Bulu, a company in the business of creating private-label subscription box businesses for some of the world’s biggest brands such as Disney, Clorox, GNC, and Discovery Channel. Paul and his Co-founder and wife, Stephanie, launched Bulu Box, Bulu’s flagship program in 2012 as the sixth subscription box to the market. Bulu pioneered taking subscription boxes from concept to creation and now they ship millions of boxes to happy subscribers nationwide. They specialize in working with multibillion-dollar retail brands by offering innovative solutions to go to consumers and they also offer e-commerce brands turnkey services such as customer service and fulfillment. Paul quickly gained recognition as a trailblazer and has been featured in the Entrepreneur Magazine, Forbes, PBS, Inc., CBS News, and many other major media outlets. In this episode… Have you ever wondered what it takes to navigate the complexities of e-commerce and logistics to turn a simple idea into a booming business? How does one go from packing boxes in a studio apartment to managing a 100,000-square foot warehouse while helping brands adapt and grow? Paul Jarrett's journey from running a subscription box service to leading a logistics powerhouse offers invaluable lessons in business transformation. His diverse background, spanning collegiate football, MMA, and roles at industry giants like Disney and GNC, adds a unique dimension to his story. The evolution of his company from a modest startup to a logistics leader exemplifies persistence, innovation, and strategic growth. Through Bulu Group, Paul and his team have mastered the art of providing customizable logistics solutions, enabling brands of all sizes to deliver their products to customers efficiently and affordably. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Paul Jarrett, Co-founder and CEO of Bulu, to discuss the importance of relationships, both in terms of networking and in running a business with his wife, Stephanie Jarrett. He emphasizes the value of grit, adaptability, and the willingness to challenge industry norms to create win-win solutions for clients. This conversation is packed with insights on leveraging technology and strategic thinking to overcome logistical hurdles, streamline operations, and dramatically increase a brand's reach and efficiency.

Duration:00:42:53

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[Top Agency Series] Unveiling the Roadmap to 2X Growth With Steve Whittington of Roadmap Agency

6/19/2024
Steve Whittington is the President of Roadmap Agency, a firm dedicated to driving business results for small to medium enterprises. With a deep background as a “recovering executive” and private consultant, he focuses on helping companies achieve at least 2x growth. Steve is the agency's driving force, specializing in a comprehensive approach that includes strategy, brand development, demand generation, sales, and customer retention. He is also the CEO of BoomBright Media, a startup that is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences. Steve is the author of Thriving In The Customer Age. In this episode… Are you struggling to scale your business effectively? What if there was a method to streamline your brand, sales, and marketing strategies simultaneously? Are you wondering how to align your organization for long-term success? Growth expert Steve Whittington delves into the transformative world of strategic business growth. He shares invaluable insights from his dual roles as President of Roadmap Agency and CEO of BoomBright Media, detailing how they meticulously navigated the merger of two agencies to create a unified, results-driven organization. He also underscores the necessity of emotional intelligence in leadership, the art of strategic patience, and the immense potential of integrating AI into sales processes. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Steve Whittington, President of Roadmap Agency, about scaling business initiatives and refining the sales process. Steve explains how he runs the Roadmap, the fusion of two smaller agencies to meet the vision of providing a full suite of tools for the market, Roadmap's approach to identifying a client's real needs beyond their initial request, and BoomBright Media's journey from trial to successful launch.

Duration:00:42:24

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[Top Agency Series] Revolutionizing Brand Value Through Creativity With Mikey Richardson of Jacknife

6/18/2024
Mikey Richardson is Co-founder of Jacknife, a Toronto-based creative powerhouse focused on helping organizations build value through brand and design. He is a seasoned entrepreneur with an educational background in art and a passion for creativity and graphic design. Mikey's entrepreneurial journey began by co-founding a company in 1996 that eventually merged to form Jacknife. Under his leadership, the agency has worked with notable clients like Nike and has undertaken various projects from branding to workspace design. In this episode… In the competitive world of branding and design, finding your niche and standing out can seem daunting. But what if the secret to success is found not in what you present outwardly, but in the roots and core of your brand? Could an honest reflection on your company's identity yield the transformation you've been seeking? Certified graphic designer Mikey Richardson talks about harnessing the true potential of brands through creative design. He shares the intriguing journey from starting a company fresh from art school to merging his passions into the renowned agency, Jacknife. Mikey delves into the pivotal moments that define Jacknife, including crucial client acquisitions and critical business decisions while maintaining a creative spirit at its core. His approach to branding is not about flashy presentations, but grounded in genuinely understanding and representing a brand's story and values. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mikey Richardson, Co-founder of Jacknife, about the transformative power of brand creativity. Mikey talks about his transition from an art school graduate to a brand agency owner, the evolution of services offered by Jacknife, and insights into the thinking behind Jacknife's strategic, design, and content creation process.

Duration:00:49:24

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How To Surprise and Delight Your Customers With Jason Friedman of CXFormula

6/13/2024
Jason Friedman is the Founder of CXFormula. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Stanford University, and Harvard University. In 2008, Jason sold his first company Creative Realities in the high 8-figures. He has started and successfully exited four other businesses. In this episode… Have you ever wondered how some companies create unforgettable experiences that keep customers coming back for more? Is there a secret recipe for designing a customer journey that leaves a lasting impression? How does one tap into the innovative world of customer experience design and transform it into measurable success? Customer experience expert Jason Friedman reveals how to overcome the inertia that hinders customers and employees from engaging fully with your business. He shares CXFormula's approach to crafting journeys that resonate with audiences and drive remarkable results. Jason introduces the Kinetic Customer Formula, a system combining theater techniques and business strategy to create powerful customer experiences. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Friedman, Founder of CXFormula, about customer experience design. Jason talks about the unique approach of CX Formula to enhance customer journeys for businesses, how to overcome the common friction points in business, and the structure and offerings of the Kinetic Customer Formula program.

Duration:00:42:49

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[Top Agency Series] Navigating the Constant Changes in Digital Marketing With Ben Dankiw of NAV43

6/13/2024
Ben Dankiw is the Founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid media before developing a passion for SEO around 2015. He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes. In this episode… Just how complex has the world of digital marketing become? With data privacy making headlines and algorithms constantly changing, businesses find it overwhelming to keep up. How can you navigate these challenges and still find success? Results-driven digital advertiser Ben Dankiw shares how his agency has adapted to significant changes in the digital marketing landscape. He unpacks the evolution of his agency and its niche, moving from a restaurant-focused strategy to becoming a specialist in performance marketing. He details how content updates from Google have changed the game for content marketers, emphasizing the power of community and relationships in building a successful agency. The discussion also touches on the importance of a morning routine and creating a community-driven platform for sharing morning habits. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Dankiw, Founder of NAV43, about navigating digital marketing changes. Ben explores how NAV43 has thrived amidst the evolving digital world, the challenges and opportunities within the digital space, the impact of AI on content strategy, and the agency’s experience with notable clients like Quark and Transformer Table.

Duration:00:45:38

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Crossing the Desert: Embracing Life’s Challenges With Payam Zamani of One Planet Group

6/12/2024
Payam Zamani is the Founder and CEO of One Planet Group, a hybrid tech firm that embodies his principles of combining business with a life of service. He is an Iranian-born entrepreneur, investor, and author who fled his homeland as a teen due to religious persecution. Payam co-founded AutoWeb, one of the first online car marketplaces, which went public in 1999. He is also the author of Crossing The Desert, an autobiography reflecting on his experiences of perseverance and embracing life's demanding journeys. Payam is a mission-driven individual who has invested in numerous companies while committed to improving the world. In this episode… Imagine fleeing your country at the age of 16, escaping religious persecution, and embarking on a perilous journey. Now, fast-forward a decade to find yourself at the helm of a publicly traded company worth millions. Serial entrepreneur Payam Zamani explores his powerful story, from leaving Iran to his tremendous success and challenges in the business world. He shares the emotional backstory of his early days in Iran, his culture shock upon arriving in the US, and his potent entrepreneurial spirit, which led to the creation of AutoWeb and his tech firm One Planet Group. Payam’s testament to surviving and thriving shows a relentless pursuit of a business that benefits humanity. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Payam Zamani, Founder and CEO of One Planet Group, about his journey from a refugee to a tech magnate and philanthropist. Payam opens up about the moments that shaped him, the core philosophies that drive his investments and business decisions, and how he's leveraging his vast experience to create a better world through One Planet Group.

Duration:00:49:29

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[Top Agency Series] Maximizing Agency Profitability With Greg Hickman of AltAgency

6/12/2024
Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale. In this episode… In an ever-evolving digital landscape, how can agency owners, freelancers, and service providers navigate the challenges of scaling, systematizing, and productizing their services? Can the journey from hands-on service provider to a more leveraged business model really be achieved without losing the essence of what made the business successful in the first place? Greg Hickman, a growth marketing expert, melds productizing services, implementing systematic sales and fulfillment processes, and building the right team and systems to free up the owner's time. Through his work, Greg has demonstrated that it's possible to scale an agency or service-based business without being bogged down by custom, labor-intensive work. He emphasizes the importance of moving away from traditional time-for-money service models towards offering productized services or consulting packages that deliver value while optimizing operational efficiency. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Greg Hickman, the Founder of AltAgency, to discuss the opportunities and challenges of restructuring services within agencies. Greg takes listeners through his journey of creating a productized service that leveraged his niche expertise, sharing transformative insights on transitioning from big agency structures to smaller, nimble businesses and navigating the hard decisions in pivoting an agency towards productized services.

Duration:00:58:30

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[Top Agency Series] The Creative Powerhouse Behind Iconic Campaigns With Bob Froese

6/11/2024
Bob Froese is the Founder of Bob's Your Uncle, an innovative creative agency known for launching global brands and executing high-impact marketing strategies. With over two decades of experience in the advertising industry, Bob has led his company to work with clients like Canon, Mike's Hard Lemonade, and Popeyes. He grew up as a Mennonite in rural Manitoba with no TV, radio, or movie exposure, making his accomplishments in the advertising world all the more remarkable. In this episode… Have you ever imagined disrupting a global event like the Olympics without breaking a rule or launching an unknown brand to compete with giants in the industry? What if someone told you that achieving these feats takes more than traditional marketing tactics? Experienced brand and rebrand practitioner Bob Froese delves into how he turned a small agency into a powerhouse known for its audacious marketing strategies and out-of-the-box creative solutions. He shares how he navigated the challenges of rebranding his company and his approach to building client relations, focusing on a mix of creativity, strategic thinking, and heartfelt connections. Bob reflects on the importance of mentorship in finding one’s path and on the strategic reasons behind refining the agency's niche services. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bob Froese, Founder of Bob's Your Uncle, about how creativity and brand savvy can create disruptive market impacts. Bob weaves stories from his career about the importance of branding, the power of saying ‘no,’ and the art of making an impression that lasts decades. He also discusses the challenges and achievements of onboarding new employees and maintaining a culture of innovation within his team.

Duration:00:45:31

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[Top Agency Series] Data-Driven Marketing Mastery With Marty Menard of GIANT Creative

6/6/2024
Marty Menard is the President and Chief Business Development Officer of GIANT Creative, a data-driven marketing agency focused on performance marketing and lead generation. With a deep commitment to the power of data, Marty steers GIANT Creative in delivering comprehensive marketing strategies across multiple channels for clients like McDonald's and Sola Salon Studios. As a serial entrepreneur, he has a track record of building businesses and investing in growth and leadership. At GIANT Creative, Marty's entrepreneurial spirit shines as he develops trusted partnerships while driving innovation in marketing. In this episode… Have you ever wondered what it takes to build a marketing strategy that truly resonates with its audience? Why do some campaigns convert while others falter at the first hurdle? Could the secret lie in understanding and tailoring messages to a precisely defined niche? Serial entrepreneur Marty Menard explores how GIANT Creative overcomes the marketing challenges in industries like franchising and nonprofits. He delves into the specifics of data-driven marketing, sharing valuable lessons on creating a successful agency from scratch in a competitive landscape. Marty emphasizes the importance of research, the power of understanding your audience, and the role of personalized content in driving meaningful engagement and conversions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Marty Menard, President and Chief Business Development Officer of GIANT Creative, about the intricacies of data-driven marketing strategies. Marty shares how GIANT Creative uses data to shape marketing strategies for niche audiences, its processes for successful client campaigns, insights into the dynamic and competitive world of franchise lead generation, and how to build resonating campaigns and conversions.

Duration:00:42:13

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[Top Agency Series] Building a Successful Lead-Generation Digital Marketing Agency With Ted Lau

6/5/2024
Ted Lau is the Founder and CEO of Ballistic Arts, a high-touch lead-generation digital marketing agency with over two decades of experience. Starting in video production, he transitioned to digital marketing to offer established mid-market B2B organizations a path to increased business through marketing efforts. Ted boasts a diverse clientele, from local organizations to prominent companies across North America. He is also co-host of the Marketing News Canada podcast, where he interviews guests from CMOs to astronauts. His entrepreneurial spirit, tenacity, and commitment to core values have helped shape and grow Ballistic Arts into a successful self-managed company. In this episode… Have you ever felt like you hit rock bottom with nowhere to go? Imagine building a business to find it resting on shaky foundations, teetering on the edge of collapse, with the weight of responsibility threatening to break you. What if there was a way out, a strategy that could turn it all around? Digital marketing expert Ted Lau shares his gripping tale of entrepreneurship resilience. Starting from cold calling out of his parent's basement, Ted grew his agency through 20 years of industry changes. He shares the critical importance of hiring based on core values, the power of promoting leadership from within, and the transformative impacts of personal development programs on business practices. Ted recounts the painful period of buying out his partner and salvaging Ballistic Arts from near ruin. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ted Lau, Founder and CEO of Ballistic Arts, about the rollercoaster of entrepreneurship. Ted recounts surviving business hardships, shares the intricacies of transitioning from a project-based business to a formidable lead-generation agency, and offers an intimate look at his personal and professional development, shedding light on what truly matters in business: loyalty, determination, and resilience.

Duration:00:43:03

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[Top Agency Series] Client-Focused Digital Marketing With Clint Thompson of DigiHype Media

6/4/2024
Clint Thompson is the Founder and CEO of DigiHype Media. Born from a passion for assisting small- and medium-sized businesses, DigiHype Media specializes in website design, branding, digital paid advertising, and more. With a proven track record in sales management and marketing, Clint has over a decade of experience in digital marketing. His approach focuses on demystifying the digital space for clients and providing value through education and results-driven strategies. His philosophy of "we can, we shall, we will" drives the company forward, offering inclusive digital solutions for businesses of all sizes. In this episode… Have you ever wondered how a company evolves in the fast-paced world of digital marketing? Would you like to know the secret behind thriving partnerships and how they play a critical role in a business's success? How can an old-school sales approach blend seamlessly with modern techniques? Digital marketing professional Clint Thompson delves into his ten years of experience in the digital marketing space. He shares his journey of starting DigiHype Media and the valuable lessons he's learned, from nurturing SMBs to handling significant clients. With an educational approach to sales and marketing, he emphasizes the importance of demystifying the digital world for clients, guiding them toward effective strategies with transparency and integrity. Clint also discusses his unique tactics for managing partnerships and a virtual sales team. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Clint Thompson, Founder and CEO of DigiHype Media, about expanding digital marketing efforts through relationships and client education. Clint shares his journey of successfully running a boutique digital marketing agency, the importance of developing robust partnerships and training for business growth, and his sales and client onboarding approach that champions education over hard selling.

Duration:00:47:29