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INspired INsider Podcast

Business & Economics Podcasts

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Location:

United States

Description:

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Language:

English


Episodes
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How To Surprise and Delight Your Customers With Jason Friedman of CXFormula

6/13/2024
Jason Friedman is the Founder of CXFormula. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Stanford University, and Harvard University. In 2008, Jason sold his first company Creative Realities in the high 8-figures. He has started and successfully exited four other businesses. In this episode… Have you ever wondered how some companies create unforgettable experiences that keep customers coming back for more? Is there a secret recipe for designing a customer journey that leaves a lasting impression? How does one tap into the innovative world of customer experience design and transform it into measurable success? Customer experience expert Jason Friedman reveals how to overcome the inertia that hinders customers and employees from engaging fully with your business. He shares CXFormula's approach to crafting journeys that resonate with audiences and drive remarkable results. Jason introduces the Kinetic Customer Formula, a system combining theater techniques and business strategy to create powerful customer experiences. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Friedman, Founder of CXFormula, about customer experience design. Jason talks about the unique approach of CX Formula to enhance customer journeys for businesses, how to overcome the common friction points in business, and the structure and offerings of the Kinetic Customer Formula program.

Duration:00:42:49

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[Top Agency Series] Navigating the Constant Changes in Digital Marketing With Ben Dankiw of NAV43

6/13/2024
Ben Dankiw is the Founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid media before developing a passion for SEO around 2015. He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes. In this episode… Just how complex has the world of digital marketing become? With data privacy making headlines and algorithms constantly changing, businesses find it overwhelming to keep up. How can you navigate these challenges and still find success? Results-driven digital advertiser Ben Dankiw shares how his agency has adapted to significant changes in the digital marketing landscape. He unpacks the evolution of his agency and its niche, moving from a restaurant-focused strategy to becoming a specialist in performance marketing. He details how content updates from Google have changed the game for content marketers, emphasizing the power of community and relationships in building a successful agency. The discussion also touches on the importance of a morning routine and creating a community-driven platform for sharing morning habits. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Dankiw, Founder of NAV43, about navigating digital marketing changes. Ben explores how NAV43 has thrived amidst the evolving digital world, the challenges and opportunities within the digital space, the impact of AI on content strategy, and the agency’s experience with notable clients like Quark and Transformer Table.

Duration:00:45:38

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Crossing the Desert: Embracing Life’s Challenges With Payam Zamani of One Planet Group

6/12/2024
Payam Zamani is the Founder and CEO of One Planet Group, a hybrid tech firm that embodies his principles of combining business with a life of service. He is an Iranian-born entrepreneur, investor, and author who fled his homeland as a teen due to religious persecution. Payam co-founded AutoWeb, one of the first online car marketplaces, which went public in 1999. He is also the author of Crossing The Desert, an autobiography reflecting on his experiences of perseverance and embracing life's demanding journeys. Payam is a mission-driven individual who has invested in numerous companies while committed to improving the world. In this episode… Imagine fleeing your country at the age of 16, escaping religious persecution, and embarking on a perilous journey. Now, fast-forward a decade to find yourself at the helm of a publicly traded company worth millions. Serial entrepreneur Payam Zamani explores his powerful story, from leaving Iran to his tremendous success and challenges in the business world. He shares the emotional backstory of his early days in Iran, his culture shock upon arriving in the US, and his potent entrepreneurial spirit, which led to the creation of AutoWeb and his tech firm One Planet Group. Payam’s testament to surviving and thriving shows a relentless pursuit of a business that benefits humanity. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Payam Zamani, Founder and CEO of One Planet Group, about his journey from a refugee to a tech magnate and philanthropist. Payam opens up about the moments that shaped him, the core philosophies that drive his investments and business decisions, and how he's leveraging his vast experience to create a better world through One Planet Group.

Duration:00:49:29

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[Top Agency Series] Maximizing Agency Profitability With Greg Hickman of AltAgency

6/12/2024
Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale. In this episode… In an ever-evolving digital landscape, how can agency owners, freelancers, and service providers navigate the challenges of scaling, systematizing, and productizing their services? Can the journey from hands-on service provider to a more leveraged business model really be achieved without losing the essence of what made the business successful in the first place? Greg Hickman, a growth marketing expert, melds productizing services, implementing systematic sales and fulfillment processes, and building the right team and systems to free up the owner's time. Through his work, Greg has demonstrated that it's possible to scale an agency or service-based business without being bogged down by custom, labor-intensive work. He emphasizes the importance of moving away from traditional time-for-money service models towards offering productized services or consulting packages that deliver value while optimizing operational efficiency. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Greg Hickman, the Founder of AltAgency, to discuss the opportunities and challenges of restructuring services within agencies. Greg takes listeners through his journey of creating a productized service that leveraged his niche expertise, sharing transformative insights on transitioning from big agency structures to smaller, nimble businesses and navigating the hard decisions in pivoting an agency towards productized services.

Duration:00:58:30

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[Top Agency Series] The Creative Powerhouse Behind Iconic Campaigns With Bob Froese

6/11/2024
Bob Froese is the Founder of Bob's Your Uncle, an innovative creative agency known for launching global brands and executing high-impact marketing strategies. With over two decades of experience in the advertising industry, Bob has led his company to work with clients like Canon, Mike's Hard Lemonade, and Popeyes. He grew up as a Mennonite in rural Manitoba with no TV, radio, or movie exposure, making his accomplishments in the advertising world all the more remarkable. In this episode… Have you ever imagined disrupting a global event like the Olympics without breaking a rule or launching an unknown brand to compete with giants in the industry? What if someone told you that achieving these feats takes more than traditional marketing tactics? Experienced brand and rebrand practitioner Bob Froese delves into how he turned a small agency into a powerhouse known for its audacious marketing strategies and out-of-the-box creative solutions. He shares how he navigated the challenges of rebranding his company and his approach to building client relations, focusing on a mix of creativity, strategic thinking, and heartfelt connections. Bob reflects on the importance of mentorship in finding one’s path and on the strategic reasons behind refining the agency's niche services. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bob Froese, Founder of Bob's Your Uncle, about how creativity and brand savvy can create disruptive market impacts. Bob weaves stories from his career about the importance of branding, the power of saying ‘no,’ and the art of making an impression that lasts decades. He also discusses the challenges and achievements of onboarding new employees and maintaining a culture of innovation within his team.

Duration:00:45:31

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[Top Agency Series] Data-Driven Marketing Mastery With Marty Menard of GIANT Creative

6/6/2024
Marty Menard is the President and Chief Business Development Officer of GIANT Creative, a data-driven marketing agency focused on performance marketing and lead generation. With a deep commitment to the power of data, Marty steers GIANT Creative in delivering comprehensive marketing strategies across multiple channels for clients like McDonald's and Sola Salon Studios. As a serial entrepreneur, he has a track record of building businesses and investing in growth and leadership. At GIANT Creative, Marty's entrepreneurial spirit shines as he develops trusted partnerships while driving innovation in marketing. In this episode… Have you ever wondered what it takes to build a marketing strategy that truly resonates with its audience? Why do some campaigns convert while others falter at the first hurdle? Could the secret lie in understanding and tailoring messages to a precisely defined niche? Serial entrepreneur Marty Menard explores how GIANT Creative overcomes the marketing challenges in industries like franchising and nonprofits. He delves into the specifics of data-driven marketing, sharing valuable lessons on creating a successful agency from scratch in a competitive landscape. Marty emphasizes the importance of research, the power of understanding your audience, and the role of personalized content in driving meaningful engagement and conversions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Marty Menard, President and Chief Business Development Officer of GIANT Creative, about the intricacies of data-driven marketing strategies. Marty shares how GIANT Creative uses data to shape marketing strategies for niche audiences, its processes for successful client campaigns, insights into the dynamic and competitive world of franchise lead generation, and how to build resonating campaigns and conversions.

Duration:00:42:13

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[Top Agency Series] Building a Successful Lead-Generation Digital Marketing Agency With Ted Lau

6/5/2024
Ted Lau is the Founder and CEO of Ballistic Arts, a high-touch lead-generation digital marketing agency with over two decades of experience. Starting in video production, he transitioned to digital marketing to offer established mid-market B2B organizations a path to increased business through marketing efforts. Ted boasts a diverse clientele, from local organizations to prominent companies across North America. He is also co-host of the Marketing News Canada podcast, where he interviews guests from CMOs to astronauts. His entrepreneurial spirit, tenacity, and commitment to core values have helped shape and grow Ballistic Arts into a successful self-managed company. In this episode… Have you ever felt like you hit rock bottom with nowhere to go? Imagine building a business to find it resting on shaky foundations, teetering on the edge of collapse, with the weight of responsibility threatening to break you. What if there was a way out, a strategy that could turn it all around? Digital marketing expert Ted Lau shares his gripping tale of entrepreneurship resilience. Starting from cold calling out of his parent's basement, Ted grew his agency through 20 years of industry changes. He shares the critical importance of hiring based on core values, the power of promoting leadership from within, and the transformative impacts of personal development programs on business practices. Ted recounts the painful period of buying out his partner and salvaging Ballistic Arts from near ruin. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ted Lau, Founder and CEO of Ballistic Arts, about the rollercoaster of entrepreneurship. Ted recounts surviving business hardships, shares the intricacies of transitioning from a project-based business to a formidable lead-generation agency, and offers an intimate look at his personal and professional development, shedding light on what truly matters in business: loyalty, determination, and resilience.

Duration:00:43:03

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[Top Agency Series] Client-Focused Digital Marketing With Clint Thompson of DigiHype Media

6/4/2024
Clint Thompson is the Founder and CEO of DigiHype Media. Born from a passion for assisting small- and medium-sized businesses, DigiHype Media specializes in website design, branding, digital paid advertising, and more. With a proven track record in sales management and marketing, Clint has over a decade of experience in digital marketing. His approach focuses on demystifying the digital space for clients and providing value through education and results-driven strategies. His philosophy of "we can, we shall, we will" drives the company forward, offering inclusive digital solutions for businesses of all sizes. In this episode… Have you ever wondered how a company evolves in the fast-paced world of digital marketing? Would you like to know the secret behind thriving partnerships and how they play a critical role in a business's success? How can an old-school sales approach blend seamlessly with modern techniques? Digital marketing professional Clint Thompson delves into his ten years of experience in the digital marketing space. He shares his journey of starting DigiHype Media and the valuable lessons he's learned, from nurturing SMBs to handling significant clients. With an educational approach to sales and marketing, he emphasizes the importance of demystifying the digital world for clients, guiding them toward effective strategies with transparency and integrity. Clint also discusses his unique tactics for managing partnerships and a virtual sales team. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Clint Thompson, Founder and CEO of DigiHype Media, about expanding digital marketing efforts through relationships and client education. Clint shares his journey of successfully running a boutique digital marketing agency, the importance of developing robust partnerships and training for business growth, and his sales and client onboarding approach that champions education over hard selling.

Duration:00:47:29

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[Top Agency Series] Turning Science Into Stunning Visual Stories With Jason Sharpe of AXS Studio

5/30/2024
Jason Sharpe is the Co-founder and President of AXS Studio, a company that specializes in biomedical communication using 3D animation and interactive design to explain diseases and treatments. With a background in art and sciences, he and his colleagues create visuals that educate and inspire, serving clients ranging from Fortune 500 pharmaceutical companies to biotech startups. Jason developed exhibits and animations to elucidate the mechanisms of actions of pharmaceuticals and played integral roles in educating physicians, investors, and patients. In this episode… Isn't it fascinating to think that every Pixar-like animation has the power to teach us something profound about the world of science? Imagine if you could visualize a disease's progression or a drug's mechanism in just a few minutes of engaging video content. How would that transform medical education and patient understanding? Certified Medical Illustrator Jason Sharpe delves into how art and science converge to produce stunning animations that make the complex world of medical science accessible to professionals and lay audiences alike. He shares the journey that led to the founding of AXS Studio, highlighting the company's commitment to continuous learning and its niche in the pharmaceutical and biotech industries. Jason discusses the keys to their success, from maintaining a close-knit culture to smart staff management, networking, and building relationships. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Sharpe, Co-founder and President of AXS Studio, about creating visually compelling biomedical communication tools. Jason explains AXS Studio's role in visually explaining complex biomedical sciences, why the medical niche, the impact of collaborative interactive exhibits on educational experiences, and AXS Studio's team management and staffing strategies.

Duration:00:38:44

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[Top Agency Series] Crafting the Perfect Customer Journey With Riaz Sidi of Sidi.io

5/29/2024
Riaz Sidi is the Founder of sidi.io, a digital marketing agency renowned for its expertise in demand generation, performance marketing, and funnel strategy. Sidi.io was named one of Ottawa's fastest-growing companies in 2022 and 2023. With a background that includes a five-year streak at Postmedia in roles from digital strategist to National Training Manager, Riaz has rich experience in corporate media. A leader always on the cutting edge of marketing trends, he dedicates himself to understanding and optimizing the customer buying journey, leading a team that integrates online platforms to drive growth for diverse clients. In this episode… Have you ever wondered how the evolution of digital marketing is changing the way we view traditional advertising? What if your business could predict the customer's needs and cater to them even before they realize the necessity? Is your company ready to leap into an integrated, algorithm-aided marketing strategy? Riaz Sidi, a sales and marketing leader with over 20 years of experience, spills the secrets to transforming a brand's digital presence by dissecting and reverse-engineering the customer buying journey. By integrating innovative tactics such as quiz funnels and targeted Facebook ads, he explains how he helps clients from diverse industries achieve explosive growth. Riaz shares invaluable insights into how his team utilizes data, AI tools, and creative brainstorming to tailor each campaign to the client’s unique audience. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Riaz Sidi, Founder of sidi.io, about crafting impactful marketing strategies. Riaz delves into understanding customer pain points and leveraging this knowledge to drive demand generation, lessons learned from his retail struggles, and the demographic targeting and algorithm used in digital marketing for specific industries.

Duration:00:43:43

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[Top Agency & E-commerce Series] Agency and CPG Brand Success With Whitney Geller and Yasemin Emory

5/28/2024
Whitney Geller is Co-founder and Partner of Whitman Emorson, a Toronto-based design studio focused on solving complex problems with a human touch. She is also Co-founder of Jems, a female-founded, body-safe condom and lube product line. Whitney has worked at the forefront of strategic design with global clients such as MTV, Coca-Cola, Oprah Winfrey, and the Mayo Clinic while at Bruce Mau Design. Yasemin Emory is Co-founder and Partner of Whitman Emorson. It is a team of designers, strategists, writers, editors, and creative thinkers bound by the desire to produce thoughtful and responsive work. She is also Co-founder of Jems, built on the desire to naturalize sex and condom use and disrupt a toxic industry. Previously, Yasemin served as the Senior Director of CO-OP and Associate Art Director at Martha Stewart Living Omnimedia. In this episode… Have you ever wondered how groundbreaking companies are born? Can an idea that challenges the status quo transform not only an industry, but perceptions as well? Whitney Geller and Yasemin Emory unpack this notion by sharing their story of transitioning from leading the successful design agency Whitman Emorson to challenging stereotypes in the safer sex industry with their brand, Jems Condoms. The duo addresses the lack of representation and dated messaging in the existing market, combining their design prowess with a mission to make condom buying and use more approachable and stigma-free. By cultivating a collaborative studio culture and ambitious leadership at Whitman Emorson, they granted themselves the freedom to venture into the product space, driven by values and a desire to make an impact. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Whitney Geller and Yasemin Emory, Co-founders of Whitman Emorson, about their entrepreneurial journey from running a creative agency to launching a safer sex brand. They share how they navigated the complexities of creating a start-up without compromising the integrity and success of their original agency, setting a culture that embraces a life-work balance, and tackling regulatory challenges in advertising condoms.

Duration:00:43:29

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[Top SaaS & Agency Series] Real Estate Marketing With Automated Ad Platforms With Stephen Whiting

5/23/2024
Stephen Whiting is Co-founder of StreetText, an ad tech platform that integrates with Meta to provide businesses with agency-level ad capabilities in-house. Since its inception in 2012, StreetText has transformed real estate marketing, helping clients generate over 5 million leads and achieve hundreds of millions of dollars in value. As an experienced real estate agent, Stephen gives real estate professionals and various other industries the tools to generate leads and effectively run ad campaigns. In this episode… Have you ever wondered how minute tweaks in your advertising approach could dramatically shift your business's success? Imagine spending your last few dollars on an ad campaign only to find the answer that creates a surge in leads. Can a single moment of strategic insight change the game for entrepreneurs? Marketing expert Stephen Whiting discusses how a desperate bet on a Facebook ad led to the establishment of a platform that revolutionizes the way real estate professionals — and now individuals from various industries — generate and nurture leads. He shares the journey of StreetText from its humble beginnings with text-based sign riders to the development of their full-fledged ad tech platform that simplifies and enhances digital advertising. Stephen divulges how they navigated the shift from functioning like an agency to becoming a scalable SaaS business and how pricing strategies played a key role in their growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Stephen Whiting, Co-founder of StreetText, about building an innovative ad tech platform for real estate. Stephen discusses the significance of understanding your audience, the importance of constant testing in advertising, why content must be put in front of potential leads to avoid being lost in the digital abyss, and how partnerships have been a valuable growth asset for StreetText.

Duration:00:47:23

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Strategically Navigating Business Financing Complexities With Ami Kassar

5/22/2024
Ami Kassar is the Founder and CEO of MultiFunding, a company helping businesses achieve their growth goals through creative and personalized funding solutions. He authored The Growth Dilemma, is a regular contributor on the current state of the financing market through his weekly articles in Inc., and has provided valuable advice to the White House, the Federal Reserve Bank, and the US Treasury Department. Ami has been interviewed by numerous national publications, including The New York Times, Huffington Post, The Wall Street Journal, Entrepreneur, and Forbes. In this episode… In a dynamic business landscape where financial challenges can make or break a company, how do entrepreneurs effectively navigate the complexities of business financing? This is a question that many business owners grapple with as they seek to grow and stabilize their ventures. According to Ami Kassar, a renowned expert in business finance, the key lies in understanding and strategically utilizing various financing options, such as SBA loans and debt management techniques. Ami emphasizes the importance of a clear understanding of one's business model, the right approach to equity investments, and the necessity of adapting financial strategies in response to changing market conditions. This approach to financial planning not only mitigates risks, but also paves the way for sustainable growth and resilience in the ever-evolving world of business finance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Ami Kassar, Founder and CEO of MultiFunding, to delve into the intricacies of business financing. They discuss strategic approaches to managing debt and leveraging SBA loans, the impact of equity investments on a company's financial options, and practical tips for adapting to economic uncertainties.

Duration:00:42:14

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Transforming Furnished Real Estate Through AI With Andria Santos of Fülhaus

5/21/2024
Andria Santos is the CEO and Co-founder of Fülhaus, an AI-powered interior design and furnishing company providing enterprise solutions for the real estate and hospitality industries. Before Fülhaus, she had a career in law and real estate. Andria's passion for design and technology led her to start Fülhaus with a focus on vintage designer furniture before pivoting to the tech-driven enterprise it is today. As CEO, she enhances property performance through smart design and cutting-edge technology. In this episode… Have you ever wondered how technology and design can come together to change the way we experience furnished properties? Can an e-commerce startup evolve into a powerhouse of innovation in the real estate industry? How did a company that started with vintage furniture navigate the shift to becoming an AI-driven enterprise? Successful entrepreneur Andria Santos delves into her captivating journey. Beginning with an e-commerce vintage furniture site, she and her team rapidly scaled up to meet the exploding demand for furnished properties, developing an AI-powered SaaS tool that revolutionizes interior design. Andria's candid sharing of Fülhaus's evolution from delivering designer collectibles to providing enterprise solutions demonstrates the transformative impact of technology in traditional industries. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andria Santos, CEO and Co-founder of Fülhaus, about making bold moves from the garage to AI in the interior design industry. Andria shares the intimate details behind Fülhaus's rise, the challenges, triumphs, and strategic decisions that shaped her company's path, insights into adapting to market demands, using technology to solve complex problems, and drawing inspiration from personal mentors.

Duration:00:45:31

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[Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li

5/16/2024
Jessica Li is the President of Advertience, a media investment management consulting firm that helps organizations leverage data for insight-driven advertising. With over 22 years of experience in online marketing, she has worked with esteemed brands like Alibaba, Yahoo China, and Under Armour. Jessica is passionate about operational efficiency and data analytics, implementing automation to optimize reporting systems. She holds a background in biomedical engineering, aligning an engineering mindset with marketing strategy to create a unique approach at her agency. In this episode… What all goes into running a successful international marketing campaign? How can analytics and operational efficiency transform a company’s digital strategy? Jessica Li, a seasoned marketing professional, has the answers. She delves into the power of data in driving insights, targeting, and performance across various sectors, including nonprofits and education. She shares her experiences with the Olympics Foundation, helping to generate significant funds through innovative lottery campaigns, and discusses the importance of efficiency in digital analytics and reporting. By sharing her experiences with Yahoo, Alibaba, and other industry leaders, Jessica reveals the pitfalls of overemphasizing the process and the advantages of a culture that embraces change. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jessica Li, President of Advertience, about leveraging data and efficiency in digital marketing. Jessica shares Advertience's approach to the digital industry, including a unique emphasis on operational efficiency and automation. She highlights the advantages of her firm's methodologies, how automated reporting systems have cut down their workload, and the importance of focusing on insights over mere data gathering.

Duration:00:36:14

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[Top Agency Series] Unveiling Nonprofit Branding Secrets With Ben Hagon of For Good Intent

5/15/2024
Ben Hagon is the CEO and Co-founder of For Good Intent, an award-winning creative communications agency that exclusively serves nonprofit organizations across Canada. With a background in graphic design from a prestigious school in London, he is acclaimed for his work in healthcare, public health, and community service disciplines. Over the years, Ben has earned nearly every major North American creative award, published works, served on boards, and spearheaded his agency's rapid ascent as Canada's leading full-service firm for nonprofits. He is renowned for integrating strategic consulting with creative execution, helping organizations articulate their narratives and craft visually compelling campaigns. In this episode… What does it take to transition from a generalist agency to one with a concentrated focus? What could prompt such a strategic shift, and how might this decision impact not only the agency's trajectory, but also the clients it serves? Is it possible to align core values with market success? Ben Hagon, a successful entrepreneur, faced these very challenges. After realizing his agency's broad scope wasn't resonating with their values and goals, he and his team embarked on a journey to specialize in nonprofit communications. This pivot aligned with their passion and catapulted the agency into becoming Canada's premier full-service agency for nonprofits. Through strategic consulting, deep listening, and a knack for weaving cohesive brand narratives, Ben and his team have successfully produced innovative and impactful campaigns, such as the vibrant initiative for the Women's College Hospital Foundation. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Hagon, Co-founder and CEO of For Good Intent, about transforming agency services to meet the evolving needs of nonprofits. Ben delves into the story of For Good Intent's strategic evolution, insights on creating compelling narratives, the importance of genuine stakeholder engagement, and the steps taken to focus exclusively on nonprofit clientele.

Duration:00:49:10

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[SaaS Series] Navigating Chargebacks and Fraud With Michael Zavet of Shieldify

5/14/2024
Michael Zavet is the CEO and Co-founder of Shieldify, an AI-driven software and technology company focused on combating fraud and chargebacks in the e-commerce industry. With prior personal experience in round chargeback challenges in his own nutraceutical company, he offers practical solutions to help businesses retrieve hard-earned revenue and reduce losses. As a serial entrepreneur, Michael has a deep understanding of the complexities in e-commerce transactions and has equipped Shieldify to become an effective dispute management platform. In this episode… Is reversing a chargeback simply a pipe dream, or can businesses wrestle their way out of this costly nightmare? When credit cards are involved and the stakes are high, the drama unfolds with hidden fees and lost merchandise piling up. But is there a light at the end of the tunnel for merchants bogged down by disputes? E-commerce is riddled with the complexities of chargebacks and fraud, however, serial entrepreneur Michael Zavet says there's hope for merchants looking to shield their sales. He delves into the intricacies of handling chargebacks, recounting his own harrowing experience of a major business setback. This led Michael to create Shieldify, a platform that streamlines the dispute management process and equips merchants with the tools necessary for combating friendly fraud and unfounded chargebacks. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Michael Zavet, Co-founder and CEO of Shieldify, to discuss the financial dilemma of e-commerce chargebacks. Michael delves into the various services Shieldify offers, including chargeback alerts and dispute management, the importance of spreading transactions across multiple processors, and valuable advice ranging from enhancing customer service to the significance of terms and conditions in safeguarding businesses.

Duration:00:32:55

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[Ecommerce Series] Sockrates: Crafting the Perfect Promotional Gift With Sam Moses

5/9/2024
Sam Moses is the Founder and CEO of Sockrates Custom Socks, a Florida-based company that specializes in producing high-quality custom socks with the fastest turnaround time in the industry. With over 4,000 clients, including Google, Netflix, and Disney, Sockrates has become the go-to for businesses looking for fashionable, personalized footwear as corporate gifts. Bringing extensive experience in the manufacturing sector, Sam's ingenuity is demonstrated in Sockrates' unique and efficient production model. He is committed to creating products that people will actually wear and appreciate, solidifying his brand's reputation for both quality and creativity. In this episode… Company gifts can sometimes be underwhelming. In a market saturated with branded promotional products, how does one set themselves apart and deliver quality and speed in such a niche field? Marketing expert Sam Moses dives into the magic behind the brand that revolutionized corporate gifting with socks. He discusses the initial challenges of entering the market, the process of creating a stand-out product, and how Sockrates Custom Socks managed to achieve a seven-day turnaround time, defying industry norms. He emphasizes the importance of design, sharing stories of how the carefully crafted products led to sustained brand visibility and genuine customer appreciation. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Sam Moses, Founder and CEO of Sockrates Custom Socks, to discuss his journey of turning everyday items into memorable corporate gifts. Sam shares the Sockrates journey, weaving a lesson on ingenuity and customer-focused product development.

Duration:00:46:53

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[Top Agency Series] Design, Research, and Development With JP Holecka of Power Shifter Digital

5/8/2024
JP Holecka is the Founder and CEO of Power Shifter Digital, a digital product and service design studio that creates simple and easy-to-use mobile apps, web apps, and websites. He is a digital innovation expert with over 30 years of experience in the industry. As the founder of Power Shifter Digital, JP has successfully guided major brands such as Energizer, Deloitte, Lululemon, and TELUS through the digital landscape. Known for his commitment to enhancing work environments and agency culture, he also co-founded the Trove group of agencies. JP is an expert in creating user-centered digital products and is an advocate for safe creative spaces where ideas prevail. In this episode… Are you tired of traditional brand-centric approaches that fail to resonate with your audience? Do you wonder how a deep understanding of customer experiences can revolutionize product design and service delivery? Is there a way to turn digital presence into a robust consumer journey that goes beyond aesthetics? Serial entrepreneur JP Holecka takes a deep dive into Power Shifter Digital's transformation journey over the past 15 years, helping household names redefine their online strategies. He highlights the importance of prioritizing user-centered design and research to create digital products that look great while offering exceptional experiences to customers. He shares how they helped Zion, a direct-to-consumer brand, pivot from a conventional branding approach to one that emphasized customer journey and experience, ultimately positioning them for success in a highly competitive market. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz and guest JP Holecka discuss the fascinating intersection of innovation and entrepreneurship. JP shares how his frustration with the status quo in marketing agencies led to the formation of Power Shifter Digital — an agency that values creativity and collaboration while maintaining an intense focus on improving customer experiences through technology and design.

Duration:00:51:29

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The Art of Ethical Data Capture: Swish Goswami’s Surf Story

5/7/2024
Swish Goswami is the CEO and Co-founder of Surf, a platform that aims to ethically capture consumer data and monetize audiences. Under his leadership, Surf has pivoted from social media analytics to focusing on zero-party data through a unique rewards system. He has raised over $9 million, executed two acquisitions, and created partnerships with giants like Amazon Prime Gaming and Netflix. Swish also hosts Track Limits, a leading Formula One podcast, and chairs a charity accelerating youth entrepreneurship in Canada. In this episode… Have you ever considered how businesses gather their consumer data, or what methods are out there that ensure this process is both ethical and rewarding? Imagine clicking a few buttons and entering to win prizes while simultaneously providing companies with valuable insights. Does this sound too good to be true? Swish Goswami dives into his innovative approach to solving the precarious balance between consumer privacy and data collection. He shares the inception of Surf and its transformation from a social media analytics tool to a data collection powerhouse through giveaways and consumer rewards. Swish reveals the mechanics behind Surf's platform, discussing how integrations and strategic engagement lead to successful campaigns and satisfied customers. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Swish Goswami about building a platform that rewards consumer engagement. Listeners can gain insights into the critical shift from reliance on social media APIs to the strategic acquisition of zero-party data. They explore the power of giveaways to gather data and reward consumers, as well as the importance of running promotions in a way that resonates with and respects the audience.

Duration:00:47:58