INspired INsider Podcast

Ben Hagon is the CEO and Co-founder of For Good Intent, an award-winning creative communications agency that exclusively serves nonprofit organizations across Canada. With a background in graphic design from a prestigious school in London, he is acclaimed for his work in healthcare, public health, and community service disciplines. Over the years, Ben has earned nearly every major North American creative award, published works, served on boards, and spearheaded his agency's rapid ascent as Canada's leading full-service firm for nonprofits. He is renowned for integrating strategic consulting with creative execution, helping organizations articulate their narratives and craft visually compelling campaigns. In this episode… What does it take to transition from a generalist agency to one with a concentrated focus? What could prompt such a strategic shift, and how might this decision impact not only the agency's trajectory, but also the clients it serves? Is it possible to align core values with market success? Ben Hagon, a successful entrepreneur, faced these very challenges. After realizing his agency's broad scope wasn't resonating with their values and goals, he and his team embarked on a journey to specialize in nonprofit communications. This pivot aligned with their passion and catapulted the agency into becoming Canada's premier full-service agency for nonprofits. Through strategic consulting, deep listening, and a knack for weaving cohesive brand narratives, Ben and his team have successfully produced innovative and impactful campaigns, such as the vibrant initiative for the Women's College Hospital Foundation. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Hagon, Co-founder and CEO of For Good Intent, about transforming agency services to meet the evolving needs of nonprofits. Ben delves into the story of For Good Intent's strategic evolution, insights on creating compelling narratives, the importance of genuine stakeholder engagement, and the steps taken to focus exclusively on nonprofit clientele.

Michael Zavet is the CEO and Co-founder of Shieldify, an AI-driven software and technology company focused on combating fraud and chargebacks in the e-commerce industry. With prior personal experience in round chargeback challenges in his own nutraceutical company, he offers practical solutions to help businesses retrieve hard-earned revenue and reduce losses. As a serial entrepreneur, Michael has a deep understanding of the complexities in e-commerce transactions and has equipped Shieldify to become an effective dispute management platform. In this episode… Is reversing a chargeback simply a pipe dream, or can businesses wrestle their way out of this costly nightmare? When credit cards are involved and the stakes are high, the drama unfolds with hidden fees and lost merchandise piling up. But is there a light at the end of the tunnel for merchants bogged down by disputes? E-commerce is riddled with the complexities of chargebacks and fraud, however, serial entrepreneur Michael Zavet says there's hope for merchants looking to shield their sales. He delves into the intricacies of handling chargebacks, recounting his own harrowing experience of a major business setback. This led Michael to create Shieldify, a platform that streamlines the dispute management process and equips merchants with the tools necessary for combating friendly fraud and unfounded chargebacks. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Michael Zavet, Co-founder and CEO of Shieldify, to discuss the financial dilemma of e-commerce chargebacks. Michael delves into the various services Shieldify offers, including chargeback alerts and dispute management, the importance of spreading transactions across multiple processors, and valuable advice ranging from enhancing customer service to the significance of terms and conditions in safeguarding businesses.

Sam Moses is the Founder and CEO of Sockrates Custom Socks, a Florida-based company that specializes in producing high-quality custom socks with the fastest turnaround time in the industry. With over 4,000 clients, including Google, Netflix, and Disney, Sockrates has become the go-to for businesses looking for fashionable, personalized footwear as corporate gifts. Bringing extensive experience in the manufacturing sector, Sam's ingenuity is demonstrated in Sockrates' unique and efficient production model. He is committed to creating products that people will actually wear and appreciate, solidifying his brand's reputation for both quality and creativity. In this episode… Company gifts can sometimes be underwhelming. In a market saturated with branded promotional products, how does one set themselves apart and deliver quality and speed in such a niche field? Marketing expert Sam Moses dives into the magic behind the brand that revolutionized corporate gifting with socks. He discusses the initial challenges of entering the market, the process of creating a stand-out product, and how Sockrates Custom Socks managed to achieve a seven-day turnaround time, defying industry norms. He emphasizes the importance of design, sharing stories of how the carefully crafted products led to sustained brand visibility and genuine customer appreciation. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Sam Moses, Founder and CEO of Sockrates Custom Socks, to discuss his journey of turning everyday items into memorable corporate gifts. Sam shares the Sockrates journey, weaving a lesson on ingenuity and customer-focused product development.

JP Holecka is the Founder and CEO of Power Shifter Digital, a digital product and service design studio that creates simple and easy-to-use mobile apps, web apps, and websites. He is a digital innovation expert with over 30 years of experience in the industry. As the founder of Power Shifter Digital, JP has successfully guided major brands such as Energizer, Deloitte, Lululemon, and TELUS through the digital landscape. Known for his commitment to enhancing work environments and agency culture, he also co-founded the Trove group of agencies. JP is an expert in creating user-centered digital products and is an advocate for safe creative spaces where ideas prevail. In this episode… Are you tired of traditional brand-centric approaches that fail to resonate with your audience? Do you wonder how a deep understanding of customer experiences can revolutionize product design and service delivery? Is there a way to turn digital presence into a robust consumer journey that goes beyond aesthetics? Serial entrepreneur JP Holecka takes a deep dive into Power Shifter Digital's transformation journey over the past 15 years, helping household names redefine their online strategies. He highlights the importance of prioritizing user-centered design and research to create digital products that look great while offering exceptional experiences to customers. He shares how they helped Zion, a direct-to-consumer brand, pivot from a conventional branding approach to one that emphasized customer journey and experience, ultimately positioning them for success in a highly competitive market. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz and guest JP Holecka discuss the fascinating intersection of innovation and entrepreneurship. JP shares how his frustration with the status quo in marketing agencies led to the formation of Power Shifter Digital — an agency that values creativity and collaboration while maintaining an intense focus on improving customer experiences through technology and design.

Swish Goswami is the CEO and Co-founder of Surf, a platform that aims to ethically capture consumer data and monetize audiences. Under his leadership, Surf has pivoted from social media analytics to focusing on zero-party data through a unique rewards system. He has raised over $9 million, executed two acquisitions, and created partnerships with giants like Amazon Prime Gaming and Netflix. Swish also hosts Track Limits, a leading Formula One podcast, and chairs a charity accelerating youth entrepreneurship in Canada. In this episode… Have you ever considered how businesses gather their consumer data, or what methods are out there that ensure this process is both ethical and rewarding? Imagine clicking a few buttons and entering to win prizes while simultaneously providing companies with valuable insights. Does this sound too good to be true? Swish Goswami dives into his innovative approach to solving the precarious balance between consumer privacy and data collection. He shares the inception of Surf and its transformation from a social media analytics tool to a data collection powerhouse through giveaways and consumer rewards. Swish reveals the mechanics behind Surf's platform, discussing how integrations and strategic engagement lead to successful campaigns and satisfied customers. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Swish Goswami about building a platform that rewards consumer engagement. Listeners can gain insights into the critical shift from reliance on social media APIs to the strategic acquisition of zero-party data. They explore the power of giveaways to gather data and reward consumers, as well as the importance of running promotions in a way that resonates with and respects the audience.

Felix Velarde is the Founder and CEO of The 2Y3X Programme, a marketing firm designed to help agencies triple in size in two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise. Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through The 2Y3X Programme. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams. In this episode… As an agency owner, have you wondered why you've hit obstacles you can't seem to surpass? What does it take to push through those barriers? Felix Velarde, the Founder of The 2Y3X Programme, faced similar frustrations during his career as an agency founder and CEO. His quest for solutions led him to develop a two-year program designed to triple an agency's revenue while preparing it for maximum sale value. Felix discusses how agencies must undergo significant changes at specific revenue points and why investing in experienced talent is crucial to breaking through growth plateaus. He also highlights the importance of professionalizing functions and establishing proper workflows as agencies aim toward attracting larger clients. In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Felix Velarde discusses how his experiences scaling agencies and mastering growth transitions led him to found The 2Y3X Programme. He shares insights into the predictable phases that agencies go through, outlines the key transformations required at each stage, and the critical organizational shifts that need to be implemented.

Yoni Mazor is the Chief Growth Officer at Getida, a company dedicated to maximizing profits for sellers through effective FBA reimbursements. With a wealth of knowledge in navigating Amazon's complex reimbursement processes, Yoni and his team at Getida employ a data-driven approach to identify and rectify inventory and financial discrepancies for Amazon sellers. Before co-founding Getida, Yoni launched and grew an Amazon FBA venture to $20 million in annual revenue, highlighting his profound grasp of the e-commerce sector. Yoni's blend of military intelligence expertise from the IDF and entrepreneurial accomplishments affords him a unique outlook on growth, strategy, and resilience in the competitive world of e-commerce. In this episode… Navigating the intricate landscape of e-commerce, especially on platforms like Amazon, often leaves sellers grappling with financial and inventory discrepancies. These errors can significantly erode profits, yet identifying and recovering these funds is daunting and complex. How can businesses ensure they are not leaving money on the table due to these oversights? Yoni Mazor, Co-founder and Chief Growth Officer of Getida, shares his expert strategies for addressing these common e-commerce challenges. By employing a "no success, no fee" pricing model, Getida ensures clients only pay for the service when they successfully recover discrepancies. Yoni emphasizes advanced discrepancy analytics to identify financial inconsistencies and the importance of having a dedicated team manage the recovery process, ensuring that clients can focus on their core business activities without the hassle of financial micromanagement. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yoni Mazor, Chief Growth Officer at Getida, about maximizing Amazon FBA reimbursements through innovative discrepancy analytics and client-centered service structures. They also discuss cutting-edge tools for Amazon sellers, compelling customer follow-up tools, and strategies for building long-term client relationships. These insights are invaluable for any e-commerce business looking to optimize operations and safeguard revenues.

Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama's presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He's also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology. In this episode… In the competitive world of online fundraising and political campaigns, staying ahead of the curve and maintaining a healthy organizational culture are crucial. Many organizations struggle with staff burnout, ineffective marketing strategies, and the relentless pace of technological change. Addressing these challenges requires both a deep understanding of the industry and a willingness to innovate. Mike Nellis, fundraising and AI expert, is pioneering the space with his focus on authenticity and culture. By studying the successes of the Obama campaign, Mike recognized early on the power of personal connections and authenticity in online fundraising. He took this learning and started Authentic, where he emphasized nurturing a positive work environment and avoiding the pitfalls he experienced at other workplaces. Moreover, Mike embraced the future by founding Quiller.ai, which leverages AI to streamline fundraising efforts and combat burnout. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Nellis, Founder of Authentic and Quiller.ai, to discuss the intersection of AI and online fundraising. The two touch on utilizing email marketing tactics to elevate campaign strategies, the value of developing solid systems and processes for business efficiency, Mike's journey from Obama's campaign to founding a leading marketing agency, and the cultural shift toward a four-day workweek.

David Tile is the Founder and CEO of Article-Writing Co., a rapidly expanding content creation agency in North America. He has a proven track record of transforming businesses by providing top-quality content that significantly improves their SEO ranking, enhances websites with compelling and industry-relevant blogs and website copy, and drives successful email campaigns. David's expertise extends beyond content creation to transforming emerging entrepreneurs and C-suite executives into thought leaders. Before establishing Article-Writing Co., David served as the Chair of Marketing & Engagement of Sunnybrook Next Generation and as a research analyst at Northstar Research Partners. In this episode… In the present digital era, where AI is taking the world by storm, running a successful content creation agency is challenging. So, what growth strategies can you learn from someone who's successfully grown his agency during this time? Despite the competition, David Tile, a content marketing and SEO expert, has found a way to grow his agency by leveraging the strategy of acquisitions. By acquiring other companies, businesses can expand their offerings and reach new markets, all while gaining access to new talent and resources. David shares his journey of scaling a content creation agency through acquisition to serve as the ultimate solution for busy executives to build their brand online through high-quality content that significantly improves their SEO ranking. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes David Tile, Founder and CEO of Article-Writing Co., to discuss how he grew his agency. David discusses the genesis of Article-Writing Co., its hiring process, SEO and content marketing strategies for growing a business, and growth through acquisition.

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies. In this episode… In today's rapidly changing business world, innovation is the cornerstone for staying ahead of the competition. However, an overabundance of ideas can make it challenging for brands to determine which ones will be the most effective. Market researcher Ian Ash suggests that entrepreneurs can leverage the power of data analytics to make informed decisions about which innovative ideas to pursue. He shares his journey developing a SaaS product that offers a solution for global brands looking to unlock their next route to business growth. Ian explains how the service helps entrepreneurs test new products, services, communication, features, and designs cost-effectively and cleverly, making it a valuable tool for companies of all sizes. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Dig Insights and Creator of Upsiide, Ian Ash. They discuss Dig Insights and the genesis of the Upsiide platform, its use cases, and its survey on brand stances on social issues, with insights on political leanings and consumer preferences.

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. In this episode… The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant challenges. Jan Kestle, an expert in utilizing statistics and mathematics to help solve business problems, says it's no longer enough to make decisions based on intuition or guesswork. By leveraging data-driven insights, businesses can better comprehend their customers, enhance marketing endeavors and foster growth. Nevertheless, to truly harness the power of data, it is paramount to collaborate with professionals who can help make sense of the information. These experts specialize in developing data-driven strategies that deliver tangible results for businesses. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the President of Environics Analytics, Jan Kestle. They discuss her professional background in data and statistics, the genesis of Environics Analytics, and how to use data, statistics, and software to better understand customer segments, improve marketing efforts, and solve business problems.

Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets. As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries. In this episode… Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how to execute it properly. According to Amanda Dorenberg, a technology and media executive, OOH advertising allows brands to reach a large audience and create a lasting impression through various mediums such as billboards, digital screens, transit advertising, and street furniture. She highlights that it is versatile and practical, providing an interactive experience that engages passersby and can target specific demographics like commuters, tourists, or shoppers. Knowing that many companies don't know how to do it, she shares her journey of running an organization to help brands effectively utilize OOH advertising. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), Amanda Dorenberg. They discuss COMMB's ideal clients, OOH advertising and its benefits, their new data science platform, and her hemorrhagic stroke experience and lessons learned.

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society. In this episode… In an age where data is abundant, the challenge lies in harnessing its true power to drive business growth. How can organizations transform raw data into actionable insights that propel them forward? This pivotal question lies at the heart of today's data-driven business landscape. According to Luke Komiskey, a seasoned expert in data analytics, the answer lies in skillfully navigating the complexities of data. He highlights the importance of not just collecting data but analyzing and utilizing it effectively to make informed decisions. By weaving stories out of numbers, Luke illustrates how data can lead to more efficient processes, informed decision-making, and significant business growth. His approach demonstrates the transformational impact of data analytics across various industries, from healthcare to education, underscoring its role as a cornerstone of modern business success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Luke Komiskey, Founder and CEO of DataDrive, to delve into the role of data in driving business success. They explore how DataDrive's analytics solutions aid organizations in a variety of industries, Luke's personal journey from global traveler to data analytics leader, and the impact of remote work culture on modern business operations.

Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior Designers of Ontario. In this episode… Designing commercial spaces is a multifaceted task that people should not take lightly. It is a complex process requiring a deep understanding of the company's work, culture, and the overall objectives of the space. Fortunately, some experts specialize in designing commercial spaces for businesses, companies, and organizations. According to Greg Quinn, a seasoned architect and interior designer, these professionals possess the knowledge and skills to create functional and aesthetically pleasing spaces that meet a company's unique needs. Commercial interior design and project management firms have the necessary expertise to conduct research and design spaces that meet your specific needs, enhance productivity, and promote growth. He shares his experience in growing X-Design Inc., navigating through the .com era, the 2008 recession, and the pandemic. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Greg Quinn, CEO and Principal of X-Design Inc., to discuss how he's grown his commercial interior design firm through various economic cycles. Greg talks about X-Design Inc., its process of designing a flexible workspace for a company, and its growth strategy through acquisition.

Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows. Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC. In this episode… As a B2B company, generating revenue is a top priority. However, creating repeatable, scalable, and predictable sales and marketing strategies to consistently achieve this can be challenging. With so many channels to choose from, including LinkedIn sales outreach, cold calling, email outreach, inbound marketing, paid media, content marketing, and many more, it's easy to get overwhelmed. Marketing expert Shaheem Alam recommends working with an agency with the expertise to execute these strategies effectively. They can help you create a personalized sales and marketing strategy tailored to your business needs. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder and CEO of FiveRings Marketing, Shaheem Alam. They discuss FiveRings Marketing’s services, the seven steps for door-to-door sales, the sales process and mindset for cold calling, and how to overcome common LinkedIn and email outreach mistakes.

Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more. In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your target audience and what drives their behavior. The proliferation of social media and online platforms has made it more crucial than ever for businesses to establish their authentic voice when communicating with their target audience. According to digital marketing expert Andrea Wolkofsky, leveraging the voice of customer research is one way to achieve this goal. This research helps you understand your client's needs and what motivates them to engage with your brand. Doing so can help you improve your messaging and create a digital marketing strategy that resonates with your audience. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder of shyft digital, Andrea Wolkofsky. They discuss Shyft and its services, starting and running a successful digital marketing agency amidst the pandemic, leveraging the voice of customer research, and the experience of working with in-house marketing teams.

Casey Binkley is the Founder and CEO of Movia, a company helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Casey is also the Founder of Mobilytics, a leading measurement and analytics provider for the out-of-home advertising industry. With his background in entrepreneurial studies, he excels at identifying opportunities and helping businesses get off the ground. In this episode… Out-of-home advertising has been a popular and effective marketing strategy for decades. It is a type of advertising that targets consumers outside their homes by utilizing methods such as billboards, posters, trucks, and digital displays. However, it requires a strategic approach to execute it effectively. Serial entrepreneur Casey Binkley believes in the potential of OOH advertising, as it can reach a large and diverse audience. Unlike other forms of advertising limited to specific channels, it is accessible to everyone, regardless of demographics or interests. Through a unique combination of mobile ads through trucks and technology, he shares how he's made OOH advertising more interactive and engaging, allowing brands to connect with their audiences on a deeper level. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Casey Binkley, Founder and CEO of Movia, to discuss how he helps brands thrive through OOH advertising. Casey talks about the genesis of Movia Media and Mobilytics, mobile billboard advertising tech development and execution, and customer success stories.

Dorothy Czylyski is the Partner and President of No Fixed Address Health, the healthcare division of No Fixed Address Inc., an independent and borderless full-service agency. Her expertise lies in the healthcare and pharmaceutical industry, where she has proven to be an effective client services, marketing, and operations officer. Dorothy has a track record of translating organizational and brand strategy into action and leading successful business growth initiatives. Before joining NFA Health, Dorothy held senior positions at Fresh Squeezed Ideas, Klick Health, SCRIPT, and Publicis LifeBrands Medicus. Her leadership style is based on her passionate commitment to engaging cross-functional teams to achieve internal company and external business objectives. Dorothy is an accomplished leader who excites, engages, and energizes people to be successful and deliver results. In this episode… The pharmaceutical industry is a rapidly evolving landscape with constantly changing regulations and market trends. To navigate the complex landscape of the industry and achieve their business objectives, partnering with a marketing agency is crucial. In recent years, the pharmaceutical industry has had very few full-service agencies, leaving companies with limited options for marketing and other services. Scientist Dorothy Czylyski saw a gap in the market and decided to take action. As the healthcare industry is highly regulated, it requires a unique approach to marketing to ensure compliance. To grow a successful full-service marketing agency in this space, it is fundamental to have a deep understanding of the industry's needs and challenges. From acquiring clients to overcoming challenges and maintaining a work-life balance, Dorothy shares her journey of building No Fixed Address Health from the ground up. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dorothy Czylyski, Partner and President of NFA Health, about growing a marketing agency in the pharma space. Dorothy shares her professional background working at an agency in the pharmaceutical industry, lessons learned, the genesis of NFA Health and what it does, and how she achieved work-life balance.

Rafi Arbel is the Founder and President of Market JD, a firm that specializes in online marketing for law firms. Since 2000, Rafi has leveraged his background as a former litigator who ran his own practice to help lawyers grow their client base. His expertise was honed at a leading provider of online marketing and legal research, where he developed a deep understanding of law firm marketing and operations. Rafi founded Market JD to offer personalized online marketing solutions to smaller law firms. He is also a respected speaker at various bar associations and legal conferences, sharing his knowledge on internet marketing. In this episode… How can law firms effectively harness the power of digital marketing to enhance their growth and visibility? What does it take to create a successful online strategy tailored to the unique needs of legal professionals? According to Rafi Arbel, a former litigator turned digital marketing expert, the key lies in creating bespoke marketing strategies that cater to the nuanced demands of law firms. He highlights how tailored search engine optimization and pay-per-click campaigns, when done right, can significantly elevate a law firm's online presence and client acquisition rate. Rafi also stresses the necessity of setting realistic expectations and continuously experimenting with new tactics to stay competitive, highlighting the importance of blending both legal and marketing expertise. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Rafi Arbel, Founder and President of Market JD, to delve into the fusion of law and digital marketing. They explore Rafi's journey from practicing law to becoming an innovative marketer, the development of specialized marketing approaches for law firms, and the critical role of adapting and experimenting in the dynamic world of online marketing.

Dr. Eli Lebowitz is a renowned expert in the field of childhood and adolescent anxiety and serves as the Director of the Program for Anxiety Disorders at the Yale Child Study Center. His expertise includes extensive research on the development, neurobiology, and treatment of anxiety and related disorders, with a focus on how generations and families influence these conditions. Dr. Eli developed SPACE (Supportive Parenting for Anxious Childhood Emotions), a pioneering parent-based treatment program for childhood and adolescent anxiety. This method — proven effective in randomized controlled trials — shifts the focus from children to parents, helping them modify their behaviors to treat their children’s anxiety issues, including separation anxiety, social and generalized anxiety, fears, phobias, panic disorder, and OCD. In this episode… Navigating childhood anxiety can be a daunting task for any parent, especially when facing inadequacy and guilt for failed treatments. How can you support your anxious child effectively without inadvertently reinforcing their fears and anxieties? According to Dr. Eli Lebowitz, a specialist in childhood and adolescent anxiety, the key lies in understanding and adjusting parental behaviors toward this condition. Dr. Eli highlights the importance of reducing accommodations that may exacerbate a child's anxiety while providing supportive, confidence-building communication. When adopting this approach, rather than forcing your child to engage in distressing activities, it’s best to recognize your accommodating behaviors to adjust your perspective. In this episode of the Inspired Insider Podcast, Dr. Leigh Weisz and Dr. Jeremy Weisz are joined by Dr. Eli Lebowitz, Director of the Program for Anxiety Disorders at the Yale Child Study Center and creator of the SPACE treatment. They explore strategies for managing anxious children, tackling bedtime separation anxiety, and addressing parental disagreements in treatment. Tune in for insights and a “magic tip” for streamlining bedtime routines.