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INspired INsider Podcast

Business & Economics Podcasts Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.


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Description: Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.




[Top Agency Series] Tips for Creating Successful Technology Companies With Manick Bhan

Manick Bhan is the Founder and CEO of LinkGraph, a full-service digital marketing agency that provides SEO services and growth marketing to hundreds of brands. He is also the Founder and CTO of SearchAtlas, the most comprehensive SEO software suite for site owners, digital marketers, and SEO professionals. With over a decade of experience in Search Engine Optimization (SEO) for in-house and agency projects, Manick has taught startups and Fortune 500 companies how to scale with a data-driven SEO strategy to penetrate any market effortlessly and create sustainable growth. He was also the Founder, CTO, and CEO of Rukkus (TickPick acquired the brand). In this episode… Do you wish to become a successful entrepreneur in the technology industry? What can you learn from a flourishing leader who has successfully built more than one SEO firm in the space? Thriving in the tech industry can be a challenging but rewarding experience. According to Manick Bhan, you need a clear understanding of the market, an innovative approach, and a willingness to continuously learn and adapt to changes in the industry. He shares his journey building multiple tech-focused businesses and the challenges he had to overcome to establish a strong reputation in the industry. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Manick Bhan, Founder and CEO of LinkGraph. Manick talks about his journey building LinkGraph and SearchAtlas, their ideal client profiles, building Rukkus to its acquisition point, and thoughts about fundraising and bootstrapping.


[Top Agency Series] Unlocking the Power of Franchising in Digital Marketing With Cash Miller of Titan Digital

Cash Miller, an expert in leveraging the internet for growing sales numbers, brings a wealth of knowledge and experience to the digital marketing landscape. As the CEO of Titan Digital, Cash's commitment extends beyond expertise in web design, development, and online marketing. His role encompasses fulfilling promises to clients, nurturing employees, and charting a course for the company's future growth. With specialties ranging from search engine optimization and pay-per-click marketing to logo design and branding, Cash Miller's profound impact on business transformation is a testament to his digital marketing prowess and business acumen. In this episode… Embark on a transformative journey as we delve into the fascinating world of digital marketing and entrepreneurship with Cash Miller. From battlefield experiences to building a thriving digital agency, Cash's unique career trajectory will captivate you. Join us as Cash Miller unveils his remarkable evolution from military service to spearheading Titan Digital, a pioneering digital marketing agency. See how he brings his expertise to dealing with challenges in financial management and client dynamics. According to Cash, the growth of his agency is due to the potent blend of innovation, resilience, and seizing opportunities. In this episode of the Inspired Insider Podcast, join host Dr. Jeremy Weisz as he interviews Cash Miller, the force behind Titan Digital. He shares his remarkable journey from the battlefield to transforming digital marketing. With insights that span from client dynamics to equipping entrepreneurs for growth, Cash's story is a testament to adaptability, perseverance, and pioneering success in a dynamic digital landscape.


[Top Agency Series] The MMA Fighter Who Conquered Amazon With Mina Elias of Trivium

Mina Elias is a trailblazer in Amazon selling and PPC advertising. From launching his successful nutrition supplement brand on Amazon to becoming an internationally acclaimed expert, Mina's journey has been marked by rapid sales growth and a reputation as the go-to Amazon PPC authority. Featured prominently in Forbes for his innovative strategies, Mina's company, Trivium Group, was born out of a passion for helping eCommerce brands flourish on Amazon. In this episode… In a world where engineering meets entrepreneurship and MMA fuels business acumen, we sit down with Mina Elias to discuss his extraordinary journey. From crafting electrolyte powders for athletes to mastering Amazon PPC strategies, Mina's story is a tapestry of determination and innovation. Venturing from corporate engineering to supplement sensation, Mina Elias gained extensive experience in Amazon PPC. He emphasizes the need to balance discipline and network building. He also goes into the details of purpose-driven product creation, marketing mastery, and the boundless potential of strategic eCommerce. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Mina Elias. They talk about how Mina's synergy of engineering precision and MMA mindset fueled his success. From decoding the intricacies of Amazon PPC to crafting flavors that win hearts, Mina unveils his expert strategies. Learn about the essence of progress over perfection, the symphony of data-driven eCommerce, and the power of building remarkable networks.


[Top Agency Series] Unlocking the Power of Digital Advertising for Dealerships With Andrew Street of Dealer OMG

Andrew Street is an automotive advertising technologist who has made his mark in the industry by mastering cost-effective advertising platforms. While working as a Local Business Consultant for Facebook during the platform's ad rollout, Andrew gained invaluable insights into unlocking its potential. Wanting to revolutionize the automotive advertising landscape, he founded Dealer OMG — a marketing firm recognized for its unique blend of creative design and precise ad targeting using their AdTech, vinAMP. Under Andrew's leadership as CEO, Dealer OMG has grown from an idea to an Inc. 5000 fastest-growing company in the US. In this episode… Step into a world of automotive marketing transformation with Andrew Street as he guides us through his entrepreneurial journey from being a Facebook consultant to Dealer OMG's CEO. He shares his strategic insights and profound experiences that have revolutionized digital marketing for car dealerships. Andrew discusses how niche focus and the power of adaptation help any business grow. He mentions the crucial ideas in creating compelling advertising and the challenges of scaling a bootstrap business. According to him, if you’re running an agency, the key to success is balancing agency and software development. In this episode of the Inspired Insider Podcast, Andrew Street shares a roadmap for entrepreneurial success. Join our host, Dr. Jeremy Weisz, as they delve into the automotive advertising landscape and explore lead generation, agile adaptation, and team empowerment. He also discusses the art of nurturing talent, embracing change, and maintaining a vibrant company culture — all crucial to scaling a dynamic business.


[Top Agency Series] The Anatomy of an Effective YouTube Ad with Aleric Heck of AdOutreach and Keyword Search

Aleric Heck is a YouTube ads expert and the founder of AdOutreach and He has been in the online marketing industry for the past seven years and has helped thousands of business owners scale and grow their businesses using laser-targeted YouTube ads. Aleric and his team have helped clients generate over $200 million in sales from YouTube ads. His ventures have been recognized as some of the fastest-growing companies in the industry, with AdOutreach scaling to eight figures and ranking number 60 on the Inc 5000 list. Aleric is also known for his innovation in leveraging AI technology to supercharge ad audiences. In this episode… Are you a brand looking to reach the right audience through online platforms? How can you leverage YouTube ads to bring your products and services to the notice of the right persona? Aleric Heck shares his journey from starting a YouTube channel at a young age to becoming a YouTube ads expert and running two successful companies. He discusses the power of YouTube and video marketing and how he leverages AI targeting to reach the right people at the right time. Aleric also talks about the evolution of Google and YouTube media buying and how AI has changed the game. He shares how, a tool initially built for their clients, has grown into a standalone company that helps businesses target their ads using AI. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz, as guest Aleric Heck, shares some insights into how he scaled his agency to over eight figures and the importance of relationships in business. He also discusses the value of podcasting as a marketing tool and how providing true value in video ads can drive sales.


[Top Agency Series] The Power of Niching and Digital Transformation With John Capuano of Lone Beacon

John Capuano is a driving force behind the transformation of marketing in the financial sector. Co-founding Lone Beacon in 2013 alongside Greg Dinetz, John's leadership has propelled the company to be among the most recognizable names in the industry. With a penchant for questioning conventions and fostering growth, John's journey underscores the power of curiosity and the rewards of embracing change. In this episode… Join us in this episode as John Capuano, the mastermind behind Lone Beacon, shares some exciting insights. From crafting compelling websites to revolutionizing lead generation, John's expertise will reshape your understanding of business growth. John Capuano walks us through the art of building captivating websites and the science of lead generation. With his guidance, you'll uncover the strategies that transform digital platforms into dynamic lead-generating engines, ensuring your business stands out in today's market. In this episode of Inspired Insider Podcast, join the host Dr. Jeremy Weisz and John Capuano, as they explore the world of captivating websites, effective lead generation, and the power of business integration. With John's insights, you'll learn how to craft engaging content, harness data analytics, and cultivate a resilient company culture that propels your business forward.


[Top Agency Series] Empathy and Accountability: The Dual Engines of Business Success with Jeremy Jenson of Encore Search Partners

Jeremy Jenson is a visionary leader and the driving force behind Encore Search Partners. With a strong focus on executive search and a remarkable ability to identify rare talent, Jeremy has built a successful business and is a respected figure in the Entrepreneurial Operating System (EOS) community. Join us as we explore Jeremy's journey, unique leadership style, and unwavering dedication to his team and the greater business landscape. In this episode… Join us on this episode as we delve into the captivating journey of Jeremy Jenson, founder and CEO of Encore Search Partners. From attracting top-tier technical talent to implementing a game-changing Entrepreneurial Operating System (EOS), Jeremy's insights will reshape your understanding of business growth. Jeremy Jenson, the mastermind behind Encore Search Partners, takes us on an enlightening expedition through the intricacies of business success. Dive into the importance of strategic initiatives, clear company alignment, and the transformative power of a skilled business coach. You'll be astounded by the impact of core values on company culture and learn to conquer challenges that threaten to undermine your organization's growth. In this episode of entrepreneurial brilliance, we join host Dr. Jeremy Weisz and guest Jeremy Jenson in unveiling the blueprint to finding exceptional talent across diverse industries. From innovative recruitment strategies to nurturing unwavering trust, Jeremy guides us through his partnership with Honeywell and the art of tackling recruitment hurdles. Brace yourself for insights and walk away with some great ideas about innovation, trust, and forging powerful relationships in the business realm.


[Top Agency Series] Improving Healthcare Through Patient Engagement with Wes Michael of Rare Patient Voice

Wes Michael is the Founder and President of Rare Patient Voice, a company dedicated to amplifying the voices of patients and caregivers through surveys and interviews to drive advancements in medical products and services. With a strong background in healthcare and a passion for improving the lives of those with rare diseases, Wes Michael's innovative approach is reshaping patient engagement. In this episode… In this captivating episode, we delve into the remarkable journey of Wes Michael, the visionary behind Rare Patient Voice. From his roots in the food industry to catalyzing meaningful connections between researchers, patients, and caregivers, Wes has reshaped healthcare dynamics. Wes takes us behind the scenes of his eureka moment, sparked by the creation of a patient panel for a hemophilia study. Despite its potential, it took over a decade for his concept to evolve into the groundbreaking platform. His story is a testament to the power of perseverance and seizing the right moment. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and guest Wes Michael as we uncover the intricacies of patient recruitment, the potential of AI in diagnosing rare diseases, and the evolution of Rare Patient Voice. Wes reflects on the importance of patient feedback, the significance of maintaining data integrity, and the strategies that drove his company to self-sufficiency. Explore the fascinating journey that has fueled a platform connecting voices for better healthcare.


The 4 Day Week : How the Flexible Work Revolution Can Increase Productivity, Profitability And Well-Being With Andrew Barnes Of

Introducing Andrew Barnes, an innovator, entrepreneur, and philanthropist who has revolutionized industries through market-changing innovation and digitization. As the founder of Perpetual Guardian, he sparked a transformation in fiduciary and legal services, impacting both local and global landscapes. Notably, Andrew co-founded 4 Day Week Global, a not-for-profit advocating productivity-focused, reduced-hours workplaces. With a passion for sailing and an extensive business background, Andrew's expertise spans governance, philanthropy, entrepreneurship, and the four-day workweek. In this episode… Are you ready to revolutionize the way we work and live? In this episode, join Andrew Barnes as he unveils the game-changing results of implementing a four-day workweek at Perpetual Guardian, addressing challenges, emphasizing leadership buy-in, and sustainability. The four-day workweek led to a 25% increase in productivity, a 15% reduction in stress levels, and a more engaged workforce with improved company culture. He shares success stories from other companies, highlights the broader societal and economic impacts, and introduces the 4 Day Week Global campaign, promoting the widespread adoption of this innovative work model. Andrew Barnes envisions a future where the four-day week becomes a global norm, offering competitive advantages, and he passionately advocates for this transformation in our approach to work and economics. Discover the transformative power of the four-day workweek as Andrew Barnes shares his journey and compelling results, supporting the 4 Day Week Global campaign for a more productive, engaged, and sustainable work culture. In this episode of InspiredInsider, we sit down with our host Dr. Jeremy Weisz and special guest Andrew Barnes, the driving force behind the 4 Day Week Global campaign. Tune in and get ready to embrace a more productive, fulfilling, and sustainable work culture!


[Sweet and Snack Series] Healthy, Flavorful, All-Natural Chips From Chicken Breast With Jason Wright

Jason Wright is the Founder and CEO of Wilde Brands, a firm that produces impossibly delicious high-protein snack chips crafted from only natural ingredients. Before Wilde, he held senior sales roles at POM Wonderful and Yumnuts Naturals. Jason was also the Founder of FEED Granola, a producer of backed healthy granola snacks. He is a CPG veteran on a mission to create junk food for healthy people. In this episode… Do you love snacking? Where can you get healthy and flavorful snacks that you can eat without feeling guilty? Many people love snacking but are nowadays more cautious of what they consume. This was the case for Jason Wright, who loved comfort foods, especially potato chips. Knowing they were full of unhealthy ingredients, he got on a mission to replace the potato with chicken breast. He shares his journey of creating all-natural, crispy, flavorful chips from chicken breast. In this episode of the Inspired Insider, Dr. Jeremy Weisz sits down with Jason Wright, Founder and CEO of Wilde Brands, to discuss healthy snacking on chicken breast chips. Jason talks about the evolution of Wilde Brands’ flavors, how he got into the food industry to starting FEED Granola, and the process of creating Wilde’s manufacturing facility and managing their distribution.


[SaaS Series] How Publishers Can Drive More Content Engagement With Zack Dugow

Zack Dugow is the Founder and CEO of Insticator, a leading global publisher engagement platform. Considered one of the most rapidly expanding companies in North America, Insticator’s products reach over 2 billion users annually. Nearly 2000 publishers utilize its content engagement units, commenting, and monetization solutions. In addition to heading Insticator, Zack is a mentor and invests in startups. He is a member of YPO, the IAB, and a contributor to the Forbes Tech Council. He has also been recognized on the DMN Top 40 Under 40 list and named to Crain's New York’s 40 Under 40 list. In this episode… Are you trying to find ways to maximize the revenue generated by site visitors beyond standard ad placements? As a publisher, how can you do so effectively? Many publishers need a one-stop shop where they can test their readers’ smarts with trivia, gauge their opinions with polls, or provide a platform for healthy dialogue through comments to maximize ad revenue. Zack Dugow shares his journey of creating a company with engagement products that help publishers establish a strong social community within their ecosystems by encouraging users to engage more with site content and each other. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Zack Dugow, Founder and CEO of Insticator, who discusses how publishers can drive more content engagement. Zack explains how Insticator is helping clients create more content engagement, trivia, and polls, how it maintains culture globally even after an acquisition, and how it got big media partnerships.


[Top Women Leaders] HR and Staffing Solutions To Overcome Workforce Challenges With Corinne Milien

Corinne Milien is the Founder and CEO of WRK, a trusted talent acquisition and management partner for employers in sports and entertainment. She is a passionate and innovative leader with over 10 years of experience in sports and entertainment, specializing in optimizing human capital for organizations. Corinne is an engaged civic leader and previously served as the Executive Direct and Co-founder of The Winning Edge Leadership Academy, a non-profit organization which empowers and elevates minority student-athletes and young professionals in sports, media, and entertainment. In this episode… Are you looking to increase diversity and inclusion in your workforce? How can you overcome bias and barriers for individuals historically excluded from traditional hiring practices? According to Corinne Milien, simplifying HR operations is fundamental to achieving these goals. But how can this be done without additional costs? By enlisting talent acquisition and talent management teams — experts with extensive experience in sourcing, screening, and selecting candidates that align with the organization's values, culture, and objectives. Join host Jeremy Weisz of Inspired Insider in a fascinating conversation with Corinne Milien, Founder and CEO of WRK, as they discuss her journey in providing HR and staffing solutions. Corinne explains the services WRK offers to its clients, how her career has evolved as an immigrant woman of color, WRK's ideal customer profile, and some of the questions DEI leaders at companies ask.


[SaaS Series] How to Build Lasting Customer Relationships with Handwritten Notes Connect With Arian Radmand

Arian Radmand is the CEO and President of IgnitePOST, a firm specializing in creating memorable customer experiences by sending personalized handwritten notes. These notes stand out amidst the digital clutter and leave a lasting impression on customers throughout their shopping journey. Arian is the driving force behind the company's vision and product development. Before his role at IgnitePOST, Arian served as CEO and President at TurnGram, a concierge service that delivers personal photos and artwork to your doorstep without a hassle. As an engineer passionate about entrepreneurship and new technology, he has a diverse skill set and a keen eye for innovation. He is also a board member at CoachUp. In this episode… Are you trying to build a big, successful brand? How can you make it stand out in a crowded, highly competitive industry? According to Arian Radmand, entrepreneurs must build and maintain relationships to establish customer loyalty. He believes they can do so by communicating with their prospects in the best way possible — personalizing their communication. Arian recommends leveraging the power of handwritten notes to break through the digital noise and create magic moments at mailboxes that leave lasting impressions and drive consumer action. Join Dr. Jeremy Weisz in this episode of the Inspired Insider as he talks with Arian Radmand, CEO and President of IgnitePOST, about harnessing the power of handwritten notes. Arian explains how IgnitePOST helps people, the power of personalization and handwritten notes in fostering lasting customer relationships, how IgnitePOST integrates with a business’s CRM, and how it acquired its first customers and pivoted to the e-commerce and nonprofit space.


[Top Agency Series] Creating Championship Teams in Business and Hockey With Jim Jacobs

Jim Jacobs is the Founder and CEO of Focus Insite, a leading market research firm specializing in qualitative recruitment services for various industries. The company takes on projects of diverse complexities and offers invaluable insights that help shape its clients’ business strategies. With a strong background in sports, particularly hockey, Jim has leveraged his leadership skills on the ice and in the boardroom. Before founding Focus Insite, he worked in sales and management roles across multiple sectors. His blend of entrepreneurship and coaching has uniquely equipped him to build effective teams and nurture talent, consistently driving his company toward success. Jim’s dynamic approach to business and development led him to make significant contributions to the field of market research, establishing him as a respected figure in the industry. In this episode… Building a business is like building a championship sports team — you need vision, strategy, and continuous development for success. But how can you discover the right strategies to grow your company? As a hockey coach and business leader, Jim Jacobs combines his experiences to share unique insights on leadership that apply to the ice rink and the business world. His journey offers a distinctive lens on how the disciplines learned on the ice can translate to entrepreneurial success. Jim says sharing a clear vision can motivate a team and why ongoing training helps people grow professionally. In this episode of the Inspired Insider, Dr. Jeremy Weisz sits down with Jim Jacobs, Founder and CEO of Focus Insite, to talk about the link between sports coaching and business. They also discuss the value of helping team members develop, the hurdles of running a business, and the rewarding experience of changing lives through leadership.


[Top Agency Series] How To Approach Creativity in Public Policy With Nathan Imperiale and Josh Shultz

Nathan Imperiale is the CEO of NJI Media, an award-winning creative agency solving complex public affairs challenges with fully orchestrated, elegantly crafted content. He uses his insider knowledge from Capitol Hill and the White House as an asset when planning campaigns and the associated digital assets. Nathan also acts as a partner at FamousDC and FDC Media. Josh Shultz is the Founder and CEO of NJI Media. He is an experienced leader with a demonstrated history of managing creative and digital media professionals. As a seasoned executive and communications professional, Josh has a unique blend of public affairs experience, business savviness, and digital marketing expertise that has helped shape the creative concepts, architectures, and strategies instrumental in helping clients to succeed online. He is also the Co-founder and Chief Creative Officer of FamousDC, one of the most widely-read and talked-about blogs in the Beltway. In this episode… Are you struggling with digital content and audience engagement in public policy? Where can you get the support to remove the complexity from campaigns in this niche? Many companies are challenged by public policy-related issues in the business world. Nathan Imperiale and Josh Shultz recommend partnering with creative agencies that combine best-in-class creative, technical expertise, and exceptional client service to help businesses navigate their way. They share their journey as co-CEOs running a global creative agency in public policy and beyond. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Nathan Imperiale and Josh Shultz, co-CEOs of NJI Media, to discuss how to be creative in the public relation space. They talk about the issues NJI solves for people, how they got into creative and public affairs, how they attract and hire top talent, co-CEO ing, and their customer success stories.


Empowering Small Businesses Through Strategic Financial Planning With Hannah Smolinski

Hannah Smolinski is the Founder and CEO of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. As a CPA, Hannah's professional experience with one of the world's largest accounting firms shaped her vision of bringing high-level financial expertise to the small business community. She founded Clara CFO Group as a trusted resource for small businesses as they navigate key financial decisions, work toward sustainable revenue, and plan for scale. In addition to her work with Clara CFO Group, Hannah hosts a YouTube channel with over 50,000 subscribers, where she continues her mission of empowering small businesses. Through this platform, she shares financial strategies, best practices, and educational resources that assist companies in understanding their financial statements and achieving financial success. In this episode… Finance for small businesses calls for a specialized combination of expertise, communication skills, and adaptability. Hannah Smolinski, an experienced financial strategist, has mastered these skills and offers exceptional guidance to newly established businesses and fast-growing startups on their financial journey. So what does it take to navigate the ever-evolving realm of small business finance successfully? According to Hannah, the key lies in understanding businesses' various needs and expectations, building strong relationships, and skillfully managing the complexities of financial forecasting and planning. This approach ensures seamless financial operations and assists clients in making informed decisions that best align with their business goals. Join Jeremy Weisz, host of the Inspired Insider, in an engaging conversation with Hannah Smolinski, Founder and CEO of Clara CFO Group. Hannah delves into the dynamic nature of business finance, aligning financial strategies with business objectives, the value of comprehensive financial planning, and the need to continuously adapt and pivot in response to the changing economic landscape.


[Top Agency Series] Leveraging Transparency and Accountability To Win Clients With Jeffrey Ryznar

Jeffrey Ryznar is the Founder and President of 898 Marketing, a strategic integrated marketing consultancy empowering brands through accountable business solutions. In addition to ranking among the top 10 places to work in Ohio, 898 Marketing was recognized by Adweek and Inc. magazines as one of the fastest-growing companies in Ohio and 23rd in America. For over 20 years, Jeffrey has delivered results for brands like the Ford Motor Company, General Motors, and the Cleveland Cavaliers. Before 898 Marketing, Jeffrey was the Vice President at Phizzle, an engagement automation software. In this episode… Marketing agencies are critical in establishing brand messaging and driving profits. However, the industry is plagued with client and agency trust issues. According to research, 56% of marketing executives say their agencies are more interested in selling them services than solving their problems. How do you align your work and assets with each client's voice, brand, and vision to build a culture that embraces a commitment to the customer? Digital guru Jeffrey Ryznar emphasizes transparency as the hallmark of marketing practices. Fostering a culture of trust is critical in achieving creative success on campaigns. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jeffrey Ryznar, the Founder and President of 898 Marketing, to discuss how the best agencies leverage transparency and accountability to stand out. Jeffrey explains how serving clients with integrity helped the firm accelerate its growth. He also talks about his journey from the NBA to running an agency, 898 Marketing's origins, and case studies of successful campaigns.


[Top Agency Series] An Immigrant’s Entrepreneurial Success With Marina Byezhanova

Marina Byezhanova is the Co-founder of Brand of a Leader, a personal branding agency for entrepreneurs and executives. As an entrepreneur, global speaker, show host, and personal branding expert, she has been quoted and referenced in various publications, including,, Yahoo News, Financial Post, Fast Company, and Success Magazine. Marina's mission is to inspire entrepreneurs to speak up, stand out, and be radically authentic through the power of building their personal brands. She's a tenured member of the Entrepreneurs’ Organization, and has served in local, regional, and global roles. In this episode… Being a successful entrepreneur involves more than just opening up shop. It requires vision, resilience, adaptability, and the ability to embrace the journey with its highs and lows. It's these traits that have sustained Marina Byezhanova through her journey. Marina works at the intersection of personal branding and leadership development. Through innovative strategies and a people-centered approach, she helps individuals and organizations craft an authentic brand narrative and foster an inspiring company culture. Join Jeremy Weisz, host of the Rising Entrepreneurs Podcast, for an enlightening discussion with Marina Byezhanova. They dive into Marina's entrepreneurial journey, her insights on personal branding, and the challenges of fostering company culture within a team of freelancers. From her immigrant roots to building a business that aligns with her strengths, Marina's story is filled with valuable lessons for aspiring entrepreneurs.


[Top Agency Series] B2B Marketing and Lead Conversion in Supply Chain With Kara Brown

Kara Brown is the Founder and CEO of LeadCoverage, a B2B marketing firm specializing in lead generation in the supply chain space. She has an impressive marketing background and was one of the early employees at Echo Global Logistics. Under her contribution, Echo exhibited rapid growth, leading to its successful public listing in 2009. Beyond her work at LeadCoverage, Kara continues to make career strides, demonstrating her communications prowess while managing a significant crisis at a Nashville-based supply chain management company. In her move to Atlanta in 2016, she fostered business growth and played an instrumental role in cultivating the city's female entrepreneurs. She also co-founded CloseHer, an initiative aimed at establishing a supportive community for women in sales. In this episode… Navigating the world of B2B marketing and lead generation in the supply chain market requires a deep understanding of client needs, innovative strategies, and effective follow-up techniques. Kara Brown, a seasoned marketing professional and the Founder and CEO of LeadCoverage, has demonstrated unrivaled expertise in these areas as she helps clients boost their marketing ROI, secure valuable leads, and drive business growth. So what does it take to thrive in the challenging and competitive landscape of B2B marketing in the supply chain sector? According to Kara, the key lies in crafting targeted public relations, developing a data-driven demand generation strategy, and ensuring timely follow-ups with leads. This approach not only helps businesses improve lead conversion rates but also enables them to maintain a strong and consistent brand presence in the market. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Kara Brown, Founder and CEO of LeadCoverage, a B2B public relations and demand generation agency specializing in the logistics and supply chain space. Kara shares her insights on the importance of effective cold outreach, maximizing trade show and webinar success, and leveraging account-based marketing to improve lead generation and conversions in the supply chain industry.


[SaaS Series] Know What Sells Before You Sell It With John Li

John Li is the Co-founder of PickFu, a do-it-yourself consumer research platform that instantly connects you to real people with relevant opinions. He helps businesses apply consumer insights to accelerate success. Before PickFu, John held different executive roles at Microsoft. He has a BS in electrical engineering and computer science from the University of California, Berkeley. He is also the Co-founder of Menuism, an online dining community and the web's largest aggregator of online restaurant menus. In this episode… Do you have a business idea but are scared of investing your time, money, and resources in launching it because of the fear of failure? What can you do to prevent this from happening? If you’re a business founder, there is nothing more devastating than poor reception and market response. John Li recommends doing split testing and consumer research to get actionable pre-launch feedback and know what sells before producing and selling it. He shares how he helps people get reliable consumer responses for any project to help them make smarter, faster, data-driven decisions. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes John Li, Co-founder of PickFu, to discuss how entrepreneurs can succeed through consumer feedback. John talks about PickFu and how it helps people, the different applications of the platform in various industries, its marketing strategy and pricing model, and the challenges faced growing and running it.