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INspired INsider Podcast

Business & Economics Podcasts

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Location:

United States

Description:

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Language:

English


Episodes

[Top Agency Series] How To Build Profitable Businesses and Exit With Greg Alexander of Collective 54

3/19/2024
Greg Alexander is the Founder and Chief Investment Officer of Capital 54, where he decides which entrepreneurs to bet on and which firms to invest in. He supports entrepreneurs by helping them scale and exit their firms, and he does so by sharing how he scaled and exited his own. Before opening Capital 54, Greg had two careers spanning 25 years. He co-founded professional service firm Sales Benchmark Index and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest. Before SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is the author of The Boutique: How To Start, Scale, And Sell A Professional Services Firm, among other books. Greg is also the Founder of Collective 54 and a Young Presidents’ Organization member. In this episode… Entrepreneurs aspire to build businesses they can sell for a profit in the long run. However, starting and scaling a profitable business can be a daunting task. In this regard, learning from experienced professionals who have successfully grown and exited their businesses is imperative. Greg Alexander, a serial entrepreneur, was able to grow and sell his first boutique business for an impressive sum of $162 million. Despite facing numerous challenges in the journey, he overcame them with a winning combination of strong company culture, dependable team players, and an unwavering focus on the end goal. Today, he helps other founders achieve similar success by providing them with access to capital and creating a community where they can learn from his wealth of experience, make more money, work less, and ultimately achieve bigger and faster exits. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Greg Alexander, Founder of Collective 54, to discuss how he successfully grew and exited his business. Greg talks about the “F***up Fridays” culture strategy, the sales process exiting a brand and the lessons learned, how he leverages the community business model to scale Collective 54, and Capital 54’s investment criteria.

Duration:00:48:37

[Top Agency Series] The Power of Storytelling in Business With Philippe LeBlanc of Funday Agency

3/14/2024
Philippe LeBlanc is Co-founder and Chairman of the Board of Funday Agency, a full-service branding and advertising agency. Built of industry veterans and entrepreneurs, the agency believes there’s always fun to be had solving brand problems. Before Funday, Philippe was Co-founder and CEO of Flixel, a Toronto-based startup with creative tools for visual storytelling. The software enables photographers, videographers, and digital marketers to tell mesmerizing stories using a unique visual medium known as cinemagraphs, which blends photo and video. In this episode… It's no secret that storytelling is a powerful tool in business and entrepreneurship. Telling a compelling story can captivate an audience and leave a lasting impression. Whether it's a brand story, a personal journey, or a product pitch, communicating effectively through storytelling can make all the difference in achieving success. Serial entrepreneur Philippe LeBlanc says that stories have the power to create an emotional connection with people. They allow us to relate to others, empathize with their struggles, and celebrate their triumphs. In business, this emotional connection can translate into customer loyalty, increased sales, and a powerful brand reputation. A well-crafted story can inspire and motivate employees, investors, and partners. Philippe shares how they've built an agency through fun to help brands tell their stories. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Philippe LeBlanc, Co-founder and Chairman of the Board of Funday Agency, about storytelling in business. Philippe talks about the power of storytelling in business and entrepreneurship, growing Flixel Photos through storytelling, lessons learned from the challenges faced by his startup. He also discusses the process of creating Funday Agency and how it helps clients tell their stories.

Duration:00:49:06

[Top Agency Series] Leveraging Local Expertise for Worldwide Business Growth With Cameron Heffernan

3/13/2024
Cameron Heffernan is the Chief Marketing Officer at Your B2B Marketing, a globally focused strategic marketing agency. With a rich background as a serial entrepreneur, Cameron's career spans three continents, reflecting a diverse and expansive professional journey. He is recognized for launching a seven-figure marketing agency that caters to a wide range of clients across the globe. His expertise lies in helping companies articulate their value proposition effectively, supporting their growth, and assisting them in entering new markets. In this episode… Leveraging the expertise and nuances of local markets can be a game-changer in global business growth. But how exactly does one tap into their wealth of localized knowledge to expand successfully on an international scale? According to Cameron Heffernan, a seasoned global entrepreneur, the key lies in understanding and adapting to the unique cultural and business landscapes of each market. Businesses can significantly enhance their global reach and effectiveness by utilizing a strategy that respects and integrates local insights. Cameron emphasizes why it's also crucial to use multichannel strategies, identify your niche to tailor your marketing approach, and use simplicity in your messaging. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Cameron Heffernan, Chief Marketing Officer at Your B2B Marketing, to discuss the intricacies of international market expansion. They delve into the importance of tailoring marketing strategies to diverse cultural contexts, the challenges and triumphs of setting up a global marketing agency, and the indispensable role of local expertise in ensuring successful cross-border operations.

Duration:00:35:40

Triggers, Toll-Free Triumphs, and Tales From a Marketing Legend With Joe Sugarman

3/13/2024
Joe Sugarman was the CEO of JS&A Group, Inc. and a renowned bestselling author. He was a luminary in the field of direct response marketing and copywriting. His innovative approaches and successful marketing strategies are showcased in his notable books, including Triggers, Success Forces, and The Adweek Copywriting Handbook. He rose to fame with the creation of BluBlocker Sunglasses, which have sold over 20 million pairs. Joe was also recognized for pioneering the now-common practice of accepting credit card payments over toll-free telephone numbers. In this episode… Are you ready to unlock the secrets of direct response marketing from one of the industry's most legendary figures? In this episode of Inspired Insider, Jeremy Weisz sits down with Joe Sugarman to explore his remarkable career and the invaluable lessons gleaned from his triumphs and missteps. How did a former military intelligence double agent during the Cold War become a pioneer in compelling communication and marketing strategy? Listeners are in for a treat as Joe Sugarman shares the fascinating story behind the explosive success of BluBlocker Sunglasses, revealing the game-changing moment when toll-free marketing revolutionized consumer behavior. From there, the two delve into Joe's favorite marketing campaigns, each demonstrating his unparalleled knack for capturing and retaining audience attention. In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Joe Sugarman recounts the captivating narrative of how BluBlocker Sunglasses achieved remarkable success, shedding light on the pivotal role toll-free marketing could play in reshaping consumer habits. Gain insight into Joe's most cherished marketing campaigns, which showcase his exceptional ability to engage and retain audience interest and his unforgettable impact on the marketing world.

Duration:00:54:18

[Top Agency Series] The Power of Storytelling in Branding With Judy Lewis of Strategic Objectives

3/12/2024
Judy Lewis is Co-founder and Partner of Strategic Objectives, Canada’s most award-winning public relations and marketing communications agency. She is an accomplished public relations and marketing strategist driven by insights, experience, and endless imagination. Judy provides senior counsel to numerous prominent brands worldwide while contributing to various social causes. Her work has helped to prevent violence against women, enact protective legislation to combat sex trafficking, mobilize communities to reduce childhood hunger, and promote social justice and positive change. In this episode… In recent years, many customers have come to crave more than just a product or service. They want a story, a connection, and a reason to believe — this is where the power of storytelling comes in. Brands that effectively tell their story can build a loyal following, increase brand awareness, and drive sales. According to PR expert Judy Lewis, crafting a compelling brand story is easier said than done. It requires a deep understanding of your target audience, a clear message, and a comprehensive strategy encompassing all facets of modern marketing. She recommends partnering with public relations and marketing communications agencies. From crafting a message that resonates with your customers to executing campaigns that drive results, a PR agency can help brands navigate the complex world of modern marketing. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Judy Lewis, Co-founder and Partner of Strategic Objectives, to discuss the power of public relations. Judy talks about Strategic Objectives and what it does, its process for tackling PR campaigns for social impact, brand identity issues companies face, and mistakes companies often make with sustainability campaigns and influencer outreach.

Duration:00:40:11

[Top Agency Series] The Social-First Era With Joe Gagliese and Mat Micheli of Viral Nation

3/7/2024
Joe Gagliese is Co-founder and Co-CEO of Viral Nation, a global digital media innovation group powering the social ecosystem through integrated solutions that align strategy, talent, media, and technology. He is a renowned expert in influencer marketing and social technologies, with his insights cited in major publications, including The New York Times, The Wall Street Journal, WIRED, CNBC, Vox, Business Insider, Forbes, and Inc. Joe’s dedication to inspiring and mentoring emerging entrepreneurs has led him to teach marketing courses at academic institutions across North America. Mat Micheli is Co-founder and Co-CEO of Viral Nation, which works with tens of thousands of influencers across the social landscape and fuels growth for the world's leading brands, including Anheuser-Busch, The Coca-Cola Company, Hasbro, Meta, Oculus, Tencent, and Uber. He oversees the company’s global operations, finance, and technology functions, establishing himself as an authority on athlete influencer marketing and social technologies with his work featured in Business Insider, Forbes, and Vox. Mat has participated in various events and conferences that support diverse entrepreneurial communities, including the Rotman Commerce Women in Business and Women's Leadership Symposium. In this episode… In today's ever-evolving attention economy, traditional media marketing alone is no longer sufficient for brands to thrive — they must transition toward social media marketing. However, without the requisite expertise, effectively navigating the complexities of social media can be daunting. Influencers and creators struggle to monetize their content, making it difficult to sustain their creative pursuits. In this context, the question arises — where can one find solutions to maximize the creator-brand partnership? Serial entrepreneurs Joe Gagliese and Mat Micheli maintain that we are currently in the “social-first era,” which presents many opportunities for creators and businesses. For influencers and creators, there is a constant need for authentic and engaging content. Accordingly, brands must evolve in turn and leverage these creators’ marketing strategies. However, creators often struggle to extract the maximum value of their talent, and brands are often unsure how to transform into social-first organizations. Joe and Mat share how they drive social media transformation and commerce by helping creators and business partners thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Joe Gagliese and Mat Micheli, Co-founders and Co-CEOs of Viral Nation, to discuss how they are combining marketing, talent, and technology to help brands thrive in the attention economy. They talk about how Viral Nation helps influencers and creators monetizer social media content and helps brands transition from traditional media to social media marketing.

Duration:00:51:53

[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink

3/6/2024
Tom Shepansky is the Co-founder of Rethink Communications, a well-established, full-service creative ideas agency that operates across various locations, including New York, Toronto, Vancouver, and Montréal. The agency caters to a diverse clientele and provides comprehensive 360° campaigns, digital solutions, design, production, public relations, and strategic services. Tom serves as a trustee and oversees the business operations at Rethink. Before Rethink, he held a prominent position as the VP Director of Client Services at DDB Canada, a renowned advertising agency. In this episode… Marketing plays a pivotal role in the growth of any business. However, executing successful advertising campaigns as an entrepreneur can be challenging. So, where can they get the desired support to help them thrive in this space? Experienced entrepreneur Tom Shepansky says that entrepreneurs must prioritize marketing to stay ahead of competitors — offering great products or services is no longer sufficient to guarantee success. However, it requires a specific set of skills many entrepreneurs may not possess. He recommends working with a creative agency and shares his journey of building such an agency to assist others in achieving their marketing goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tom Shepansky, Co-founder of Rethink, to discuss his journey of building a successful creative agency. Tom shares the genesis of Rethink, how he leveraged partnerships, client relationships, and creative ideas to grow the agency, how to win business from big companies as an agency, and techniques for building business culture.

Duration:00:51:11

[Top Agency Series] Growing Agencies Via Acquisitions With Katie Dunsworth-Reiach of Talk Shop Media

3/5/2024
Katie Dunsworth-Reiach is Co-founder and Partner of Talk Shop Media, a full-service integrated communications agency with expertise in public relations, social media, digital marketing, influencer relations, branding, and creative execution. She is also Co-founder of Smart Cookies, a personal finance brand featured on The Oprah Winfrey Show, Today, CNN, and The Wall Street Journal, which has attracted global partnerships with the likes of American Express and Procter & Gamble. As a serial entrepreneur, Katie is Co-founder and Chief Strategy Officer of If Communications, a full-service communication agency providing strategy, branding, advertising, design, packaging, and digital ideas. She has co-hosted a W Network series, co-authored two best-sellers with Random House, and contributed regularly to CTV and Global News. In this episode… In today's highly competitive digital world, building and growing a successful brand requires diverse skills, including public relations, social media management, digital marketing, influencer relations, creative execution, and branding. However, it can be challenging for entrepreneurs to handle them all while effectively managing their businesses. One solution serial entrepreneur Katie Dunsworth-Reiach recommends is to work with a communications agency. These professionals can provide you with strategic guidance, branding expertise, advertising solutions, design services, packaging recommendations, and digital marketing ideas to help you achieve success. She shares her journey of growing a full-service communications agency through acquisition, highlighting the challenges and benefits of buying other businesses. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Katie Dunsworth-Reiach, Co-founder and Partner of Talk Shop Media, to discuss how she grew her agencies through acquisitions. Katie talks about Talk Shop Media and If Communications and their services, how she grew them through acquisition, acquisition strategies for small businesses, how they integrated with a new company, and their core values.

Duration:00:52:56

[Top Agency Series] Elevating Brand Love Through Strategic Marketing With Brent Wardrop of Elemental

2/29/2024
Brent Wardrop is the Founder of Elemental, an independent full-service creative advertising and marketing agency based in Toronto. Elemental positions itself as a partner in growth, assisting clients in engaging their audiences and driving business results. Under Brent's leadership, the agency has had the privilege to serve notable brands such as Dyson, Scotiabank, Allergan, Shred-it, and Honeywell. His journey to entrepreneurship is unique, having transitioned from his earlier career as a professional musician. In this episode… Is there a secret to creating marketing campaigns that not only drive engagement, but also foster a deep sense of connection and brand love? According to Brent Wardrop, a seasoned entrepreneur and expert in brand engagement, the secret lies in crafting campaigns around a simple yet powerful core idea. This approach, which fosters a sense of unity and shared ownership, can inspire a level of loyalty and connection that extends far beyond conventional consumer interactions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Brent Wardrop, Founder of Elemental, about the intricate art of developing strategic marketing campaigns that elevate brand love. They explore Brent's unique journey from music to entrepreneurship and delve into how businesses can leverage simplicity and shared ownership to create impactful campaigns. Brent also talks about navigating transitions and the value of continuous learning in achieving business success.

Duration:00:44:00

[Top Agency Series] How To Grow by Leveraging Creative Agencies With Thomas Magny of Camden

2/28/2024
Thomas Magny is the Partner and VP of Creation at Camden, a creative ad agency in Montreal, Toronto, Lyon, and Hong Kong for brands with drive. Camden has over 120 active B2C, B2B, and government clients across many different fields. Since joining the agency in 2019, Thomas has played an instrumental role in building Camden’s reputation in Toronto and winning clients across Canada. He previously served as Associate Creative Director at Felt Studio, a Montreal-based creative studio. He comes from the fashion and branding world, having built Bonvilain, an online clothing line that brought together innovative organic fabrics and a meticulous approach to detail. In this episode… Scaling a business in today's world requires a lot of creativity. However, not many brands have the creativity expertise in-house to help them thrive. So, what can you do to help your business grow? According to Thomas Magny, partnering with a creative agency is fundamental. They are professionals who can help you with services like branding, production, advertising, communication and design, media, marketing, and more — these are some of the things that most businesses struggle with. He shares how they are successfully growing their creative agency in multiple regions. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Magny, Partner and VP of Creation at Camden, to discuss how brands can thrive through creative agencies. Thomas talks about Camden, its services, success stories, and business model, and how it maintains its business culture in different regions.

Duration:00:33:51

[Top Agency Series] Partnering With Experts for Effective Advertising With Tony Lyons of Alphabet

2/27/2024
Tony Lyons is the Owner, President, and Chief Creative Officer of Alphabet, an advertising, design, and new media creative consultancy. Under his leadership, Alphabet has undertaken major brand re-development projects, creative strategies, and content marketing programs for numerous clients from diverse sectors, including tourism and healthcare. Tony boasts a career spanning over 30 years in the marketing and advertising industry. He began his career in Ireland, where he held senior designer positions at design and advertising studios such as Young & Rubicam. Tony has presented at various industry conferences, including the Professional Development Institute, the University of Ottawa, and the Government of Canada Public Services and Procurement Canada communications department. In this episode… In today's highly competitive business landscape, advertising has become crucial for any brand's success. It helps increase brand visibility, build brand awareness, and drive sales and revenue. However, creating compelling ads is not always an easy task, and that's where an ad agency can help. Marketing professional Tony Lyons says that by partnering with an expert agency, you can tap into their knowledge, skills, and experience to create unique, powerful, and engaging advertisements that resonate with your target audience and leave a lasting impression. They have the expertise to craft messages that speak directly to your target market and deliver them through various channels, including TV, radio, print, digital, and social media. He shares his journey of building an ad agency to help businesses create a consistent brand image across all platforms and ensure their message reaches the right people at the right time. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tony Lyons, Owner, President, and Chief Creative Officer of Alphabet, to discuss the importance of partnering with an ad agency. Tony explains how he got into advertising, how Alphabet helps brands reposition themselves for advertisements, its pricing model, and other services Alphabet offers.

Duration:00:55:50

[Top Agency Series] Building a Thriving Marketing Agency With Justin Frenette of Him & Her

2/22/2024
Justin Frenette is the Co-founder and CEO of Him & Her, a creative marketing agency that caters to forward-thinking clients. The agency boasts a team of experienced designers, developers, marketing specialists, project managers, and more who collectively provide end-to-end creative and marketing services to businesses that are dissatisfied with the status quo. As a software engineer, Justin possesses the requisite knowledge and skills to design and develop computer software, software design methodologies, and concepts such as microprocessors, embedded software, process control, relational databases, internet development, and computer security development. Before Him & Her, he served as a business application developer at Magnet Forensics and a software tool developer at BlackBerry. In this episode… Running a business can be a daunting task. From managing operations to strategizing marketing campaigns, the demands are endless. So, what needs to happen to achieve success? Justin Frenette, an experienced entrepreneur, recommends working with an agency. With a shared passion for creativity and marketing, he and his wife founded a cutting-edge marketing agency that offers end-to-end services to take businesses to the next level. Their agency provides a comprehensive range of services, including web development, project management, software development, and more. He shares how their shared passion and commitment has enabled them to build a thriving business that helps other brands succeed. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Justin Frenette, Co-founder and CEO of Him & Her, to discuss the journey of creating a successful agency with a spouse. Justin introduces Him & Her and the services it offers, the experience of starting a business with a spouse, how they acquired their initial customers, and their hiring process.

Duration:00:45:48

[Top Agency Series] Growing a Business Through Strategic Acquisitions With Thomas Le Maguer of Republix

2/21/2024
Thomas Le Maguer is the Co-founder and CEO of Republix, a growth marketing agency that helps marketers attain a fearless attitude and enhance their ability to drive and accelerate growth. Republix seamlessly handles business growth needs through numerous disciplines supported by well-educated people and robust technology platforms. Thomas has over 15 years of experience in the financial industry, working in various sales and management positions. Additionally, he has co-founded other companies and serves in executive roles at Consolidated Capital Corporation, eRational Marketing, Integrity Distributed Software Solutions, and Vequitas Capital Corporation. Previously, he was the Vice President of Sales and Inside Sales Manager at ONE Financial, where they successfully increased sales by 127%. In this episode… Starting and running a business is one of the most challenging things you can do, but growing it is even more difficult. While there are many ways to expand your business, acquisition remains one of the most effective. By acquiring another company, you can gain access to new customers, products, technologies, and expertise. However, it's crucial to approach acquisitions with caution and careful planning, as it can be a risky and costly process. Serial entrepreneur Thomas Le Maguer acknowledges that acquisition is a strategic move that can help your business achieve rapid growth and gain a competitive edge in the market. It allows you to expand your reach, diversify your offerings, and tap into new revenue streams. By acquiring a company that complements your strengths and weaknesses, you can create a robust, more well-rounded business better equipped to meet your customer's needs. He shares their journey of acquiring multiple brands and the lessons learned. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Le Maguer, Co-founder and CEO of Republix, to discuss how they grew through acquisitions. Thomas talks about Republix, how it structured its acquisition deals, its acquisition criteria, and the lessons learned from acquisition failures.

Duration:00:46:53

[Top Agency Series] Top-Notch Marketing Solutions for Entrepreneurs With Morgan Tierney of Rethink

2/20/2024
Morgan Tierney is the Executive Creative Director of Rethink, a full-service creative ideas agency with offices in New York, Toronto, Vancouver, and Montréal. Rethink provides 360° campaigns, strategy, design, digital, production, and public relations to the world’s biggest brands. Before Rethink, Morgan served as a Legal Secretary for the BC Ministry of Attorney General. She has a BA in psychology from The University of Columbia and learned advertising copywriting at Humber College. In this episode… In today's highly competitive business landscape, having great products or services alone does not ensure a company's success. Prioritizing marketing to stay ahead of competitors is essential for entrepreneurs. However, running a successful ad campaign requires a set of skills that many entrepreneurs may not possess. Marketing plays a pivotal role in the growth of any business. It involves creating and disseminating compelling advertisements across various media channels to raise brand awareness among your target audience and communicate the benefits of your products or services. When executed effectively, marketing can help a business flourish. Morgan Tierney, a seasoned professional with years of experience running a creative agency, is dedicated to providing fellow entrepreneurs with top-notch campaigns, strategy, design, digital, production, and public relations support to help them achieve their goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Morgan Tierney, Executive Creative Director of Rethink, to discuss how businesses can thrive through marketing. Morgan talks about Rethink and what it does, the evolution of its services, creativity tools and problem-solving strategies for creative agencies, the CRAFTS scoring system in advertising, and customer success stories.

Duration:00:52:17

[Top Agency Series] Hiring an Executive Team: Advice From Devon MacDonald of Cairns Oneil

2/15/2024
Devon MacDonald is the President of Cairns Oneil, a full-service media agency specializing in strategy, insights, media planning, media buying, and analytics. As a seasoned leader, strategist, and marketer, he is passionate about helping clients achieve their business goals and reach their audiences. Devon has a background in technology, creativity, and media, which gives him a multi-faceted and builder's mindset to problem-solving. Before Cairns Oneil, he was the CEO of Mindshare Canada, one of the largest global media networks, where he led the Canadian operations and built a culture of trust, provocation, and inclusivity. In this episode… As an entrepreneur, managing a business at the top level alone can be an arduous task. In such a scenario, bringing in experienced executives, such as a president, can significantly enhance the operations of the company. However, hiring an executive team as a founder is easier said than done. Most founders are reluctant to relinquish control of their companies, fearing that others may not possess the same understanding and expertise needed to run the business successfully. Fortunately, this was not the case for Devon MacDonald, the hired President of Cairns Oneil. He acknowledges that the founders' decision to empower him, relinquish control, and align shared visions and plans, among other factors, facilitated a seamless transition, thus making his journey as the president much smoother. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Devon MacDonald, President of Cairns Oneil, to discuss how founders can successfully hire and retain executive teams. Devon shares his experience of being hired as the president of an established company, advice for founders wanting to hire a president, tips for empowering your executive team, and the value of having shared visions and plans. He also shares how Cairns Oneil leverages AI to grow the company and build a greater culture.

Duration:00:43:34

[Top Agency Series] Secrets for Success From Serial Entrepreneur Kevin Delano of Karma Casting

2/14/2024
Kevin Delano is the Founder and CEO of Karma Casting, a revolutionary platform disrupting the staffing landscape by bridging the gap between great brands and incredible talent. A proven serial entrepreneur, he has started and led many companies across diverse industries, with revenues ranging from two million dollars to $90 million with up to 400 employees. With extensive experience in innovation, strategy, corporate structure, leadership, and operations, Kevin possesses a strong market know-how in sales and marketing. Over the past three decades, he has founded and co-founded numerous businesses, including Consumer Impact Marketing, LAUNCH!, IMD Health Global Corp., Airntell Aerospace, and Sootsoap Supply Co. In this episode… Running a business is an arduous challenge from top to bottom, with an overwhelming number of tasks to manage. So, what can you learn from a successful entrepreneur who has founded, led, and exited numerous companies? According to serial entrepreneur Kevin Delano, it takes a lot of hard work, dedication, and commitment to grow a successful business. From creating great products and services to building a reliable team, a business owner must always be on their toes. Having great talent is not enough; employee retention is equally important. Good leaders know how to keep their team motivated, happy, and engaged. Effective marketing strategies can also help a business reach its target audience. He shares how he successfully grew multiple businesses, and is now disrupting the staffing landscape by bridging the gap between great brands and incredible talent. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Kevin Delano, Founder and CEO of Karma Casting, to discuss the secrets to success as an entrepreneur. Kevin shares his entrepreneurial journey, how he acquired his initial clients, how to hire and retain staff, how to plan for an exit, and what Karma Casting does.

Duration:00:48:53

[Top Agency Series] Mastering the Art of Media Advertising With Geoff Crain of Kingstar Media

2/13/2024
Geoff Crain is the Senior Director of Sales and Marketing at Kingstar Media, Canada’s top performance marketing agency. The agency designs and implements winning media strategies based on each client’s goals. As a seasoned media professional, Geoff has amassed over 12 years of experience in planning, purchasing, and optimizing offline and online media for some of the most distinguished brands in the world. He has a proven track record of successfully executing media buys across all advertising mediums, such as linear TV, radio, DOOH, CTV, SEM, SEO, programmatic, and paid social while managing high-volume media campaigns across Google, Meta, and TikTok. In this episode… In today's highly competitive business landscape, having a great product or service alone is not enough to guarantee success. To significantly impact your industry, effectively marketing your offerings to your target audience is crucial. According to performance marketing expert Geoff Crain, this is where media advertising comes in. However, designing and implementing winning media strategies can be complex and time-consuming, especially if you lack the necessary expertise. That's why it's crucial to hire a reputable agency that can help you achieve your advertising goals. At a professional media agency, you'll have access to a team of experienced professionals who can execute successful media buys across all advertising mediums, including linear TV, radio, paid social, and more. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Geoff Crain, Senior Director of Sales and Marketing at Kingstar Media, to discuss how companies can thrive through media advertising. Geoff talks about Kingstar Media and what it does, The Future of TV Advertising Conference, the best call-to-action strategy for infomercials, TV advertising for businesses with limited budgets, and radio and podcast advertising.

Duration:00:33:10

How To Create More Sales and Revenue Without Selling With Ed O’Keefe

2/8/2024
Ed O’Keefe is a father of seven who grew up in a household of 13 children. A serial entrepreneur, he has started multiple companies from scratch to build them up to seven and eight figures, and is the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning. In dentistry, Ed sold over $50,000,000 in marketing systems and seminars; he started Marine Essentials and has sold over $60,000,000 in health supplements. Ed hosts his own podcast, the Ed O’Keefe Show and invests in KNOW Foods — a health food company that is disrupting the food industry. In this episode… Are you tired of your business plateauing or backsliding in sales? You're not alone — many entrepreneurs face this challenge at some point in their journey. However, there's a solution that's been gaining popularity. Ed O'Keefe's offer wingman strategy is helping entrepreneurs supercharge their sales and take their business to the next level. It involves leveraging a trusted partner to do all of the marketing for you. Your wingman will take care of the marketing and provide potential customers with all the information they need to make an informed decision. Meanwhile, you can focus on what you do best — delivering an exceptional product or service to your customers. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ed O'Keefe, the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning, to discuss how entrepreneurs can increase their sales volume. Ed talks about the offer wingman strategy, how to create profitable offers as a business, how to overcome objections in business and marketing, and his ideal clients.

Duration:00:50:07

[Top Agency Series] Automating Client Journeys: Insights From Brad Martineau of SixthDivision

2/7/2024
Brad Martineau is the Co-founder and CEO of SixthDivision, a brand empowering entrepreneurs to build a successful business by providing the tools to get better reporting, visibility, and more clients. With over 14 years of experience building small businesses, his expertise lies in simplifying complex concepts and bridging the gap between theory and execution. As the sixth employee at Infusionsoft, Brad played a pivotal role in creating the marketing automation space for small businesses. In addition, he is also an accomplished basketball and entrepreneur coach passionate about teaching and helping people understand challenging concepts. In this episode… Running a business is no easy task; it requires a lot of hard work, dedication, and perseverance. The most challenging aspect of running a business is managing multiple tasks simultaneously. From marketing to sales, every aspect of your business demands your attention. So, how can you satisfy your clients while making your team's life easier? Serial entrepreneur Brad Martineau says businesses that leverage tools and software build and deliver a better client journey. However, very few have the expertise to efficiently and effectively implement them in a company. He recommends working with an expert to help you streamline your clients' journeys by automating the process and ensuring your clients receive the best possible experience. It not only enables you to retain customers, but also attracts new ones. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Brad Martineau, Co-founder and CEO of SixthDivision, to discuss how companies can launch automatic client journeys. Brad talks about SixthDivision and what it does, entrepreneurship lessons learned from growing a business, SixthDivision’s customer success stories, its service evolution, and its business model.

Duration:01:01:15

[Top Wisconsin Entrepreneur Series] Building Success Beyond the Bottom Line With Cliff McDonald

2/6/2024
Cliff McDonald is Co-founder and Managing Partner of Brainheart Growth, a consulting firm oriented toward advising lower mid-market businesses on revenue growth. He also serves as the Chief Growth Officer and chairman of the advisory board at RehabPath, overseeing its expansion from a small team to an enterprise with over 55 staff members. Cliff firmly believes in compassionate business strategies and advocates for the intrinsic worth of core values and human-centric approaches within organizations. In this episode… It’s no secret that the lack of a common vision amongst employees and an inconsistent set of core values can sink any company. Cliff McDonald shares the valuable life lessons and core values passed on by his father, which shaped his perspective on leadership, compassion, and diversity. Cliff brings that perspective into the core mission of Brainheart Growth while emphasizing the challenges of promoting revenue in companies that lack brand awareness. He highlights the use of technology, like CRM systems, as a way to create competitive advantages in company growth and culture implementation. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Cliff McDonald, co-founder and Managing Partner of Brainheart Growth, as he delves into the systemic issues within lower mid-market companies related to revenue generation, poor training, and lack of strategy.

Duration:00:45:38