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IP Rules Podcast

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Location:

United Kingdom

Twitter:

@azrights

Language:

English

Contact:

+44 (0) 20 7700 1414


Episodes

Brand Strategy-How to Choose Between These 3 Options When Branding Your Business or Products -- IPR009

1/16/2018
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In this episode, I discuss three different approaches to branding and considerations you need to make when choosing one for your products and/or services. I also provide specific examples of how big companies use these approaches. Need to know which branding approach is appropriate for your company? Listen and learn! 7 THINGS YOU’LL LEARN IN THIS EPISODE What is the house-branding (umbrella brand) approach?What is the house of brands (multiple brand) approach?What is the hybrid...

Duration:00:19:44

Could You Be Exposed to These Disastrous Mistakes and Risk Public Humiliation Over Copyright? -- IPR008

1/9/2018
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In this episode, I discuss three different approaches to branding and considerations you need to make when choosing one for your products and/or services. I also provide specific examples of how big companies use these approaches. Need to know which branding approach is appropriate for your company? Listen and learn! 7 THINGS YOU’LL LEARN IN THIS EPISODE What is the house-branding (umbrella brand) approach?What is the house of brands (multiple brand) approach?What is the hybrid...

Duration:00:25:03

How To Innovate So You Keep Your Options Open To Patent And Protect Other IP rights -- IPR007

12/19/2017
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Today’s episode will highlight the importance of being aware of the intellectual property dimensions of your ideas. I will talk about patents and the areas of self-development that you need to consider if your vision is for something big. Do you need to ‘re-invent’ yourself or find the right team to work with? Listen in and find out! 12 THINGS YOU'LL LEARN IN THIS EPISODE What are the issues to anticipate in the journey of your idea from idea to product?What is a patent?What are the...

Duration:00:27:39

Why Ownership of Intellectual Property is Key to Scaling A Business Through Licensing or Franchising -- IPR006

12/12/2017
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When you start a business and have nothing but the potential to succeed, it’s critically important to protect the future value of your IP. Later on, you can exploit that IP and grow your business! If you want to learn how, then this episode is for you! Learn how you can scale up your business through licensing and franchising! 8 THINGS YOU'LL LEARN IN THIS EPISODE What is licensing and how does it work to scale your business?What do electronic rights encompass?How can an author gain...

Duration:00:22:40

What is Intellectual Property And Why Does the Value of Every Business Depend on IP - IPR005

12/5/2017
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Intellectual Property is the asset class that’s too relevant to be ignored in any business. Before you turn your idea into a business, product or service, you’ve got to deal with intellectual property at the time when you’re just starting out. In today’s episode, I’m going to discuss just how valuable IP is, how you can leverage it, and more! 9 THINGS YOU'LL LEARN IN THIS EPISODE What is Intellectual Property?How valuable is IP in your business?What is needed for a law to protect an...

Duration:00:25:21

How to Avoid These Naming Mistakes that Typically Lead to Your True Value Being Stolen by Competitors - IPR004

11/28/2017
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Choosing a brand name is one of the toughest and most important decisions to make. It will help people differentiate your business from your competitors and help you to stand out from the crowd. In this episode, you’ll learn the importance of having a brand name and avoid choosing one that might impact your business negatively. Enjoy! Visit https://www.iprules.com/ for complete show notes of every Podcast episode 5 THINGS YOU’LL LEARN IN THIS EPISODE EPISODE HIGHLIGHTS Shireen...

Duration:00:24:07

Why These Professionals Must Be Involved If You Want to Create A Brand Identity Which Is Positioned to Grow in Value as you Succeed - IPR003

11/28/2017
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Every business has a brand, and it’s important that your brand stands out from your competitors. So what do you need to do to build your brand? In today's episode, I will talk about branding and the 3 disciplines you need to get involved to build your brand and differentiate your business. Enjoy! Visit https://www.iprules.com/ for complete show notes of every Podcast episode 8 THINGS YOU'LL LEARN IN THIS EPISODE Episode Highlights ScrabulousGoogleDomino Pizzaand its USP Shireen...

Duration:00:28:45

Are You Jeopardising Your Success by Ignoring These Copyright Issues-Copyright Part 1 - IPR002

11/28/2017
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No business can ignore copyright in the new economy created by the internet. Although the details of the laws will differ from country to country, whichever country you may be located in, the copyright principles that I will discuss in this episode will be relevant to you. Enjoy! Visit https://www.iprules.com/ for complete show notes of every Podcast episode 5 THINGS YOU'LL LEARN IN THIS EPISODE Episode Highlights Harry PotterYesterday Shireen said: "It takes belief in your own...

Duration:00:17:16

One of My Competitors Has Stolen My Idea. Can I Stop Him? - IPR001

11/23/2017
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Today's episode is the first of a series in this podcast focusing on general principles of intellectual property that applies to every business worldwide. If you have a brilliant idea that you think could turn into a very profitable business, you'll find a lot of valuable information that could be helpful for you to start your business on a solid foundation. So listen in and enjoy! Visit https://www.iprules.com/ for complete show notes of every Podcast episode 7 THINGS YOU'LL LEARN IN...

Duration:00:18:25

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