IRI Growth Insights-logo

IRI Growth Insights

Business & Economics Podcasts

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Location:

Chicago, IL

Description:

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Language:

English


Episodes

Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

11/9/2020
Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with...

Duration:01:08:52

Grocery Channel Merchandising Through the Pandemic

11/8/2020
Add in-store displays to the list of CPG retail changes that have occurred throughout the pandemic. As retailers are clearing the aisles of displays to accommodate safe distancing, they’re also taking a hard look at both the number of items promoted as well as the categories that earn this valuable real estate. Join IRI’s Bill Ilaria, Principal of In-Store Solutions and Jim Danielson, Consultant, Client Insights, In-Store Solutions Group to learn how these changes are impacting in-store...

Duration:00:30:08

Nutrition in the New Normal

10/26/2020
With more than half of Americans now making virtually all of their meals at home, creative, fun and nutritious cooking is at the forefront of consumers’ minds. Healthy, well-balanced diets, with a sprinkling of indulgence, is both an opportunity and challenge today. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.

Duration:00:33:22

Beyond Billboards: Connecting with Consumers Out of Home

10/9/2020
Out-of-home advertising conjures images of billboards dotting the highway, but digital enablement is not only energizing billboards, it’s altering the entire out-of-home landscape, including in-store screens, audio and signage. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands to connect with consumers.

Duration:00:29:45

The Love of Pets is Good Business

9/22/2020
COVID-19 has spurred a surge in pet adoptions, which in turn is having a positive impact on sales of pet food and pet products. Given that many of these new pet parents are Millennials, we see that many pet parents extend their personal shopping preferences to their pets, both in products purchased to how they shop. Hannah Polk, registered dietitian and associate data product manager at SPINS, shares the attributes that pet parents shop for and the opportunities this presents for the pet...

Duration:00:28:55

Kroger’s Blueprint for Caring

9/2/2020
IRI’s C-Suite Conversations series features C-level leaders and their strategies for managing through the COVID-19 pandemic. This fourth session features Stuart Aitken, chief merchant and marketing officer, The Kroger Company. Here, Stuart speaks with Andrew Appel, president and chief executive officer, IRI, about his journey globally and to grocery retail, and how keeping the well-being of both Kroger associates and customers front and center of every decision turned into a blueprint for...

Duration:00:46:20

Foot Traffic on the Road to Recovery

9/2/2020
The degree of mobility varies market to market throughout the U.S. Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and analytics firm, and a partner of IRI’s, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are. Learn strategies for generating messages that fit the moment and the location.

Duration:00:38:22

Recipes: A Peek into the Pandemic

8/28/2020
Not only do the recipes people seek offer insight into our pandemic behavior, they also are an opportunity for brands and retailers to connect with shoppers in meaningful ways. Holly Carlson of IRI’s Media Center of Excellence and Yuni Sameshima, CEO and co-founder of Chicory, a leading digital shopper marketing platform, talk about the insights behind shoppable recipes, the importance of an omnichannel marketing approach and how contextual marketing creates new ways of connecting with...

Duration:00:31:28

The Big Game – Private Brands vs. National Brands at CPG Retail

8/26/2020
Private brands gained significant share since the Great Recession of 2008-2010, and retailers have invested heavily in their own brand programs since then, creating tiers and unique products that make a retailer a destination for shoppers. But Kurian Thomas, IRI’s chief operating officer of retail, finds that current recession and health crisis is upending what we’d expect to see from store brands. This episode provides insight into pandemic behavior and what we can anticipate from private...

Duration:00:34:06

Albertsons’ COVID-19 Approach Feels Local

8/24/2020
Albertsons launched an IPO during a global pandemic, an economic recession and social unrest, all the while keeping the company focused and moving quickly on implementing safety protocols for employees and customers. The company also committed an additional $50 million for hunger relief. With its vision to be a locally great and nationally strong company, it is focused on leveraging its $60 billion in sales to support well-merchandised and well-run local stores underpinned by technology to...

Duration:00:48:30

The Rapid Rise of E-commerce

8/23/2020
Sam Gagliardi, EVP e-commerce for IRI and Sucharita Kodali, VP and Principal Analyst, Forrester Research GET REAL in this episode about all things e-commerce. Plenty of insights and implications are uncovered for marketers from: myths about e-comm penetration; which retailers are gaining share at Amazon’s expense; and the reality that online purchases are beginning to eliminate shopping because people aren’t re-shopping, they’re re-buying through auto-fulfillment, previous purchase...

Duration:00:40:15

The Role Women and Girls Play in Marketing and Advertising

8/18/2020
This podcast is all about women! Specifically SeeHer, a movement launched by the Association of National Advertisers (ANA) at the White House in 2016 to increase the accurate and authentic portrayals of women and girls in marketing, advertising, media and entertainment. SeeHer has also developed the “gold standard” for uncovering unconscious gender bias in advertising and programming, called the Gender Equality Measure™ (GEM™). Listen in on an inspiring and soothing conversation with IRI’s...

Duration:00:37:10

PepsiCo’s Operational Excellence During COVID-19

8/16/2020
Throughout it’s 55-year history, a top priority for PepsiCo has been operational excellence, viewed through the lenses of precision and closed-loop measurement. This value proposition held up to the strength test of COVID-19 while giving the global food and beverage company an opportunity to pressure test new tools and capabilities. Ram Krishnan, PepsiCo’s global chief commercial officer, talks with KK Davey, IRI’s president of strategic analytics, about new ways of connecting with...

Duration:00:20:42

The Future of Brands

8/14/2020
CPG brands have been gaining new buyers as most of the food dollar has remained in the home during the COVID-19 pandemic. An unintended consequence has been a total focus on keeping the shelves stocked with the most popular SKUs and suspended promotions. IRI’s Jennifer Pelino, EVP Omni Channel Media and Nishat Mehta, president of IRI Media, explain why advertising and innovating during the current crisis is critical to the future success of brands.

Duration:00:43:56

The Natural Shopper in a Down Economy

8/3/2020
The current recession is fallout from an unprecedented health crisis rather than subprime mortgages, but we’re still able to take lessons from the Great Recession and apply them to support today’s natural products shopper. Join Kathryn Peters, executive vice president of strategic initiatives at SPINS, IRI’s partner for tracking the natural channel, and Steve Ramsey, senior executive and practice leader at IRI, to learn about new opportunities and tools that can support the natural products...

Duration:00:37:06

Sustainability in the CPG Industry

7/22/2020
Did COVID-19 pantry stockpiling undo the good of doing good? Research conducted by NYU’s Stern Center for Sustainable Business and IRI finds that sustainably marketed products have grown share during the pandemic. Join this conversation with Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach at New York University’s Stern Center for Sustainable Business and Larry Levin, EVP, Market and Shopper Intelligence at IRI, to learn more about findings. You can also find their...

Duration:00:27:41

C-Suite Conversations: Brian Cornell, CEO of Target

7/15/2020
For special guest Target Chairman and CEO Brian Cornell, listening, learning and committing to an agile approach to business amid COVID-19 helped the retail chain not only adapt to new business models and protocols, but gain new buyers and grow sales. In a conversation with KK Davey, IRI’s president of Strategic Analytics, Cornell promotes the benefits of transparent relationships with CPG vendor partners, describes the right assortment of both national brands and owned brands available...

Duration:00:43:49

COVID-19’s Impact on CPG Retail Transformation

6/29/2020
With the outset of COVID-19 we saw nearly all the food dollar transition to the home. That impact on CPG retail has been tremendous as retailers initially scrambled to get product to the shelves. But as we move into our next normal, we see other shifts occurring in retail, including where we shop, how we purchase and what we’re buying. Join Sally Lyons Wyatt, IRI’s Executive Vice President and Practice Leader, and Kurian Thomas, IRI’s Retail COO, North America to learn how retailers and...

Duration:00:27:13

Charting a Healthy Course in Center Store

6/26/2020
Center Store has seen unprecedented growth during the COVID-19 pandemic, but there’s another story unfolding that demonstrates consumers are committed to health and wellness. Join IRI’s Sally Lyons Wyatt, Executive Vice President and Practice Leader, and Label Insight’s Thea Bourianne, Senior Solutions Consultant and Registered Dietitian as the discuss the trends and opportunities for center store and beyond.

Duration:00:26:50

Product Innovation Through a New Product Pacesetter’s Lens

6/18/2020
What is it about energy drinks and snacks that draw so much consumer attention – and consumer dollars? Join IRI’s Larry Levin, EVP, Market and Shopper Intelligence, for innovation insights, including elements of successful products, the value of Early Avid Adopters, and how social platforms level the marketing playing field.

Duration:00:32:47