Ignite Your Business® Podcast presented by GREENCREST-logo

Ignite Your Business® Podcast presented by GREENCREST

Business & Economics Podcasts

The Ignite Your Business® Podcast presented by GREENCREST is a resource for business owners, entrepreneurs, CEOs and other central Ohio business leaders to exchange ideas and learn from interviews with other highly respected business professionals. The subject matter includes an in-depth look at a multitude of business topics, including leadership, management, marketing and company culture. Join us and Ignite Your Business℠!

The Ignite Your Business® Podcast presented by GREENCREST is a resource for business owners, entrepreneurs, CEOs and other central Ohio business leaders to exchange ideas and learn from interviews with other highly respected business professionals. The subject matter includes an in-depth look at a multitude of business topics, including leadership, management, marketing and company culture. Join us and Ignite Your Business℠!

Location:

Columbus, Ohio

Description:

The Ignite Your Business® Podcast presented by GREENCREST is a resource for business owners, entrepreneurs, CEOs and other central Ohio business leaders to exchange ideas and learn from interviews with other highly respected business professionals. The subject matter includes an in-depth look at a multitude of business topics, including leadership, management, marketing and company culture. Join us and Ignite Your Business℠!

Language:

English

Contact:

6148857921


Episodes

Ignite Your Business® Podcast presented by GREENCREST, Episode 66: Lori Kaiser, CEO of Kaiser Consulting: Flexibility as a Foundation: How flexible hours and project-based client work drove growth for Kaiser Consulting

11/16/2020
Lori Kaiser, CEO of accounting and finance IT company Kaiser Consulting, is known for her innovative approach to recruiting and retaining high-level CPAs and IT professionals. On this episode of the Ignite Your Business® Podcast, Lori talks about how she grew her company of all part-time employees into one of central Ohio’s largest and most-respected firms in the accounting industry. https://greencrest.com/ignite-your-business-podcast/

Duration:00:14:42

Ignite Your Business® Podcast presented by GREENCREST, Episode 65: Kelly Borth, GREENCREST CEO and chief strategy officer -- The Best Bang Theory

11/2/2020
As a CEO or business owner, how many times have you looked at your marketing options and wondered, “I just want to know which one is the best bang for the buck.” It’s what every business owner wants to know — the secret to the magic marketing button that will open the skies and make it rain leads. Right? This GREENCREST podcast takes a deep dive into the marketing health of your business, as CEO and chief strategy officer Kelly Borth discusses her "Best Bang Theory" and talks about what...

Duration:00:08:50

Ignite Your Business® Podcast presented by GREENCREST, Episode 64: Joel Guth, CEO and founder of Gryphon Financial Partners: Guidance Through Transitions to Protect Your Success

10/19/2020
Joel Guth is CEO and co-founder of Gryphon Financial Partners, a wealth advisory firm that focuses on wealth planning and investment strategies for high net worth individuals, and on strategic exit plans for business owners, CEOs and corporate executives. Joel specializes in innovative and customized investment strategies for his clients. In this podcast, he discusses his firm's highly unique approach and talks about managing financial matters, even during these highly uncertain current...

Duration:00:38:30

Ignite Your Business® Podcast presented by GREENCREST, Episode 63: Kelly Borth, GREENCREST CEO and chief strategy officer — First Impressions Matter: Does Your Website Convey Your Brand Effectively?

10/5/2020
Your company’s website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it’s the basis for how they will form their first impression of your company and brand. Is your website making the best first impression?

Duration:00:11:25

Ignite Your Business® Podcast presented by GREENCREST, Episode 62: Cheryl Stauffer, CEO and Principal of Crimson Design Group

9/21/2020
Today, we are talking with Cheryl Stauffer, CEO and Principal of Crimson Design Group, a national design firm based in Columbus that specializes in hospitality, multifamily, commercial, and high-end residential interior design. Cheryl and her team have built a reputation for creativity and innovation in the design business, even throughout the COVID-caused shutdowns and slowdowns. Cheryl shares how she and her team stayed connected with their customers and how they continued to feed their...

Duration:00:22:55

Ignite Your Business® Podcast presented by GREENCREST, Episode 61: Kelly Borth, GREENCREST CEO and chief strategy officer — Engaging Employees to Live the Brand

9/8/2020
Often brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It’s often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the company’s employees. To operationalize a brand requires a major shift in how the company is run. And, the most important element of bringing a brand-driven culture to life within...

Duration:00:09:07

Ignite Your Business® Podcast presented by GREENCREST, Episode 60: Alec Broadfoot, CEO and founder of VisionSpark Executive Search: Hiring Right - Why It's Even More Important in a Pandemic and a Recession

8/24/2020
Search and hiring expert Alec Broadfoot discusses why making the right hire is even more important during the current environment with the coronavirus pandemic and a recession. Alec is the Founder and CEO of VisionSpark, a Columbus executive search firm that specializes in helping companies nationwide running EOS, or the Entrepreneurs’ Operating System, find the right people for the right seats. He has consulted with numerous companies around central Ohio and has helped firms find...

Duration:00:34:07

Ignite Your Business® Podcast presented by GREENCREST, Episode 59: Kelly Borth, GREENCREST CEO and chief strategy officer

7/13/2020
There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our lifetimes. How do you market your product and services if your business is closed, deemed “non-essential” or serving only a fraction of your customers? And how do you revise your messaging so that it isn’t tone deaf to a pandemic, a severe recession, and boiling-over racial tensions? In 2020, consumers and decision makers demand authentic, sensitive and inclusive communications from...

Duration:00:08:16

Ignite Your Business® Podcast presented by GREENCREST, Episode 58: Elizabeth Blount McCormick, president and owner, UNIGLOBE Travel Designers

6/29/2020
Elizabeth Blount McCormick, president and co-owner of UNIGLOBE Travel Designers, discusses how her family successfully steered their family-owned business through dramatic shifts in the travel industry as well as three recessions. She also shares the creative ways they have worked to connect with customers through the coronavirus outbreak, and she talks about the outlook for corporate and leisure travel given the current global pandemic.

Duration:00:38:14

Ignite Your Business® Podcast presented by GREENCREST, Episode 57: Kelly Borth, GREENCREST CEO and chief strategy officer

6/15/2020
Expressing confidence and staying focused on business objectives is crucial to sustaining a team to be ready for the future. In this episode of the Ignite Your Business® Podcast, GREENCREST CEO and chief strategy officer Kelly Borth offers ideas on how businesses owners can maintain strength and unity in their team so they can continue to focus on business goals during a crisis. Learn more about GREENCREST here.

Duration:00:07:08

Ignite Your Business® Podcast Presented by GREENCREST, Episode 56: Kelly Borth, CEO and Chief Strategy Officer

5/26/2020
How can unique marketing solutions best help your customers as they recover from the crisis caused COVID-19? From virtual trips across the globe to showing support for local businesses, in this episode of the Ignite Your Business® Podcast, we examine and showcase how some businesses found creative ways to support and provide much-needed relief to their customers during the pandemic. Learn more about GREENCREST here.

Duration:00:07:31

Ignite Your Business® Podcast presented by GREENCREST, Episode 55: Kelly Borth, GREENCREST CEO and chief strategy officer

5/18/2020
In this GREENCREST Ignite Your Business® Podcast episode, we discuss the rise of marketing automation and why it could be the catalyst that helps your business nurture high-quality leads and improve sales. Learn more about GREENCREST here.

Duration:00:04:52

Ignite Your Business® Podcast presented by GREENCREST, Episode 54: Michele Lemmon, Director of PR/Account Services

5/4/2020
Did you know that featuring a blog on your website can give you a 434 percent chance of having a higher ranking on search engines? In this GREENCREST Ignite Your Business® Podcast episode, we discuss how blogging can help your business amplify it's digital presence and attract new clients. Learn more about GREENCREST here.

Duration:00:05:18

Ignite Your Business® Podcast presented by GREENCREST, Episode 53: Kelly Borth, GREENCREST CEO and chief strategy officer

4/20/2020
Random drop-ins? Cold calls? In this Ignite Your Business® Podcast episode GREENCREST CEO and chief strategy officer Kelly Borth discusses the 8 sales tactics your company should rethink in 2020. Learn more about GREENCREST here.

Duration:00:06:45

Ignite Your Business® Podcast presented by GREENCREST, Episode 52: Michele Lemmon, Director of PR/Account Services

4/6/2020
What marketing trends can help your business thrive in 2020? From personalized content to video marketing, in this Ignite Your Business® Podcast episode we explore how these creative marketing strategies can give your business a competitive edge that will boost your bottom line. Learn more about GREENCREST here.

Duration:00:05:52

Ignite Your Business® Podcast presented by GREENCREST, Episode 51: Kelly Borth, GREENCREST CEO and chief strategy officer

3/13/2020
What's the value in value-added, and does it work? In the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth discusses the four important components that characterize a “differential advantage" and how to make them work for your business. Learn more about GREENCREST here.

Duration:00:05:24

Ignite Your Business® Podcast presented by GREENCREST, Episode 50: Kelly Borth, GREENCREST CEO and chief strategy officer

2/11/2020
Gain market recognition that keeps your business top of mind with valuable prospects with tips in the latest Ignite Your Business® Podcast episode. GREENCREST CEO and chief strategy officer, Kelly Borth, highlights important marketing channels that will improve market recognition for your company and ensure success for the future.

Duration:00:06:09

Ignite Your Business® Podcast presented by GREENCREST, Episode 49: Derek Grosso, founder of Columbus Young Professionals Club

1/26/2020
Derek Grosso, CEO and founder of Columbus Young Professionals Club, discusses his journey creating the country’s largest membership organization for young professionals and how top executives can best utilize their millennial talent to grow their business.

Duration:01:03:01

Ignite Your Business® Podcast presented by GREENCREST, Episode 48: Michele Lemmon, Director of PR/Account Services

1/12/2020
This episode of the Ignite Your Business® podcast discusses why every business should include a strong media relations plan in their 2020 marketing strategy.

Duration:00:05:22

Ignite Your Business® Podcast presented by GREENCREST, Episode 47: Rob Koehler, COO and co-founder of Flavvr

12/29/2019
In GREENCREST’s latest Ignite Your Business Podcast®, Rob Koehler, COO and co-founder of Flavvr, discusses the inspiration behind his dining experience app Flavvr, why Flavvr attracts top millennial talent and his journey transitioning from an office job at Wendy’s to becoming a top entrepreneur.

Duration:00:23:18