Ignite Your Business® Podcast presented by GREENCREST

The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-your-business-podcast/

In part 3 of our Ignite Your Business Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-business-podcast/

From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight into the current economic state of the country and what business owners should consider when making financial decisions that directly impact their business. https://greencrest.com/ignite-your-business-podcast/ The branch address is: 8351 North High Street Suite 210 Columbus, Ohio 43235 The branch phone number is 614-547-1751 Securities offered through Raymond James Financial Services, Inc., member FINRA / SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.. The financial institution and Born Investment Group, LLC are not registered broker/dealers and are independent of Raymond James Financial Services. Investment products are: not deposits, not FDIC/NCUA insured, not insured by any government agency, not bank guaranteed, subject to risk and may lose value. Any opinions are those of Traci Born and not necessarily those of RJFS or Raymond James. The information contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. There is no assurance any of the trends mentioned will continue or forecasts will occur. The information has been obtained from sources considered to be reliable, but Raymond James does not guarantee that the foregoing material is accurate or complete. Any information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Membership is based on prior fiscal year production. Re-qualification is required annually. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of an advisor’s future performance. No fee is paid in exchange for this award/rating. The Woman of Distinction Award is designed to recognize a woman advisor that has served as a role-model to other advisors or service associates in her branch or the industry. Through mentoring and coaching, she’s supported the professional growth of women by sharing her experiences, knowledge, ideas and feedback. In addition to these qualities, nominations should also include a woman who is actively involved in her community through volunteer hours, and board participation. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of an advisor's future performance. No fee is paid in exchange for this award/rating.

Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant long-term advantage. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such as the impact of Intel, inflation and the hiring crisis, and the trends business owners should be aware of that could shape the future. https://greencrest.com/ignite-your-business-podcast/

For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podcast #pandemic #resilience #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus

In this Ignite Your Business Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected “Great Retirement” of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and prepare for the future. https://greencrest.com/ignite-your-business-podcast/ #podcast #recession #taxseason #retirement #economy #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus

It's our last Ignite Your Business Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.

Public Relations is not dead – it has been reborn. In our latest Ignite Your Business Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.

In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recession, and discussions that you should have with your banker to prepare for 2023.

2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results. https://greencrest.com/ignite-your-business-podcast/

In this episode of the Ignite Your Business Podcast, host Kelly Borth takes on the important topic of having difficult conversations about race with award-winning author, attorney and entrepreneur Kwame Christian, founder and CEO of the American Negotiation Institute and author of the new best-selling book, How to Have Difficult Conversations About Race: Practical Tools for Necessary Change in the Workplace and Beyond.

Kwame Christian, director of the American Negotiation Institute, discusses how removing the stigma of bias at your business can be a tool that helps team members better understand and overcome differences when having difficult conversations about race. https://greencrest.com/ignite-your-business-podcast/

Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.

Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses based in central Ohio.

Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business Podcast, learn three advantages to adding geofencing and geotargeting to your marketing strategy.

Dan Fronk, CEO of Dancor Solutions, disccuses the importance of employee engagement and how it helps business leaders retain top talent.

In today’s technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it’s important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.

Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business Podcast episode.

In this Ignite Your Business Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and building an IT dream team.