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E94: Creative's Role is Bigger Than You Think (Noble Digital)

8/23/2019
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Do you ever think about the role of Creative in your agency? Allen Martinez from Noble Digital talks about how Creative's role is bigger than you think.

Duration:00:19:59

E93: Aligning Sales and Marketing (1 Bold Step)

8/16/2019
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Are your sales and marketing teams aligned? Well, they should be! Listen as Adam Clarke and Jen Jurgens from 1 Bold Step talk about why we need to align the sales and marketing teams.

Duration:00:18:49

E92: How to be Real to Your Customers by Being an Anti-Marketing Agency (Vested Marketing)

8/9/2019
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Have you ever considered being an anti-marketing agency? In this episode, Blain LaFleur of Vested Marketing tells us how and why to do this.

Duration:00:23:47

E91: 6 Effective Paid Online Advertising Strategies (Ballantine)

8/2/2019
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Ryan Cote of Ballantine talks about 6 effective paid online advertising strategies. Learn the benefits of each and how to implement them for the best results.

Duration:00:23:06

E90: How To Go From Working In Your Business To Working On Your Business (ContentBacon)

7/26/2019
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Do you feel like you're doing all the work for your clients and no work to build your business? Learn from Wendy Lieber of ContentBacon how to go from working in your business to working on your business.

Duration:00:26:16

E89: Using Sales Navigator with HubSpot (Digital Inbound)

7/19/2019
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If you've never used Sales Navigator with HubSpot, you'll want to listen as David Aaronson of Digital Inbound tells us the benefits of using the two tools together and how to implement it.

Duration:00:18:28

E88: Video Content Development (Mastcom)

7/12/2019
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Tim Lewis of Mastcom talks about video content development. Learn about how to map content to your audience, what you can expect to pay, and how to put it all together.

Duration:00:20:28

E87: Putting Your Agency First (C Clark Consulting)

7/5/2019
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Listen as Casey Clark from C Clark Consulting tells us why it's important to put your agency first and how to do it.

Duration:00:18:20

E86: Relationship Marketing (NOW Marketing Group)

6/28/2019
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Find out what relationship marketing is and how you can implement it to grow your agency.

Duration:00:19:11

E85: How They Rebuilt Their Agency After Embezzlement (Campaign Creators)

6/21/2019
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If you've ever had a tragic event occur in your business, this episode is for you. Learn how Bob Afsari of Campaign Creators rebuilt his agency after an employee embezzled money from the company.

Duration:00:21:22

E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)

6/14/2019
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Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.

Duration:00:19:23

E83: The Power of One-on-Ones with Team Members (The PHNX21 Creative Agency)

6/7/2019
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Do you have one-on-ones with your team members? If not, learn how powerful they can be for your company with Kenny Lange of PHNX21creative agency.

Duration:00:21:43

E82: Overcoming the In-House Challenge (Your Marketing People)

5/31/2019
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Every agency hears it at some point, and sometimes at the worst time - "We're moving our marketing in-house." Learn how you can still win, even when it feels unlikely, and how to build in-house advocates to catapult your agency even further with Alisha Chocha from Your Marketing People.

Duration:00:16:56

E81: Bootstrapping a Startup (Dmageli Media)

5/24/2019
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Are you looking to bootstrap your startup? Learn 3 not so secret lessons that Elizabeth Malmquist of Dmageli media learned so you can avoid the pitfalls.

Duration:00:22:56

E80: Rethinking the Agency Model (Fennec Marketing Group)

5/17/2019
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Find out how David Dallaire of Fennec Marketing is rethinking the agency model to be more valuable.

Duration:00:18:49

E79: The Importance of Getting the Client's Perspective (Inbound Marketing Shop)

5/10/2019
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Listen as Lisa Isbell of Inbound Marketing Shop talks about how important it is to get the clients' perspective.

Duration:00:25:58

E78: Inbound and the Holistic View of Marketing (HTM Solutions)

5/3/2019
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Steve Christian from HTM Solutions talks about "Inbound and the holistic view of marketing" - talking about the dangers of getting lost with point solutions and short term initiatives when you need to consider both breadth and depth in marketing thinking.

Duration:00:25:58

E77: Smarketing (Sonority Group)

4/26/2019
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What is Smarketing? How can agencies work with clients to implement Smarketing? Chris Davie of Sonority Group talks about the importance of Smarketing and how to implement it.

Duration:00:16:48

E76: Tying Inbound to Live Events (366 Marketing)

4/19/2019
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Events and conferences are big in a lot of industries. But how can we tie them to inbound marketing? Travis Baker of 366 Marketing tells us how.

Duration:00:16:46

E75: The Constant Struggle of Keeping Clients Happy When Their Approach isn't the "Right" One (PR with Panache)

4/12/2019
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We've always heard that the customer is always right, but are they are they really? They've hired you to be the expert, so how do you manage them when they come to you with an idea that you know won't work? Jacob Hanson from PR with Panache tells us how we can keep them happy and still do the right thing.

Duration:00:23:16