Do you feel like you're doing all the work for your clients and no work to build your business? Learn from Wendy Lieber of ContentBacon how to go from working in your business to working on your business.
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.
Every agency hears it at some point, and sometimes at the worst time - "We're moving our marketing in-house." Learn how you can still win, even when it feels unlikely, and how to build in-house advocates to catapult your agency even further with Alisha Chocha from Your Marketing People.
Steve Christian from HTM Solutions talks about "Inbound and the holistic view of marketing" - talking about the dangers of getting lost with point solutions and short term initiatives when you need to consider both breadth and depth in marketing thinking.
We've always heard that the customer is always right, but are they are they really? They've hired you to be the expert, so how do you manage them when they come to you with an idea that you know won't work? Jacob Hanson from PR with Panache tells us how we can keep them happy and still do the right thing.