For Starters with Alexa von Tobel

As the world of work becomes increasingly global, how can technology fuel the transfer of funds around the world? In 2022, Nami Baral started Niural, on a mission to build a generational product that enables businesses to manage payroll, HR, benefits, payments and compliance in 150+ countries—all in one powerful system. Nami is no stranger to leveraging AI in financial services. Prior to Niural, Nami founded Harvest, a fintech company that built the first AI superagent to reduce debt for American consumers. Harvest was acquired by Acorns in 2021. Nami shares how her upbringing in Nepal taught her that dreams should have no ceilings, why she is focused on building a product 100x more useful than the competition, and how she cultivates employees that work like owners.

From selling everything he owned to meet payroll to achieving a $2.7 billion valuation, Jett McCandless' journey with leading logistics company—project44—has been a story of grit and determination. Founded in 2014, project44 now operates the world's most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for over 1,300 of the world’s leading brands across 170+ countries. Jet shares how global supply chains could be weaponized amidst an increasingly hostile geopolitical climate, why communication, accountability, and resourcefulness are non-negotiables when it comes to hiring, and how a $120 donation changed the trajectory of his life.

Growing up on a farm in Finland and training as a physicist, the path to entrepreneurship might not have been an obvious one for Sami Inkinen. But to date, he has founded two companies: Trulia, the online real estate marketplace that IPOed and eventually sold to Zillow Group in 2015, and Virta Health, the modern healthcare solution on a mission to reverse type 2 diabetes in 100 million people. If that weren’t enough, Sami is an endurance athlete who has completed seven ironmans and set a record for rowing 2,750 miles from California to Hawaii to raise awareness about the dangers of the American diet. Sami shares how a personal health scare motivated him to launch his second company, how leaders must get comfortable making decisions with the absence of perfect information, and why going slow actually allows you to go fast when building a company.

When Jes Wolfe was in highschool her dad and grandfather taught her how to invest. Fast forward to today, Jes contributes much of her success to that early encouragement that she belonged, and in fact, had a knack for business. After more than a decade of various finance and strategy roles, she set out on a new challenge as CEO of Rebel Girls: raise the most confident and inspired generation of girls the world has ever seen. With Jes at the helm, Rebel Girls’ mission is to reach 100 million girls by 2030. Jess shares how she navigated a new role as CEO during the height of the pandemic, why she thinks control is an illusion, and how the Rebel Girls community inspired her to disrupt the antiquated world of publishing.

Armed with a PhD in computational neuroscience, Naveen Rao has built not one, but two, AI companies at the forefront of his field. In 2014, he started deep learning company Nervana Systems, which was acquired by Intel. And in 2020, he started MosaicML to enable developers to maintain full control over the AI models they build. Just last year, Databricks acquired MosaicML in a $1.3 billion dollar transaction. Naveen shares his framework for evaluating an exit opportunity, how his parents' immigration to the United States shaped his perspective on risk-taking, and his insights into the plausibility of autonomous robots transcending science fiction.

There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the world. Having been bit by the bug of a mission a second time around, she is now Co-Founder and Chief Creative Officer of Lifelines, reinventing well-being products for adults and helping them strengthen their resilience, spark joy and creativity, and unlock their full potential. Melissa shares how you truly know when you have a breakout product, why sometimes being rebellious is the key to your go-to-market strategy, and why creativity is inextricably linked to a beginner's mindset.

After five seasons, sometimes a rebrand is in order. Join host and repeat entrepreneur Alexa Von Tobel for a new season of podcasts with a new title: What was The Founders Project is now For Starters with Alexa von Tobel. You can expect the same deep-dive into the journey of being a founder, from future insights to "pinch me" moments to big wins. Join us each Wednesday. New episodes start on April 3. And if you haven’t already, subscribe on your podcast platform of choice. See you there!

Shiza's career path has been one of pivots: she went from a childhood in Pakistan to college at Stanford. Post-college, she started off at McKinsey, but left for the non-profit world, co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. And then in 2019, she co-founded Our Place,a mission-driven startup reimagining kitchenware for the modern, multiethnic, global kitchen. Our Place’s designs have resulted in more than 140 patents, waitlists of over 30,000 people and more than 1000 press headlines. The iconic Always Pan has sold out more than 30 times. Shiza shares how learning to cook led her to reimagine the kitchenware industry, how she persevered past 100 investor rejections, and why we often think opportunities are riskier than they are.

As the co-founder of Atomic, a venture fund that builds new companies, Andrew was no stranger to being a founder. But starting Hims in 2017 proved to be his biggest swing yet. He launched Hims to tackle the largest industry in the country that had not yet been touched by modern technology: healthcare. Today, Hims and Hers is a leading consumer health platform powering nearly 9 million medical visits and enabling access for millions of people to a broad range of care, including for mental health, sexual health, and dermatology. Just four years after launching, $HIMS debuted on the New York Stock Exchange. Andrew shares how it felt to get 500 sign-ups in the first week, why it's never been harder to build a brand, and how his time as a concert cellist (playing Carnegie Hall) taught him about accountability.

What does it take to build the fastest-growing insurance brokerage in industry history? According to Greg Williams, it’s all about thinking three to four years ahead. When he cofounded Acrisure in 2005, he initially questioned the need for another insurance broker. Yet, by bringing his vision of the future into the day-to-day, Acrisure is now the sixth-largest insurance broker globally and the largest independent real estate services company in America. By providing customers with intelligence-driven financial services solutions, Acrisure combines the best of human capabilities with the best of technological capabilities, and is valued at more than $20B. Greg shares why highly successful people think differently, why he’s bullish on proprietary chatbots, and why he focuses heavily on vision and culture.

What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity.

In 1976, Jim McCann had spent a decade working in a group home for boys and was bartending on the side. A customer at the bar gave him a tip that there was an opportunity to buy a flower shop for $10,000. Jim took the leap and turned that single flower shop on Manhattan's East Side into a billion-dollar omni-channel retailer. He grew store by store, turning on a franchise model, expanding into new gifting categories (from The Popcorn Factory to Harry & David). Through it all, Jim had a knack for adopting new technologies ahead of other retailers. Jim shares where the company's iconic name comes from, how he positioned the company to become the first merchant of any kind on AOL, and why the best way to solve a problem is with a pen and a pad of paper.

Capital One is such an iconic brand that it is hard to imagine a time before it. But when Nigel Morris co-founded the business in 1994, it was wildly innovative—from the products it introduced to the market (like secured credit cards) to a data-driven approach to customer segmentation to an emphasis on team culture. Today, Capital One is one of the largest retail banks in the United States, serving more than 100 million customers across a diverse set of businesses. Nigel's career didn't stop there: he went on to start QED Investors, a fintech venture capital platform that has invested in companies like Credit Karma, Nubank, and Klarna. Nigel shares why Capital One's early success came down to rapid execution, why restlessness is a positive trait for founders, and how one interesting use case of AI is powering one-to-one marketing.

Harley Finkelstein first encountered Shopify as a user. Back in 2006, while in law school, he was one of the first merchants to use the platform. He joined the company in 2010 and now serves as President, helping to scale Shopify to millions of daily active users across 175 countries driving $444B in global economic activity. Today, Shopify is the all-in-one commerce platform to start, run, and grow a business—and is second only to Amazon as the largest online retailer in the US. Harley shares why the future of e-commerce is just the future of commerce, why his favorite motto is "how you do anything is how you do everything," and how being a power extrovert has made him a stronger leader.

Approaching a new industry as an outsider and as a team of one would be daunting for most founders. But Chen Amit, Founder and CEO of Tipalti, was a repeat entrepreneur building in a new arena. In the past 13 years, he has scaled Tipalti— a finance automation suite focusing on global payments and accounts payable—into one of the most highly valued privately-held fintech companies in the globe. With a valuation of $8.3B, Tipalti processes over $43B in payments annually. Chen shares why signing his third customer was his biggest signal of product-market fit, what playing poker taught him about taking calculated risks, and why he relearns his job every eighteen months.

Over the past 13 years, Warby Parker has become synonymous with offering stylish eyewear at revolutionary prices. The company was born back at Wharton in 2010, when a group of classmates—including co-CEO Neil Blumenthal, came together around an idea they couldn't get out of their heads. Since then, Warby Parker has grown to over 200 brick and mortar locations and went public in 2021. They've also hit a giant milestone: distributing 15 million pairs of glasses globally through their Buy a Pair, Give a Pair program, helping people get the glasses they need to learn, work, and achieve better economic outcomes. Neil shares how it took them six months and over 2,000 names to settle on Warby Parker, why getting pricing right was key to their early success, and why empathy is key to business-building.

The company’s director of finance explains how her job goes well beyond accounting. Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch and has helped the company become one of the fastest-growing retailers in the country. In this podcast, part of the SAP-sponsored Growth Agents series, Hetzer discusses the cash-flow challenges unique to fashion retailers and explains how working at a smaller, founder-run company can fuel greater collaboration across the organization.

In 2014, as an engineer at a delivery startup, Daniel Yanisse identified an opportunity to improve a part of the HR tech world that was known to be high on friction. He co-founded Checkr to leverage technology to transform the world of background checks. Today, Checkr is a leading HR tech company that processes over 30 million background checks annually—and has earned a valuation of $5B. Daniel shares why the company is committed to Fair Chance Hiring, how Checkr grew alongside the on-demand economy companies it first served (like Instacart and Uber), and why being new to the industry was an advantage.

Duolingo’s freemium subscription model, beloved brand and strategic investments have allowed it to execute its educational mission and become a cultural touchstone. Matthew Skaruppa, CFO of Duolingo, is one of the rising financial stars who are helping to bring their businesses to the next level. Since he joined the company in 2020, Duolingo has grown its base of monthly active users by more than 80%. Each month, 75 million users hone their language skills on the Duolingo app. In this podcast, part of the SAP-sponsored Growth Agents series, Skaruppa discusses how his analytical background has allowed to him to be a more strategy-oriented CFO. For him, that has meant balancing big aspirations and finite resources, and turning the uncertainties of tomorrow into action today.

Athena Calderone is a multi-hyphenate creator through and through. She is widely known as an interior designer, author, chef, and entertaining expert. Since she launched EyeSwoon in 2012, she's grown the brand from editorial platform into an e-commerce destination and hit major milestones along the way: earning over a million Instagram followers, writing two best-selling books, and launching a collaboration with Crate and Barrel that beat its yearly sales projection in the first 60 days. Athena shares how her parents' careers as hairdressers gave her an early appreciation for aesthetics, why finding your authentic voice takes time, and how she structures her calendar to make space for creativity.