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Indie Author Biz Guide Podcast

Business & Economics Podcasts

If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. Fantasy author and author business coach, Tora Moon, guides you through the rocky waters of the indie publishing industry. She shares business basics and principles you can apply to your author business and interviews other indie authors, who share their experiences and expertise.

Location:

United States

Description:

If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. Fantasy author and author business coach, Tora Moon, guides you through the rocky waters of the indie publishing industry. She shares business basics and principles you can apply to your author business and interviews other indie authors, who share their experiences and expertise.

Language:

English


Episodes

Your Authorpreneur Mindset

4/18/2023
As an indie author, you are also an entrepreneur. If you haven’t been in business before, you need a different mindset to be successful. In this episode, I talk about the Authorpreneur Mindset, which ones you need to look at and some ideas on how to change them. Learn more about Book Doula Coaching and getting help writing your book. Book: Tapping into Wealth by Margaret M. Lynch Dana Phillips’ Human Design Hive Podcast is a great resource to learn more about Human Design. You find links to her podcast, more information, and obtain your free chart at https://HumanDesignHive.com Take the Clifton Strengths Test Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:41:12

Using Online Entrepreneur Principles in Your Author Business

4/11/2023
As an indie author, you are also an entrepreneur. You are an authorpreneur! Learning the principles and practices common to online entrepreneurs can help your author business to succeed. In this episode, I talk about several of these principles you can apply to your author business. Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:28:55

Do I Need a Publisher’s Imprint for my Self-Publishing Company?

4/4/2023
I recently heard an indie author ask about publishing imprints, and if they needed one for their self-publishing. The easy answer is yes. The more involved answer is what you use and how many you have depends on what you write. In this episode, I explain what an imprint is and why you should have one. Your imprint is part of your branding. I include some discussion on your author brand and identity. Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:21:06

Using Your Intellectual Property (IP) to its Fullest

3/28/2023
Episode 17 As a writer, your creative output is valuable! Your intellectual property (or IP) can be a source for multiple streams of revenue. You need to protect and control your IP. Are you protecting yours? Discover ways you can in this episode. Download your free IP Asset Inventory Excel worksheet template. Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:18:40

Wide vs Select—Which Should You Choose?

3/21/2023
Episode 16 In this episode, I explore the choice for your ebooks between going wide and enrolling in Kindle Select (aka Kindle Unlimited). There are pros and cons for each decision. The one you ultimately decide to do needs to be the best for you, your books, and your business goals. 0:00 This week’s episode 0:53 Welcome to the Podcast 1:56 What do Wide and Select mean? 4:27 Why Select - the Pros 8:02 Select Cons 13:10 Wide Cons 18:32 Wide Pros 21:47 Which should you choose? Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:28:15

Using Human Design Authority in Your Writing

3/15/2023
In this episode, I talk about one of my favorite obsessions, Human Design! This system helps us understand ourselves and others. In addition, it can help us in our author business, as well as in our daily lives. In this episode, you’ll learn how you can use your Human Design authority in choosing your next project or book idea to write, or to make any decision. It may make more sense for you if you have your Human Design chart, or body graph. You can obtain your free chart at: HumanDesignHive.com. 0:00 This week’s episode 2:17 Welcome to the Podcast 3:06 Know Yourself to Succeed 4:38 What is Human Design? 7:59 My Human Design Background 9:00 Understanding Others & Your Characters 12:02 Using Our Human Design Authority 14:28 The Six Human Design Authorities 14:52 Spleen Authority 15:50 Sacral Authority 17:01 Emotional Authority 19:16 Ego Authority 19:45 Self-Directed or Inner Authority 21:40 Lunar Authority 23:06 Use Your Authority to Choose Your Project 24:33 How to Use Your Authority in Your Writing 28:00 Practice Using Your Authority 30:26 Conclusion Dana Phillips’ Human Design Hive Podcast is a great resource to learn more about Human Design. You find links to her podcast, more information, and obtain your free chart at https://HumanDesignHive.com Book a Human Design Reading for Authors with me! Learn more at https://indieauthorbizguide.com/HD Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:33:06

Do You Know What You Own and Owe in Your Author Business?

3/7/2023
Episode 14 This is the fourth, and last, episode in our Financial Basics for Authors series. In this episode, I talk about knowing what your business owns, what it owes to others, and your owner equity. This information is shown on your balance sheet. Download a sample financial statement (both the Income Statement and Balance Sheet) to look at while I walk you through them. https://indieauthorbizguide.com/resources/ 0:00 This week’s episode 0:33 Welcome to the Podcast 1:36 The Balance Sheet 2:09 The importance of the Balance Sheet 3:32 The Balance Sheet sections 3:43 Assets 6:56 Liabilities 10:41 Equity 12:09 What a Healthy Business looks like 12:22 An unhealthy business’ Balance Sheet 12:53 Resources to help you Find out more about how I can help you with your author business with Author Business Coaching Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:14:44

Money-In; Money-Out - Where does it go?

2/28/2023
Episode 13: This is the third episode in our Financial Basics for Authors series. In this episode, I talk about tracking your money coming-in and going out. This is shown on your income statement, also called your profit and loss. Download a sample financial statement (both the Income Statement and Balance Sheet) to look at while I walk you through them. https://indieauthorbizguide.com/resources/ Show Notes: 0:00 This week’s episode 0:31 Welcome to the Podcast 1:35 How to track money-in and money-out 2:28 What is the Income Statement? 4:08 The Income Statement sections 4:26 Revenue Section 6:51 Cost of Sales Section 9:10 Gross Profit Calculation 10:02 Gen & Admin Expense Section 10:20 Marketing Expenses 11:06 General Admin Expenses 12:38 Net Profit Calculation 14:15 Types of data found in Income Statement 17:37 Resource: Business and Accounting for Authors Book 18:16 Author Business Coaching 19:15 What’s on the Next Episode Find out more about how I can help you with your author business with Author Business Coaching: https://indieauthorbizguide.com/abc/ Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:21:05

Cash? Accrual? What the heck?

2/21/2023
Episode 12: This is the second episode in our Financial Basics for Authors series. In this episode, I talk about the two different ways used to account for your business activity: Cash basis or accrual basis. I explain what each one is, and which one is best for an indie author’s business. 0:00 Intro to this week’s episode 0:32 Welcome to the Podcast 1:31 The two methods of accounting 2:45 The cash basis method 5:48 The accrual basis method 9:49 The accounting standard 10:26 Problems caused by using the cash basis 15:05 Advantages of using the accrual basis 15:51 How to use the accrual basis 17:31 The reasons accrual is better 19:24 New coaching service for your author business! Show Notes: Find out more about how I can help you with your author business with Author Business Coaching: https://indieauthorbizguide.com/abc/ Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:21:28

Tracking Your Money

2/14/2023
In this episode, I start our Financial Basics for Authors series, sharing with you the basics you need to understand your financial statements and accounting records. In today’s episode I talk about why you need to track your money and what records you need to keep. Show Notes: Free Resource: Download an Excel spreadsheet for a simple cash-basis accounting system at https://indieauthorbizguide.com/resources/ Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:24:30

How Sales Tax works for Authors

2/7/2023
In this episode, I talk about dealing with sales tax and such issues as when you need to collect it. This is a general discussion as each state has its own rules. This info only apply to the US, and is not tax advice. It is for educational purposes only, so you have a better knowledge of what to talk to with your financial accountant. Show Notes: Resource: Helpful Links with links to articles on sales tax nexus and state requirements: https://indieauthorbizguide.com/resources/ If you have questions, book a micro coaching session with me: https://indieauthorbizguide.com/micro/ Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:23:55

What are EINs and 1099s?

1/31/2023
Recently I’ve seen many questions about EINs in the Facebook groups I’m in. In this episode, I talk about what is an EIN and why you would use one, even if your publishing company is setup as a DBA. I also cover what 1099s are and if you need to issue any to your vendors. This info only apply to the US, and is not tax advice. Free Resource: Instructions on how to file out and file an SS-4 form to apply for an EIN, available on my website at https://indieauthorbizguide.com/resources/ Additional resources: My book, Business and Accounting for Authors has a section about EINs. Purchase on my website (https://indieauthorbizguide.com/baa/) or your favorite retailer, or ask your library to order it for you. Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:14:16

The Great ISBN Debate

1/24/2023
There’s a huge debate in the indie publishing community about ISBNs. Should you use a free one or buy your own? In this episode, I talk about what ISBNs are and what they are used for. I share why I think it’s important to purchase or obtain your own ISBNs for your books. To get links to buy or obtain ISBNs in US, UK, Australia, or Canada, PLUS lots of other links to help you in your author business, download our Helpful Links guide. Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:23:04

Building Your Product Ladder for Your Author Business

1/17/2023
In this episode, I talk about the three tiers in your product ladder, and why they are important for your authorpreneur business. Some people call a product ladder a marketing funnel. Yes, even fiction authors can create a product ladder for your readers to move through your books and other products. I share some ideas for each tier for both fiction and nonfiction authors. Resource Links: Micro Coaching Business Development VIP Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:11:29

Creating Multiple Streams of Income in Your Author Business

1/10/2023
In this episode, I talk about the importance of having multiple streams of revenue. I share ideas for both fiction and nonfiction authors of what you can do with your valuable intellectual property to add more streams of income to your authorpreneur business. Resource Links: Micro Coaching Business Development VIP Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:25:29

Biz Tip #05: Write a Mission Statement

1/6/2023
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #05: Write a Mission Statement In almost every book and course on business principles and starting your business, they talk about the importance of writing a mission statement. Almost every big business has one for good reason. You need one for your author business. This tip tells you why. To learn more about how to treat your writing as a business, get my book, Business and Accounting for Authors. It has a section in it about writing your mission statement. It’s available on my website e-book, print, or audiobook formats. Purchase at: https://indieauthorbizguide.com/baa/ Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:03:10

Traditional, Indie, or Hybrid? Which should you choose?

1/3/2023
Welcome to this week’s episode of the Indie Author Biz Guide podcast. In this episode, I talk about the three business models currently within the publishing industry. I share the pros and cons for going the traditional route, self-publishing, or hybrid to help you decide what model is right for you and your author business. Resource Links: Micro Coaching: https://IndieAuthorBizGuide.com/micro Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:43:40

Biz Tip #04: Use Your Own ISBNs

12/30/2022
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #04: Use Your Own ISBN Being an Indie Author and Publisher means taking control of your intellectual property. Part of this is using your own ISBN, which identifies the publisher, NOT the author. To learn more about how to treat your writing as a business, get my book, Business and Accounting for Authors. It’s available on my website e-book, print, or audiobook formats. Purchase at: https://indieauthorbizguide.com/baa/ Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:04:05

Author Business Success Top 10

12/27/2022
In this episode, I share with you my top 10 things you need to set your author business up for success. Not all these items have to do with numbers, some are your mindset. Our mindset is as important to our success as knowing our numbers or creating a great book. After working with small businesses over many years, these are my top 10 items which I feel every author business (really any business) needs to be successful. LINKS MENTIONED IN THE SHOW: Get your FREE Business Success Top 10 List Free Human Design Chart Get a Human Design Reading from Dana Phillips Book a Human Design Reading for Authors with me Take the Clifton Strengths Test Better-Faster Academy (Becca Syme) Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:26:04

Biz Tip #03: Separate Your Space for Writing and Business

12/23/2022
Indie Author Biz Tips Short episodes with quick tips for your author business, really any business. Biz Tip #03: Separate Your Space for Writing and Business Finding and dedicating a space just for our writing and creative work can affect our mindset. We may need a space for our creative work and one for our business tasks. Support the showAdditional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast Learn more about Micro Coaching To get more in-depth assistance with your author business, my Author Business Coaching may be for you. Get your free Indie Business Checklist Check out my fantasy books Learn more about, and purchase the book: Business and Accounting for Authors Support the show, buy me a coffee! Connect with me! LinkedIn: tora-moon-author-bizguide Facebook: indieauthorbizguide Instagram: @toramoonindiebiz Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Duration:00:04:52