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Industrial Marketer

Business & Economics Podcasts

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.

Location:

United States

Description:

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.

Language:

English

Contact:

6155772015


Episodes

Why Marketers Need to Know a Thing or Two About CRMs

4/23/2021
What do industrial marketers need to know about CRM tools? Here’s a hint: technology improves your overall equipment efficiency (OEE), and an ERP streamlines your inventory and production schedule. A Customer Relationship Management system provides data for how long it takes to get through your marketing funnel or a sales cycle, information about your close rate and why deals don’t close, such as responsiveness or competitor price.

Duration:00:38:47

Demystifying Sales Enablement for Industrials

4/13/2021
You rely on data for insights into your manufacturing operation; your sales operation should be no different. Industrial sales enablement is about discipline and processes. The ability to know the value of leads by varying sources, and how they move through the funnel at different speeds, allows you to more effectively experiment with your sales and marketing tactics. We’ll help you with what industrial sales enablement is, what it isn’t, and how you can get started. And we offer up Joey...

Duration:00:31:38

The ROI of Industrial Marketing

3/23/2021
The ROI for industrial marketing begins with understanding the difference between data and analytics. The essentials for determining your ROI for industrial marketing include:

Duration:00:45:48

Industrial Website Development Do's and Don'ts

3/8/2021
A professional website that focuses on customer solutions is now a cost of doing business for manufacturers. Ideally, your content is at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points. These top the list for must-dos: And these top the list for don’ts: Links mentioned in the episode: Nearly three-quarters of respondents in a survey say they are conducting more than half of the buying process online before choosing to speak...

Duration:00:44:52

Visual Branding for Industrials

2/23/2021
It’s always been difficult for manufacturers to communicate what they do through their name and branding. We look at the importance of visual branding to let industrials know what you do and how you can help them.

Duration:00:32:47

Marketing for Manufacturers

2/9/2021
Co-hosts Joey Strawn and Nels Jensen look at the unique aspects of marketing to manufacturers, including the narrow target audiences, and how content plays a key role in educating different personas through the elongated buying process. Links to mentions in the...

Duration:00:41:39

Trends in Industrial Marketing

1/26/2021
Co-hosts Joey Strawn and Nels Jensen discuss trends in manufacturing and digital advertising, and how the two intersect in ways that will impact marketing stakeholders in 2021. Links: 5 Trends in Industrial Sales and Marketing You Don’t Want to Miss in 2021 https://industrialstrengthmarketing.com/insights/articles/5-trends-in-industrial-sales-and-marketing-you-dont-want-to-miss/ Manufacturing growth in digital spend in...

Duration:00:36:36

What is Industrial Marketing

1/13/2021
Industrial Marketing is not simply B2B marketing for manufacturing and distribution. Industrial Marketing involves a narrow audience and a long buying cycle. Many manufacturing companies have an engineering-driven culture that traditionally focuses on product features as opposed to customer solutions.

Duration:00:32:36

What to Expect for Industrial Marketing in 2021

12/17/2020
Joey and Nels discuss what developments from the many disruptions in 2020 are carrying into 2021 and beyond in terms of manufacturing and digital marketing. Hint: We are not reverting to pre-pandemic tactics. Each of the hosts also offers up worthy content entities for you to read and engage with. Joey’s suggestions for digital media tips The HubSpot BlogSocialMediaExaminerIndustrialMarketerNels’ suggestions for learning about the industrial sectors

Duration:00:31:42

Introducing The Industrial Marketer Podcast

12/10/2020
The Industrial Marketer Podcast is about the intersection of digital marketing and the industrial and B2B sectors. Experts and practitioners in the the field, co-hosts Joey Strawn and Nels Jensen discuss how The Industrial Marketer show came about and set the stage to share trends, tips and tools to help stakeholders such as:

Duration:00:23:14

Introducing Industrial Marketer

5/12/2020
Welcome to Industrial Marketer

Duration:00:03:47