Industrial Strength Marketing
Business & Economics Podcasts
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
Location:
United States
Description:
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
Language:
English
Episodes
Breaking Down the New Trade Show Playbook with Steve Prahalis of SME
1/15/2025
📖 The trade show playbook is being rewritten.
In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive.
🎧 Topics include:
👉 Learn actionable insights to elevate your trade show strategy.
Links Mentioned:
SME Websitehttps://www.sme.orgSteve’s LinkedInSteve PrahalisAbout the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
podcast homepage@Industrialsays@jamessotoismLinkedInYouTube
Duration:00:50:33
Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA
10/15/2024
In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics.
Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce development initiatives like Manufacturing Day, all while adapting to the evolving needs of the industry.
Articles and resources referenced in this episode:
FMA’s Official WebsiteFABTECH Expo WebsiteConnect with Ed Youdell on LinkedInCheck out Industrial Strength MarketingJoin us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show and help shape the future of industrial marketing.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
podcast homepage@Industrialsays@jamessotoismLinkedInYouTube
Duration:00:38:47