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Industrial Strength Marketing

Business & Economics Podcasts

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.

Location:

United States

Description:

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.

Language:

English


Episodes

Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment

12/10/2020
Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing. Articles and resources reference in this episode: Connect with Charli Matthews on LinkedIn Check out the Empowering Industry podcastIf you haven’t already, be sure to listen and review...

Duration:00:52:24

The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions

11/10/2020
Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps. Articles and resources reference in this episode: Connect with Laz Gonzalez on LinkedIn Visit with Zift Solutions onlineIf you haven’t already, be sure to listen and review Industrial Strength Marketing on your...

Duration:00:51:38

The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO

10/30/2020
Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media. Articles and resources reference in this episode: Connect with Chris Wilder on LinkedIn Follow SEPCO on LinkedInContactless Connections: a Marketing Case Study in ActionVisit SEPCO’s WebsiteVisit SEPCO’s Knowledge Center: Seal ConnectIf you haven’t already, be sure to listen and review Industrial Strength Marketing...

Duration:00:46:17

The Rise of Top Manufacturing Podcasts

10/22/2020
The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave. Learn what it takes to get in on the ground floor and create the best podcast in your industrial segment. Articles and resources referenced in this episode: Connect with James Soto on LinkedIn James2021 Industrial Marketing Budget GuideManufacturing Marketing Readiness AssessmentIf you haven’t...

Duration:00:27:46

Win More Business With Peter Levitan, Author of The Levitan Pitch and Agency Consultant

10/14/2020
Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry. Articles and resources referenced...

Duration:00:45:19

Walking the Marketing and Diversity Talk in Your Industrial Business with Karla Trotman, President and CEO, Electro Soft.

10/6/2020
“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry. Articles and resources referenced in this episode: electronics contract manufacturerConnect with Karla...

Duration:01:12:19

The Past, Present and Future of Manufacturing Day with MI, FMA, and NIST MEP

9/29/2020
MFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to share the backstory and future of the movement that’s attracting the next generation of manufacturing talent. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights...

Duration:01:00:54

Moving from Interactive Marketing Agency to OEM, with Robert Brown, NISSAN

9/21/2020
Robert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing in a world transitioning to new media and electrification. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination. Articles and resources reference in this episode: Connect with Robert on LinkedInWatch the best earned media spot for a car ever with...

Duration:00:38:00

Women Telling the Story of Manufacturing with Christina Fuges, MoldMaking Technology

9/15/2020
“It takes all of that to make a compact?” Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and insights on how to make marketing the strength of your business. Articles and resources referenced in this episode: Resources to help make...

Duration:00:40:54

The Data Behind the Trend Toward Marketing Through a Recession with Steve Kline, Gardner Business Intelligence

9/8/2020
The data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to cut back on marketing are outperforming their competition. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your...

Duration:01:03:17

Shaping the Industrial Buying Process, with Dave Necessary, Gardner Business Media

8/31/2020
Dave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use to meet the changing demands of the modern industrial buyer. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights...

Duration:00:48:50

Creative Marketing Power with Marcus Whitney

8/25/2020
Digital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate, named the #1 book to overcome your entrepreneurial fears, by Entrepreneur magazine: "If Marcus Whitney can go from a college dropout without a place to call home to one of Nashville’s most exciting...

Duration:00:51:43

Recruitment Marketing Magic with Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart

8/20/2020
Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.

Duration:00:51:41

What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute

8/13/2020
We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of...

Duration:00:53:00

What does a Chief Marketing Officer do? A conversation with a brand visionary - John Neilson, Hunter Fan CMO

8/11/2020
The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial marketers would do well to consider.

Duration:00:35:05

Distributor Marketing with Randy Breaux

8/3/2020
How industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their businesses in good times and bad outperform their competitors that do not. Randy shares his story from the perspective of a leader that has led major manufacturing and distribution businesses that believe...

Duration:00:45:34