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Industrial Strength Marketing

Business & Economics Podcasts

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

Location:

United States

Description:

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

Language:

English


Episodes

The Future of Marketing and Selling in the Industrial Sector with James Soto

12/2/2021
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive. Articles and resources reference in...

Duration:00:56:42

The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal

10/28/2021
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing...

Duration:00:48:44

A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com

10/21/2021
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedInJoin the ProjectBoard Community If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’re...

Duration:00:39:18

Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering

10/14/2021
Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles and resources reference in this episode: Visit Interesting Engineering onlineConnect with Hüseyin Kilic on LinkedinIf you haven’t already, be sure to listen and review Industrial Strength Marketing...

Duration:00:42:20

Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot

10/7/2021
Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedInINBOUND 2021 OnlineCRM, Email Marketing, and AutomationIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we focus on what matters most...

Duration:00:57:30

A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase

9/30/2021
Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company. Articles and resources referenced in this episode: The Clear & Concise Guide to Account-Based Experience (ABX)Connect with Jon Miller on LinkedInLearn more...

Duration:00:48:18

Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady

9/23/2021
Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Manufacturing Talk Radio PodcastConnect with the Lew Weiss on LinkedInJacket Media Co.If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of...

Duration:00:46:34

The 5 Key Factors to Accelerating a Manufacturer’s Growth with Keith Pigues, Luminas Strategy

9/16/2021
Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: LinkedInTwitterCheck Luminas Strategy onlineWinning with Customers: A Playbook for B2BLinkedInIf you haven’t already, be sure to listen and review Industrial Strength...

Duration:01:01:45

The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot

9/9/2021
Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedInCheck out the latest HubSpot news HubSpot Academy CertificationsCRM, Email Marketing and AutomationIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show Industrial...

Duration:00:58:24

HubSpot wants to buy us! A tale of hammer, nails, and gifts with Nicholas Holland, HubSpot VP of Product- Marketing Hub

9/2/2021
HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedInCheck out the latest HubSpot news HubSpot Academy CertificationsCRM, Email Marketing and Automation@jamesotoismLinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know...

Duration:00:11:55

Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing

5/25/2021
Industrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. Articles and resources reference in this episode: Join us at B2B Ignite 2021Connect with Joel Harrison on LinkedInCheck out the B2B Marketing Community If you haven’t already, be sure to listen and review Industrial Strength Marketing on...

Duration:00:32:33

2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing

5/14/2021
Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resources reference in this episode: Connect with Joel Harrison on LinkedInCheck out B2B Marketing If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred...

Duration:00:42:16

Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment

12/10/2020
Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing. Articles and resources reference in this episode: Connect with Charli Matthews on LinkedIn Check out the Empowering Industry podcastIf you haven’t already, be sure to listen and review...

Duration:00:52:24

The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions

11/10/2020
Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps. Articles and resources reference in this episode: Connect with Laz Gonzalez on LinkedIn Visit with Zift Solutions onlineIf you haven’t already, be sure to listen and review Industrial Strength Marketing on your...

Duration:00:51:38

The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO

10/30/2020
Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media. Articles and resources reference in this episode: Connect with Chris Wilder on LinkedIn Follow SEPCO on LinkedInContactless Connections: a Marketing Case Study in ActionVisit SEPCO’s WebsiteVisit SEPCO’s Knowledge Center: Seal ConnectIf you haven’t already, be sure to listen and review Industrial Strength Marketing...

Duration:00:46:17

The Rise of Top Manufacturing Podcasts

10/22/2020
The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave. Learn what it takes to get in on the ground floor and create the best podcast in your industrial segment. Articles and resources referenced in this episode: Connect with James Soto on LinkedIn James2021 Industrial Marketing Budget GuideManufacturing Marketing Readiness AssessmentIf you haven’t...

Duration:00:27:46

Win More Business With Peter Levitan, Author of The Levitan Pitch and Agency Consultant

10/14/2020
Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry. Articles and resources referenced...

Duration:00:45:19

Walking the Marketing and Diversity Talk in Your Industrial Business with Karla Trotman, President and CEO, Electro Soft.

10/6/2020
“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry. Articles and resources referenced in this episode: electronics contract manufacturerConnect with Karla...

Duration:01:12:19

The Past, Present and Future of Manufacturing Day with MI, FMA, and NIST MEP

9/29/2020
MFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to share the backstory and future of the movement that’s attracting the next generation of manufacturing talent. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights...

Duration:01:00:54

Moving from Interactive Marketing Agency to OEM, with Robert Brown, NISSAN

9/21/2020
Robert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing in a world transitioning to new media and electrification. Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination. Articles and resources reference in this episode: Connect with Robert on LinkedInWatch the best earned media spot for a car ever with...

Duration:00:38:00