Industrial Strength Marketing

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field. Articles and resources reference in this episode: LinkedInHEH GroupYoutubeManufacturing MuscleIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy Articles and resources referenced in this episode: LinkedInDownload The New B2B Growth EquationMarketing and SalesRegisterIMTS+ Creators LoungeIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses. Articles and resources referenced in this episode: LinkedInTwitterSendosoIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strategy. Articles and resources reference in this episode: Connect with Parry on LinkedInFollow Parry on TwitterVisit the Phrasee WebsiteIf you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show. About the Show As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this episode: Connect with Meaghan Ziemba on LinkedInMavens of ManufacturingSee Meaghan Speak at MFG2023If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show. About the Show As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: LinkedInAMTIMTS+Manufacturing Happy HourThe Manufacturing Come UpShop Matters PodcastIndustrial Strength MarketingShare the #MFGDay22 and #WeAreAllCreators love! If you haven’t already, be sure to listen and review Industrial Strength Marketing podcast to let us know what you think of the show. About the Show As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories. Articles and resources referenced in this episode: Connect with Scott MacKenzie on LinkedIn Industrial TalkRegisterIMTS+ Creators LoungeFollowIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedInLearn more about CADENAS PARTSolutionsIndustrial Marketing SummitRegister to meet James in the IMTS+ Creators Lounge at IMTSIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we focus on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Then, apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive. Articles and resources reference in this episode: Download my AMT MFG2021 deckConnect with James on LinkedInFollow James on TwitterIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedInJoin the ProjectBoard Community If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles and resources reference in this episode: Visit Interesting Engineering onlineConnect with Hüseyin Kilic on LinkedinIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedInINBOUND 2021 OnlineCRM, Email Marketing, and AutomationIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we focus on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth plan. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to provide insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Then, apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company. Articles and resources referenced in this episode: The Clear & Concise Guide to Account-Based Experience (ABX)Connect with Jon Miller on LinkedInLearn more about DemandbaseIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Manufacturing Talk Radio PodcastConnect with the Lew Weiss on LinkedInJacket Media Co.If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: LinkedInTwitterCheck Luminas Strategy onlineWinning with Customers: A Playbook for B2BLinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Want some of the best industrial business growth insights? Visit our INDUSTRIAL Insights destination for the very latest topics and trends on industrial business growth and marketing strategy. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedInCheck out the latest HubSpot news HubSpot Academy CertificationsCRM, Email Marketing and AutomationIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show Industrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedInCheck out the latest HubSpot news HubSpot Academy CertificationsCRM, Email Marketing and Automation@jamesotoismLinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show Industrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Industrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. Articles and resources reference in this episode: Join us at B2B Ignite 2021Connect with Joel Harrison on LinkedInCheck out the B2B Marketing Community If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show. Looking for a place for you as an industrial marketer to call home? Visit Industrial Marketer and join us as we share news, reviews, technology, tips, and trends for and by industrial marketers. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!

Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resources reference in this episode: Connect with Joel Harrison on LinkedInCheck out B2B Marketing If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show. Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business. About the Show As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business. Share Your Industrial Strength Marketing Story! @Industrialsays@jamessotoismLinkedInYouTube Thanks for listening & keep making marketing the strength of your business!