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Inside Outside Innovation

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Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & innovation. Each week we’ll bring you the latest thinking in Lean Startup, Design Thinking, Corporate Venture Capital and more.

Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & innovation. Each week we’ll bring you the latest thinking in Lean Startup, Design Thinking, Corporate Venture Capital and more.
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Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & innovation. Each week we’ll bring you the latest thinking in Lean Startup, Design Thinking, Corporate Venture Capital and more.




Ep. 119 - Voltage Control's Douglas Ferguson on Inside Innovation

In this episode, Brian Ardinger talks with Douglas Ferguson, founder of Voltage Control, a company focused on design sprints and getting new products to market. Douglas tries to look at the product as a whole unit and is convinced that ideas are worthless. It’s more about focused execution. Douglas brings an operators viewpoint, as he moves into consulting and thinking about Innovation from a broader perspective. Brian and Douglas discuss some of the problems companies face, when building...


Ep. 118 - ExxonMobil's Christopher Bailey and Kim Bullock on Corporate Innovation

In this week's episode of Inside Outside Innovation, Brian Ardinger talks with Christopher Bailey and Kim Bullock with ExxonMobil. They discuss successes and challenges of innovating in a large corporation. Christopher and Kim will also be speaking at the Back End of Innovation Conference in Phoenix, AZ on Oct 17-19, 2018. Key strategies and lessons they learned include: At the BEI conference, Christopher and Kim will share more of their journey and stories through a two-hour workshop....


Ep 117 - Nicole Rufuku, Author of Hiring for the Innovation Economy

In this week's episode of Inside Outside Innovation, Brian Ardinger has a great conversation with Nicole Rufuku, author of Hiring for the Innovation Economy: Three steps to improve performance and diversity. They discuss how to hire for innovation in a world that’s changing. In her book, Nicole gives teams a set of innovation principals to use in the hiring process. They are: Nicole also provides three specific tools. They are: Connect with Nicole on Twitter @Nicolerufuku or...


Ep. 116 - SapientRazorfish's Jeremy Lockhorn on the Fourth Industrial Revolution

Jeremy Lockhorn is VP, Experience Strategy, Mobile + Emerging Technology at SapientRazorfish and has served a wide variety of roles during his 20-year tenure. The common thread is on a focus of what’s next. In this podcast, Jeremy and Brian Ardinger discuss technology changes over the past 10 years and the implications for the future. They know each other from their days in the digital signage space. When the iPhone was launched more than 11 years ago, it was immediately breakthrough...


Ep. 115 - Doug Branson, Author of The Future of Tech is Women

In this episode, Brian Ardinger talks with Doug Branson about his new book The Future of Tech is Women: How to Achieve Gender Diversity. Brian and Doug start the conversation by looking at trends in the market. Doug outlines the history of women in senior corporate positions. Of the 70 women that have been CEOs of publicly held companies, 70% have MBAs. Of the 27 women that have held exec positions in IT companies (out of 600), two have STEM backgrounds and 25 have business or law...


Ep. 114 - Canva's Cameron Adams on Democratization of Design

Canva, an easy graphic-design tool website, started six years ago, after two of its founders found success making customizable school yearbooks. Through this process they discovered the power of putting easy-to-use tools in the hands of their customers. Cameron Adams, Canva’s Co-founder and Chief product officer joined the team with his design and tech experience, and Canva was born. Today, Canva, an Australian-based company, has over 10 million users and is valued at $1 billion. In this...


Ep. 113 - ProfitWell founder Patrick Campbell on Growth, Pricing and SaaS

Growth, Pricing and SaaS Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over 8,000 companies. Prior to ProfitWell, Patrick lead was an Economist at Google and the NSA, an experience he thought was surprisingly similar. With 50 employees in Boston and Argentina, ProfitWell has been funded by...


Ep. 112 - Ralph Welborn, Author of Topple on Corporate Innovation

Corporate Innovation, Mid-Level Managers and the New 20% Ralph Welborn has spent over 25 years providing business and technology advisory services to both private and public sector organizations globally. He has held a variety of leadership positions, including CEO of Imaginatik, the market-leading innovation advisory and platform company; leader of IBM's Strategy & Transformation business in the Middle East and Africa; senior vice president at KPMG Consulting; and a cofounder of an...


Ep. 111 - Peter Gardner with Startgrid on Innovation Ecosystems

Building Innovation Ecosystems Outside of Silicon Valley Peter Gardner is the Founder and CEO of Startgrid, a company focused on connecting entrepreneurs and enterprises. His mission is to use software to build the density of resources (VCs/accelerators/access to capital/relationships) in innovation ecosystems outside of Silicon Valley. He believes innovation can happen anywhere. In this podcast, Peter talks with Brian Ardinger about how enterprises need to take a collaborative approach....


Ep. 110 - Shaina Stigler with Betwixt on Building Coworker Trust

Shaina Stigler is chief empathy officer at Betwixt, a startup focused on enhancing communication and building coworker trust. With remote work growing rapidly, building trust through technology can be challenging. Shaina spoke with Brian Ardinger about building coworker trust in exclusively digital environments. If we believe success in our work relies on our ability to trust each other, then how do we use technology as a tool to bring us closer together. We need to understand how people...


Ep. 109 - Greg Larkin - Corporate Entrepreneur and Author of "This Might Get Me Fired"

Greg Larkin is the author of This Might Get Me Fired: A Manual for Surviving in the Corporate Entrepreneurial Underground. He's also a corporate entrepreneur, launching more than 30 new products with Fortune 500 companies and startups. On this podcast, Greg talks with Brian Ardinger about practical tactics for a corporate entrepreneur forging ahead in new innovation waters. Greg believes innovation only works when there is a very high cost of not innovating. He shares key innovation...


Ep. 108 - Taylor Dawson with GE on Product Innovation

Taylor Dawson is a founding member of GE Appliances’ FirstBuild and CEO of Giddy. In this podcast, Taylor talks with Brian Ardinger about GE Appliances's FirstBuild's origins, the obstacles they’ve conquered and the challenges they’re still solving. They also discussed product innovation and the experiences of building a Microfactory. Taylor was also a featured roundtable speaker at the Inside Outside Innovation Summit in May, 2018 ( Learn more about GE's...


Ep. 107 - Azeem Azhar with Innovation Newsletter "Exponential View"

Exponential View - An Innovation Newsletter Azeem Azhar is the author of Exponential View, a weekly newsletter about innovation. He talked with Brian about broad perspectives, geography of innovation, corporate venture capital, and why you shouldn’t take a golf club to a tennis match. Sign up for his newsletter: Twitter: @azeem GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form...


Ep. 106 - Amy Jo Kim - Innovation Consultant and Author of “Game Thinking"

Product Development to Create Raving Fans Using Game Thinking Amy Jo Kim is a longtime innovation consultant and author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games. With a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success. Check out her book at...


Ep. 105 - Randy Komisar with Kleiner Perkins and "Straight Talk for Startups" Author

Straight Talk for Startups: 100 Insider Rules Randy Komisar is author of "Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity." He is also an entrepreneur and partner at Kleiner Perkins Caufield and Byers, a Silicon Valley Venture Capital firm. In this episode, Randy and Brian Ardinger discuss why experience is so valuable now and why startups can stop worrying...


Ep. 104 - Shane Snow - Author of "Dream Teams: Working Together without Falling Apart"

Building Dream Teams Shane Snow is an award-winning journalist and entrepreneur. He spoke with Brian Ardinger about his new book, Dream Teams: Working Together without Falling Apart. In Dream Teams, Shane uses psychology, neuroscience, and business, to reveal what separates groups that simply get by together, from teams that get better together. His examples range from rap groups to pirate gangs, and buddy cops to pioneering women in journalism. A dream team combines the familiar with the...


Ep. 103 - Andi Plantenberg, Expanding Entrepreneurial Capabilities in Teams

Building Entrepreneurial Capabilities in Teams Andi Plantenberg is an innovation consultant who helps companies, that are preparing for disruption, by building entrepreneurial capabilities in teams. She teaches them to operate more like startups— creating competencies in experimentation, validated learning, rapid prototyping and entrepreneurial management. Her history includes consulting with large organizations (NASA Ames Mission Control, The Lending Club, Public Library of Science, Coke...


Ep. 102 - Sunayna Tuteja with TD Ameritrade on FinTech Innovation

FinTech Innovation Sunayna Tuteja is Head of Strategic Partnerships and Emerging Technology at TD Ameritrade and a speaker at the Inside Outside Innovation Summit 2018on Fintech innovation. In her conversation with Brian Ardinger, she shares a preview of what’s to come including the four pillars of their approach to innovation at TD Ameritrade, up-and-coming trends for startups and corporations to keep their eyes on, and why FinTech is in a unique position when it comes to...


Ep. 101 - Daniel Fozzati with IdeaLondon on System Innovation at 30,000 Ft

System Innovation at 30,000 ft Daniel Fozzati is Head of Product Development and Commercialization at IdeaLondon, an innovation center by Cisco, EDF and UCL. As a product engineer who always finds himself frustrated by the ground constraints of innovation systems, he takes the 30,000 foot view and works to help facilitate both visionary and nitty-gritty system innovation. Daniel talked with Brian Ardinger about Idea London, China’s involvement in European innovation, and up and coming...


Ep. 100 - Tom Bianculli w/ Zebra

Tom Bianculli is the Chief Technology Officer at Zebra Technologies. Before Brian and Tom's conversation, Tom took part in a panel about the Internet of Things held at The Economist's Innovation Summit in Chicago on March 22, 2018. In this episode, we pulled a clip from the panel discussion, and then we transition into their conversation. Key takeaway: there’s still so much more to develop with IOT, but you don’t have to know where you’ll end up to get started.