Insider Perks Marketing

How to negotiate for software and stick to your principles, WhatsApp has new advertising options and a future where you can earn money renting your car.

Discussion on Push Notifications, and what they can do for your business. Plus, tech news involving Quantum GPS and AI bringing history into the present.

Wrap up of our time at the Outdoor Hospitality Conference and Expo that was held in Oklahoma City. Discussion on some of the things we learned as well as who we connected with. Uncovering the companies who sell your data as well as data from small businesses. GDPR is changing the way they operate. Plus, … Episode 63 – Convention Wrap, Selling Your Data, Facebook Retail Spaces Read More »

Discussion on why we made the decision to record these episodes in advance while we were traveling, plus how we can all benefit from a little more organization in our lives. In the news, the Electronic Frontier Foundation is doing their best to make you aware of all the ways you are being recorded. Plus, … Episode 62 – Recording on the Road, Organization, Privacy Awareness, and Quantum Computers Read More »

Discussion on the importance of networking offline and why eye contact, as well as a firm handshake, are still vital. Plus, hiring employees that you can trust and learning to trust them. In the news, more copycats of Amazon Go and their convenient ways to check-out. Plus, there is apparently a strange plan to contact … Episode 61 – Networking, Trusting Employees, and Strange Space Lasers Read More »

Discussion on election day in the United States, and how Google, as well as other companies, are encouraging you to vote. Plus, how to check the results later if you don’t want to watch the news. Google Chrome is adding features that will block certain websites from using advertising in an effort to stop those … Episode 60 – Election Day, Chrome Blocking Websites, FCC Robocalls Read More »

Discussion on our new homepage for Insider Perks, and how I spent about ten hours of my Sunday working on it. Finishing it up today and tomorrow but pointing out the importance of keeping up to date. Clorox has paid a company for data from their internet-connected thermometer so they can advertise using it. Amazon … Episode 59 – Redesigning Websites, Thermometer Marketing, Amazon HQ2 Read More »

Discussion on phone numbers and how they tether you down to a specific device in an age where that shouldn’t be possible. We briefly talk about a solution to this and expand on Searl Media podcast. How creepy is personalized marketing? Not very if you are taking it one step at a time and remembering … Episode 58 – Personalized Marketing, Phone Numbers, and Boring Tunnels Read More »

Discussion of adapting to situations where clients are in need of a creative marketer to solve an unexpected problem. Briefly, we talk about a client need that came up yesterday and then talk about how critical it is to have creative marketing in the Searl Media podcast. Facebook is testing new analytics features as well … Episode 57 – Creative Marketing, Facebook Analytics, New Ways To Advertise Read More »

Discussion on patience and how most business owners can’t figure out how to practice this regularly. Playing the long-term game is the only way to long-term success, it doesn’t come easy or quick. On my desk, yesterday, was an email about a donation of services I made to one of our associations. Be aware of … Episode 56 – Patience, Giving Back, Tesla, and Amazon 4-Star Experiences Read More »

We’ve gotten a little off track with my original intention for this show, covering only the daily news instead of what we’re doing. Today we go back to basics and discuss what we’re dealing with, but go a little bit longer to cover the days’ news as well. Using WordPress SSO to provide a better … Episode 55 – Back to Beginnings, WordPress SSO, Security Software, Google Mapping Your Home Read More »

Discussion on Google-owned Waymo getting permission to test self-driving cars without a driver in California, and a call-to-action for everyone to test their WordPress sites with Gutenberg. Google has a new doodle for Halloween, and MIT has created a social experiment for this evening that you allow you to control a human. Happy Halloween!

Discussion on Sam’s Club trying to compete in a small way with Amazon Go, not as heavy on the tech but heavy on less friction with their customers. Expect to see more competition quickly. Mobileye and Volkswagon are partnering to start a ride-hailing service in Israel next year. Billed as a global test site, this is … Episode 53 – Autonomous Ride Hailing, Facebook Messenger Novels, Amazon Go Copycats Read More »

Discussion on rumors of a Google Play subscription service that would include a certain number of bundled apps. Simply speculation at this point but code has been found to indicate it is being considered. Smart cities are the main topic today as we discuss Google-owned Sidewalk Labs and their plans for Toronto. Privacy concerns are facing … Episode 52 – Smart Cities, Sidewalk Labs, Google Play Subscriptions Read More »

Discussion on how Amazon Go is expanding quickly and plans to have over 3,000 stores by 2021. More than that, though, we talk about the steps beyond this and where grocery stores will be beyond that. Robots will be building robots in a proposed new factory that has seen a $150 million dollar investment in … Episode 51 – Future of Supermarkets, Robots Building Robots, Google Discover Feed Read More »

It’s the 50th episode and we are just getting started. A brand new intro (long overdue) is here, short and to the point. Tesla has a new autopilot feature that is supposedly going live sometime today and will allow highway drivers to do nothing except confirm lane changes once they turn it on. Red Bull … Episode 50 – New Intro, AR Mountains, Curious AI Read More »

Discussion of all the changes happening in the world of social media that came out this week or recently. For a more in-depth conversation of these topics and how they affect small business owners, please join us immediately after on the Searl Media podcast as well. Facebook is doing their best to compete with TikTok … Episode 49 – Social Media News From Google, Facebook, Twitter, More. Read More »

Discussion on Google Lens and how the feature that was once relegated to smartphone cameras is now coming to search. You will be able to identify objects in pictures, primarily for shopping in the beginning, but we imagine this expanding quickly. Companies are working quickly to imagine the workplace of the future, and we … Episode 48 – Google Lens Search, Futuristic Business Meetings Read More »

Discussion on a Google Ads fraud scheme that involved hundreds of apps targeting kids and teens, all told stealing around $10 million dollars of ad spend from unsuspecting brands. SoundCloud now offers a way to share links back to your songs right from within Instagram Stories. Possibly a good way to get the word out … Episode 47 – Google Ad Fraud, SoundCloud Stories, and Fashionable AR Glasses Read More »

Discussion on NBC’s new hyper-specific subscription option called Snow Pass and how it will be the only way traditional advertising via television can survive long-term. Uber is rumored to be launching a new food delivery service by 2021 that will allow Uber Eats to get to your door via drone. Hoping this helps my own … Episode 46 – Snow Pass Targeted Ads, Food By Drone, and Random Mars News Read More »