Insight Out : Big Ideas for the Modern Entrepreneur

What if the key to standing out in a noisy world isn’t about shouting louder or spending more money? What if it’s about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help but share. But here’s the twist: What if the future of marketing isn’t about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What’s your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It’s predictable, it’s ignorable. But standing out isn’t about spending more money or shouting louder—it’s about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we’re going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can’t create human connection. If you're just competent, you’re vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don’t have a system for it. It’s time to change that.” – Mark Schaefer [44:37] “The best marketing isn’t just seen—it’s experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer ⁠Website⁠ ⁠Audacious: How Humans Win in an AI Marketing World⁠ ⁠The Marketing Companion⁠ Billy Samoa ⁠Facebook⁠ ⁠X (formerly Twitter)⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠YouTube This is an encore episode and was originally published on March 21, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet Jim Britt, a renowned international keynote speaker and one of the world's top 20 success coaches, who embodies a remarkable journey from humble beginnings to extraordinary success. Believe it or not, this self-made millionaire and best-selling author started off by working at a gas station. After seizing an opportunity for a business venture with only nine dollars in his pocket, Jim came out the other side with an eviction notice and not much profit. However, his life changed when one of his colleagues visited him and told him everything he was doing wrong when approaching prospective clients. Jim took his colleague's advice, and within 12 months he had hit his first million. In this episode, Jim reveals: What it takes to have a millionaire mindset Two lessons that took Jim Britt from broke to a million dollars in 12 months Lessons Jim (Britt) learned from working with Jim (Rohn) What Tony Robbins was like before he was famous How self-observation can transform your life How to break away from core beliefs that may be limiting your potential You can learn more from Jim: Website - ⁠https://jimbritt.com/⁠ Cracking the Rich Code Coaching Program - ⁠https://jimbrittcoaching.com/⁠ Social Media: Facebook - ⁠https://www.facebook.com/jimbritt123⁠ Instagram - ⁠https://www.instagram.com/jimbritt.official/⁠ LinkedIn - ⁠https://www.linkedin.com/in/jim-britt/⁠ Twitter - ⁠https://twitter.com/JimBritt1⁠ Jim's Books Directing the Movies in Your Subconscious Mind - ⁠https://www.amazon.com/Directing-Movies-Your-Subconscious-mind/dp/1641533625/ref=sr_1_1?dchild=1&keywords=directing+the+movies+in+your+subconscious+mind&qid=1624643657&sr=8-1⁠ Rings of Truth - ⁠https://www.amazon.com/Rings-Truth-Jim-Britt/dp/1558747249/ref=sr_1_1?dchild=1&keywords=rings+of+truth+jim+britt&qid=1624643720&sr=8-1⁠ ⁠Support the show⁠ (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on February 22, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Insight Out, we dive into a transformative conversation with Jim Gurulé, an innovation agent, entrepreneur, and inventor who overcame early life challenges to build a successful career in the cabinet-making and sales industries. Jim shares how he turned his struggles with dyslexia into a superpower, and how his neurodivergent mind has led him to become a prolific inventor and problem solver. From his humble beginnings as a dyslexic child to becoming a national champion rugby player, Jim's journey is a testament to resilience, ingenuity, and self-awareness. Today, he channels his creativity and problem-solving skills into addressing large-scale challenges, including waste in the construction industry and sustainability through innovative technologies. Jim's insights into how neurodiversity and AI can revolutionize business are not to be missed. This episode is a masterclass in how adversity can be turned into an advantage, and how a different way of thinking can unlock new levels of success. Jim Gurulé is a dynamic speaker, inventor, and the creator of multiple successful innovations in the cabinet-making industry. He’s a National Kitchen and Bath Association membership chair and a thought leader in business innovation. In this episode, you’ll learn about: The challenges of dyslexia and how it became Jim's superpower (00:04:30) How Jim transitioned from cabinet-making to inventing tools and systems (00:15:10) The role of self-awareness and emotional intelligence in business (00:28:47) What it means to embrace AI and neurodiversity for business growth (00:38:00) The future of sustainability and innovation in the circular economy (00:45:20) Notable Quotes: “What doesn’t break you makes you.” – Jim Gurulé “If you’re passionate about solving a problem, nothing will stop you.” – Jim Gurulé “The most successful people understand the value of mentorship and agents in business.” – Jim Gurulé “AI is just another tool that makes us more effective. It’s not something to be intimidated by.” – Jim Gurulé Resources & Links: Jim Gurulé LinkedIn: https://www.linkedin.com/in/jimgurule Podcast: https://www.imperfectmensclub.com/ Billy Samoa Saleebey LinkedIn:⁠ https://www.linkedin.com/in/billysamoa Email: billy@podify.com and saleebey@gmail.com Loved this episode? Please support us here:⁠ https://www.patreon.com/bePatron?u=23010497⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Wealth distribution in corporate culture has a tremendous impact on the way we do business today, but oftentimes it is hard to pinpoint exactly when and how the changes began. From Henry Ford to Elon Musk, wealth distribution has been a driving force in how we interact with the business world. With the shrinking of the middle class and the seemingly endless wave of technology advancements, how did we get here? Join us this week as we interview Dan Lyons and explore the purpose of a corporation and the creation of prosperity and good jobs. You will hear Dan's unique perspective on the current state of business, technology, and the future, and uncover the secrets to success. ⁠Dan Lyons⁠ is a New York Times bestselling author and prolific journalist, a TV producer and writer, a satirical novelist, and a brand strategist. Dan wrote about technology at Forbes and Newsweek. He is also the author of Disrupted: My Misadventure in the Startup Bubble and Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us. Dan has spent his entire career shining a spotlight on how we do business today. Are you ready to find out how to get the most out of your business? Tune in to this eye-opening episode with Dan. In this episode, you will learn the following: What is the impact of being surrounded by corporate culture? (00:05:44) How did companies create prosperity and good jobs for their employees in the last century? (00:14:14) Why Dan decided to blend comedy in his work. (00:18:45) What Dark Side Fuels the Brilliance of Steve Jobs and Elon Musk? (00:26:28) Why do we have so many preposterous characters in Silicon Valley? (00:31:40) Helping people listen and communicate better (00:37:52) How can we use AI in a positive manner? (00:46:45) What is a conscious preneur? (00:51:18) Notable quotes: "There's an audacity and an ego and a belief in yourself that only certain people have and it's the only way to get the money to start one of these companies." - Dan “People have a dark side that fuels the brilliance” - Dan “If we could put Laughter in pill form, it'd be the greatest medicine ever” - Billy “It's better to be positive than negative, to be optimistic rather than pessimistic, and to affect change without having to hurt people or offend people.” - Dan Resources & Links: Dan’s Website: ⁠danlyons.io⁠ Dan’s Book: https://danlyons.io/books Dan on Social Media: https://www.linkedin.com/in/realdanlyons/ https://twitter.com/realdanlyons ⁠https://www.facebook.com/realdanlyons⁠ Billy Samoa Saleebey LinkedIn:⁠ https://www.linkedin.com/in/billysamoa⁠ Email: billy@podify.com and saleebey@gmail.com Loved this episode? Please support us here:⁠ https://www.patreon.com/bePatron?u=23010497⁠ This is an encore episode and was originally published on February 13, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together. In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. During our conversation, we talk about her book ⁠Project Management for the Unofficial Project Manager⁠ and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers. In this episode, you will learn the following: Understanding the productivity paradox in the knowledge worker era The significance of leading with clarity and purpose, regardless of position The benefits of conducting retrospectives for continuous learning and improvement Key to success for unofficial project managers Advice on choosing project management tools that align with key principles The value plus people plus process mindset In This Episode: [03:14] - Introducing the productivity paradox [04:14] - Changes in society and productivity [06:25] - Tips for making high-value decisions [06:36] - The five choices for project management [08:18] - Update on of the book [10:11] - Unofficial project managers and their challenges [11:55] - Pitfalls causing project failures [14:15] - Tips to improve engagement [19:36] - Discoveries and surprises in research [23:50] - Self-awareness and Leadership [24:54] - Actionable insights from the book [27:33] - Postmortem and debrief [30:59] - Selecting project management tools [35:15] - Blending Waterfall and Agile [38:16] - Defining value in project management [41:46] - Leadership Mindset in Project Management Notable Quotes [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon Resources and Links Kory Kogon ⁠https://www.linkedin.com/in/kory-kogon/⁠ ⁠https://www.franklincovey.com/⁠ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Book ⁠Project Management for the Unofficial Project Manager⁠ This is an encore episode and was originally published on March 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey ⁠https://trustandinspire.com/⁠ ⁠https://www.linkedin.com/in/stephen-m-r-covey-6400191a5⁠/ ⁠https://x.com/StephenMRCovey⁠ ⁠https://www.instagram.com/stephenmrcovey/?hl=en⁠ Billy Samoa ⁠https://www.instagram.com/billysamoa/⁠ ⁠https://www.youtube.com/@BillySamoa⁠ ⁠https://www.linkedin.com/in/billysamoa/⁠ Mentioned Books ⁠Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others⁠ ⁠The SPEED of Trust: The One Thing that Changes Everything⁠ This is an encore episode and was originally published on April 26, 2024 Learn more about your ad choices. Visit...

Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community? In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically. In this episode, you will learn: The art of authentic connections and personal insights The importance of human relationships LinkedIn: The serendipity manifestation platform Why every post is a networking event Paying homage to LinkedIn influencers The role of analytics in content strategy The joy of content creation The efficiency of posts In This Episode: [00:10] Building authentic relationships on LinkedIn [00:28] The role of insights in personal growth [04:26] Transitioning from corporate to personal branding consultancy [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997 [11;12] The power of human connections [11:40] LinkedIn as a serendipity manifestation platform [14:50] The power of conversation on LinkedIn [18:38] Relationship with LinkedIn OGs [19:27] Understanding LinkedIn community [24:37] The power of engagement metrics [26:21] Analyzing content performance [32:22] Experimenting with posting frequency [31:22] Importance of human connection [37:03] Studying engagement metrics [37:42] Building engagement [38:36] Tracking engagement [39:34] The power of conversation [41:17] Content creation strategy [43:10] Efficiency in content creation [45:36] Creation process [49:39] Experimentation and enjoyment [52:12] Liam’s engagement strategies [56:38] Increasing visibility through early comments [57:53] Effectiveness of reposting in gaining traction on social media Notable Quotes [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam Resources Liam Darmody https://www.linkedin.com/in/liamdarmody1/ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa ⁠https://www.linkedin.com/in/billysamoa/⁠ This is an encore episode and was originally published on January 26, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today’s episode of Insight Out, I'm thrilled to have ⁠Joel Lalgee⁠, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: ⁠https://www.therealestrecruiter.com/⁠ Social Media ⁠https://www.linkedin.com/in/joellalgee/⁠ ⁠The_realest_recruiter⁠ ⁠https://www.youtube.com/@Therealestrecruiter⁠ ⁠https://www.instagram.com/the_realestrecruiter/⁠ ⁠https://twitter.com/Humanheadhunter⁠ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on February 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of the Insight Out podcast features part 2 of my in-depth discussion with Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk. a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess. We don’t stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches. And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game. So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket! In this episode, you will learn the following: Importance of empathy in public speaking Approach to studying TED Talks Communicating complex ideas in a compelling and relatable manner Significance of energy in public speaking Impactful communication and effective public speaking In This Episode: (06:45) Criteria for selecting TED talks (07:40) Effective communication in TED talks (10:49) Effective storytelling and communication (14:44) Common mistakes in public speaking (19:50) Gary Vaynerchuk's speaking style (23:00) GaryVee's Evolution as a Speaker (25:00) Alex Hermosa's Rise to Fame (31:01) Tony Robbins' Mastery of Storytelling (33:15) Effective Speaker Study Technique Notable Quotes: [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy [25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden [28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden Resources and Links Brenden Kumarasamy ⁠⁠https://www.instagram.com/masteryourtalk/⁠⁠ ⁠⁠https://www.facebook.com/mastertalkyt/⁠⁠ ⁠⁠https://www.linkedin.com/in/brendenkumarasamy/⁠⁠ ⁠⁠https://twitter.com/masteryourtalks⁠⁠ ⁠⁠https://www.youtube.com/c/MasterTalks⁠⁠ Billy Samoa ⁠⁠https://www.instagram.com/billysamoa/⁠⁠ ⁠⁠https://www.linkedin.com/in/billysamoa/⁠⁠ ⁠⁠https://www.youtube.com/@BillySamoa⁠⁠ Mentioned ⁠⁠Yuval Noah Harari's TED Talk⁠⁠ ⁠⁠Brené Brown's TED Talk⁠⁠ ⁠⁠Adam Grant's TED Talks⁠⁠ ⁠⁠Gary Vaynerchuk's TED Talks⁠⁠ ⁠⁠Alex Harmozi⁠⁠ ⁠⁠Lewis Howes⁠⁠ ⁠⁠Tony Robbins⁠⁠ This is an encore episode and was originally published on May 17, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the InsightOut podcast, I am delighted to welcome back Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk, a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. Today, we unravel the secrets behind becoming an exceptional speaker and mastering your talk. Brenden zeroes in on the common crutch of filler words, providing techniques to eliminate them, thereby sharpening your delivery. Brenden's insights extend to the nuances of vocal variety—how the modulation of tone and the rhythm of your speech can captivate an audience. He introduces listeners to the "random word exercise," a powerful tool to bolster your impromptu speaking abilities, ensuring you're never caught off guard. Understanding that fear and a lack of motivation can be significant hurdles, Brenden shares his wisdom on how to conquer these challenges through dedication and regular practice. He champions the art of storytelling, urging listeners to harness its potential to connect and resonate with their audience. To make the journey of improving communication skills less daunting, Brenden suggests focusing on one aspect at a time, turning the process into an enjoyable endeavor. If you're looking to finesse your communication skills and take your public speaking to the next level, then this episode is a must-listen for you! In this episode, you will learn the following: The importance of effective communication in case competitions and business. Techniques to eliminate filler words and enhance speech credibility. The impact of vocal tones and how to use them to connect with audiences. The "random word exercise" for improving impromptu speaking and small talk. Strategies to overcome common barriers to developing communication skills. The role of storytelling in creating emotional connections with the audience. In This Episode: (02:52) How case competitions helped Brenden become a better speaker and coach (05:53): How Brenden improved his speaking (10:53) The competitive nature of case competitions (17:21) Overcoming speaking challenges (21:43) Importance of removing filler words (24:54) How to get good at smiling (26:45) Self-awareness and feedback (27:38) Self-assessment through video review (33:58) Masculine and feminine tone of voice (48:34) The Power of Storytelling (59:12) The importance of having fun in communication (01:01:07) The concept of sequencing in learning Notable Quotes [06:47]” I didn't think communication was that important. It wasn't really a focus. I only learned later in my career that communication is really important. -Brenden [18:03] “When you teach something, you embed it way more than if you just learn it and just let it sit.”- Billy [22:53] “If you have the best ideas in the world, if people don't listen to them, if people don't hear them, if people don't take action on them, it's almost as if they were never heard in the first place.”- Brenden [44:47] “We don't get points for doing this exercise well, we get points for doing it a lot.” -Brenden [47:32] “If you become the purple cow of your own industry and the ideas that you want to share with the world, that is how people will remember you.” -Brenden Resources and Links Brenden Kumarasamy https://www.instagram.com/masteryourtalk/ https://www.facebook.com/mastertalkyt/ https://www.linkedin.com/in/brendenkumarasamy/ https://twitter.com/masteryourtalks https://www.youtube.com/c/MasterTalks Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.linkedin.com/in/billysamoa/ https://www.youtube.com/@BillySamoa Mentioned Seth Godin Purple Cow Keynote: https://www.youtube.com/watch?v=ammimNTfaG0 This is an encore episode and was originally published on May 10, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he’s joining us on today’s Insight Out episode to give YOU the tools you need to make that happen on your own social media platform. As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you’ll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process. You don’t want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience! Let’s Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here’s a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise. Here’s What You’ll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it’s essential (42:10) Brown’s tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown’s Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll. Pay attention to what’s working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely! Do your research by paying attention to popular content, hooks, etc. Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn’t. Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche. Crafting a Hook: Your hook can play on people’s fear of missing out, be a listicle, or even work to relate to your audience. Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention. How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what’s working RIGHT NOW. Look around and pay attention to hooks, video formatting, graphics, etc. Let this inspire you and fuel the success of your own content! Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don’t need more information. You need more action.” “Nobody cares; we’re just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown’s Socials Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you’ll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown’s Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc. Copy.ai: A tool for generating ideas for blogs, emails, etc. Learn more about your ad choices. Visit megaphone.fm/adchoices

The dash. That tiny line between the day you enter and the day we depart this life. It’s a tiny line, but make no mistake about it, finding the meaning within it is the most powerful thing you’ll ever do. Today, we spend time with Kris Dehnert, a man who truly understands the value of time and how to get the most out of it. Kris is a self-described grinder and successful serial entrepreneur who began honing his immense business chops at a young age. He’s also a master marketer and communicator who understands which questions to ask to unlock the doors that turn a small idea into a big deal. Kris is the CEO and Co-Founder of Dugout Mugs; an innovative company that sells baseball bat drinking mugs that has taken the sports world by storm. The road Kris has taken to success has not always been easy, but he’s grateful for the lessons he learned along the way. The beauty of his journey is that he has held on to those lessons and now freely shares them with others, looking to unlock the vast potential that lives inside! He’s an entrepreneur, a father, husband, and a true inspiration. If you’re stuck in a rut, trying to cut through the noise and figure out how to get aligned, and make your next move your best one yet, pull up a seat because this episode is for you! In this episode, you’ll learn the following: · Where the drive to tap into his potential began and the origins of his work ethic. (4:00). · What got you here, won’t take you there. (9:00). · How Kris leverages his superpowers to drive success for him and others. (13:32) · Kris discusses The Warrior Phase of Life. – (18:53). · Going all-in and making the move for Dugout Mugs. (23:07). · The value of knowing your lane and driving in only your lane. – (27:09). · The art of showing up with the intention of being memorable. (34:00). · Why painting the picture of your corporate vison matters. (42:50). · Kris discusses the importance of time and making the most of it. (50:50). · The power of operating and living in alignment consistently. (51:53). · The illusion of time and money. (54:33). · The next BIGG thing for Kris. (57:11). · Why focusing on your weaknesses is bad advice. (59:11). · Finding and celebrating your win. (1:02:52) Notable Quotes: · “In a world that’s packed full of nothing but laziness and excuses right now, it’s the truth. I wasn’t raised that way.” - Kris · “You’re kind of born with the entrepreneurial spirit”. – Kris · “Down the road isn’t always that far down the road”. – Kris · “You need to be important to who’s important.” – Kris · Good day with bad people still sucks. A bad day with good people is still fun. And if you have a good day with good people, bro, that’s gold!” – Kris · “So many people choose to do the things that make them miserable, and they become resentful.” – Billy · “I act because I believe, I belong there.” – Kris · “Give direction, not directions.” – Kris · “When it’s all said and done the one great equalizer that we all have is time.” - Billy Resources and Links Insight Out · Insight Out Show – Website · Insight Out Show - Linkedin · Insight Out Show – Patreon Kris Dehnert · Kris Dehnert – Linkedin · Dugout Mugs – Website · Dugout Mugs - Facebook · Dugout Mugs - Instagram This is an encore episode and was originally published on September 08, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Bobby Mascia ’s story isn’t your typical family business tale. He started in finance, swore he’d never work with family, then life forced a pivot. Stepping in reluctantly, he helped scale the business to 40 locations and $50M, but success came at a cost: resentment, burnout, and the realization that growth without alignment is a trap. So, he walked away. Bobby went on to build Greenridge Wealth, a firm built on values, systems, and a team-first culture. His mission? Help founders build businesses that run without them so they can actually live. In this episode, Bobby lays it all out. The toll of resentment. The dangers of tying your identity to your business. The hard decisions around rebuilding teams, shifting mindsets, and designing companies that can grow without you in the middle of everything. This is about leadership, clarity, and doing it on your own terms. Not grinding forever. Not chasing empty success. Just building a business that serves your life, not the other way around. So, if you’re building, scaling, or just trying to break free from the grind this episode is packed with insights you don’t want to miss. Grab your notepad, tune in, and start building a business that works for you, not the other way around. In This Episode: Building Greenridge Wealth Planning [00:02:20 Why Bobby Avoided the Family Business for So Long [00:03:40] Health Scares Changed Everything [00:06:20] Shifting From Scarcity to Abundance [00:09:40] The Power of Peer-to-Peer Conversations [00:11:50] Bobby’s Return to the Family Business With a New Vision [00:16:30] The dangers of becoming emotionally tied to your business. [00:19:10] The Importance of Making Yourself Obsolet [00:20:20] Key focus on employee engagement and career growth within the business. [00:24:10] Leveraging Strategic Partnerships for Growth [00:29:00] The value of calculated risks, perseverance, and a willingness to change direction when necessary for business success. [00:32:50] The Power of Relationships in Business. [00:37:00] Designing a Business Around What You Actually Love [00:40:20] How stepping back creates space for strategy and long-term vision. [00:43:00] The Growth Junkie Trap [00:44:10] Why Bobby believes in karma more than luck and how gratitude shifts your energy and outcome. [00:48:50] Leadership Through Interaction & Decision [00:58:10] Notable quotes: "You've gotta tell me what it is. I wanna make the decisions. I have to be there not empowering other people to feel a sense of ownership. Just feeling like you're in the grind and you have to know everything." - Bobby [00:18:10] "If that's really what fills your cup and gives you a sense of purpose, well then I have nobody, I'm not the person to tell you to do something that that is your purpose." - Bobby [0:19:40] "It's not what you know. It's who you know." - Bobby [00:37:30] “We overestimate what we can do in a year, but we underestimate what we can do in 10” Bobby at [00:56:10] Resources and Links Bobby Mascia: LinkedIn Instagram Facebook YouTube Podcast Website Book Insight Out: Insight Out Show – Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to dive into the life and mind of the original Shark from "Shark Tank," the man who's sold over 500 products and raked in billions, Kevin Harrington. We're unpacking his journey from the roots of entrepreneurship to the creation of infomercials, alongside strategies to build killer dream teams and sell products that make you say, "I need that in my life.” Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic. So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together! In This Episode: Kevin's Early Entrepreneurship and Father's Mentorship - (02:48) Kevin's Discovery of Opportunity - (05:00) Kevin's Expansion into Global Markets - (06:28) From Screen to Success: Kevin's Journey with Iconic Infomercials - (07:32) Kevin's Smooth Transition to "Shark Tank" - (08:04) Taking Action Without a Perfect Plan - (12:00) Pitching Strategies: Tease, Please, Seize - (13:45) Importance of Magical Transformations in Products - (17:18) Identifying Profitable Products - (18:17) Building a Dream Team - (20:00) Where to Learn from Kevin - (21:39) Notable quotes: “Test before you invest” (13:45) - Kevin “Tease them, please them, and then seize them." (14:10) - Kevin “Surround yourself with experts" (20:54) - Kevin Resources and Links Kevin Harrington LinkedIn Twitter Instagram Websites: https://starshop.com/ http://www.kevinharrington.tv/ http://globalleadersorg.com/ Books: Mentor to Millions Act Now Key Person of Influence Put a Shark in Your Tank The 100 Best Spare-Time Business Opportunities Today Podcast: SharkPreneur Insight Out Insight Out Show – Website Insight Out Show - Linkedin Insight Out Show – Patreon This is an encore episode and was originally published on November 25, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the key to standing out in a noisy world isn’t about shouting louder or spending more money? What if it’s about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help but share. But here’s the twist: What if the future of marketing isn’t about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What’s your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It’s predictable, it’s ignorable. But standing out isn’t about spending more money or shouting louder—it’s about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we’re going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can’t create human connection. If you're just competent, you’re vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don’t have a system for it. It’s time to change that.” – Mark Schaefer [44:37] “The best marketing isn’t just seen—it’s experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer Website Audacious: How Humans Win in an AI Marketing World The Marketing Companion Billy Samoa Facebook X (formerly Twitter) Instagram LinkedIn YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

David Meltzer is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, Elevator Pitch, and host of the top entrepreneur podcast, The Playbook. And he’s quickly tracking towards his mission to empower OVER 1 BILLION people to be happy! As if that’s not enough, he’s the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Tune in to see him deliver what he delivers best: value. What we discuss with David: [03:34] - How he got involved with vibration and meditation [05:48] - Why he was not happy and fulfilled even being financially sufficient [07:00] - What a world just enough for me means [08:57] - The lesson he learned from a lizard [11:00] - The advantage we have today [13:05] - The insight he got from his mom [15:40] - The biggest adversaries that people carry about him [16:46] - The impact his grandma has on him [18:00] - The patterns that you have to look at in your life [20:00] - The power of receiving [22:41] - His thoughts about gratitude [24:24] - 5 daily practices that allow you to take control of your values [25:04] - 4 steps of Ferocious Buddha [26:29] - A tactical approach to cancel the negative thoughts Notable quotes: [03:21] - “Everything in life is vibration.” [04:15] - “Truth vibrates the fastest.” [08:16] - “We are just an instance of a second away to understand that everything comes through me for us.” [08:30] - “Money doesn’t buy happiness.” [16:30] - “Stupid people get bored. Smart people figure out things to do.” [20:10] - “The more I will give, the more I will receive.” [22:00] - “I can’t be poor enough to make you rich. But I can be rich enough to make you rich.” [22:50] - “Pain is an indicator, not a stop signal. It is an indicator that you have a lesson to learn. It tells you to get to a better place.” USEFUL RESOURCES/ LINKS: David’s Website: https://dmeltzer.com/ Podcast: https://www.entrepreneur.com/listen/playbook YouTube: https://www.youtube.com/davidmeltzer Social Media: https://www.linkedin.com/in/davidmeltzer2/ https://www.facebook.com/davidmeltzer11 https://www.instagram.com/davidmeltzer/ https://twitter.com/davidmeltzer https://www.tiktok.com/@davidmeltzer? Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on September 21, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Having made her television debut at just 9 years old, Alessandra Torresani is well-known for her roles in The Big Bang Theory, Caprica, Arrested Development and Malcolm in the Middle. In our interview with Alessandra, she gets candid about navigating adult life as an actress after she was diagnosed with Bipolar 1 at the age of 22. Despite being discouraged from talking about her mental health openly, Alessandra realized the importance of encouraging stigma-free conversations about mental health after she decided to share her story. She said, “I’m Alessandra Torresani, and I am bipolar. Who wants to talk?” It turns out, a lot of people did. This “talk” kick-started her advocacy to normalize talking about mental health issues, and she has since started her own podcast, called EmotionAL Support, where she discusses mental health with her guests. In this episode, we discuss: - Alexandra's childhood and her journey through misdiagnosis - The importance that documenting both highs and lows has on receiving an accurate diagnosis - Alessandra’s work with NAMI, and the conference where she shared her bipolar diagnosis - How toxic positivity discourages people from talking about their struggles - Finding emotional support and comfort - The difference between mental health and mental illness - What we can do to help destigmatize the conversation around mental health According to Alessandra, it's vital that we start talking about mental health openly and encourage people to seek support and medical help when they need it. This is the only way to foster an environment where every single one of us can celebrate our individuality and uniqueness. Where to find Alessandra: Social Media: Facebook: https://www.facebook.com/OfficialAlessandraTorresani Instagram: https://www.instagram.com/alessandratorresani/?hl=en Twitter: https://twitter.com/ALtorresani?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Clubhouse: https://clubhousedb.com/user/alessandratorresani LinkedIn: https://www.linkedin.com/in/alessandra-torresani-75178121/ Podcast: https://www.emotionalsupportpod.com/ Podcast Twitter: https://twitter.com/emotionalpod Podcast Instagram: https://www.instagram.com/emotionalsupportpod/ Podcast Facebook: https://www.facebook.com/groups/710491219388010/?source_id=298097584405277 Products: https://emotionalsupport.bigcartel.com/product/we-are-not-alone-img-x-emotional-support-mental-health-awareness-month-limited-edition National Alliance on Mental Illness (Nami): https://www.nami.org/Home Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on May 19, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

Designer... Entrepreneur... Director... YouTuber... Teacher... All of these words can describe my guest today, but "teacher" is the one he says is the best fit at this point in his life. Chris Do is an Emmy award-winning designer, director, CEO & Chief Strategist of Blind, a brand strategy design consultancy, and the founder of The Futur—an online education platform with the BIG mission of teaching 1 billion people how to make a living doing what they love…without losing their soul in the process. Over the years Chris has developed legions of followers across social media platforms, and for good reason. He’s not afraid to speak his mind, even when it may not be popular. In this interview, we talk about how being a middle child to immigrant parents played an influential role in who he has become. He shares his insights about failure and rejection, and how his life would be different without them. And we talk about how he’s been able to help his company survive through all the changes we’ve seen in the digital world. Websites: https://thefutur.com/ Blind.com https://taplink.cc/thechrisdo Social Media: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/videos Clubhouse: @thechrisdo https://www.linkedin.com/in/thechrisdo/ https://twitter.com/thechrisdo https://www.instagram.com/thechrisdo/ Book: Pocket Full of Do Podcast: The Futur with Chris Do podcast Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on April 28, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on April 12, 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

When my friend Brenden Kumarasamy said I had to meet his business partner Vamsi Polimetla I jumped at the opportunity. Brenden spoke glowingly about Vamsi and for good reason. Vamsi is both a student and a teacher. He has invested time, money, and hard work in improving himself by working with just about every personal growth legend on the planet. This care and attention to self-mastery have led him down the path to coach and mentor others to get the most out of their life. Vamsi is on a mission to create more leaders in the world, and he does this by dismantling limiting beliefs and giving his clients the vision to think MUCH BIGGER than they ever have before! Here are some insights shared in this episode: Why should we schedule a time to ask parents deep questions? Why do most people have Limiting beliefs and how can we fix this? What are some things we can do on a daily basis to think bigger? How to make a high-performance planning system Learn more from Vamsi: LinkedIn https://www.linkedin.com/in/vamsipolimetla/ YouTube: https://www.youtube.com/user/POLIMETLA Twitter: Mobilevamsi Instagram: https://www.instagram.com/polimetla Facebook Group: https://www.facebook.com/groups/highperformancegrowth?modal=false&should_open_composer=false Other episodes you’ll enjoy: The Mind of a Visionary Thinker with Dr. Mark Goulston How to Break Patterns and Change Your Life with Scott Miller How to Go Viral with Brendan Kane Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: Billy Samoa Saleebey Instagram: billysamoa Love this episode? support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on May 5, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices