Insight Out : Big Ideas for the Modern Entrepreneur

What keeps a digital business moving and thriving, and what makes it truly valuable? Blake Hutchison, CEO of Flippa, is joining me on this episode of Insight Out to break down his role at Flippa, his experience over the last 20 years, and the variables that influence the value of businesses in the market. He touches on the importance of looking at growth, average order value, refund rate, cost base, etc., when evaluating how much to buy and sell a business for and some patterns that have emerged over the last few years. The team he leads at Flippa supports business owners in their exit or their introduction to possible new business ventures. In short, he helps them make an existing business their own and then, a little further down the road, understand how to optimize the organization financially and systemically! In this episode, we discuss: How Flippa works in terms of buying and selling (2:43) Blake’s entrepreneurial journey and selling his business in 2015 (5:15) How data allows Flippa to check the pulse of successful businesses across the globe (9:06) Flippa’s evolution with value assessment (14:46) Common themes that Blake has noticed in this market (19:53) How to get involved with the platform (23:36) Blake shares some inspiring success stories (28:55) The most lucrative businesses for entrepreneurs today (32:24) How to know the ways a business needs to expand & grow (37:12) The future of digitally-based businesses (39:25) Notable Quotes: “So what I encourage everyone to do is find a business model that they can imagine themselves having a skill set that they orient well too. And then secondly, find a category that they know they’re gonna be passionate about for long enough that they’ve got the resilience to get through that stabilization period…” – Blake (26:07) “It’s better to go slow. It’s a marathon. It’s not a sprint. If you treat it as a sprint, chances are you’re going to make some bad decisions.” – Billy (28:40) “Age is a factor in evaluation, by the way, because it gives you some predictability. And buyers and investors love predictability.” – Blake (30:40) “You don’t actually have to know tech to buy a digital asset.” – Blake (43:31) Resources & Links: Blake Hutchison LinkedIn: ⁠https://au.linkedin.com/in/blakehutchison⁠ Twitter: ⁠https://mobile.twitter.com/blakenow⁠ Flippa: ⁠https://flippa.com/⁠ Billy Samoa Saleebey LinkedIn: ⁠https://www.linkedin.com/in/billysamoa⁠ Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ Insight Out Website: ⁠https://insightoutshow.com/⁠ This is an encore episode and was originally published on December 23, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week’s guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business. His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware. In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more. In this episode, we discuss: The key lessons that sailing around the world at 16 taught Mike (3:40) Mike’s journey as a Red Wings fan and the importance of visioning work (5:43) A breakdown of the visualization process (10:06) How Mike was introduced to conscious capitalism and the way it transformed his business (13:10) How Mike became partners with Bob Fish (23:44) The importance of competition in business (27:28) Why self awareness is a critical component of your business (29:43) How to ask for valuable feedback (33:10) The biggest contributor to Biggby Coffee’s success (35:41) Mike’s advice for aspiring or current business owners (38:26) Why entrepreneurs need to be like the sun (44:30) Mike’s approach to fostering a people-first company (48:07) How to develop company culture that respects the employees (51:37) Where to find Mike McFall and his final word of advice (56:35) Notable Quotes: “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you’re on the course to go where you want to go.” – Billy (9:26) “The real root of conscious capitalism is that it’s an inclusive environment where you don’t make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29) “Your self awareness is the most critical component to the success of your business.” – Mike (30:31) “In the end it’s not about revenue. What it’s about is it’s about improving, and it’s an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34) “Leadership is about setting the example and then living within that constantly.” – Mike (47:16) “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19) Resources & Links: Mike McFall LinkedIn: ⁠https://www.linkedin.com/in/mike-biggby⁠ Instagram: ⁠https://www.instagram.com/mikejmcfall⁠ Biggby Coffee: ⁠https://www.biggby.com/⁠ Billy Samoa Saleebey LinkedIn: ⁠https://www.linkedin.com/in/billysamoa⁠ Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ Insight Out Website: ⁠https://insightoutshow.com/⁠ This is an encore episode and was originally published on December 30, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Will shared his experience and how the far-reaching consequences of trivial acts, and self-awareness have shaped his goals and mindset. and the positive effects of not being afraid to do crazy things. Will is an avid learner and has earned certifications as a Stockbroker, Flight Instructor, Certified Product Manager, Technical Trainer, Commercial Pilot, Microsoft Certified Systems Engineer, Cisco Certified Network Associate, and Certified Professional Behavioural Analyst, I've invited Will here today to learn more about the methods and tools he's developed to achieve success and the techniques he continues to use to expand his life are all described, taught, and delivered in the many businesses, leadership, and peak performance workshops, seminars, and events Will delivers. Tune in to get important insights on self-improvement! What we discuss: · Love of learning. (01:41) · The power of reaching consequences of the trivial act. (3:30) · The seriousness of unforgiving neglect. (4:11) · How to focus on those little things in the right way. (5:27) · The importance of a checklist. (10:11) · Doing something a little bit crazy. (18:11) · How to set goals and hold people accountable. And how to communicate effectively with teams of people. (24:34) · The goal or intention of the meeting. (28:20) · What are the Ground rules. (29:35) · The seriousness of time management. (38:01) · Billy and Will talk about the impact they have on themselves and how they value time. (38:35) · The key metrics, goals, and problem-solving. (43:13) · The eulogy goal. (43:13) Notable quotes: · “Bad decisions. Make good stories.” (18:56) · “ You have to move a ton of dirt to get one carat of diamond.’’ (26:50) · “Business problems are like quicksand. The more you struggle, the faster you sink” (32:17) · ‘’ Everybody around you is going to die someday and you're going to lose people along the way. So never, ever waste another single second, doing anything that wasn't the absolute best thing you could be doing.” (38:21) USEFUL RESOURCES: Will’s Website:⁠ http://goalboss.com/⁠ YouTube:⁠ https://www.youtube.com/c/WillPemble⁠ Social Media: ⁠https://www.instagram.com/willpemble/?hl=en⁠ ⁠https://www.facebook.com/willpemble⁠ ⁠https://www.linkedin.com/in/willpemble/⁠ ⁠https://twitter.com/willpemble⁠ Support the show (⁠https://www.patreon.com/bePatron?u=23010497⁠ ) This is an encore episode and was originally published on May 13, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

How can we shift our thinking in order to break a pattern? And how can we take positive action to make transformative changes in our lives? That’s the focus of Scott Miller’s new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world’s most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life. In today’s episode, Scott joins me to talk about the most valuable lessons he’s learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more. “I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03) Top 3 Takeaways A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn’t matter that you can’t meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways. Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person’s words say more about them than they do about you. Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.” In This Episode (01:13) Why you don’t need to meet your mentor to benefit from their wisdom (05:21) Scott’s definition of a transformational insight (07:14) The practical applications of insights, and using them to transform your life (11:30) Bobby Herrera’s life-changing bus ride (22:50) Self-worth vs self-esteem vs self-confidence (31:51) “Your future truth should be your present.” (36:03) BJ Fogg and the power of tiny pattern-breaking habits Resources & Links Billy Samoa https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ ⁠https://billysamoa.com/blog-with-sidebar/⁠ Scott Miller ⁠https://www.scottjeffreymiller.com/⁠ ⁠https://www.facebook.com/scottmillerj1⁠ ⁠https://twitter.com/scottmillerj1⁠ ⁠https://www.instagram.com/scottjeffreymiller/⁠ ⁠https://www.linkedin.com/in/scottmillerj1/⁠ Mentioned ⁠https://tinyhabits.com/book/⁠ ⁠https://bobby-herrera.com/⁠ https://www.franklincovey.com/speakers-bureau/sean-covey/ This is an encore episode and was originally published on August 26, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Who do you look up to the most? Is it a superhero from a comic book, a famous athlete, or a historical figure? We often forget the everyday heroes who quietly make a big impact on our lives. Our dads, the real-life heroes in our families, shape who we become, teach us important values, and help us navigate life's twists and turns. In today’s episode of the Insight Out podcast, I have the pleasure of having a conversation with Paul Epstein. Paul has a remarkable background as a former top-tier executive in both NFL and NBA organizations, and he's also a two-time bestselling author of the books "The Power of Playing Offense" and "Better Decisions Faster." His exceptional achievements in 2022 earned him a spot among SUCCESS magazine's prestigious list of accomplished thought leaders, sharing the spotlight with well-known names such as Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. Furthermore, Paul's work has received significant recognition and media coverage, being featured on major platforms like ESPN, NBC, Fox Business, and USA Today. In our conversation, Paul shares powerful stories about the impact his parents had on his life, shaping his core values of growth, impact, courage, authenticity, and belief. He discusses his father's influence on his students and his mother's courage in the face of adversity. Paul also talks about his journey from a successful sports manager to a more authentic self, acknowledging the role of his executive coach, Suzanne, in this transformation. He introduces the "head heart hands equation" for decision-making and discusses the importance of personalizing and internalizing values. The episode highlights the significance of authenticity, self-reflection, and making better decisions faster. In This Episode: [05:30] Age 19: A pivotal and life-changing moment [07:42] Real leadership and impact [09:44] Courage modelled by Paul's dad [09:51] Courage as a superpower [12:13] The ripple effect of small acts [14:10] Finding and living your core values [20:31] The beauty of the journaling process [22:02] The importance of memorializing and defining values [26:23] The impact of belief and humility [32:18] Feeling off despite winning [34:09] Feedback on not caring about the team [37:12]Overcoming self-limiting beliefs [40:31] The audit and self-reflection [41:49] The Jerry Maguire leap [44:00] The head-heart-hands equation Notable Quotes [00:11:00] “Courage is standing tallest when fear and risk are highest” -Paul [00:14:29] “Confidence is the Annie that we need to make better decisions faster. Confidence is the Annie to play. If you want to play offence in a world that is largely stuck on defence and so confidence is the through line.” -Paul [00:27:16] "I want to surround myself with people that do what they don't want to do in the unseen hours because they believe in it and because they care about it. That, in a sentence, is how I would describe people that win in life.”- Paul [00:32:18] “I don't feel purpose, there's a bunch of different shades of this, it's a very gray kind of space but like at the end of the day you just know it's not perfect” -Paul Resources and Links Paul Epstein ⁠https://www.linkedin.com/in/paulepsteinspeaks/⁠ https://www.instagram.com/paulepsteinspeaks/ ⁠https://www.paulepsteinspeaks.com⁠ This is an encore episode and was originally published on October 27, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

George J. Chanos is a lawyer and a former attorney general with both eyes on the future. His foresight led him to write the books Seize Your Destiny: A Roadmap to Success and Millennial Samurai: A Mindset for the 21st Century. However, creating thought-provoking books isn’t his only talent. George has recently been hard at work on an NFT art project called People Reign. In this episode, George shared his predictions for the future and his latest undertaking. George talked about how his desire to help his daughter and his nephew navigate their futures led to the creation of his first book. He quickly came to the realization that his young relatives wouldn’t be experiencing the same world that he had been dealing with all his life. Their future looked different. Determining what that entailed led him to create his second book. George now believes that a technological tsunami is coming for all of us and the water is currently rising. Automation will make many jobs things of the past. But if we put our minds together and ask the right questions, we can ultimately choose what our future will look like. In This Episode: [02:44] - George talks about his heart attack and what he learned from the experience. [05:25] - A letter to George’s teenage daughter becomes the book: Seize Your Destiny. [06:34] - What will reality look like 30 to 40 years from now? [08:42] - How do we give our children a better life? [11:10] - Using your mind to overcome obstacles. [16:12] - The value of different views. [18:30] - How to make sense of different perspectives. [37: 22] - What skills do we need to survive? [45:30] - The future of technology. [58:18] - The need for intelligent discussion. [1:04:30] - George discusses how his passion for art led him to create People Reign. QUOTES • [09:56] - “Embrace your ignorance. And the reason why is that learning begins with a recognition of ignorance. If we think we know all the answers, why bother to learn? Right. So the reality is: is that we don’t know all the answers.” - George J. Chanos • [11:10] - “Frank Zappa. Your mind is like a parachute. It doesn’t work if it isn’t open.” - George J. Chanos • [12:10] - “Your mind is a double-edged sword. It’s both your most powerful tool and your greatest liability.” - George J. Chanos • [15:37] - “We should learn that our beliefs and our views have no privileged legitimacy. Just because I think it’s a certain way does not mean that’s the way it is…. Just because my brain is telling me that this is reality and this is what it is doesn’t mean I’m right.” - George J. Chanos • [28:42] - “The more character you have, the more successful you are likely to be.” - George J. Chanos • [1:01:10] -“What is more important than knowledge is intelligence….Knowledge is accessible to all of us…But you have to know what question to ask. That is not knowledge. That is intelligence.” - George J. Chanos • [1:11:37] - “I believe it is important to speak out and to leave something behind.”- George J. Chanos RESOURCES George J. Chanos Website: ⁠https://georgejchanos.com/⁠ Facebook: https://www.facebook.com/georgejchanos/ LinkedIn: https://www.linkedin.com/in/georgejchanos/ Twitter: https://twitter.com/georgejchanos George’s Works Seize Your Destiny: A Roadmap to Success. https://www.amazon.com/gp/product/B01D6DZKTS/ref=dbs_a_def_rwt_bibl_vppi_i0 Millennial Samurai: A Mindset for the 21st Century Buy the Book: ⁠https://www.amazon.com/Millennial-Samurai-Mindset-21st-⁠ ⁠Century/dp/1688563334/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=⁠ Free Digital Download: ⁠https://millennialsamurai.com/freegiveaway⁠ People Reign: ⁠https://peoplereign.com/⁠ Insight Out Links Website: https://insightoutshow.com/ YouTube: https://www.youtube.com/user/RollingMovie Billy Samoa Saleebey Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on October 28, 2022 Learn more about your ad choices. Visit...

This isn’t your typical family business story. Bobby started in finance, swore he’d never work with family, then life forced a pivot. Stepping in reluctantly, he helped scale the business to 40 locations and $50M, but success came at a cost: resentment, burnout, and the realization that growth without alignment is a trap. So, he walked away. Bobby went on to build Greenridge Wealth, a firm built on values, systems, and a team-first culture. His mission? Help founders build businesses that run without them so they can actually live. In this episode, Bobby lays it all out. The toll of resentment. The dangers of tying your identity to your business. The hard decisions around rebuilding teams, shifting mindsets, and designing companies that can grow without you in the middle of everything. This is about leadership, clarity, and doing it on your own terms. Not grinding forever. Not chasing empty success. Just building a business that serves your life, not the other way around. So, if you’re building, scaling, or just trying to break free from the grind this episode is packed with insights you don’t want to miss. Grab your notepad, tune in, and start building a business that works for you, not the other way around. In This Episode: Building Greenridge Wealth Planning [00:02:20 Why Bobby Avoided the Family Business for So Long [00:03:40] Health Scares Changed Everything [00:06:20] Shifting From Scarcity to Abundance [00:09:40] The Power of Peer-to-Peer Conversations [00:11:50] Bobby’s Return to the Family Business With a New Vision [00:16:30] The dangers of becoming emotionally tied to your business. [00:19:10] The Importance of Making Yourself Obsolet [00:20:20] Key focus on employee engagement and career growth within the business. [00:24:10] Leveraging Strategic Partnerships for Growth [00:29:00] The value of calculated risks, perseverance, and a willingness to change direction when necessary for business success. [00:32:50] The Power of Relationships in Business. [00:37:00] Designing a Business Around What You Actually Love [00:40:20] How stepping back creates space for strategy and long-term vision. [00:43:00] The Growth Junkie Trap [00:44:10] Why Bobby believes in karma more than luck and how gratitude shifts your energy and outcome. [00:48:50] Leadership Through Interaction & Decision [00:58:10] Notable quotes: "You've gotta tell me what it is. I wanna make the decisions. I have to be there not empowering other people to feel a sense of ownership. Just feeling like you're in the grind and you have to know everything." - Bobby [00:18:10] "If that's really what fills your cup and gives you a sense of purpose, well then I have nobody, I'm not the person to tell you to do something that that is your purpose." - Bobby [0:19:40] "It's not what you know. It's who you know." - Bobby [00:37:30] “We overestimate what we can do in a year, but we underestimate what we can do in 10” Bobby at [00:56:10] Resources and Links Bobby Mascia: ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠Facebook⁠ ⁠YouTube⁠ ⁠Podcast⁠ ⁠Website⁠ ⁠Book⁠ Insight Out: ⁠Insight Out Show – Website This is an encore episode and was originally published on April 05, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the key to standing out in a noisy world isn’t about shouting louder or spending more money? What if it’s about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help but share. But here’s the twist: What if the future of marketing isn’t about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What’s your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It’s predictable, it’s ignorable. But standing out isn’t about spending more money or shouting louder—it’s about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we’re going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can’t create human connection. If you're just competent, you’re vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don’t have a system for it. It’s time to change that.” – Mark Schaefer [44:37] “The best marketing isn’t just seen—it’s experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer ⁠Website⁠ ⁠Audacious: How Humans Win in an AI Marketing World⁠ ⁠The Marketing Companion⁠ Billy Samoa ⁠Facebook⁠ ⁠X (formerly Twitter)⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠YouTube This is an encore episode and was originally published on March 21, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet Jim Britt, a renowned international keynote speaker and one of the world's top 20 success coaches, who embodies a remarkable journey from humble beginnings to extraordinary success. Believe it or not, this self-made millionaire and best-selling author started off by working at a gas station. After seizing an opportunity for a business venture with only nine dollars in his pocket, Jim came out the other side with an eviction notice and not much profit. However, his life changed when one of his colleagues visited him and told him everything he was doing wrong when approaching prospective clients. Jim took his colleague's advice, and within 12 months he had hit his first million. In this episode, Jim reveals: What it takes to have a millionaire mindset Two lessons that took Jim Britt from broke to a million dollars in 12 months Lessons Jim (Britt) learned from working with Jim (Rohn) What Tony Robbins was like before he was famous How self-observation can transform your life How to break away from core beliefs that may be limiting your potential You can learn more from Jim: Website - ⁠https://jimbritt.com/⁠ Cracking the Rich Code Coaching Program - ⁠https://jimbrittcoaching.com/⁠ Social Media: Facebook - ⁠https://www.facebook.com/jimbritt123⁠ Instagram - ⁠https://www.instagram.com/jimbritt.official/⁠ LinkedIn - ⁠https://www.linkedin.com/in/jim-britt/⁠ Twitter - ⁠https://twitter.com/JimBritt1⁠ Jim's Books Directing the Movies in Your Subconscious Mind - ⁠https://www.amazon.com/Directing-Movies-Your-Subconscious-mind/dp/1641533625/ref=sr_1_1?dchild=1&keywords=directing+the+movies+in+your+subconscious+mind&qid=1624643657&sr=8-1⁠ Rings of Truth - ⁠https://www.amazon.com/Rings-Truth-Jim-Britt/dp/1558747249/ref=sr_1_1?dchild=1&keywords=rings+of+truth+jim+britt&qid=1624643720&sr=8-1⁠ ⁠Support the show⁠ (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on February 22, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Insight Out, we dive into a transformative conversation with Jim Gurulé, an innovation agent, entrepreneur, and inventor who overcame early life challenges to build a successful career in the cabinet-making and sales industries. Jim shares how he turned his struggles with dyslexia into a superpower, and how his neurodivergent mind has led him to become a prolific inventor and problem solver. From his humble beginnings as a dyslexic child to becoming a national champion rugby player, Jim's journey is a testament to resilience, ingenuity, and self-awareness. Today, he channels his creativity and problem-solving skills into addressing large-scale challenges, including waste in the construction industry and sustainability through innovative technologies. Jim's insights into how neurodiversity and AI can revolutionize business are not to be missed. This episode is a masterclass in how adversity can be turned into an advantage, and how a different way of thinking can unlock new levels of success. Jim Gurulé is a dynamic speaker, inventor, and the creator of multiple successful innovations in the cabinet-making industry. He’s a National Kitchen and Bath Association membership chair and a thought leader in business innovation. In this episode, you’ll learn about: The challenges of dyslexia and how it became Jim's superpower (00:04:30) How Jim transitioned from cabinet-making to inventing tools and systems (00:15:10) The role of self-awareness and emotional intelligence in business (00:28:47) What it means to embrace AI and neurodiversity for business growth (00:38:00) The future of sustainability and innovation in the circular economy (00:45:20) Notable Quotes: “What doesn’t break you makes you.” – Jim Gurulé “If you’re passionate about solving a problem, nothing will stop you.” – Jim Gurulé “The most successful people understand the value of mentorship and agents in business.” – Jim Gurulé “AI is just another tool that makes us more effective. It’s not something to be intimidated by.” – Jim Gurulé Resources & Links: Jim Gurulé LinkedIn: https://www.linkedin.com/in/jimgurule Podcast: https://www.imperfectmensclub.com/ Billy Samoa Saleebey LinkedIn:⁠ https://www.linkedin.com/in/billysamoa Email: billy@podify.com and saleebey@gmail.com Loved this episode? Please support us here:⁠ https://www.patreon.com/bePatron?u=23010497⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Wealth distribution in corporate culture has a tremendous impact on the way we do business today, but oftentimes it is hard to pinpoint exactly when and how the changes began. From Henry Ford to Elon Musk, wealth distribution has been a driving force in how we interact with the business world. With the shrinking of the middle class and the seemingly endless wave of technology advancements, how did we get here? Join us this week as we interview Dan Lyons and explore the purpose of a corporation and the creation of prosperity and good jobs. You will hear Dan's unique perspective on the current state of business, technology, and the future, and uncover the secrets to success. ⁠Dan Lyons⁠ is a New York Times bestselling author and prolific journalist, a TV producer and writer, a satirical novelist, and a brand strategist. Dan wrote about technology at Forbes and Newsweek. He is also the author of Disrupted: My Misadventure in the Startup Bubble and Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us. Dan has spent his entire career shining a spotlight on how we do business today. Are you ready to find out how to get the most out of your business? Tune in to this eye-opening episode with Dan. In this episode, you will learn the following: What is the impact of being surrounded by corporate culture? (00:05:44) How did companies create prosperity and good jobs for their employees in the last century? (00:14:14) Why Dan decided to blend comedy in his work. (00:18:45) What Dark Side Fuels the Brilliance of Steve Jobs and Elon Musk? (00:26:28) Why do we have so many preposterous characters in Silicon Valley? (00:31:40) Helping people listen and communicate better (00:37:52) How can we use AI in a positive manner? (00:46:45) What is a conscious preneur? (00:51:18) Notable quotes: "There's an audacity and an ego and a belief in yourself that only certain people have and it's the only way to get the money to start one of these companies." - Dan “People have a dark side that fuels the brilliance” - Dan “If we could put Laughter in pill form, it'd be the greatest medicine ever” - Billy “It's better to be positive than negative, to be optimistic rather than pessimistic, and to affect change without having to hurt people or offend people.” - Dan Resources & Links: Dan’s Website: ⁠danlyons.io⁠ Dan’s Book: https://danlyons.io/books Dan on Social Media: https://www.linkedin.com/in/realdanlyons/ https://twitter.com/realdanlyons ⁠https://www.facebook.com/realdanlyons⁠ Billy Samoa Saleebey LinkedIn:⁠ https://www.linkedin.com/in/billysamoa⁠ Email: billy@podify.com and saleebey@gmail.com Loved this episode? Please support us here:⁠ https://www.patreon.com/bePatron?u=23010497⁠ This is an encore episode and was originally published on February 13, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together. In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. During our conversation, we talk about her book ⁠Project Management for the Unofficial Project Manager⁠ and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers. In this episode, you will learn the following: Understanding the productivity paradox in the knowledge worker era The significance of leading with clarity and purpose, regardless of position The benefits of conducting retrospectives for continuous learning and improvement Key to success for unofficial project managers Advice on choosing project management tools that align with key principles The value plus people plus process mindset In This Episode: [03:14] - Introducing the productivity paradox [04:14] - Changes in society and productivity [06:25] - Tips for making high-value decisions [06:36] - The five choices for project management [08:18] - Update on of the book [10:11] - Unofficial project managers and their challenges [11:55] - Pitfalls causing project failures [14:15] - Tips to improve engagement [19:36] - Discoveries and surprises in research [23:50] - Self-awareness and Leadership [24:54] - Actionable insights from the book [27:33] - Postmortem and debrief [30:59] - Selecting project management tools [35:15] - Blending Waterfall and Agile [38:16] - Defining value in project management [41:46] - Leadership Mindset in Project Management Notable Quotes [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon Resources and Links Kory Kogon ⁠https://www.linkedin.com/in/kory-kogon/⁠ ⁠https://www.franklincovey.com/⁠ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Book ⁠Project Management for the Unofficial Project Manager⁠ This is an encore episode and was originally published on March 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey ⁠https://trustandinspire.com/⁠ ⁠https://www.linkedin.com/in/stephen-m-r-covey-6400191a5⁠/ ⁠https://x.com/StephenMRCovey⁠ ⁠https://www.instagram.com/stephenmrcovey/?hl=en⁠ Billy Samoa ⁠https://www.instagram.com/billysamoa/⁠ ⁠https://www.youtube.com/@BillySamoa⁠ ⁠https://www.linkedin.com/in/billysamoa/⁠ Mentioned Books ⁠Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others⁠ ⁠The SPEED of Trust: The One Thing that Changes Everything⁠ This is an encore episode and was originally published on April 26, 2024 Learn more about your ad choices. Visit...

Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community? In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically. In this episode, you will learn: The art of authentic connections and personal insights The importance of human relationships LinkedIn: The serendipity manifestation platform Why every post is a networking event Paying homage to LinkedIn influencers The role of analytics in content strategy The joy of content creation The efficiency of posts In This Episode: [00:10] Building authentic relationships on LinkedIn [00:28] The role of insights in personal growth [04:26] Transitioning from corporate to personal branding consultancy [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997 [11;12] The power of human connections [11:40] LinkedIn as a serendipity manifestation platform [14:50] The power of conversation on LinkedIn [18:38] Relationship with LinkedIn OGs [19:27] Understanding LinkedIn community [24:37] The power of engagement metrics [26:21] Analyzing content performance [32:22] Experimenting with posting frequency [31:22] Importance of human connection [37:03] Studying engagement metrics [37:42] Building engagement [38:36] Tracking engagement [39:34] The power of conversation [41:17] Content creation strategy [43:10] Efficiency in content creation [45:36] Creation process [49:39] Experimentation and enjoyment [52:12] Liam’s engagement strategies [56:38] Increasing visibility through early comments [57:53] Effectiveness of reposting in gaining traction on social media Notable Quotes [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam Resources Liam Darmody https://www.linkedin.com/in/liamdarmody1/ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa ⁠https://www.linkedin.com/in/billysamoa/⁠ This is an encore episode and was originally published on January 26, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today’s episode of Insight Out, I'm thrilled to have ⁠Joel Lalgee⁠, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: ⁠https://www.therealestrecruiter.com/⁠ Social Media ⁠https://www.linkedin.com/in/joellalgee/⁠ ⁠The_realest_recruiter⁠ ⁠https://www.youtube.com/@Therealestrecruiter⁠ ⁠https://www.instagram.com/the_realestrecruiter/⁠ ⁠https://twitter.com/Humanheadhunter⁠ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on February 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of the Insight Out podcast features part 2 of my in-depth discussion with Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk. a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess. We don’t stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches. And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game. So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket! In this episode, you will learn the following: Importance of empathy in public speaking Approach to studying TED Talks Communicating complex ideas in a compelling and relatable manner Significance of energy in public speaking Impactful communication and effective public speaking In This Episode: (06:45) Criteria for selecting TED talks (07:40) Effective communication in TED talks (10:49) Effective storytelling and communication (14:44) Common mistakes in public speaking (19:50) Gary Vaynerchuk's speaking style (23:00) GaryVee's Evolution as a Speaker (25:00) Alex Hermosa's Rise to Fame (31:01) Tony Robbins' Mastery of Storytelling (33:15) Effective Speaker Study Technique Notable Quotes: [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy [25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden [28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden Resources and Links Brenden Kumarasamy ⁠⁠https://www.instagram.com/masteryourtalk/⁠⁠ ⁠⁠https://www.facebook.com/mastertalkyt/⁠⁠ ⁠⁠https://www.linkedin.com/in/brendenkumarasamy/⁠⁠ ⁠⁠https://twitter.com/masteryourtalks⁠⁠ ⁠⁠https://www.youtube.com/c/MasterTalks⁠⁠ Billy Samoa ⁠⁠https://www.instagram.com/billysamoa/⁠⁠ ⁠⁠https://www.linkedin.com/in/billysamoa/⁠⁠ ⁠⁠https://www.youtube.com/@BillySamoa⁠⁠ Mentioned ⁠⁠Yuval Noah Harari's TED Talk⁠⁠ ⁠⁠Brené Brown's TED Talk⁠⁠ ⁠⁠Adam Grant's TED Talks⁠⁠ ⁠⁠Gary Vaynerchuk's TED Talks⁠⁠ ⁠⁠Alex Harmozi⁠⁠ ⁠⁠Lewis Howes⁠⁠ ⁠⁠Tony Robbins⁠⁠ This is an encore episode and was originally published on May 17, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the InsightOut podcast, I am delighted to welcome back Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk, a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. Today, we unravel the secrets behind becoming an exceptional speaker and mastering your talk. Brenden zeroes in on the common crutch of filler words, providing techniques to eliminate them, thereby sharpening your delivery. Brenden's insights extend to the nuances of vocal variety—how the modulation of tone and the rhythm of your speech can captivate an audience. He introduces listeners to the "random word exercise," a powerful tool to bolster your impromptu speaking abilities, ensuring you're never caught off guard. Understanding that fear and a lack of motivation can be significant hurdles, Brenden shares his wisdom on how to conquer these challenges through dedication and regular practice. He champions the art of storytelling, urging listeners to harness its potential to connect and resonate with their audience. To make the journey of improving communication skills less daunting, Brenden suggests focusing on one aspect at a time, turning the process into an enjoyable endeavor. If you're looking to finesse your communication skills and take your public speaking to the next level, then this episode is a must-listen for you! In this episode, you will learn the following: The importance of effective communication in case competitions and business. Techniques to eliminate filler words and enhance speech credibility. The impact of vocal tones and how to use them to connect with audiences. The "random word exercise" for improving impromptu speaking and small talk. Strategies to overcome common barriers to developing communication skills. The role of storytelling in creating emotional connections with the audience. In This Episode: (02:52) How case competitions helped Brenden become a better speaker and coach (05:53): How Brenden improved his speaking (10:53) The competitive nature of case competitions (17:21) Overcoming speaking challenges (21:43) Importance of removing filler words (24:54) How to get good at smiling (26:45) Self-awareness and feedback (27:38) Self-assessment through video review (33:58) Masculine and feminine tone of voice (48:34) The Power of Storytelling (59:12) The importance of having fun in communication (01:01:07) The concept of sequencing in learning Notable Quotes [06:47]” I didn't think communication was that important. It wasn't really a focus. I only learned later in my career that communication is really important. -Brenden [18:03] “When you teach something, you embed it way more than if you just learn it and just let it sit.”- Billy [22:53] “If you have the best ideas in the world, if people don't listen to them, if people don't hear them, if people don't take action on them, it's almost as if they were never heard in the first place.”- Brenden [44:47] “We don't get points for doing this exercise well, we get points for doing it a lot.” -Brenden [47:32] “If you become the purple cow of your own industry and the ideas that you want to share with the world, that is how people will remember you.” -Brenden Resources and Links Brenden Kumarasamy https://www.instagram.com/masteryourtalk/ https://www.facebook.com/mastertalkyt/ https://www.linkedin.com/in/brendenkumarasamy/ https://twitter.com/masteryourtalks https://www.youtube.com/c/MasterTalks Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.linkedin.com/in/billysamoa/ https://www.youtube.com/@BillySamoa Mentioned Seth Godin Purple Cow Keynote: https://www.youtube.com/watch?v=ammimNTfaG0 This is an encore episode and was originally published on May 10, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he’s joining us on today’s Insight Out episode to give YOU the tools you need to make that happen on your own social media platform. As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you’ll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process. You don’t want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience! Let’s Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here’s a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise. Here’s What You’ll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it’s essential (42:10) Brown’s tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown’s Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll. Pay attention to what’s working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely! Do your research by paying attention to popular content, hooks, etc. Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn’t. Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche. Crafting a Hook: Your hook can play on people’s fear of missing out, be a listicle, or even work to relate to your audience. Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention. How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what’s working RIGHT NOW. Look around and pay attention to hooks, video formatting, graphics, etc. Let this inspire you and fuel the success of your own content! Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don’t need more information. You need more action.” “Nobody cares; we’re just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown’s Socials Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you’ll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown’s Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc. Copy.ai: A tool for generating ideas for blogs, emails, etc. Learn more about your ad choices. Visit megaphone.fm/adchoices

The dash. That tiny line between the day you enter and the day we depart this life. It’s a tiny line, but make no mistake about it, finding the meaning within it is the most powerful thing you’ll ever do. Today, we spend time with Kris Dehnert, a man who truly understands the value of time and how to get the most out of it. Kris is a self-described grinder and successful serial entrepreneur who began honing his immense business chops at a young age. He’s also a master marketer and communicator who understands which questions to ask to unlock the doors that turn a small idea into a big deal. Kris is the CEO and Co-Founder of Dugout Mugs; an innovative company that sells baseball bat drinking mugs that has taken the sports world by storm. The road Kris has taken to success has not always been easy, but he’s grateful for the lessons he learned along the way. The beauty of his journey is that he has held on to those lessons and now freely shares them with others, looking to unlock the vast potential that lives inside! He’s an entrepreneur, a father, husband, and a true inspiration. If you’re stuck in a rut, trying to cut through the noise and figure out how to get aligned, and make your next move your best one yet, pull up a seat because this episode is for you! In this episode, you’ll learn the following: · Where the drive to tap into his potential began and the origins of his work ethic. (4:00). · What got you here, won’t take you there. (9:00). · How Kris leverages his superpowers to drive success for him and others. (13:32) · Kris discusses The Warrior Phase of Life. – (18:53). · Going all-in and making the move for Dugout Mugs. (23:07). · The value of knowing your lane and driving in only your lane. – (27:09). · The art of showing up with the intention of being memorable. (34:00). · Why painting the picture of your corporate vison matters. (42:50). · Kris discusses the importance of time and making the most of it. (50:50). · The power of operating and living in alignment consistently. (51:53). · The illusion of time and money. (54:33). · The next BIGG thing for Kris. (57:11). · Why focusing on your weaknesses is bad advice. (59:11). · Finding and celebrating your win. (1:02:52) Notable Quotes: · “In a world that’s packed full of nothing but laziness and excuses right now, it’s the truth. I wasn’t raised that way.” - Kris · “You’re kind of born with the entrepreneurial spirit”. – Kris · “Down the road isn’t always that far down the road”. – Kris · “You need to be important to who’s important.” – Kris · Good day with bad people still sucks. A bad day with good people is still fun. And if you have a good day with good people, bro, that’s gold!” – Kris · “So many people choose to do the things that make them miserable, and they become resentful.” – Billy · “I act because I believe, I belong there.” – Kris · “Give direction, not directions.” – Kris · “When it’s all said and done the one great equalizer that we all have is time.” - Billy Resources and Links Insight Out · Insight Out Show – Website · Insight Out Show - Linkedin · Insight Out Show – Patreon Kris Dehnert · Kris Dehnert – Linkedin · Dugout Mugs – Website · Dugout Mugs - Facebook · Dugout Mugs - Instagram This is an encore episode and was originally published on September 08, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Bobby Mascia ’s story isn’t your typical family business tale. He started in finance, swore he’d never work with family, then life forced a pivot. Stepping in reluctantly, he helped scale the business to 40 locations and $50M, but success came at a cost: resentment, burnout, and the realization that growth without alignment is a trap. So, he walked away. Bobby went on to build Greenridge Wealth, a firm built on values, systems, and a team-first culture. His mission? Help founders build businesses that run without them so they can actually live. In this episode, Bobby lays it all out. The toll of resentment. The dangers of tying your identity to your business. The hard decisions around rebuilding teams, shifting mindsets, and designing companies that can grow without you in the middle of everything. This is about leadership, clarity, and doing it on your own terms. Not grinding forever. Not chasing empty success. Just building a business that serves your life, not the other way around. So, if you’re building, scaling, or just trying to break free from the grind this episode is packed with insights you don’t want to miss. Grab your notepad, tune in, and start building a business that works for you, not the other way around. In This Episode: Building Greenridge Wealth Planning [00:02:20 Why Bobby Avoided the Family Business for So Long [00:03:40] Health Scares Changed Everything [00:06:20] Shifting From Scarcity to Abundance [00:09:40] The Power of Peer-to-Peer Conversations [00:11:50] Bobby’s Return to the Family Business With a New Vision [00:16:30] The dangers of becoming emotionally tied to your business. [00:19:10] The Importance of Making Yourself Obsolet [00:20:20] Key focus on employee engagement and career growth within the business. [00:24:10] Leveraging Strategic Partnerships for Growth [00:29:00] The value of calculated risks, perseverance, and a willingness to change direction when necessary for business success. [00:32:50] The Power of Relationships in Business. [00:37:00] Designing a Business Around What You Actually Love [00:40:20] How stepping back creates space for strategy and long-term vision. [00:43:00] The Growth Junkie Trap [00:44:10] Why Bobby believes in karma more than luck and how gratitude shifts your energy and outcome. [00:48:50] Leadership Through Interaction & Decision [00:58:10] Notable quotes: "You've gotta tell me what it is. I wanna make the decisions. I have to be there not empowering other people to feel a sense of ownership. Just feeling like you're in the grind and you have to know everything." - Bobby [00:18:10] "If that's really what fills your cup and gives you a sense of purpose, well then I have nobody, I'm not the person to tell you to do something that that is your purpose." - Bobby [0:19:40] "It's not what you know. It's who you know." - Bobby [00:37:30] “We overestimate what we can do in a year, but we underestimate what we can do in 10” Bobby at [00:56:10] Resources and Links Bobby Mascia: LinkedIn Instagram Facebook YouTube Podcast Website Book Insight Out: Insight Out Show – Website Learn more about your ad choices. Visit megaphone.fm/adchoices