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Insight Out : Big Ideas for the Modern Entrepreneur

Business & Economics Podcasts

Every successful business journey begins with an insight—an idea, a unique approach, or an innovative solution. Insight Out explores these internal revelations and how they’ve been turned outward into actionable strategies, systems, and results. Through intimate conversations with elite business leaders, founders, and entrepreneurs, we unravel the insights that have driven their success and learn how they’ve transformed these insights into extraordinary business outcomes.


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Every successful business journey begins with an insight—an idea, a unique approach, or an innovative solution. Insight Out explores these internal revelations and how they’ve been turned outward into actionable strategies, systems, and results. Through intimate conversations with elite business leaders, founders, and entrepreneurs, we unravel the insights that have driven their success and learn how they’ve transformed these insights into extraordinary business outcomes.





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Elevate Your Branding Game - David Brier

Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he’s brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding." Author of the book Brand Intervention, the title says it all. He’s not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd. An artist and designer at heart, David’s been in the branding biz for over 40 years and shares his wisdom and insights in this episode. He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different! Here's just a sample of some of the topics we cover: The importance of thinking BIG! The only thing week worse than weak coffee is weak branding The role of storytelling in branding Why it's important to own the revolution you are bringing into the world Why we should think about branding like a blind date Why “good karma” not enough? The reason he has an allergic reaction to cliches His story about custom-designed sneakers that got the attention of Gary Vaynerchuk David's website: Book: Social media: LinkedIn: YouTube: Links and Resources 15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good” Support the show ( This is an encore episode and was originally published on November 9, 2020 Learn more about your ad choices. Visit


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Why Community is the Heart of Your Brand - Mark Schaefer

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week, Mark Schaefer is back to Insight Out to share insights on how to build meaningful relationships with customers and how this can lead to success. As a young boy feeling isolated and alone at a new school, Mark found his place in the community by trying out for the school play, which boosted his confidence and personality. Through his research and experiences, Mark discovered that mental health is a significant megatrend globally, and communities can provide a sense of belonging and purpose. In his latest book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," Mark shares his findings on the psychology of community and its effectiveness as a brand marketing strategy. He emphasizes that many businesses overlook the opportunity to connect with customers on an emotional level rather than a transactional one. Mark learned that creating emotionally connected environments within a community can lead to strong loyalty and trust in the brand, making it a more powerful strategy than merely selling products. Meet Mark Schaefer, Mark is one of the world’s leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market. Tune in to hear what Mark has to say about Brand Loyalty. In this episode, you will learn the following: How Mark Schaefer found a sense of community at a young age. (00:03:55) Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37) Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45) The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40) How do brands learn about their customers? (00:31:13) The leadership mindset in a community and how important it is to be seen in the community (00:37:45) Mark’s vantage point about Chat-GPT Notable quotes: ‘’Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills’’ - Mark (00:13:10) “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away’” - Mark (00:25:10) “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16) “The key component of a successful community is safety” - Mark (00:38:10) “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45) Resources & Links: Mark’s Website: Mark’s Podcasts: The Marketing Companion Mark on Social Media: Billy Samoa Saleebey LinkedIn: Loved this episode? Please support us here: This is an encore episode and was originally published on February 04, 2023 Learn more about your ad choices. Visit


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From Zero to a Million Followers in 30 Days - Brendan Kane

One million followers in 30 days…sounds crazy, right? Not if you’re my guest today. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities like Taylor Swift, Rihanna, Katie Couric to name a few. He got his start in the entertainment world and elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World Highlights from our conversation: What a "hook point" is and why it is so valuable to understand how to use them How Taylor Swift turns fans into brand advocates Why the testing is so vital (3 part testing equation) Why we need to focus on pattern interruption in this noisy world Misconceptions from his book Characteristics of shareable content Facebook as a market research tool Why we shouldn't ignore emerging markets Working with Katie Couric on over 200 celebrity interviews You can find Brenden: Website: Email: Books: One Million Followers and Hook Point Social Media: Links and Resources 30:20 Contagious: Why Things Catch On Support the show ( This is an encore episode and was originally published on November 2, 2020 Learn more about your ad choices. Visit


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How to Elevate Your Brand Through Influence with Neal Schaffer

We are living in the Age of Influence. After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today’s world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice. His successful podcast, Maximize Your Social Influence dives into all things social and digital. In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing. We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it! He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas. We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn’t about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand. Website: Podcast: Maximize Your Social Influence Podcast with Neal Schaffer Books: The Age of Influence: The Power of Influencers to Elevate Your Brand Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Maximizing LinkedIn for Sales and Social Media Marketing Windmill Networking Social Media: Support the show ( This is an encore episode and was originally published on January 4, 2021. Learn more about your ad choices. Visit


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Building Your Reputation as an Authority with Mark Schaefer

Check out this week's episode of Insight Out with my guest Mark Schaefer! One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer. Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation. Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: · Social Media Explained · Return On Influence · Born to Blog · The Content Code · The Tao of Twitter · KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, · Marketing Rebellion: The Most Human Company Wins He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts. He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes. He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world. Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away. Mark's Website: Mark's Podcasts: The Marketing Companion Mark on Social Media: Mark's Email: Support the show ( This is an encore episode and was originally published on December 28, 2020. Learn more about your ad choices. Visit


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The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington

Get ready to dive into the life and mind of the original Shark from "Shark Tank," the man who's sold over 500 products and raked in billions, Kevin Harrington. We're unpacking his journey from the roots of entrepreneurship to the creation of infomercials, alongside strategies to build killer dream teams and sell products that make you say, "I need that in my life.” Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic. So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together! In This Episode: Kevin's Early Entrepreneurship and Father's Mentorship - (02:48) Kevin's Discovery of Opportunity - (05:00) Kevin's Expansion into Global Markets - (06:28) From Screen to Success: Kevin's Journey with Iconic Infomercials - (07:32) Kevin's Smooth Transition to "Shark Tank" - (08:04) Taking Action Without a Perfect Plan - (12:00) Pitching Strategies: Tease, Please, Seize - (13:45) Importance of Magical Transformations in Products - (17:18) Identifying Profitable Products - (18:17) Building a Dream Team - (20:00) Where to Learn from Kevin - (21:39) Notable quotes: “Test before you invest” (13:45) - Kevin “Tease them, please them, and then seize them." (14:10) - Kevin “Surround yourself with experts" (20:54) - Kevin Resources and Links Kevin Harrington LinkedIn Twitter Instagram Websites: Books: Mentor to Millions Act Now Key Person of Influence Put a Shark in Your Tank The 100 Best Spare-Time Business Opportunities Today Podcast: SharkPreneur Insight Out Insight Out Show – Website Insight Out Show - Linkedin Insight Out Show – Patreon This is an encore episode and was originally published on November 25, 2023 Learn more about your ad choices. Visit


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From 70K to 30M: The Dugout Mugs Story with Kris Dehnert

The dash. That tiny line between the day you enter and the day we depart this life. It’s a tiny line, but make no mistake about it, finding the meaning within it is the most powerful thing you’ll ever do. Today, we spend time with Kris Dehnert, a man who truly understands the value of time and how to get the most out of it. Kris is a self-described grinder and successful serial entrepreneur who began honing his immense business chops at a young age. He’s also a master marketer and communicator who understands which questions to ask to unlock the doors that turn a small idea into a big deal. Kris is the CEO and Co-Founder of Dugout Mugs; an innovative company that sells baseball bat drinking mugs that has taken the sports world by storm. The road Kris has taken to success has not always been easy, but he’s grateful for the lessons he learned along the way. The beauty of his journey is that he has held on to those lessons and now freely shares them with others, looking to unlock the vast potential that lives inside! He’s an entrepreneur, a father, husband, and a true inspiration. If you’re stuck in a rut, trying to cut through the noise and figure out how to get aligned, and make your next move your best one yet, pull up a seat because this episode is for you! In this episode, you’ll learn the following: · Where the drive to tap into his potential began and the origins of his work ethic. (4:00). · What got you here, won’t take you there. (9:00). · How Kris leverages his superpowers to drive success for him and others. (13:32) · Kris discusses The Warrior Phase of Life. – (18:53). · Going all-in and making the move for Dugout Mugs. (23:07). · The value of knowing your lane and driving in only your lane. – (27:09). · The art of showing up with the intention of being memorable. (34:00). · Why painting the picture of your corporate vison matters. (42:50). · Kris discusses the importance of time and making the most of it. (50:50). · The power of operating and living in alignment consistently. (51:53). · The illusion of time and money. (54:33). · The next BIGG thing for Kris. (57:11). · Why focusing on your weaknesses is bad advice. (59:11). · Finding and celebrating your win. (1:02:52) Notable Quotes: · “In a world that’s packed full of nothing but laziness and excuses right now, it’s the truth. I wasn’t raised that way.” - Kris · “You’re kind of born with the entrepreneurial spirit”. – Kris · “Down the road isn’t always that far down the road”. – Kris · “You need to be important to who’s important.” – Kris · Good day with bad people still sucks. A bad day with good people is still fun. And if you have a good day with good people, bro, that’s gold!” – Kris · “So many people choose to do the things that make them miserable, and they become resentful.” – Billy · “I act because I believe, I belong there.” – Kris · “Give direction, not directions.” – Kris · “When it’s all said and done the one great equalizer that we all have is time.” - Billy Resources and Links Insight Out · Insight Out Show – Website · Insight Out Show - Linkedin · Insight Out Show – Patreon Kris Dehnert · Kris Dehnert – Linkedin · Dugout Mugs – Website · Dugout Mugs - Facebook · Dugout Mugs - Instagram This is an encore episode and was originally published on September 08, 2023 Learn more about your ad choices. Visit


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From Barista to Owner of Biggby Coffee - Mike McFall’s Story

After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week’s guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business. His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware. In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more. In this episode, we discuss: The key lessons that sailing around the world at 16 taught Mike (3:40) Mike’s journey as a Red Wings fan and the importance of visioning work (5:43) A breakdown of the visualization process (10:06) How Mike was introduced to conscious capitalism and the way it transformed his business (13:10) How Mike became partners with Bob Fish (23:44) The importance of competition in business (27:28) Why self awareness is a critical component of your business (29:43) How to ask for valuable feedback (33:10) The biggest contributor to Biggby Coffee’s success (35:41) Mike’s advice for aspiring or current business owners (38:26) Why entrepreneurs need to be like the sun (44:30) Mike’s approach to fostering a people-first company (48:07) How to develop company culture that respects the employees (51:37) Where to find Mike McFall and his final word of advice (56:35) Notable Quotes: “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you’re on the course to go where you want to go.” – Billy (9:26) “The real root of conscious capitalism is that it’s an inclusive environment where you don’t make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29) “Your self awareness is the most critical component to the success of your business.” – Mike (30:31) “In the end it’s not about revenue. What it’s about is it’s about improving, and it’s an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34) “Leadership is about setting the example and then living within that constantly.” – Mike (47:16) “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19) Resources & Links: Mike McFall LinkedIn: Instagram: Biggby Coffee: Billy Samoa Saleebey LinkedIn: Email: and Insight Out Website: This is an encore episode and was originally published on December 30, 2022 Learn more about your ad choices. Visit


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Learning from the Best: TED Talks Analysis - Brenden Kumarasamy

This episode of the Insight Out podcast features part 2 of my in-depth discussion with Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk. a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess. We don’t stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches. And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game. So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket! In this episode, you will learn the following: Importance of empathy in public speaking Analysis of Elon Musk's speaking style Approach to studying TED Talks Communicating complex ideas in a compelling and relatable manner Significance of energy in public speaking Impactful communication and effective public speaking In This Episode: (06:45) Criteria for selecting TED talks (07:40) Effective communication in TED talks (09:23) Effective communication examples (10:49) Effective storytelling and communication (12:29) Relatable and understandable communication (14:44) Common mistakes in public speaking (19:50) Gary Vaynerchuk's speaking style (20:48) GaryVee's Audience Obsession (23:00) GaryVee's Evolution as a Speaker (25:00) Alex Hermosa's Rise to Fame (27:51) Lewis House's Unique Communication Style (31:01) Tony Robbins' Mastery of Storytelling (33:15) Effective Speaker Study Technique Notable Quotes [02:44] “Elon Musk does something right when it comes to speaking because even though he's not your quintessential orator, he's not the guy that you're thinking.” -Billy [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy [25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden [28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden Resources and Links Brenden Kumarasamy Billy Samoa Mentioned Yuval Noah Harari's TED Talk Brené Brown's TED Talk Adam Grant's TED Talks Gary Vaynerchuk's TED Talks Alex Harmozi Lewis Howes Tony Robbins Learn more about your ad choices. Visit


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How to Be a Top 1% Communicator with Brenden Kumarasamy

In this episode of the InsightOut podcast, I am delighted to welcome back Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk, a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. Today, we unravel the secrets behind becoming an exceptional speaker and mastering your talk. Brenden zeroes in on the common crutch of filler words, providing techniques to eliminate them, thereby sharpening your delivery. Brenden's insights extend to the nuances of vocal variety—how the modulation of tone and the rhythm of your speech can captivate an audience. He introduces listeners to the "random word exercise," a powerful tool to bolster your impromptu speaking abilities, ensuring you're never caught off guard. Understanding that fear and a lack of motivation can be significant hurdles, Brenden shares his wisdom on how to conquer these challenges through dedication and regular practice. He champions the art of storytelling, urging listeners to harness its potential to connect and resonate with their audience. To make the journey of improving communication skills less daunting, Brenden suggests focusing on one aspect at a time, turning the process into an enjoyable endeavor. If you're looking to finesse your communication skills and take your public speaking to the next level, then this episode is a must-listen for you! In this episode, you will learn the following: The importance of effective communication in case competitions and business. Techniques to eliminate filler words and enhance speech credibility. The impact of vocal tones and how to use them to connect with audiences. The "random word exercise" for improving impromptu speaking and small talk. Strategies to overcome common barriers to developing communication skills. The role of storytelling in creating emotional connections with the audience. The benefits of making the learning process enjoyable In This Episode: (02:52) How case competitions helped Brenden become a better speaker and coach (05:53): How Brenden improved his speaking (10:53) The competitive nature of case competitions (17:21) Overcoming speaking challenges (21:43) Importance of removing filler words (24:54) How to get good at smiling (26:45) Self-awareness and feedback (27:38) Self-assessment through video review (33:58) Masculine and feminine tone of voice (48:34) The Power of Storytelling (54:08) Practicing Storytelling (59:12) The importance of having fun in communication (01:01:07) The concept of sequencing in learning Notable Quotes [06:47]” I didn't think communication was that important. It wasn't really a focus. I only learned later in my career that communication is really important. -Brenden [18:03] “When you teach something, you embed it way more than if you just learn it and just let it sit.”- Billy [22:53] “If you have the best ideas in the world, if people don't listen to them, if people don't hear them, if people don't take action on them, it's almost as if they were never heard in the first place.”- Brenden [44:47] “We don't get points for doing this exercise well, we get points for doing it a lot.” -Brenden [47:32] “If you become the purple cow of your own industry and the ideas that you want to share with the world, that is how people will remember you.” -Brenden Resources and Links Brenden Kumarasamy Billy Samoa Mentioned Seth Godin Purple Cow Keynote: Learn more about your ad choices. Visit


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Skills for Business Survival in Times of Change with Chris Do

Designer... Entrepreneur... Director... YouTuber... Teacher... All of these words can describe my guest today, but "teacher" is the one he says is the best fit at this point in his life. Chris Do is an Emmy award-winning designer, director, CEO & Chief Strategist of Blind, a brand strategy design consultancy, and the founder of The Futur—an online education platform with the BIG mission of teaching 1 billion people how to make a living doing what they love…without losing their soul in the process. Over the years Chris has developed legions of followers across social media platforms, and for good reason. He’s not afraid to speak his mind, even when it may not be popular. In this interview, we talk about how being a middle child to immigrant parents played an influential role in who he has become. He shares his insights about failure and rejection, and how his life would be different without them. And we talk about how he’s been able to help his company survive through all the changes we’ve seen in the digital world. Websites: Social Media: Clubhouse: @thechrisdo Book: Pocket Full of Do Podcast: The Futur with Chris Do podcast Support the show ( This is an encore episode and was originally published on April 28, 2021. Learn more about your ad choices. Visit


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How to Be a "Trust & Inspire" Leader with Stephen M.R. Covey

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [01:22] Introduction to Stephen M.R. Covey [03:56] The Green and Clean Story [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey Billy Samoa Mentioned Books Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others The SPEED of Trust: The One Thing that Changes Everything Learn more about your ad choices. Visit...


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The 4-Part Retreat Series For Mindfulness and Self-Discovery with Dr. Mark Pirtle

Picture this: You're sitting in a serene space, surrounded by the quiet embrace of nature. In the distance, the gentle sound of a flowing stream merges with the rustle of leaves in the breeze. It's in moments like these that we often find ourselves contemplating the deeper mysteries of life. What if I told you that amidst this tranquil setting lies a journey into the heart of mindfulness and self-discovery? Join us as we dive into a conversation with Dr. Mark Pirtle, where we'll explore topics like integral therapy, stress-relief programming, and the art of living mindfully. Discover why understanding the subtle workings of the mind is essential for personal growth and how these topics can unlock profound insights and transformation in your life. Get to know Dr. Mark Pirtle, Integral therapist, teacher, speaker, author, and filmmaker. With a mission to amplify Beauty, Goodness, and Truth, Dr. Pirtle is at the forefront of integral thinking in recovery. Learn about his background, journey, and the inspiration behind his groundbreaking work in attunement-based stress relief. Ready to begin your own journey of self-discovery? Tune in and delve into the world of integral therapy, stress-relief programming, and mindfulness with Dr. Mark Pirtle. In This Episode: [03:00] Introduction and Background of Dr. Mark Pirtle [05:00] Dr. Pirtle's transformative experience with meditation [07:15] Importance of Understanding One's Story [09:50] Trauma and Its Impact [12:04] Introduction to shadow work and its significance [14:39] Gaining Perspective and Self-Awareness [17:16] Sustaining Change and Retreat Effectiveness [20:00] Applying Retreat Models to Business and Entrepreneurial Settings [22:56] Understanding Shadow Work [28:00] Implementing Post-Retreat Action Plan [30:15] Mastering Retreat Execution [33:34] Key Transformative Moments in Retreats [38:50] Subtle Interior and Meta Awareness [45:02] Personal Motivation and Mission [48:26] Where to Find Dr. Mark Pirtle Notable Quotes: [06:49] "People need to understand that, first of all, they're walking around with a story in their head constantly and the story in their head isn't necessarily the truth. It's been influenced by their past and their traumas" - Dr. Mark Pirtle [31:10] "Setting the right stage, priming people, I think is, is super important." - Dr. Mark Pirtle [31:46] "Change can occur. Like that. That's what you need to have happen." - Dr. Mark Pirtle [38:06] “We live in stories. And if you can't see your life in a bigger sense like if you cannot see that there's a larger reason for you to change, you're not going to change."- Dr. Mark Pirtle [39:49] "You have to develop far enough. To become mature enough in your nervous system, tuned well enough, relate to subtle objects. And on the interior, subtle objects are the whole ballgame, thoughts and feelings." - Dr. Mark Pirtle [47:35] "If you're stuck in refusal, it's already the road of trials. You might as well go because there's a ton of satisfaction in growth and finding yourself and growing yourself up to a better version of yourself." - Dr. Mark Pirtle Resources and Links Dr. Mark Pirtle: Website: Billy Samoa: Learn more about your ad choices. Visit


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The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder Website Billy Samoa Learn more about your ad choices. Visit


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The Power of a Winning Mindset with Jedidiah Collins

Jedidiah Collins is the "Fullback of Finance." After a successful career in the NFL, he's on a mission to empower one million people to own their financial stories. He’s an author, a speaker, a podcaster, and a teacher…his story is one of grit and determination. There are 380,000 collegiate athletes, yet only 1% percent of them make it to a professional level. Despite having success in college, Jed knew it would be challenging to make it as a pro. But that didn't stop him. It wasn't a smooth ride by any means, and he shares his story of getting cut over and over again before finally landing a starting role for the Super Bowl-defending New Orleans Saints. Not only did he become a starter, he was even named to the Pro Bowl team. Jed was part of what he calls the "Breakfast Club," when he would be one of the first people in the locker room learning and understanding what it takes to be a peak performer. A consistent theme for Jed is he was able to steal success from each of the organizations he was a part of. We get a first-row seat to hear the fascinating stories of how he learned from iconic athletes like Drew Brees. After realizing that only 30% of retired NFL athletes walk away with their financial dream still intact, Jed decided to become a Certified Financial Planner during the off-season. On the show, we cover a lot of ground, including why thoughts are things, the difference between external and internal success, why repetition matters, how to silence the voice of quit, and why we should focus on most vs now. A the core of Jed’s philosophy is a belief that we must eliminate potential. Jed has a winning mindset and shares how one-on-one basketball competitions with his brothers as a kid made an impact on his entire life. We also learned why he feels his greatest asset is his lifelong habit of journaling. Links and Resources: 03:10 NFL Fullback 07:57 Ball Four by Jim Bouton 13:14 Train your mind, change your brain Book 20:40 "Silencing the voice of quit" 28:15 "You don't lose until you quit" 32:24 "Successful people do not sacrifice, they prioritize" 50:34 Jed Collins - Money Vehicle Course 50:37 Your Money Vehicle: How to Begin Driving to Financial Freedom You can find Jed: Jed's course: Personal website: Social Media: Linkedin: Instagram: Podcast: Rookie To Veteran Support the show ( This is an encore episode and was originally published on August 3, 2020 Learn more about your ad choices. Visit


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Reverse Engineering Desired Outcomes with Design - Ram Castillo

Ram Castillo is a Sydney-based design director, author, international speaker, and career director. His hit podcast, Giant Thinkers, has charted #3 on iTunes in more than 5 countries and currently has over 250,000 active listeners. Ram has been helping designers find employment for almost a decade. Now, he continues to mentor all kinds of creatives through systems such as the Lightning Bolt Method, inspiring and motivating them to successfully pursue their passions. In this episode, Ram delves deep into his childhood and how he expressed his creativity from a young age using whatever resources he could find, including toilet paper rolls. We also discuss: How the lens of design leads to better questioning The importance of varied mentorship and how to find good mentors The importance of decision-making High-value vs. low-value activities How fear is a false construct based on untested assumptions Ram’s website: Giant Thinkers: Giant Thinkers podcast: Ram’s books - How to Get a Job as a Designer, Guaranteed, How to Get a Mentor as a Designer, Guaranteed Keep up with Ram on Social Media: Twitter: FB: Linkedin: Instagram: Chapter titles 00:19 - Ram’s childhood and what toilet paper rolls mean to him 4:33 - How Ram’s parents influenced him to dream big 10:33 - How of childhood bullying affected Ram 17:47 - Ram starts in the mailroom 27:07 - The lens of design and how it leads to asking questions 33:00 - Mentorship in Ram’s life 41:09 - The importance of making decisions 47:32 - High-value vs. low-value activities 52:44 - Fear is a construct Frameworks According to Ram, the four steps of design are: Research. Gather information. Then, Define. Group research and data and narrow it down to solve a specific problem. Next, Conceptualize. Create a prototype. And finally, Deliver. Distribute the design into the world. Then gather feedback and repeat the steps. How to Find a Mentor A mentor should be an advisor, friend, and idol Get clear on the definition Go through a personal analysis Pair your goals with the right people Mentor others and give back Support the show ( This is an encore episode and was originally published on July 7, 2021. Learn more about your ad choices. Visit


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How to Activate the Genius of Others with Liz Wiseman

Today’s guest is Liz Wiseman, author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, Impact Players: How to Take the Lead, Play Bigger and Multiply Your Impact and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Liz has conducted significant research in the field of leadership and collective intelligence and writes for Harvard Business Review, Fortune, and a variety of other business and leadership journals. A former executive at Oracle Corporation, over the course of 17 years, Liz was the Vice President of Oracle University and a global leader in Human Resource Development. Her management research and executive development firm The Wiseman Group is focused on developing leaders around the globe who can take on the world's toughest challenges. Her client list includes Apple, Disney, Facebook, Google, Microsoft, and Twitter. As you will see in this show, I met Liz when she spoke at Tesla and it resulted in one of the most memorable and emotional professional experiences in my life. On the show, we dive into the concepts of Multipliers and Rookie Smarts and she tells personal insight stories that have helped make her the person she is today. She explains the interesting reason why she decided to leave Oracle, and how that planted the seed for one of her books. We discuss her insights as a mother of 4 and a busy professional, and how her world was changed when she realized the management skill she used at work is the exact same skillset she used at home. She also shares how and why she created labels in her books to help provide a framework and language to discuss what she calls the “undiscussable” - A multiplier is a genius maker and helps to activate everyone around them to be their best by spending their energy on extracting and extending the genius of others. A diminisher does the exact opposite, by restricting others and holding them back from showing their what she calls “native genius”. We will discuss this in detail, including giving an example of the “accidental diminisher” - someone who has positive intentions but inadvertently diminishes those around them. She also gives some sage advice for parents on how to balance life and family. I’m beyond thrilled to release today’s show and can thank Liz enough for being my guest so please enjoy this episode of Insight Out! Learn more about Liz Wiseman: Website: Linkedin: Instagram: Twitter: Facebook: Support the show ( This is an encore episode and was originally published on December 9, 2019. Learn more about your ad choices. Visit


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The Five C's of Confidence with Erika Cramer

The Queen of Confidence, Erika Cramer, shares her inspirational journey of trauma to triumph and reveals her "5 C's of Confidence" to create confidence in your life. Bio: Erika Cramer, The Queen of Confidence, is an international confidence coach and popular 5-star podcast host. The Cardi B of the personal development world, Erika is a full-flavored, spicy inspirational speaker, with a large dose of heart and humor. After surviving many traumatic experiences, from childhood sexual abuse, being in and out of the foster care system, car accidents, and a whole lot of loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph. Her mission is clear and she is unstoppable: Create a global, EMPOWERED community of women who want DEEP CONNECTION, ACCOUNTABILITY, and ENCOURAGEMENT to go for the life they desire. You can learn more from Erika Cramer: Podcast: The Confidence Chronicles The Confidence Chronicles offers a raw and real insight into Erika’s life as a mother, entrepreneur, and confidence coach. Short, sharp, and to the point, this podcast delves into a range of topics, from self-love, toxic relationships, personal growth, and money mindset. Originally recorded in Erika’s car while driving her children around Melbourne, the podcast consistently sits between number 10 and 20 on the Australian Apple charts for Mental Health, has listeners in 67 countries and has over 200 five star reviews Book: Confidence Feels Like Shit Group Coaching: The Sistahood Insight Out Links: Email > Instagram > @insightoutpodcast YouTube > Facebook: LinkedIn: TikTok > @insightout Twitter > @insightoutshow Support the show ( Check These Out: Connecting, Confidence, and Public Speaking - Aparna Mohla Why Mental Health Matters - Nidhi Tewari, LCSW Creating a Judgment-free Zone Around Mental Health – Alessandra Torresani How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures How to Avoid Burnout – Dr. Yvonne Ator This is an encore episode and was originally published on June 23, 2021. Learn more about your ad choices. Visit


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The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller

How can we shift our thinking in order to break a pattern? And how can we take positive action to make transformative changes in our lives? That’s the focus of Scott Miller’s new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world’s most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life. In today’s episode, Scott joins me to talk about the most valuable lessons he’s learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more. “I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03) Top 3 Takeaways A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn’t matter that you can’t meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways. Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person’s words say more about them than they do about you. Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.” In This Episode (01:13) Why you don’t need to meet your mentor to benefit from their wisdom (05:21) Scott’s definition of a transformational insight (07:14) The practical applications of insights, and using them to transform your life (11:30) Bobby Herrera’s life-changing bus ride (22:50) Self-worth vs self-esteem vs self-confidence (31:51) “Your future truth should be your present.” (36:03) BJ Fogg and the power of tiny pattern-breaking habits Resources & Links Billy Samoa Scott Miller Mentioned This is an encore episode and was originally published on August 26, 2022 Learn more about your ad choices. Visit


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The Art and Science of Project Management with Kory Kogon

Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together. In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers. In this episode, you will learn the following: Understanding the productivity paradox in the knowledge worker era The significance of leading with clarity and purpose, regardless of position The benefits of conducting retrospectives for continuous learning and improvement Key to success for unofficial project managers Advice on choosing project management tools that align with key principles The value plus people plus process mindset In This Episode: [03:14] - Introducing the productivity paradox [04:14] - Changes in society and productivity [06:25] - Tips for making high-value decisions [06:36] - The five choices for project management [08:18] - Update on of the book [10:11] - Unofficial project managers and their challenges [11:55] - Pitfalls causing project failures [14:15] - Tips to improve engagement [19:36] - Discoveries and surprises in research [23:50] - Self-awareness and Leadership [24:54] - Actionable insights from the book [27:33] - Postmortem and debrief [30:59] - Selecting project management tools [35:15] - Blending Waterfall and Agile [38:16] - Defining value in project management [41:46] - Leadership Mindset in Project Management Notable Quotes [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon Resources and Links Kory Kogon Billy Samoa Mentioned Book Project Management for the Unofficial Project Manager Learn more about your ad choices. Visit