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Journey to $100 Million

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Follow along as we take our digital marketing agency from $1M in sales in 2018 to $100M by 2030. Hosted by Erik Olson and Kevin Daisey, Founders of Array Digital, our podcast will chronicle the ups and downs, the wins and loses, and the tools and strategies employed along the journey to becoming a dominant player in the ever changing digital marketing industry.

Follow along as we take our digital marketing agency from $1M in sales in 2018 to $100M by 2030. Hosted by Erik Olson and Kevin Daisey, Founders of Array Digital, our podcast will chronicle the ups and downs, the wins and loses, and the tools and strategies employed along the journey to becoming a dominant player in the ever changing digital marketing industry.
More Information

Location:

United States

Description:

Follow along as we take our digital marketing agency from $1M in sales in 2018 to $100M by 2030. Hosted by Erik Olson and Kevin Daisey, Founders of Array Digital, our podcast will chronicle the ups and downs, the wins and loses, and the tools and strategies employed along the journey to becoming a dominant player in the ever changing digital marketing industry.

Language:

English

Contact:

7573333021


Episodes

Auditing Your Offerings and Services on a Regular Basis

5/21/2019
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While Erik was in China at his Entrepreneurs' Organization (EO) conference, he learned a very important concept from the keynote speaker. Erik learned that over time, a lot of companies will continually innovate. This innovation allows for other companies to come in and swoop up business because they can satisfy those consumer needs at a lower cost (since they are not wasting as much money and time on innovation.) That got Erik thinking about Array Digital. Today on Journey to $100 Million,...

Duration:00:05:06

Investing in Customer Experience - Step 2: First Interaction

5/20/2019
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Creating a promoter out of a client starts before a prospect even becomes a client. Today on Journey to $100 Million, listen in as Kevin shares with you the second step in his 11 step process on how you can foster growth in your organization by investing in customer experience. Your first interaction with a prospect sets the groundwork for how this client may think of you or your organization if they end up signing. It is always important to communicate how you are different, be transparent...

Duration:00:05:08

Assessing Bank Statements in a Detailed Manner

5/19/2019
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While managing a young company, the last thing you need is to be wasting money. Today on Journey to $100 Million, listen in as Erik gives you tips on how you can thoroughly assess your bank statements. Every time a bank statement comes in, Erik makes sure to look at each transaction in great detail. This allows Erik to understand our spending, where our money is going, why it is going there, and allows us to see if any transactions are fraudulent or no longer needed. Listen in on today’s...

Duration:00:04:33

Investing in Customer Experience - Step 1: Define Your Ideal Client

5/18/2019
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If you do not know who your ideal client is, how is it possible to convert those clients into promoters? Not only that, but how would you be able to give those clients the best experience possible? Today on Journey to $100 Million, listen in as Kevin shares with you the first step in his 11 step process on how you can foster growth in your organization by investing in customer experience. There are three main questions you should ask yourself when identifying your ideal client. Listen into...

Duration:00:03:24

The Advantages of Having an Email and Text Message Distribution List

5/17/2019
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Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it costs money for each person in the system. Today on Journey to $100 Million, listen in as Erik shares with you our decision to build a concrete email distribution list, as well as adding text messaging to our process. We realized we were not...

Duration:00:05:12

How Investing in Customer Experience Can Foster Growth

5/16/2019
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Are you converting your customers into promoters? On today's episode of Journey to $100 Million, listen in as Kevin explains the importance of tracking your customers' journey with you, your staff, and your products/services. When doing this, it is important to remember that your customers' experience is the key to it all. When you are able to turn new customers into happy customers, that will turn into your organization receiving good reviews, as well gaining new business! Over the next...

Duration:00:04:44

Maximizing Your Time While in a New Area

5/15/2019
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Erik and Kevin recently took a day trip to Richmond, VA to get lunch with a brand new client. While in Richmond, they decided to meet with not only that client, but a prospective client, as well as a social media influencer. Today on Journey to $100 Million, listen in as Erik shares the importance of cramming in as much as you possibly can when you are in a new city, region, anywhere! When you go out of town, you are only there for a short period of time, so if you are able to meet with...

Duration:00:02:29

The Importance of Client Kickoff Meetings Part 2

5/14/2019
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Today on Journey to $100 Million, listen in as Kevin shares the third step in our process when interacting with new clients: kickoff meetings. This is a very important step, because we are able to introduce our entire team to new clients. Kickoff meetings give us the opportunity to talk about the process we hope to implement, communicate the timeline of our campaigns, what we may need from them, and much more! During these kickoff meetings, we really get to understand the client, and more...

Duration:00:05:22

How to Take Advantage of Unexpected Situations

5/13/2019
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While Erik and Kevin were standing in line for the bathroom on a plane ride to Orlando, an unexpected situation hit them by surprise. A random woman asked them about their Array Digital t-shirts, and from there an opportunity had risen. This woman happened to be a sales representative from Orlando in the billboard industry - and a great resource to potentially have. On today’s episode of Journey to $100 Million, listen in as Erik describes this situation he found himself in, and how he...

Duration:00:05:29

Identifying and Understanding Your Ideal Customer

5/12/2019
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Who is your ideal customer? Odds are, most people do not know the answer to this question. It even took us a long time to figure this out for us here at Array Digital. Today on Journey to $100 Million, listen in as Kevin shows you the importance of identifying your ideal customer. To do this, it is essential to understand different buyer personas for your typical customer - while also creating different buyer personas for the multiple industries that you serve. Look at the customers you...

Duration:00:03:43

Sharing Positive and Negative Feedback with Your Team

5/11/2019
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In the past, Erik explains how he used to not understand how he should handle negative feedback. In some cases, this negative feedback was bottled up - which doesn't allow your team to learn. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of not only sharing positive feedback with your team members, but negative feedback as well. Harboring negative feedback can even harm the growth of your organization. Understanding negative feedback can help you...

Duration:00:04:36

The Power of Key Performance Indicators

5/10/2019
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On today's episode of Journey to $100 Million, listen in as Kevin shares the importance of KPIs (key performance indicators) within our organization. About a year ago, KPIs were relatively foreign to us, and we had none in place. Since then, we have really dialed in with our KPIs for individuals, departments, services, and the company as a whole. KPIs have become very useful for us, but it took time to develop them correctly. These key performance indicators now allow us to see our progress,...

Duration:00:03:34

Thanks to The Entrepreneurs' Organization, I've Been to China!

5/9/2019
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On today's episode of Journey to $100 Million, listen in as Erik talks about his recent trip to China! Erik is on the board for the EO (Entrepreneurs' Organization) Southeast Virginia region. Every year, the global EO organization gets together in a different area for the global leadership conference - and this year it happened to be in China! Erik explains how amazing this experience was, and shows how beneficial it is to be a board member for a professional organization! That being said,...

Duration:00:04:55

Setting Expectations for Our Onboarding Process

5/8/2019
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Are you setting the right onboarding expectations before you sign a new client? Today on Journey to $100 Million, listen in as Kevin explains this is something we have struggled with in the past and improved upon. It is really easy to get excited when selling in front of a new prospect, but it is essential to ensure that you take some steps to put expectations and a timeline in your proposals. You must make sure the client understands the full process, how long it is going to take, and what...

Duration:00:04:27

How Business Coaches Can Help Grow Your Organization

5/7/2019
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As your career and business grows, you may think you can’t afford or even need a business coach. Today on Journey to $100 Million, listen in to Erik as he shares that isn’t the case. In the past year Erik has been working with award-winning business man, Zack Miller, to help grow our organization. Zack has given us a lot of ideas of things we could be doing that we are not already, and it has greatly helped move us forward. It doesn’t take up a whole lot of time, maybe an hour a week - and...

Duration:00:04:30

The Importance of Tracking Your Deliverables: A Lesson Learned

5/6/2019
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Today on Journey to $100 Million, listen in as Erik shares a huge lesson learned for us here at Array Digital. We recently just lost a contract - but like any failure, we consider this to be feedback. We realized a big part of this loss was due to the fact that we were not properly tracking our deliverables. We were tracking the activities we were performing, but we were not tracking the deliverables, and when those deliverables were required. We learned that we must know the date that...

Duration:00:05:21

Introducing and Welcoming New Employees

5/5/2019
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As we are welcoming new employees to the team, Erik writes out a CEO welcome letter to every new team member. In doing this, Erik is able to let them know why they were chosen for this highly-competitive position, sets expectations for the job, welcomes them to the team, and lists out Array Digital’s core values. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of doing this as a leader and authority figure. Erik explains that every organization needs a...

Duration:00:04:59

Knowing When and How to Ask for Business

5/4/2019
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Today on Journey to $100 Million, listen in as Erik explains that when you give give give - you must ask for something at some point. If you are providing a service, product, or event (like we do with Marketers Anonymous) and never ask for anything - odds are you will not get very far. We realized that we were giving on a regular basis with Marketers Anonymous, but were never asking for a sale even though we were taking on a financial liability as well. Listen in on today's episode to learn...

Duration:00:04:58

Understanding Your Monthly Recurring Revenue

5/3/2019
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What kind of revenue is actually considered monthly recurring revenue? We have been taking in monthly recurring revenue here at Array Digital for about two years at this point. But, not all monthly revenue should be considered monthly recurring revenue. Listen in to Erik on today’s episode of Journey to $100 Million to understand what payments you should disqualify as monthly recurring revenue. Erik will explain how to distinguish between the different types of revenue that you are bringing...

Duration:00:04:47

The Sacrifices of Being a CEO

5/2/2019
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On today's episode of the Journey to $100 Million podcast, Erik discusses why he will not be giving himself a raise anytime soon. The number one priority as a CEO, is to reinvest in the company. Erik is comfortable with the money he is bringing home currently, and wants to keep money in the company to ensure Array Digital continues to grow! Don't take money out of your company too early. Let that money you would give yourself grow in a bank account for future use of the company. Take out...

Duration:00:04:52