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Dare to Launch

Business & Economics Podcasts

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Location:

United States

Description:

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Twitter:

@jeffwalker

Language:

English

Contact:

503-946-6133


Episodes
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Building Unstoppable Teams with Mike Michalowicz

5/21/2024
Episode Overview: In this episode of "Dare to Launch," hosts Chris Saunders and Jeff Walker are joined by Mike Michalowicz. Mike is an entrepreneur, keynote speaker, and author known for his innovative approaches to profitable business practices. His latest book, "All In," focuses on creating and leading high-performing teams. We’re big fans of Mike’s work and this new book is no exception. In today’s episode, Chris and Jeff pick Mike’s brain on his secret to employee training and development in 2024. Mike’s success has everything to do with the way he’s treated his employees over the years, and while his methodology might seem straightforward, it’s actually pretty revolutionary in solving employee retention issues. And it works! When Mike walks into the office, his employees don’t suddenly go dead quiet. And that’s because he builds a safe, comfortable dynamic with his team. He’s realized over time that when we force employees to comply, they will seek to defy. We need to redefine our relationships with our employees and understand how supporting their individual goals and happiness is beneficial for everyone involved. If we trust and support them, they’ll do the same for us. Mike has implemented key strategies to help his employees grow through his companies, often to the point where they end up evolving out of their current roles and moving onto new opportunities. And this is actually a net positive for any company as Mike sees it! The best way to get your team to buy into your goals is to support their goals on an individual level. Company growth and employee growth should operate in tandem, and Mike has tons of fun stories to show how and why that’s the case. For the Bonus Discussion with Mike on “Hiring based on potential” TEXT: Bonus1 to 1(888) 530-0282 Get other bonuses & goodies in the Dare to Launch Bonus Vault at DaretoLaunchShow.com/taco Key Topics Discussed: Mike Michalowicz's Background: Introduction of Mike as the force behind several multi-million dollar companies and the author of influential books like "Profit First" and "All In." The Genesis of "All In": How the challenges of the pandemic led Mike to prioritize writing "All In," focusing on overcoming difficulties in team dynamics, such as recruiting issues and the shift from desired to demanded workplace flexibility. Leadership and Learning: Mike discusses his journey from struggling leader to a more competent one, emphasizing that the best leaders often teach what they need to learn themselves. Employee Dreams and Aspirations: The importance of understanding and nurturing employees' individual dreams to inspire and retain top talent. Mike shares practical steps and examples of how to implement this in any business. Cultural and Tactical Adjustments for Remote Teams: Strategies for maintaining a strong team culture and high engagement, even with remote team members. Real-Life Examples from Mike's Experience: Mike shares anecdotes, including a memorable moment involving unconventional underwear choices during a critical business operation. Key Takeaways Many people in the workforce have forgotten how to dream. We need to relearn the capacity to dream. Understand your employees’ dreams and figure out how to attach them to the work that they’re doing. The typical mindset is “Do what you need to do at work. Your life is your life.” We’ve transcended that in 2024. What you do at work should help you progress your life goals. Helping your employees get to the next level means that they might leave you. But that’s a good thing! Great leaders help people in their growth towards what they really want to do. It’s a fluid experience through the company. If you treat employees well, they’ll put the word out for you when they leave. We need to hire employees based on their potential. You don’t need to be looking for people who are rockstars now, you want to find the people who will be rockstars very soon. Where to Find Mike Michalowicz: Learn more...

Duration:01:11:17

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The TikTok Ban: Strategies to thrive in uncertain times

4/5/2024
Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large. In this episode, Chris and Jeff discuss: The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts Key takeaways: The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand Building your asset: Why your email list is your most valuable asset and how to grow it effectively Navigating change: How to remain resilient and adaptable in the face of platform changes and bans. Resources Mentioned: TikTok user statistics Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ Share this Episode - DaretoLaunchShow.com/60 Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:00:48:17

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Inside the Experience: Lessons and Takeaways From Jeff Walker’s Latest Live Events

12/5/2023
What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event? You get seriously inspired – and pick up some of the latest launch strategies and tactics – that’s what! Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest takeaways from Jeff’s most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx. You’ll learn about mindset, AI, “good marketing,” and a harsh truth about being a leader. They’ll share the most common mistakes business owners tend to make in their launches, courses, and sales pages. You’ll also hear: … and more. Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com Previous episode - From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers Previous episode - Cracking the Copywriting Code – Words That Create Action Susan Garrett ChatGPT Justin Livingston Jason Friedman Share this Episode - DaretoLaunchShow.com/59 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:29:18

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From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers

11/28/2023
Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire. Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years. Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You’ll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey. Also, on this week’s show: … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com Share this Episode - DaretoLaunchShow.com/58 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:22:07

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Launchy AI - Your Unfair Advantage in Business

11/21/2023
There’s no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs? How about one trained in Product Launch Formula® by Jeff Walker? On this week’s episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launchy is the world’s first – and only – AI tool trained in the power of Product Launch Formula. Listen in for a behind-the-scenes look at how the team created this game-changing AI, and how to use any AI tool to your advantage. Also on this week’s show: … and much more! Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel ChatGPT Share this Episode - DaretoLaunchShow.com/57 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:05:38

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Maximizing Sales Conversions on Webinars (by Controlling the Experience)

11/14/2023
Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry. Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of “What’s working now” tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the enduring effectiveness of psychological triggers in sales. Also in this week’s show: … and much more! Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel TheWholesaleFormula.com Share this Episode - DaretoLaunchShow.com/56 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:07:08

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Cracking the Copywriting Code – Words That Create Action

11/7/2023
Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets. So let’s talk copywriting… Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it. Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff’s team Justin Livingston and Dan Walker (Jeff’s son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware. Also, in this week’s episode: … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Justin Livingston Frank Kern ChatGPT Callan Rush Dean Graziosi Share this Episode - DaretoLaunchShow.com/55 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:06:06

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Launching with AI: Next Level ChatGPT Strategies that Actually Work

10/31/2023
AI… everyone’s talking about it. Many businesses are using it. The question is: what impact can artificial intelligence – and platforms like ChatGPT – have on your business? Is it something you should embrace or stay away from? Co-hosts Jeff Walker and Chris Saunders are joined by coach and author Alison Vidotto and copywriting expert John Holt to talk about AI and its impact on the online business world. Also in this week’s episode: … and much more. FREE Download - Jeff’s Personal AI Cheat Sheet - DaretoLaunchshow.com/AIplaybook Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Alison Vidotto’s Push Business Training ChatGPT Jasper AI Elon Musk OpenAI Share this Episode - DaretoLaunchShow.com/54 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:19:38

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The Unstoppable Mindset with Elliott Connie

10/24/2023
What are some of the traits the most successful people across different industries share? And what can you do in your journey toward success? Co-hosts Jeff Walker and Chris Saunders are joined by therapist, author, and speaker Elliott Connie to discuss all things mindset. They discuss the importance of resilience and love, why a growth mindset shouldn’t be focused on following other people’s steps, and the biggest decision you can ever make. Also in this week's show: … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Elliott Connie @ElliottSpeaks on Facebook, Instagram, and Twitter Coach Wooden’s Pyramid of Success: Building Blocks for a Better Life by John Wooden Tom Brady Tiffany Haddish The Playbook Netflix Documentary Share this Episode - DaretoLaunchShow.com/53 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:20:44

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Building an Audience Through Email, Content, and Memes with Rachel Miller

10/17/2023
Co-hosts Chris Saunders and Jeff Walker welcome team member and resident video pro Dan Walker, and social media organic growth expert Rachel Miller to discuss how to build an audience through email and content. They talk about what approach to content you should have, Rachel’s Facebook list-building strategies (including tips for Facebook, Instagram, and YouTube), and how to use memes in business. Also in this week’s show: really need to see your content before they engage with it? Rachel’s answer might surprise you .. and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel RachelMiller.com Rachel on Facebook Share this Episode - DaretoLaunchShow.com/52 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:19:07

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Dare to Launch?

10/9/2023
Co-hosts Chris Saunders and Jeff Walker talk about Jeff’s journey into online entrepreneurship, how he got started before reaching fame with his Product Launch Formula, and what you can expect from the show. The two also discuss the concept of “Launch Life,” the very first thing Jeff sold online, what led him to Durango (Colorado), and what’s key to building a thriving community. You’ll also hear: Launchreally ... and much more. Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch The Tim Ferriss Show Susan Garrett Share this Episode - DaretoLaunchShow.com/51 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Duration:01:18:43

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Season 2: Coming Soon…

8/18/2023
Ready to discover what’s REALLY working in the online business world? Dare to Launch returns October 10th with a fresh, new format. Every Tuesday, Jeff Walker will dive deep into the world of entrepreneurship. Featuring cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some PLF community favorites, they’ll explore what's working – and what isn't – in the world of online business. Expect lots of fun, insightful, and lively discussions about the REAL challenges facing entrepreneurs, as well as actionable steps you can take to grow your online business. Follow the Dare To Launch Show wherever you get your Podcasts.

Duration:00:02:39

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The Big Idea Behind the Biggest Launches - Launch Life With Jeff Walker Episode #49

3/25/2020
What’s the difference between a big launch and a really big launch? Usually the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean… Here’s the link for the livecast that I mention in the video: http://bit.ly/rich-csib MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:09:38

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Behind the Crazy Business Growth - Launch Life With Jeff Walker Episode #48

3/18/2020
If you want to improve your life, it’s easier than ever to grab a book, take a course, or get coaching. And you can learn a lot and have some real breakthroughs from doing these things. But if you really want explosive growth and serious results - not just in your business, but in every part of your life - then there’s something else you should try... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:04:50

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The Most Important Lesson - Launch Life With Jeff Walker Episode #47

3/11/2020
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs. Looking around the room, I noticed they had all learned that same lesson... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:05:17

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Three Things to $200k - Launch Life With Jeff Walker Episode #46

3/4/2020
Things have changed since I started my first online business in 1996, but these are the three things that I obsessed over to build my business at every stage of my business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:05:42

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Knowing What They Really Want - Launch Life With Jeff Walker Episode #45

2/26/2020
Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what I did first - and how it can benefit any business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:04:33

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When Do I Get to Buy the Jet? - Launch Life With Jeff Walker Episode #44

2/19/2020
As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business. Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:07:21

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They Didn’t Charge Me a Dime - Launch Life With Jeff Walker Episode #43

2/12/2020
I broke my ski boot recently… and had two completely different experiences at local ski shops when I tried to have it fixed. One store wanted to sell me a brand new (read: expensive) pair, and the other did something that absolutely blew me away. They’ve got a customer for life now… here’s what happened (and why it’s important for your business). MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:05:29

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Counting the Money - Launch Life With Jeff Walker Episode #42

2/5/2020
The song says, “You never count your money when you’re sitting at the table”... well that might work in some places, but it doesn’t work in business. You need to count the money, and here’s why... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com

Duration:00:05:06