Dare to Launch

Get access to the Dare to Launch Bonus Vault and the Transformational Value Manifesto free: https://www.daretolaunchshow.com/taco Join yours hosts Jeff Walker and Chris Saunders in welcoming Amy Small to the show this week! Amy is the genius behind Knit Collage, an inclusive community for wildly creative knitters and crocheters. After years of exhausting design jobs and a few wrong entrepreneurial turns, Amy crystallized her golden idea: the-knit along. She realized she had the resources and the design expertise to provide the yarn, the designs, the online courses, and the community support directly to consumers. And when she made each course into an 8-week sprint, she was amazed at how her customers helped each other out, and how learning how to knit became a catalyst for transformative self-actualization for her customers. Through this model, Amy created a lucrative business based on her ability to craft unique yarn and creative designs, and release them as limited-edition drops alongside time-sensitive online courses. There are so many incredible business lessons to absorb in this episode around building a following, weaving scarcity and transformation into your business model, and staying true to yourself. Amy did it her way and hit the jackpot at the same time – she’s a perfect case study of the modern entrepreneur. Key topics discussed: Follow Your Passion: The importance of your own passion and innate creativity in starting a business Selling Transformation: The necessity of baking a transformative experience into your business model (Amy sells the ability to access your inner child) Find Scarcity: How Amy also weaves the element of scarcity into her operation by dropping limited-run physical products Inclusivity: Amy’s strategic efforts to foster an inclusive community around knitting Key takeaways: Be Yourself: Amy had to learn the hard way not to tailor her creativity to market demands Keep it Simple: Don’t overwhelm your following with constant changes to your offer. It’s confusing for your customers and overwhelming for you and your team! Foster Community: Building up an enthusiastic community will help your product expand in all kinds of exciting ways Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Get Jeff's AI Playbook FREE at https://Daretolaunchshow.com/ai Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Walker to the show this week! Michael is the founder of the Modern Musician, a company dedicated to helping musicians grow their fan bases and build sustainable careers in the industry. His story starts in high school, where he formed a band called Paradise Fears with his close friends. Desperate for some exposure, he and his bandmates used an ingenious strategy called “tour hacking” to grow their fanbase. Before long, they were touring the world, climbing the iTunes alt-rock chart, and multiplying their revenue by a significant factor. And the key principle behind this success, as Michael emphasizes, was connecting with fans on a personal level. After a few key conversations at my PLF Live event pushed him in the right direction, Michael figured out how to teach aspiring musicians his approach to personal connection first through 1-on-1 coaching, and then through his patented masterclass. He’s now helped thousands of musicians build sustainable careers and cut through the competition, and established a million-dollar business along the way. Being a modern musician also means utilizing technology, and Michael offers some insight into how the internet and AI have created huge opportunities – and a few big challenges – in the current landscape. Whether you have a creative background or not, Michael’s story is a perfect case study in how to use the entrepreneurial spirit to turn your passion into a lucrative career. Key topics discussed: Michael’s “Tour Hacking” Technique; His band would follow successful alt-rock bands on tour so they could sell CD’s and chat with their fans while they waited in line. Failure to Launch: Michael’s first launch was a dud from a sales perspective… but as is often the case, it taught him everything he needed to make his second launch a winner. The Modern Musician: Michael walks us through the pros (freedom, resources) and cons (clutter, competition) of today’s music industry. Standing Out: How Michael focuses on competing with value instead of competing with price, and how personalization is the way of the future. Key takeaways: The quality of the product or service isn’t the most important thing. Finding the right audience and communicating with them in a genuine way is what really matters. We all have untapped resources within us and we have to discover how to use them in creative and genuine ways. Once you know your audience well enough, you can cut through the noise by authentically focusing on how to serve their needs. If you’ve cultivated the right audience, selling a high-ticket offer to a small group of customers is no longer a challenge. Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Become a PLF affiliate and make 40% commission on any PLF sale from your traffic to the Launch Masterclass Aug 15 - 29. Sign up here: https://productlaunchformula.com/affiliate/ Join your hosts Jeff Walker and Chris Saunders in welcoming Mark Duffield-Thomas to the show this week! Mark and his wife Denise run a highly-successful coaching and mentoring business focused on helping entrepreneurs scale up their operations and establish themselves as experts in their communities. Mark and Denise also happen to be the most-successful affiliate marketing partner in the history of Product Launch Formula. This powerful duo has won the annual PFL affiliate marketing competition 6 out of 7 years! Today on the show, Mark breaks down his experiences in affiliate marketing, emphasizing the mutually-beneficial nature of these kinds of partnerships. As Mark explains, affiliate programs are a fantastic way to learn more about the launching process, get more exposure to like-minded entrepreneurs whom you admire, and learn valuable lessons which can be funneled directly back into your own business. The right amount of time and resources must be allocated to run these campaigns properly, however, and Mark speaks on how he and his wife have developed their winning approach over the years. If you’re considering dipping your toes into the world of affiliate marketing, we can’t think of a better primer than this chat with Mark! It’s a pretty strong dose of inspiration and camaraderie for the more seasoned partners out there too! Key topics discussed: Personalization: How reaching out to your audience in custom-tailored communications is becoming the real difference-maker in affiliate marketing. Choosing Carefully: Mark recommends only partnering with businesses which he actually supports and fit his specific criteria for success. The Process: Like any successful operation, Mark and his wife have a detailed multi-phase process. Mark breaks down what goes into each stage. Making Adjustments: Knowing which levers you can strategically pull throughout the process is key to keeping your program going strong. Key takeaways: Diversity of Approach: Successful affiliate campaigns need to use the full suite of marketing tools: blogs, emails, podcasts, live calls, social media, and more. Communicate With Your Audience: It’s crucial to have a pulse on the struggles your audience is facing in order to provide relevant resources. Seek Mentorship: Think of these programs as a way to build relationships with other entrepreneurs whom you admire. Maximizing Leads: Perhaps the most important part of the process is ensuring the highest volume of quality leads in the initial stages of the process. Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Get Jeff's AI Playbook FREE at DaretoLaunchShow.com/AI Join your hosts Chris Saunders and Jeff Walker in welcoming Nick Ortner to the podcast this week! Nick is the creator of The Tapping Solution; a hugely-popular app, book, and online resource which provides revolutionary meditations to help ease everything from anxiety to chronic pain. Like many of the entrepreneurs we bring on the show, Nick’s journey is anything but linear. He takes us through the various stages of his career, from innovating in the tele-health space in the early aughts, to making an indie documentary, to essentially inventing the modern conception of the marketing summit, to developing an app from scratch. Since discovering the health benefits of Tapping at a Tony Robbins event in 2000, Nick has been dedicated to spreading this holistic practice to the world through every medium within his grasp. The lessons learned along the way have been innumerable, but we dig into some of the big ones: the value of providing substantial free content, the right and wrong way to organize a summit, and how focusing on doing genuinely good work over a long period of time will only bring you wealth in business and in life. Nick’s strategies for building trust and curating excellent summits are just too good not to share. I know you’ll walk away with tons of new ideas and a reinvigorated commitment to your business. Key topics discussed: Creating a Summit: How Nick developed his approach to organizing summits through trial and error, and how he continues to perfect his methodology. Offering Free Content: In building his business, Nick has found time and time again that giving out substantial free content is the only way to build a loyal following. The Tony Robbins Effect: Many of the folks we work with have been affected by Tony’s work and Nick is no different. Nick tells us about his full circle journey with Tony. The Sandy Hook tragedy: How the horrendous school shooting, which happened minutes away from Nick’s home, led to some of his most impactful work. Key takeaways: Taking advantage of multiple outlets is key! Nick owes a lot of his success to embracing a multi-faceted approach to promote his life’s work. We have to focus on content first. Especially when planning a summit, it’s essential to make every part of the event unique, educational, and engaging. Product management is essential in building a good app. Nick emphasizes the importance of having a person solely dedicated to testing and shaping your app. The best way to attract experts to your summit is by showing them you genuinely love their content and know what they’re all about. Building a good business foundation is more important than some of the more public-facing stuff. And that includes taking care of your team! Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join your host Chris Saunders for an extra special episode of Dare to Launch featuring three of our Product Launch Formula Coaches: Jolene, Barry, and Julie! On DTL we like to think of entrepreneurship in three stages, and each of these three coaches focuses on a different one: creating your offer and embarking on your first 50K launch, turning that 50K launch into a six-figure launch, and scaling your business up to the seven-figure level. Each stage of this continuum presents its own unique challenges and considerations, and our coaches have collected some keys to success, as well as some common pitfalls to avoid, over the years. As we talked through these trends, we kept coming back to one crucial element over and over: the necessity of a strong community at every stage of this sequence. Whether you’re trying to articulate your offer for the first time or you’re 3 days into a seven-figure launch and floundering, the ability to access a supportive, experienced community has consistently proven to be a key necessity for successful entrepreneurs. We go deep into cultivating the mindset necessary to put yourself out there, knowing when it’s time to scale up and start building out your team, and the fundamental question you need to ask yourself before you decide to take your business to the moon. TALK TO A LAUNCH CLUB EXPERT Key topics discussed: Articulating Your Offer: Spelling out what it is you want to sell can be tricky. The key is knowing the right questions to ask and where to look for more information. The Value Ladder: Starting out, entrepreneurs want everything and they want it fast. It’s important to understand the steps to success and how to take them one at a time. Task Delegation: As we scale up our businesses, we must also start to offload responsibility in order to free up our time. Barry offers up a handy strategy for doing just that. Community is Essential: Jolene emphasizes the myriad benefits of having a community of like-minded individuals to turn to in tough times. Serving Others: Julie emphasizes the impact that high-level entrepreneurs can have on the world, and understanding the implications of shooting for the moon. Key takeaways: Community is a cheat code. Having a support system means that you can move through the stages of success at a much quicker clip. We have to do the market research to make sure that people are actively asking for what we have to offer. Then we can focus on speaking the right language. We can’t fear our competition. Instead, we need to observe what they’re doing and see how we can do it better and with an injection of our own unique qualities. Fully utilize your mentor or coach. You need to work with someone who’s been there before to navigate the noise when your business starts to become bigger than you. Understand what you really want! If you truly want a million dollar business, then you can put the pieces in place to make that happen. But if you don’t actually want to go that big, don’t create a business you don’t actually want to run. Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Get access to this week's Dare To Launch Bonus by Texting: Bonus4 to 1-888-530-0282 Join your hosts Chris Saunders and Jeff Walker in welcoming Mel Abraham to the show this week! Mel is a renowned entrepreneur, speaker, author, and expert in the field of financial freedom. A recurring theme this season has been the reality that entrepreneurship, and really success in general, is hardly ever a straight line. And Mel’s story is yet another fascinating testament to that truth. In recounting his difficult journey from a working-class childhood to multi-millionaire entrepreneur, it seems like almost every major success was prelude to a period of difficulty. And instead of getting beaten down by these hard moments, he chose to pick himself up, learn from his mistakes, and push forward. Realizing he’d worked so hard he missed out on years of his son’s childhood was the first blow. Losing millions to a Ponzi scheme was the second. Discovering he had bladder cancer in 2019 was the third. But he was able to navigate all of the above and more because of his lifelong commitment to building what he calls the Money Machine. In today’s chat, Mel acts as financial guru and walks Jeff and Chris through how he built the money machine that has saved his life multiple times over. Even if you’re already a pro at money management, Mel’s story is a fascinating case study in self-awareness, proactive thinking, and the triumph of the human spirit. We highly recommend picking up a copy of Mel’s new book “Building Your Money Machine.” Key topics discussed: Money and Freedom: Mel discusses the popular misconception that money will bring you freedom and happiness in life, and how that’s not always the case. The Value of Hardship: As has become a theme this season, Mel shares some important hardships and how they helped him become a better person. Financial Harmony: Another popular misconception is the idea of work-life balance. Mel reframes this concept as “financial harmony,” why it’s different, and how it works. Talking About Money: Many people are afraid to even discuss money and as Mel sees it, breaking down that barrier is the first step to financial liberation. Resisting Temptation: When revenue starts to come in, people tend to want to dramatically level up their lifestyles. Mel lays out the smart way to level up. Key takeaways: Money is not the key to freedom. You can be rich and have no absolutely no control of your time or lifestyle. Your relationship with money is literally a relationship. If you become passive in that dynamic, the relationship will wither. You have to enjoy the journey to financial freedom or you won’t enjoy the end result. Rewarding yourself responsibly must be part of the process. We need to assign a job description to every dollar we make before we earn it. That means understanding exactly where your money is going to go at all times. We need to say “I will” instead of “I want.” Those declarations help you understand how all of your actions pull you closer towards achieving your goals. Resources Referenced in the episode: Mel’s book “Building Your Money Machine.” Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

In today’s episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like The Bryan Brothers and Martina Navratilova. He’s also a bonafide stand-up comedian in Washington D.C., which is why today’s discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fantastic tool in copywriting when used correctly. He’s also found that joke structures mirror copywriting in a fascinating way, especially in terms of building and releasing tension. We also dive into the ways in which high-performance tennis mirrors high performance in the business world. And finally, Will shares a few golden nuggets he’s learned from churning out content over the years which we know you folks will really enjoy. As a skilled tennis player and entrepreneur, Will has tons of valuable insight into the mindset and discipline you need to put yourself out there and keep at it no matter what. Get the Free Surprise bonus by texting BONUS3 to 1(888)-530-0282 Key topics discussed: Lessons from Tennis Pros: Working with tennis legends over the years has taught Will countless lessons about focus, discipline, and preparation. Setting Goals: As Will started to find success as an entrepreneur, he found himself adjusting his goals and expectations to build the life he wanted to live. Comedy and Copywriting: The craft of writing jokes is actually incredibly similar to the craft of writing copy. Will breaks down the similarities and differences. The Content Grind: Will emphasizes that the only way to get better at making content is to keep at it, ignore the haters, and use the helpful comments to get better. Key takeaways: Certainty is a Necessity: Starting out as an entrepreneur is tricky, but you have to believe in yourself extra hard to overcome those initial struggles. Play the game you want to win. Running a billion-dollar business involves massive sacrifice, so make sure you set the bar at the right level for you and your goals. Humor is Valuable: If you’re able to be appropriately funny in a presentation or in your marketing you’ll stand out from the crowd. Nobody Cares About You: Be willing to not be the best in the world right away. If your content flops, nobody saw it. Keep trying, tweaking, and reframing your ideas. Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join your hosts Chris Saunders and Jeff Walker this week as they dive into an evergreen topic: mental resilience. Growing Product Launch Formula from a one-man operation to a robust 40-person team has taught Jeff countless lessons about leadership, communication, and organizational flow. And like any business venture, there have been peaks and valleys along the way. One of the biggest factors in Jeff’s success has been his ability to maintain a sense of mental resilience through thick and thin. Key to today’s discussion is a concept from the great Jim Collins book “Good to Great”: the Stockdale Paradox or “Stockdale Moment” as Jeff calls it. Collins believes that in difficult moments, great organizations and leaders thrive by maintaining unwavering belief in their mission and tackling challenges head-on. This idea has been a kind of north star for Jeff in times of struggle, with the COVID-19 pandemic serving as an important example. Jeff looks back on the hysteria and uncertainty of 2020, and how he tackled that moment of disorder and shepherded his company to the other side. He also offers up some other nuggets of wisdom he learned from traveling to Richard Branson’s island, from listening to Ex-Navy SEAL Jocko Willink’s podcast, and from reading Victor Frankl’s “The Man’s Search for Meaning.” Above all, Jeff explains that the key to resilient leadership is maintaining a progressive, forward-thinking perspective. Get the AI Playbook FREE at DaretoLaunchShow.com/AI Key topics discussed: The COVID-19 Pandemic: Jeff recalls the difficulties that Product Launch Formula went through in 2020 and how he was able to move forward. Organizational Communication: In difficult times, Jeff believes strongly that we need to be able to emote and discuss freely within our organizations. Jeff’s Love of Meditation: Jeff’s daily meditation practice has a ripple effect on how he acts in every situation throughout the day. Perspective vs. On-the-Ground Knowledge: As the leader of the company, Jeff reflects on how he now has more perspective, but less information on the daily happenings of the company, and how leaders must be able to balance these two opposing forces. The Stories We Tell Ourselves: We’re all constantly creating self-mythologies about our lives. Jeff believes that we have the choice to make these narratives solution-based instead of problem-focused. Key takeaways: Mental resilience is experiencing a setback and understanding that it’s an event, it’s not who you are. We need to address problems, but we can’t dwell on them. How do we move forward? As you move higher up in a company, you’re responsible for less daily tasks, but you’re responsible for more time. You have to become a visionary. We have to remain inspired and positive at all times. Then when adversity rears its head, we’re ready to take it on. True leaders must adopt a servant mentality. How can we best serve our team and our company? Resources Referenced in the episode: “Good to Great” by Jim Collins “The Man’s Search for Meaning” by Victor Frankl Jocko Willink’s podcast “Jocko Podcast” Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Maidens to the podcast this week! Michael is an entrepreneur, educator, and lifestyle creator. He also happens to be an incredibly skilled tennis instructor, and you’ll see why that’s worth mentioning shortly! Over the years, Michael has shepherded over 90 successful launches, helping all kinds of businesses, projects, and products get off the ground. In today’s episode, Chris and Jeff dig into Michael’s specialty: authenticity online. Due to the COVID-19 pandemic and the boom of the online knowledge-based economy, flocks of coaches, specialists, and creators have turned to developing coaching platforms. And in this increasingly crowded space, the key to standing out is all about showing the world exactly who you are through authentic marketing. As Michael sees it, there’s a bit of bravery required. Being your true authentic self online can be intimidating, but at the end of the day, all you really have to distinguish yourself from the pack is...you! Sure, there might be 50 other folks offering coaching for your expertise, but none of them are exactly like you. Leaning into your authentic self, and infusing that individuality into your marketing copy and your offer, is the key. There will be some roadblocks and risks along the way. And with this self-revelation often comes a fear of rejection. “What if people don’t like my true self?” That’s where bravery comes in. You have to keep trying. If you don’t succeed right out of the gate, the timing could be off! Or perhaps your copy just isn’t fully aligned with your personality. The more time you spend refining your offer and your copy to reveal your authentic self, the closer you’ll get to where you need to be. Above all, Michael preaches the importance of focusing on outcomes in your offer. We can’t just tell people how many videos or workbooks they’ll get with our services. People need a promise of what they will become at the end of the process. And if you can make that promise so exciting that people genuinely want to share it, you’re on the right track. For the Bonus Discussion with Michael: Text: BONUS2 to 1(888)-530-0282 Key topics discussed: Michael’s’ Story: How he went from a tennis pro to a visionary entrepreneur and how the lessons he learned from tennis apply to his work today. The Current Online Landscape: How our online arena has become ultra-competitive and what we can do to stand out. The Product Launch Formula Effect: Jeff and Michael discuss how they met, how their relationship has grown, and how our live events and masterminds have impacted Michael’s journey. Michael’s First Huge Success: Michael explains how a hugely successful documentary launch taught him a million lessons about marketing and set him on the right path. Plus, Jeff and Chris remind him that he accidentally invented the standard for documentary marketing. Jeff’s Experience with Authenticity Online: Jeff walks us through the humble beginnings of his online newsletter in 1996 and how he learned the true value of authenticity. Key takeaways: Authenticity makes up for credentials. When you’re getting started, you might not have the necessary credentials to compete with other players. But what you do have is your personality and your individual perspective. Lean into that. Authenticity is the most sustainable mode of communication in marketing. When you’re not forcing anything, your marketing will feel natural. You’re not ending your livestream or your webinar feeling like a fraud or a trickster. You just continue being yourself! We don’t need to sell to everyone. No matter what your specific makeup might be as a person, there is an audience of people who want to hear from you. Imposter syndrome is healthy. It’s a sign that you have heart, empathy, and you’re not blinded by arrogance. Reframe it as a gift. Visualize the outcomes you want your customers to get, and then pull from your knowledge only the most essential...

Episode Overview: In this episode of "Dare to Launch," hosts Chris Saunders and Jeff Walker are joined by Mike Michalowicz. Mike is an entrepreneur, keynote speaker, and author known for his innovative approaches to profitable business practices. His latest book, "All In," focuses on creating and leading high-performing teams. We’re big fans of Mike’s work and this new book is no exception. In today’s episode, Chris and Jeff pick Mike’s brain on his secret to employee training and development in 2024. Mike’s success has everything to do with the way he’s treated his employees over the years, and while his methodology might seem straightforward, it’s actually pretty revolutionary in solving employee retention issues. And it works! When Mike walks into the office, his employees don’t suddenly go dead quiet. And that’s because he builds a safe, comfortable dynamic with his team. He’s realized over time that when we force employees to comply, they will seek to defy. We need to redefine our relationships with our employees and understand how supporting their individual goals and happiness is beneficial for everyone involved. If we trust and support them, they’ll do the same for us. Mike has implemented key strategies to help his employees grow through his companies, often to the point where they end up evolving out of their current roles and moving onto new opportunities. And this is actually a net positive for any company as Mike sees it! The best way to get your team to buy into your goals is to support their goals on an individual level. Company growth and employee growth should operate in tandem, and Mike has tons of fun stories to show how and why that’s the case. For the Bonus Discussion with Mike on “Hiring based on potential” TEXT: Bonus1 to 1(888) 530-0282 Get other bonuses & goodies in the Dare to Launch Bonus Vault at DaretoLaunchShow.com/taco Key Topics Discussed: Mike Michalowicz's Background: Introduction of Mike as the force behind several multi-million dollar companies and the author of influential books like "Profit First" and "All In." The Genesis of "All In": How the challenges of the pandemic led Mike to prioritize writing "All In," focusing on overcoming difficulties in team dynamics, such as recruiting issues and the shift from desired to demanded workplace flexibility. Leadership and Learning: Mike discusses his journey from struggling leader to a more competent one, emphasizing that the best leaders often teach what they need to learn themselves. Employee Dreams and Aspirations: The importance of understanding and nurturing employees' individual dreams to inspire and retain top talent. Mike shares practical steps and examples of how to implement this in any business. Cultural and Tactical Adjustments for Remote Teams: Strategies for maintaining a strong team culture and high engagement, even with remote team members. Real-Life Examples from Mike's Experience: Mike shares anecdotes, including a memorable moment involving unconventional underwear choices during a critical business operation. Key Takeaways Many people in the workforce have forgotten how to dream. We need to relearn the capacity to dream. Understand your employees’ dreams and figure out how to attach them to the work that they’re doing. The typical mindset is “Do what you need to do at work. Your life is your life.” We’ve transcended that in 2024. What you do at work should help you progress your life goals. Helping your employees get to the next level means that they might leave you. But that’s a good thing! Great leaders help people in their growth towards what they really want to do. It’s a fluid experience through the company. If you treat employees well, they’ll put the word out for you when they leave. We need to hire employees based on their potential. You don’t need to be looking for people who are rockstars now, you want to find the people who will be rockstars very soon. Where to Find Mike Michalowicz: Learn more...

Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large. In this episode, Chris and Jeff discuss: The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts Key takeaways: The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand Building your asset: Why your email list is your most valuable asset and how to grow it effectively Navigating change: How to remain resilient and adaptable in the face of platform changes and bans. Resources Mentioned: TikTok user statistics Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ Share this Episode - DaretoLaunchShow.com/60 Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event? You get seriously inspired – and pick up some of the latest launch strategies and tactics – that’s what! Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest takeaways from Jeff’s most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx. You’ll learn about mindset, AI, “good marketing,” and a harsh truth about being a leader. They’ll share the most common mistakes business owners tend to make in their launches, courses, and sales pages. You’ll also hear: … and more. Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com Previous episode - From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers Previous episode - Cracking the Copywriting Code – Words That Create Action Susan Garrett ChatGPT Justin Livingston Jason Friedman Share this Episode - DaretoLaunchShow.com/59 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire. Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years. Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You’ll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey. Also, on this week’s show: … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com Share this Episode - DaretoLaunchShow.com/58 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

There’s no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs? How about one trained in Product Launch Formula® by Jeff Walker? On this week’s episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launchy is the world’s first – and only – AI tool trained in the power of Product Launch Formula. Listen in for a behind-the-scenes look at how the team created this game-changing AI, and how to use any AI tool to your advantage. Also on this week’s show: … and much more! Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel ChatGPT Share this Episode - DaretoLaunchShow.com/57 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry. Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of “What’s working now” tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the enduring effectiveness of psychological triggers in sales. Also in this week’s show: … and much more! Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel TheWholesaleFormula.com Share this Episode - DaretoLaunchShow.com/56 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets. So let’s talk copywriting… Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it. Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff’s team Justin Livingston and Dan Walker (Jeff’s son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware. Also, in this week’s episode: … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Justin Livingston Frank Kern ChatGPT Callan Rush Dean Graziosi Share this Episode - DaretoLaunchShow.com/55 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

AI… everyone’s talking about it. Many businesses are using it. The question is: what impact can artificial intelligence – and platforms like ChatGPT – have on your business? Is it something you should embrace or stay away from? Co-hosts Jeff Walker and Chris Saunders are joined by coach and author Alison Vidotto and copywriting expert John Holt to talk about AI and its impact on the online business world. Also in this week’s episode: … and much more. FREE Download - Jeff’s Personal AI Cheat Sheet - DaretoLaunchshow.com/AIplaybook Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Alison Vidotto’s Push Business Training ChatGPT Jasper AI Elon Musk OpenAI Share this Episode - DaretoLaunchShow.com/54 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What are some of the traits the most successful people across different industries share? And what can you do in your journey toward success? Co-hosts Jeff Walker and Chris Saunders are joined by therapist, author, and speaker Elliott Connie to discuss all things mindset. They discuss the importance of resilience and love, why a growth mindset shouldn’t be focused on following other people’s steps, and the biggest decision you can ever make. Also in this week's show: … and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Elliott Connie @ElliottSpeaks on Facebook, Instagram, and Twitter Coach Wooden’s Pyramid of Success: Building Blocks for a Better Life by John Wooden Tom Brady Tiffany Haddish The Playbook Netflix Documentary Share this Episode - DaretoLaunchShow.com/53 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Co-hosts Chris Saunders and Jeff Walker welcome team member and resident video pro Dan Walker, and social media organic growth expert Rachel Miller to discuss how to build an audience through email and content. They talk about what approach to content you should have, Rachel’s Facebook list-building strategies (including tips for Facebook, Instagram, and YouTube), and how to use memes in business. Also in this week’s show: really need to see your content before they engage with it? Rachel’s answer might surprise you .. and much more. Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel RachelMiller.com Rachel on Facebook Share this Episode - DaretoLaunchShow.com/52 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Co-hosts Chris Saunders and Jeff Walker talk about Jeff’s journey into online entrepreneurship, how he got started before reaching fame with his Product Launch Formula, and what you can expect from the show. The two also discuss the concept of “Launch Life,” the very first thing Jeff sold online, what led him to Durango (Colorado), and what’s key to building a thriving community. You’ll also hear: Launchreally ... and much more. Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch The Tim Ferriss Show Susan Garrett Share this Episode - DaretoLaunchShow.com/51 THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!