CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. We hope you enjoy listening! References The Psychology of Money Same as Ever The Choice Factory by Richard Shotton Forbes Entrepreneurial CMO50 list Embracing an Entrepreneurial CMO Mindset Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training. Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. We hope you enjoy listening. References Forbes Entrepreneurial CMO50 List Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training. Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: We hope you enjoy listening. References CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbell) CMO Leadership Podcast Episode 62: Sean Ellis Decodes Growth Hacking Contact Growth Generators Growth Generatorshigh-performance cultureLinkedIn Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months). Grayson walks us through the challenges, learnings and strategies of Agile Marketing Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth. If you're a marketing leader aiming to enhance your team's performance and drive unparalleled results, this episode offers invaluable insights. Contact Growth Generators Growth GeneratorsAgile Marketing LinkedIn Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with purpose, authenticity, and consistency. Advice to aspiring CMOs including the importance of self-reflection and reputation building. The episode wraps up with a fast round of questions revealing Bev's views on essential team capabilities and the culture of her current team. We hope you enjoy listening. References CMO Leadership Podcast Episode 69: The first 12 months in a CMO role with Bev Bury at Flinders University Contact Growth Generators Growth Generatorshigh-performance cultureLinkedIn Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth. References CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking Hacking Growth, By Sean Ellis Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, you will discover: We hope you enjoy listening. References PRIMED High-performance framework Contact Growth Generators Growth Generatorshigh-performance cultureLinkedIn Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns. Tune in to find out how to build psychological safety in your marketing team. High-Performance Marketing Team Scorecard Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard: https://growthgenerators.scoreapp.com References The Fearless Organisation Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University Aligning marketing teams and embracing diversity with Malini Sietaram Holly Ransom discusses her new book The Leading Edge The First 90 Days with the CMO of Calendly Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training. Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career. The discussion also explores the importance of being authentic, handling bad behaviour in the workplace and cultivating a positive workplace as well as advice for aspiring CMOs. This is the first episode of a new CMO Leadership Lessons segment of the Podcast where CMOs share their mistakes, best advice they’ve received, their leadership principles and advice for aspiring CMOs in under 20 minutes. Look out for more of these episodes to come. And be sure to check out Episode 66 where Sarah shares the Agile Marketing journey at UniSA and the remarkable results they’ve achieved. We hope you enjoy listening. References University of South Australia Episode 66 of CMO Leadership Podcast. Agile Marketing in action: Uni SA’s marketing transformation Episode 48 of the CMO Leadership Podcast. What every marketing leader should know about finance Design: Building on Country by Alison Page and Paul Memmott Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons learned. The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x. You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track. We hope you enjoy the show. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity. The episode distinguishes between Lean Process Redesign's emphasis on streamlining current processes to remove waste and Agile Marketing's focus on small, cross-functional teams delivering incremental customer value through feedback. It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks. If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity - then be sure to tune in. Additional Resources See Episode 26. How to overcome resource constraints and get to market faster - for more on what Lean Process Is and how to implement it in your team. See Episode 54. How Agile Marketing Drives Customer Centricity - for more on the benefits of Agile Marketing with real-world results. Need help optimising your marketing team? Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode. This podcast was edited by Clare Ryan.

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth. The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work. Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts. You can also view Ty’s companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going! If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team. We hope you enjoy this episode. Contact Growth Generators Growth GeneratorsAgile MarketingLinkedIn - and mention that your’e a listener of the Pod. Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilitiesDiscover agile marketing practices that dismantle team silos and boost efficiencyLearn the leadership principles and strategies to drive change and create a high-performance team cultureExplore the mistakes to avoid and tips to become a revered CMOGain insights from interviews with leadership experts and authors, and marketing leaders from across industries. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile MarketingConnect or follow Ty on LinkedIn and let him know you're a fan of the show Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: Discount code to see Sean live in Sydney/Melbourne in March-April 2024 Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024. Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis Enter the discount code: Ty-GROW-34 As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises Hacking GrowthUnlocking Growth Building high-growth SaaS marketing teams What is product-led growth and how to get started Influence: The Psychology of Persuasio Contact Growth Generators Growth GeneratorsAgile MarketingLinkedIn Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Jonathan Metrick & Kimberley Whitler Design Your Marketing Organization to fit your company’s growth scale. HBR’s 10 must reads on strategic marketing Give away your legos and other commandments for scaling start-ups Contact Jonathan Find Jonathan on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships. Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing) The role of the Marketing Operations function within the team and how it has been leveraged to optimise value. How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity. Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about ActiveCampaign Patrick Lencioni - The 5 Dysfunctions of a Team Chris Zook and James Allen - The Founder's Mentality Elad Gill - The High-Growth Handbook Chris Voss - Never Split the Difference Contact Shay Find Shay on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people What CMO’s should look for when looking to hire a full package marketing ops lead. Mike's thoughts on the future of AI and how Marketing Ops are well-positioned to harness this. If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data - a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about marketingops.com and their upcoming event in November 2023 MOps-Apalooza 2023 State of the Marketing Operations Report by marketingops.com Darrel Alfonso’s LinkedIn Post with a visual describing the difference between a small, mid-sized, and large marketing operations team. See Darrel’s LinkedIn profile here: https://www.linkedin.com/in/darrellalfonso/ Contact Mike Find Mike on LinkedIn and mention you heard them on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation. Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share! According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result. (Gartner 2023 CMO Spend and Strategy Survey) So, this episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format. References Dr Seuss - Oh, the Places You’ll Go! Mikael Krogerus and Roman Tschäppeler - The Communication Book Contact Sheena Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives.How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally.How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team. The overall marketing team design at Calendly and how Jessica’s prior experience in creating a product-led growth business positioned her to lead the team as CMO. Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies. The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. Adam Grant - Give and Take Patrick Lencioni - Overcoming the Five Dysfunctions of a TeamBrene Browne'swork on Vulnerability Contact Jessica Find Jessica onLinkedInand mention you heard her on the podcast. Find out more about Calendly Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know your thoughts on the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Enjoy the show!

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation. Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format. References The 6th Annual State of Agile Marketing Report by Agile Sherpas The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023) Contact Frank Days Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Could you help us continue to help you? Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show!