CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes-logo

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Business & Economics Podcasts

Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed specifically for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and boost efficiency - Learn the leadership principles and strategies to drive change and create a high-performance team culture - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts and authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you’re a CMO, CXO, Head of Marketing, or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage. Hit follow and tune into our fan-favorite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

Location:

Australia

Description:

Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed specifically for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and boost efficiency - Learn the leadership principles and strategies to drive change and create a high-performance team culture - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts and authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you’re a CMO, CXO, Head of Marketing, or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage. Hit follow and tune into our fan-favorite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

Language:

English


Episodes

64. How to eliminate BAU (Business as Usual) work to increase the capacity, agility and strategic focus of your marketing team

3/19/2024
Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth. The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work. Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts. You can also view Ty’s companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going! If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team. We hope you enjoy this episode. Contact Growth Generators Growth GeneratorsAgile MarketingLinkedIn - and mention that your’e a listener of the Pod. Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Duration:00:15:01

63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams

3/14/2024
Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilitiesDiscover agile marketing practices that dismantle team silos and boost efficiencyLearn the leadership principles and strategies to drive change and create a high-performance team cultureExplore the mistakes to avoid and tips to become a revered CMOGain insights from interviews with leadership experts and authors, and marketing leaders from across industries. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile MarketingConnect or follow Ty on LinkedIn and let him know you're a fan of the show Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Duration:00:03:37

62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation

2/20/2024
Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: Discount code to see Sean live in Sydney/Melbourne in March-April 2024 Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024. Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis Enter the discount code: Ty-GROW-34 As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises Hacking GrowthUnlocking Growth Building high-growth SaaS marketing teams What is product-led growth and how to get started Influence: The Psychology of Persuasio Contact Growth Generators Growth GeneratorsAgile MarketingLinkedIn Help us help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Duration:00:41:54

61. Design your marketing team structure to fit your company's growth stage

12/19/2023
Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Jonathan Metrick & Kimberley Whitler Design Your Marketing Organization to fit your company’s growth scale. HBR’s 10 must reads on strategic marketing Give away your legos and other commandments for scaling start-ups Contact Jonathan Find Jonathan on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Duration:00:47:40

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign

11/22/2023
Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships. Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing) The role of the Marketing Operations function within the team and how it has been leveraged to optimise value. How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity. Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about ActiveCampaign Patrick Lencioni - The 5 Dysfunctions of a Team Chris Zook and James Allen - The Founder's Mentality Elad Gill - The High-Growth Handbook Chris Voss - Never Split the Difference Contact Shay Find Shay on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Duration:00:55:51

59. Why you need a Marketing Operations team and how to build one

10/26/2023
Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people What CMO’s should look for when looking to hire a full package marketing ops lead. Mike's thoughts on the future of AI and how Marketing Ops are well-positioned to harness this. If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data - a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about marketingops.com and their upcoming event in November 2023 MOps-Apalooza 2023 State of the Marketing Operations Report by marketingops.com Darrel Alfonso’s LinkedIn Post with a visual describing the difference between a small, mid-sized, and large marketing operations team. See Darrel’s LinkedIn profile here: https://www.linkedin.com/in/darrellalfonso/ Contact Mike Find Mike on LinkedIn and mention you heard them on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.

Duration:00:53:47

58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness

9/11/2023
With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation. Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share! According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result. (Gartner 2023 CMO Spend and Strategy Survey) So, this episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format. References Dr Seuss - Oh, the Places You’ll Go! Mikael Krogerus and Roman Tschäppeler - The Communication Book Contact Sheena Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Duration:00:49:02

57. The First 90 Days with Calendly CMO, Jessica Gilmartin

7/10/2023
Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives.How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally.How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team. The overall marketing team design at Calendly and how Jessica’s prior experience in creating a product-led growth business positioned her to lead the team as CMO. Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies. The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. Adam Grant - Give and Take Patrick Lencioni - Overcoming the Five Dysfunctions of a TeamBrene Browne'swork on Vulnerability Contact Jessica Find Jessica onLinkedInand mention you heard her on the podcast. Find out more about Calendly Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know your thoughts on the show. Help us continue to help you Hit followso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Enjoy the show!

Duration:00:46:51

56. How to get started with Agile Marketing

6/13/2023
with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation. Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format. References The 6th Annual State of Agile Marketing Report by Agile Sherpas The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023) Contact Frank Days Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Could you help us continue to help you? Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show!

Duration:00:53:55

55. Scaling Agile Marketing using SAFe

5/17/2023
With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning. The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not) Investments that marketing teams/organisations must make to scale agile marketing successfully. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. References The Scaled Agile Framework The Agile Marketing Manifesto Contact Melissa Reeve Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Duration:00:49:30

54. How Agile Marketing Drives Customer Centricity

4/17/2023
Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss: How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia. Ty summarises the key outcomes of implementing Agile Marketing at Curtin University - including how it was used for large-scale event planning and implementation. How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators. The 3 most common pitfalls marketing team face when implementing Agile Marketing Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format. References Hackathon at Curtin University Contact Ty and Growth Generators Growth Generators 5-stage team transformation frameworkLinkedInTwitter Help us continue to help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show Thank you, and enjoy the show

Duration:00:26:48

53. How to build a strong team culture and land your dream job

3/13/2023
Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: High-Performance Marketing Teams WorkshopGrowth Generatorsfirst Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Erik, with all the tips and strategies laid out in an easy-to-read format. References Team #1 Eat Your Greens Contact Erik de Roos LinkedIn Contact Growth Generators Growth Generators 5-stage team transformation frameworkLinkedInTwitter Help us continue to help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:55:39

52. How to write better briefs and why it matters

10/10/2022
With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefsWhy 80% of clients think they’re good at writing briefs but only 10% of agencies agreeThe common problems with briefing, why they arise and the issues they createWhat you can do to improve the briefing processThe importance of having a strategy from which your brief draws from/links toThe importance of clear targeting and positioningThe 3 kinds of objectives to include in your briefsHow to evaluate the work that comes back from your agencies to know if it’s on briefSome tips to brief multiple agencies and in-house marketing teams Since launching their business, BetterBriefs, at IPA’S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Make sure you also download a copy of the best practice guide‘The best way for a client to brief an agency’ written by BetterBriefs and Mark Ritson in partnership with the IPA. This contains the research findings and the tips and strategies we discuss in the show. Contact BetterBriefs FindPieter-Paul von WeilerandMatt Davieson LinkedIn and tell them you heard them on the podcast, or shoot them an emailpp@betterbriefs.comandmatt@betterbriefs.com Find out more aboutBetterBriefs Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know what you think of the show. Help us continue to help you Hit followso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:59:44

51. Entering the metaverse and being more productive with Steve Glaveski

7/5/2022
Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, which is welcome advice given the increasing workloads facing many marketers. In this episode, we discuss: About Our Guest Steve Glaveski is the founder and CEO of Collective Campus and community-owned web3 accelerator, Metarise, and his mission is to unlock the latent potential of people to create impact in the world and lead more fulfilling lives. He co-founded children’s entrepreneurship program, Lemonade Stand, is the author of several books, including Wiley books Time Rich: Do Your Best Work, Live Your Best Life (May 2020), Employee to Entrepreneur: How To Earn Your Freedom and Do Work That Matters (2019), is a contributor to the Harvard Business Review and hosts the award-winning Future Squared podcast. He founded the media network, NoFilter, during the pandemic. He previously worked for the likes of EY, KPMG, Westpac and Macquarie Bank. Contact Steve www.metarise.clubwww.metavise.iowww.collectivecampus.iotwitter.com/steveglaveskisteveglaveski.com Contact Growth Generators Growth Generators 5-stage team transformation frameworkLinkedInTwitter Help us continue to help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:54:14

50. Transform your marketing team with the HiFli framework

6/21/2022
With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively. To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you’re in a new leadership role, or you’re just about to hit the reset button with your team, this will give you a roadmap to follow. In this episode, we discuss: The HiFli framework and how it can be used to create a high-flying marketing teamThe details on what we mean by HiFli:HarmoniseInfrastructureFlowLeadInnovateHow some of the most important work you can do is align your marketing strategy with your organisational strategyHow to make your metrics do the work for you when they're properly chosen and analyzedHow leadership and innovation are required to cultivate high performanceHow CMOs can build trust with their CEOs to stay in the seat long enough to make an impact What high performance actually means and how to develop it in your teamsWhy making your processes leaner and more agile can help contribute to better resultsHow to analyze and rebuild the infrastructure your team needs to be the bestAnd more! You're joined by host Ty Hayes on this episode. Ty is a former #10 ranked Chief Marketing Officer in Australia and led the Australian Marketing Team of the Year in his previous role as CMO at a global university. Ty now works with CEOs and CMOs to help them create modern marketing teams that drive growth. P.S. We take detailed notes for each episode with all the tips, strategies and resource links laid out in an easy-to-read pdf. So you can spend less time taking notes and more time taking action. Head to our website to download the notes. Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:34:44

49. Becoming a whole marketer with Abigail Dixon

5/24/2022
Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values.The required soft, leadership and technical skills to be an effective marketing leader.The importance of engaging and involving a wide range of stakeholders when developing your marketing strategy.How to socialise your strategy to get stakeholders on board. Abby shares some great tips for those of you who are uncomfortable with the politician parts of your role. Why and how marketers should be taking ownership of the commercial agenda for your organisation.Why a long-term marketing strategy is still required in today’s rapidly changing world.The difference in company orientation from being product-oriented, to sales-oriented to production-focused - to the holy grail of being marketing-oriented.What this means in terms of the remit of marketing, and the size and composition of the marketing team. About our guest Abigail Dixon is Author and Podcast Host, The Whole Marketer, and Director and Founder of Labyrinth Marketing Abigail is an award-winning chartered marketer and consultant, a Fellow of the Chartered Institute of Marketing (CIM), an accredited course director and trainer, and an accredited International Coaching Federation coach. Get the notes P.S. As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. Contact Abigail Dixon Website (access the book and podcast here):www.thewholemarketer.comAbigail Dixon@LinkedIn; Instagram:@thewholemarketerwww.labyrinthmarketing.co.uk Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know what you think of the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:54:39

48. What every marketing leader should know about finance with Adam Fraser

5/9/2022
Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates. Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building empathy with the CFO and upping your financial acumen, you'll become a smarter marketer and a more influential leader. About our guest Adam Fraser is CFO of MedTech Startup Omniscient Neurotechnology (08t), which was the 2022 winner of SXSW innovator award for AI and machine learning. At the intersection of neuroscience and data science, 08t is creating more detailed maps of the brain's neural highways. With over 25 years of broad-based finance, corporate finance, private equity, technology and martech experience, Adam brings a wealth of experience to his current CFO role. Adam explains how marketing and finance can (and should) work in concert with each other to help realise the business and strategic objectives of the company. Fun fact, Adam was the host of EY's marketing podcast 'Let's Talk Marketing.' P.S. You'll want to grab the detailed notes that accompany this episode packed with all the financial term definitions. To access these, head to our website lookout for this episode and download the notes. References 2022 SXSW Innovation AwardsBambooHRHubSpotThis is MarketingGood to Great Contact Adam Fraser https://www.o8t.com/@LinkedInLinkedIn Contact Growth Generators Growth Generators5-stage marketing team transformation framework called HiFliLinkedInTwitter Help Us Continue to Help You follow This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Duration:00:44:05

47. Beating Imposter Syndrome with Alison Shamir

4/25/2022
Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- personally, it can cost your voice, your job, the promotion, and the rewards of being recognised for your ideas and talents. As an organisation, it can reduce collaboration and innovation, and cause high-performers to leave. It can also create micro-managers that possess over data and occasionally throw team members under the bus due to their own imposter syndrome. Tune in to find out what it is, what you can do personally, and as a leader to help beat it and help your team thrive. Today's guest is Alison Shamir - an Imposter Syndrome & Confidence Expert, Coach, Speaker and Media Contributor who spent 10+ years in senior roles in Technology and Media sectors. Certified in Applied Neuroscience and Brain Health, Alison arms her audience with the knowledge and evidence-based methods grounded in science to overcome imposter syndrome, build confidence and do the deep work needed to rewire the brain and achieve the success they desire. P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action. References How to Win Friends and Influence People by Dale CarnegieLimitless by Jim KwikThe source by Tara SwartSecrets Thoughts of Successful Women by Valerie YoungDitching Imposter Syndrome by Clare Josa Contact Alison Shamir Alison Shamir WebsiteInstagramLinkedIn Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInor Twitter and let us know what you think of the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:01:01:12

46.Implementing Salesforce to improve the CX with Kelley Johnson

3/28/2022
Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate for Salesforce and featuring this product is not intended as an endorsement. In this episode, we discuss: Three leaders that had a profound influence on Kelley’s careerWhy UTS chose to deploy Salesforce and how it aligned with their digital experience strategyInsights into the procurement process and what set Salesforce apartThe importance of having the right people at the procurement table - and giving them enough time to participateThe importance of building requirements with the end-users How the vendor's response can tell you a lot about how much they value the relationshipWhich Salesforce modules UTS chose to purchase and whyThe four must-have roles you need on your team to get out of the blocks with SalesforceThe biggest challenges and wins so far Kelley is an accomplished leader with more than 25 years' experience in digital technology. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes with all the tips and strategies laid out. References University of Sydney TechnologyUTS 2027 StrategySalesforce's Marketing Cloud PlatformPower: A Woman's Guide to Living and Leading Without Apology,"by Kemi Nekvapil Contact Kelley Johnson Find Kelley onLinkedInand mention you heard her on the podcast. Email Kelley any follow-up questions you have,kelley.johnson@uts.edu.au Find out more aboutUTS Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know what you think of the show. Help us continue to help you Hit followso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:51:19

45. What is product-led growth and how to get started

3/14/2022
Peter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights. In this episode, we discuss: What PLG is including the fundamentals you need to get started How PLG can be applied to any industry, and what it means for marketing teams and CMOsHow it changes the dynamics of an organisation and the skills needed in the marketing teamHow CMOs can use PLG to play a bigger role and have a bigger impact in their organisation From MQLs (Marketing Qualified Leads) to Sales Qualified Leads (SQLs) to Product Qualified Leads (PQLs)We dispel some myths about PLG and explain in which situations it is inappropriate to adoptThe growth mindset needed including the 4 key attributes for any modern marketer to thrive at PLGThe new course,Rocket Ship Scholarsthat Unlocking Growth has launched to upskill Aussies in PLG - listen out for how to apply for one of their 5 free scholarships to the program. *Applications close 20 March 2022. Never heard of PLG? Peter explains ‘PLG is about surfacing the value of the product as an enabler to drive more sales’. So instead of telling people about your value proposition, you show them. In typical SaaS it includes models like freemium and free trials, but in non SaaS it can include webinars, events, whitepapers and other tactics deployed throughout the funnel by Sales, Marketing, Product, Customer Success and Customer Support. Peter is an Aussie with a remarkable career including 20yrs in Silicon Valley. Peter established and led the growth and product management across IBM, he’s been VP of marketing for Safety Culture, Product Development Program Manager at Hutchison 3G - plus a range of experience founding, running and consulting with Startups. Peter’s now helping startups and businesses in Australia to scale faster using a product-led growth approach through his leading product-led growth consultancy, Unlocking Growth. P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action. References Wes Bush - Product-Led Growth William Duggan - Napoleon’s Glance Contact Peter Ikladious Find Peter onLinkedInand mention you heard him on the podcast. Find out more aboutUnlocking Growth, and their Product-Led Growth course,Rocketship Scholars. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInor Twitter and let us know what you think of the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Duration:00:57:00