Lean Mean Marketing Teams | CMOs discuss Modern Marketing Team Structures, Agile Marketing and Leadership Lessons

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation. Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share! According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result. (Gartner 2023 CMO Spend and Strategy Survey) So, this episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format. References Dr Seuss - Oh, the Places You’ll Go! Mikael Krogerus and Roman Tschäppeler - The Communication Book Contact Sheena Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show!

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives.How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally.How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team. The overall marketing team design at Calendly and how Jessica’s prior experience in creating a product-led growth business positioned her to lead the team as CMO. Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies. The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. Adam Grant - Give and Take Patrick Lencioni - Overcoming the Five Dysfunctions of a TeamBrene Browne'swork on Vulnerability Contact Jessica Find Jessica onLinkedInand mention you heard her on the podcast. Find out more about Calendly Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know your thoughts on the show. Help us continue to help you Hit followso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Enjoy the show!

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation. Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format. References The 6th Annual State of Agile Marketing Report by Agile Sherpas The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023) Contact Frank Days Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Could you help us continue to help you? Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show!

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning. The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not) Investments that marketing teams/organisations must make to scale agile marketing successfully. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. References The Scaled Agile Framework The Agile Marketing Manifesto Contact Melissa Reeve Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss: How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia. Ty summarises the key outcomes of implementing Agile Marketing at Curtin University - including how it was used for large-scale event planning and implementation. How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators. The 3 most common pitfalls marketing team face when implementing Agile Marketing Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format. References Hackathon at Curtin University Contact Ty and Growth Generators Growth Generators 5-stage team transformation frameworkLinkedInTwitter Help us continue to help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show Thank you, and enjoy the show

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: High-Performance Marketing Teams WorkshopGrowth Generatorsfirst Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Erik, with all the tips and strategies laid out in an easy-to-read format. References Team #1 Eat Your Greens Contact Erik de Roos LinkedIn Contact Growth Generators Growth Generators 5-stage team transformation frameworkLinkedInTwitter Help us continue to help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefsWhy 80% of clients think they’re good at writing briefs but only 10% of agencies agreeThe common problems with briefing, why they arise and the issues they createWhat you can do to improve the briefing processThe importance of having a strategy from which your brief draws from/links toThe importance of clear targeting and positioningThe 3 kinds of objectives to include in your briefsHow to evaluate the work that comes back from your agencies to know if it’s on briefSome tips to brief multiple agencies and in-house marketing teams Since launching their business, BetterBriefs, at IPA’S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Make sure you also download a copy of the best practice guide‘The best way for a client to brief an agency’ written by BetterBriefs and Mark Ritson in partnership with the IPA. This contains the research findings and the tips and strategies we discuss in the show. Contact BetterBriefs FindPieter-Paul von WeilerandMatt Davieson LinkedIn and tell them you heard them on the podcast, or shoot them an emailpp@betterbriefs.comandmatt@betterbriefs.com Find out more aboutBetterBriefs Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know what you think of the show. Help us continue to help you Hit followso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, which is welcome advice given the increasing workloads facing many marketers. In this episode, we discuss: About Our Guest Steve Glaveski is the founder and CEO of Collective Campus and community-owned web3 accelerator, Metarise, and his mission is to unlock the latent potential of people to create impact in the world and lead more fulfilling lives. He co-founded children’s entrepreneurship program, Lemonade Stand, is the author of several books, including Wiley books Time Rich: Do Your Best Work, Live Your Best Life (May 2020), Employee to Entrepreneur: How To Earn Your Freedom and Do Work That Matters (2019), is a contributor to the Harvard Business Review and hosts the award-winning Future Squared podcast. He founded the media network, NoFilter, during the pandemic. He previously worked for the likes of EY, KPMG, Westpac and Macquarie Bank. Contact Steve www.metarise.clubwww.metavise.iowww.collectivecampus.iotwitter.com/steveglaveskisteveglaveski.com Contact Growth Generators Growth Generators 5-stage team transformation frameworkLinkedInTwitter Help us continue to help you follow We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively. To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you’re in a new leadership role, or you’re just about to hit the reset button with your team, this will give you a roadmap to follow. In this episode, we discuss: The HiFli framework and how it can be used to create a high-flying marketing teamThe details on what we mean by HiFli:HarmoniseInfrastructureFlowLeadInnovateHow some of the most important work you can do is align your marketing strategy with your organisational strategyHow to make your metrics do the work for you when they're properly chosen and analyzedHow leadership and innovation are required to cultivate high performanceHow CMOs can build trust with their CEOs to stay in the seat long enough to make an impact What high performance actually means and how to develop it in your teamsWhy making your processes leaner and more agile can help contribute to better resultsHow to analyze and rebuild the infrastructure your team needs to be the bestAnd more! You're joined by host Ty Hayes on this episode. Ty is a former #10 ranked Chief Marketing Officer in Australia and led the Australian Marketing Team of the Year in his previous role as CMO at a global university. Ty now works with CEOs and CMOs to help them create modern marketing teams that drive growth. P.S. We take detailed notes for each episode with all the tips, strategies and resource links laid out in an easy-to-read pdf. So you can spend less time taking notes and more time taking action. Head to our website to download the notes. Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values.The required soft, leadership and technical skills to be an effective marketing leader.The importance of engaging and involving a wide range of stakeholders when developing your marketing strategy.How to socialise your strategy to get stakeholders on board. Abby shares some great tips for those of you who are uncomfortable with the politician parts of your role. Why and how marketers should be taking ownership of the commercial agenda for your organisation.Why a long-term marketing strategy is still required in today’s rapidly changing world.The difference in company orientation from being product-oriented, to sales-oriented to production-focused - to the holy grail of being marketing-oriented.What this means in terms of the remit of marketing, and the size and composition of the marketing team. About our guest Abigail Dixon is Author and Podcast Host, The Whole Marketer, and Director and Founder of Labyrinth Marketing Abigail is an award-winning chartered marketer and consultant, a Fellow of the Chartered Institute of Marketing (CIM), an accredited course director and trainer, and an accredited International Coaching Federation coach. Get the notes P.S. As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. Contact Abigail Dixon Website (access the book and podcast here):www.thewholemarketer.comAbigail Dixon@LinkedIn; Instagram:@thewholemarketerwww.labyrinthmarketing.co.uk Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know what you think of the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates. Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building empathy with the CFO and upping your financial acumen, you'll become a smarter marketer and a more influential leader. About our guest Adam Fraser is CFO of MedTech Startup Omniscient Neurotechnology (08t), which was the 2022 winner of SXSW innovator award for AI and machine learning. At the intersection of neuroscience and data science, 08t is creating more detailed maps of the brain's neural highways. With over 25 years of broad-based finance, corporate finance, private equity, technology and martech experience, Adam brings a wealth of experience to his current CFO role. Adam explains how marketing and finance can (and should) work in concert with each other to help realise the business and strategic objectives of the company. Fun fact, Adam was the host of EY's marketing podcast 'Let's Talk Marketing.' P.S. You'll want to grab the detailed notes that accompany this episode packed with all the financial term definitions. To access these, head to our website lookout for this episode and download the notes. References 2022 SXSW Innovation AwardsBambooHRHubSpotThis is MarketingGood to Great Contact Adam Fraser https://www.o8t.com/@LinkedInLinkedIn Contact Growth Generators Growth Generators5-stage marketing team transformation framework called HiFliLinkedInTwitter Help Us Continue to Help You follow This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- personally, it can cost your voice, your job, the promotion, and the rewards of being recognised for your ideas and talents. As an organisation, it can reduce collaboration and innovation, and cause high-performers to leave. It can also create micro-managers that possess over data and occasionally throw team members under the bus due to their own imposter syndrome. Tune in to find out what it is, what you can do personally, and as a leader to help beat it and help your team thrive. Today's guest is Alison Shamir - an Imposter Syndrome & Confidence Expert, Coach, Speaker and Media Contributor who spent 10+ years in senior roles in Technology and Media sectors. Certified in Applied Neuroscience and Brain Health, Alison arms her audience with the knowledge and evidence-based methods grounded in science to overcome imposter syndrome, build confidence and do the deep work needed to rewire the brain and achieve the success they desire. P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action. References How to Win Friends and Influence People by Dale CarnegieLimitless by Jim KwikThe source by Tara SwartSecrets Thoughts of Successful Women by Valerie YoungDitching Imposter Syndrome by Clare Josa Contact Alison Shamir Alison Shamir WebsiteInstagramLinkedIn Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInor Twitter and let us know what you think of the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate for Salesforce and featuring this product is not intended as an endorsement. In this episode, we discuss: Three leaders that had a profound influence on Kelley’s careerWhy UTS chose to deploy Salesforce and how it aligned with their digital experience strategyInsights into the procurement process and what set Salesforce apartThe importance of having the right people at the procurement table - and giving them enough time to participateThe importance of building requirements with the end-users How the vendor's response can tell you a lot about how much they value the relationshipWhich Salesforce modules UTS chose to purchase and whyThe four must-have roles you need on your team to get out of the blocks with SalesforceThe biggest challenges and wins so far Kelley is an accomplished leader with more than 25 years' experience in digital technology. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes with all the tips and strategies laid out. References University of Sydney TechnologyUTS 2027 StrategySalesforce's Marketing Cloud PlatformPower: A Woman's Guide to Living and Leading Without Apology,"by Kemi Nekvapil Contact Kelley Johnson Find Kelley onLinkedInand mention you heard her on the podcast. Email Kelley any follow-up questions you have,kelley.johnson@uts.edu.au Find out more aboutUTS Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our5-stage team transformation framework.Follow or connect with Ty onLinkedInorTwitterand let us know what you think of the show. Help us continue to help you Hit followso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

Peter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights. In this episode, we discuss: What PLG is including the fundamentals you need to get started How PLG can be applied to any industry, and what it means for marketing teams and CMOsHow it changes the dynamics of an organisation and the skills needed in the marketing teamHow CMOs can use PLG to play a bigger role and have a bigger impact in their organisation From MQLs (Marketing Qualified Leads) to Sales Qualified Leads (SQLs) to Product Qualified Leads (PQLs)We dispel some myths about PLG and explain in which situations it is inappropriate to adoptThe growth mindset needed including the 4 key attributes for any modern marketer to thrive at PLGThe new course,Rocket Ship Scholarsthat Unlocking Growth has launched to upskill Aussies in PLG - listen out for how to apply for one of their 5 free scholarships to the program. *Applications close 20 March 2022. Never heard of PLG? Peter explains ‘PLG is about surfacing the value of the product as an enabler to drive more sales’. So instead of telling people about your value proposition, you show them. In typical SaaS it includes models like freemium and free trials, but in non SaaS it can include webinars, events, whitepapers and other tactics deployed throughout the funnel by Sales, Marketing, Product, Customer Success and Customer Support. Peter is an Aussie with a remarkable career including 20yrs in Silicon Valley. Peter established and led the growth and product management across IBM, he’s been VP of marketing for Safety Culture, Product Development Program Manager at Hutchison 3G - plus a range of experience founding, running and consulting with Startups. Peter’s now helping startups and businesses in Australia to scale faster using a product-led growth approach through his leading product-led growth consultancy, Unlocking Growth. P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action. References Wes Bush - Product-Led Growth William Duggan - Napoleon’s Glance Contact Peter Ikladious Find Peter onLinkedInand mention you heard him on the podcast. Find out more aboutUnlocking Growth, and their Product-Led Growth course,Rocketship Scholars. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you create a modern marketing team that drives growth using our 5-stage team transformation framework.Follow or connect with Ty onLinkedInor Twitter and let us know what you think of the show. Help us continue to help you Hitfollowso you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show!

David Cannington, CMO, Co-founder and Executive Director at Nuheara shares the remarkable story of how this consumer hearables company is disrupting an industry. Nuheara has won; Times Magazine 100 Best Innovations in 2020 Award; Company of the Year by Consumer Technology Association (who run CES) 2021; and an Innovation Oz award 2021. We discuss: David’s fascinating background including the role he played during his 20yrs in San Francisco, helping Aussie and New Zealand tech companies enter the US marketHow David and Co-founder Justin Miller saw the opportunity to create a new market category in consumer hearablesHow they’ve used elements of The Lean Startup and The Innovator’s Dilemma in their disruptive market strategyThe challenges of scaling the business and taking on giants like Apple and AmazonHow David has built a world-class in-house marketing team, complemented with specialist agenciesHow Nuheara’s multi-channel strategy has paid off with seven global Shopify sites, complemented with a retail playThe importance of a test and learn, digital marketing strategy in E-commerceWhy David talks with at least two customers every week How marketing brings customer insights back to product developmentThe power of authentic storytelling and testimonialsFinally, we explore how Nuheara uses speed to innovate and speed to market as a competitive advantage. David is a seasoned international sales and marketing executive with experience across consumer and technology sectors. David cut his teeth launching new consumer products in the UK and building global consumer brands in Australia working for Fortune 1000 marketing and advertising companies. David has also advised many startups on go-to-market and growth strategies and was the founding CEO of ANZA Technology Network, a leading cross-pacific technology entrepreneurs network. P.S. As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with David, with all the tips and strategies laid out in an easy-to-read format. References Times Magazine 100 Best Inventions of 2020Nuheara names Company of the Year by Consumer Technology Association 2021 Nuheara wins Innovation Oz Award 2021Podcast -Hidden Brain Contact David Cannington Find David on LinkedIn or Twitter and mention you heard him on the podcast. Or you can email him david.cannington@nuheara.comFind out more aboutNuheara Contact Growth Generators Find out how Ty andGrowth Generatorscan help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty onLinkedIn. If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review. This episode was produced by Ty Hayes and edited by Lewis Hallam.

Lucinda Barlow, Senior Director, Head of Marketing APAC at Uber, shares incredible agility and team culture insights. We discuss: Lucinda's fascinating background and the lesson she learned early on in her career;How Uber has pivoted during COVID-19 to shift resource and budget away from mobility and into delivery, and how they can move so quickly at scale due to their strong operations backbone;Agile and growth mindset, flexibility, and the importance of empathy with your staff and your customers during times of crisis;What Lucinda loves about working in tech and the kinds of people that tech attracts;How Lucinda's APAC team is structured and her remit around brand and top to the middle of the funnel;How Lucinda’s team works alongside a separate performance team, and the pros and cons of this model;How Uber takes a think global, execute local approach to their marketing; andHow to generate a culture that adapts, takes risks, is creative, thrives in crises, leverages the benefits of multicultural diversity and develops its leaders. Lucinda started her career working with Symbian, who was the leading operating system in phones before iOS and Android were developed. Since then, Lucinda has worked for Google, YouTube, and now Uber. Lucinda has worked in the US, UK, Asia, and Australia. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Lucinda, with all the tips and strategies laid out in an easy-to-read format. References Byron Sharp -How Brands Grow: What Marketers Don't Know.Erin Meyer -The Culture Map: Breaking Through the Invisible Boundaries of Global Business.Wes Bush -Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series). Contact Lucinda Barlow Find Lucinda onLinkedInand mention you heard her on the podcast. Find out more aboutUber. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty onLinkedIn.

A sales masterclass with Luigi Prestinenzi, Co-Founder and Head of Growth at Sales IQ. In this episode, we discuss: The typical roles and functions in a sales team and how structures will never be the same after COVID; The sales funnel and what roles you need at each stage from SDRs (sales development reps) to AEs (account executives) and AMs (account managers);The critical role of the sales manager and not forgetting customer success and the crucial role they play in retaining and expanding clients;The rise of the Chief Revenue Officer and the emerging roles like sales ops, and engineers;Different sales structures from the assembly line or funnel to the 360 sales cycle and pods, and the importance of context when designing the right sales structure; The importance of incentivisation, what separates good salespeople from the great ones and the one technique you must use in every sales person interview; The key sales tech tools that a team needs to be successful; andWhy sales and marketing teams are often at loggerheads and how to build trust and align with sales by developing a deep, shared understanding of the customer and aligning on metrics and goals wherever possible. Luigi has over 20 years of sales experience, hosts a podcast Sales IQ, and helps organisations such as HubSpot, DocuSign, SAP, and SalesForce transform their sales results through the sales enablement courses, training and coaching that Luigi and his organisation provides. This is a fun conversation about both sales and the alignment of sales and marketing. So whether you are joining or running a sales team, you need to build a modern sales team or if you just need to better understand and align with the sales team, there'll be plenty in this episode for you. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Alexandra, with all the tips and strategies laid out in an easy-to-read format. References Justin Michael & Tony Hughes - Tech-Powered Sales: Achieve Superhuman Sales Skills.LinkedIn (published by Stephen Balsky) - The Transtheoretical Model of Human Behaviour in Sales.Sangram Vajre - Account-Based Marketing For Dummies.Seth Godin - Purple Cow: Transform Your Business by Being Remarkable. Contact Luigi Prestinenzi Find Luigi onLinkedInand mention you heard him on the podcast. Find out more aboutSales IQ Global. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty onLinkedIn. If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review. This episode was produced by Dylan Todd and edited by Lewis Hallam.

Christina Del Villar, Founder and Chief Marketing Strategist, joins us on this episode. Christina is author of the book, Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, which is discussed throughout the interview today. In this episode, we discuss: The G.R.I.T. Marketing Method: G - go-to-market strategy; R - repeatable, predictable and measurable; I - intention and T - tools and technology;What’s wrong with how companies are currently developing their go-to-market strategy, and how to get this right by developing the strategy together, with all four legs of the chair involved - including marketing, product, sales and customer success;The role that marketing can play through the customer journey, from influencing the product blueprint, to supporting customer success; The key MarTech tools needed for any SME; andThe first three marketing hires that Christina would make for an early stage startup. Christina’s book is for any marketing leader that knows they can have a bigger impact and greater influence in their organisation. It includes useful frameworks and toolkits that map out where marketing should focus in each stage of the customer journey, as well as other hard-earned advice on how to grow your influence through empathy and intention. Christina is a Silicon Valley marketing executive, consultant and author who geeks out on helping companies transform, grow and scale and leveraging technology. With over 25 years of experience, spanning 20 startups and Fortune 100 companies including Udacity, Autodesk, Oracle and Zip2 - one of Elon Musk’s very first startups. Tune into the episode to hear about what Christina learned from working with Elon. Enjoy the show! P.S. - Lean Mean Marketing Teams are giving away five copies of the book, signed by Christina to you! To go into the competition, follow two easy steps: Share a link to this episode on social media with a comment on what you learned or liked from the episode; andEmail host Ty Hayes a screenshot of your post toty@growthgenerators.io, or tag him in your post onTwitter(@tyronhayes) orLinkedIn. The first five (5) people that do this will get a signed copy mailed to them. Go on, do it and grab yourself some holiday reading! P.P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Christina, with all the tips and strategies laid out in an easy-to-read format. References Ann Hiatt - Bet on Yourself: Recognize, Own, and Implement Breakthrough Opportunities.Christina Del Villar - Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy. Find it on Amazonand Barnes & Noble.Mike Geller, Rolly Keenan and Brandi Starr - CMO to CRO: The Revenue Takeover by the Next Generation Executive.Stephen R. Covey - The 7 Habits of Highly Effective People. Contact Christina Del Villar Find Christina onLinkedInand mention you heard her on the podcast. Find out more aboutChristina Del Villar. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty onLinkedIn. If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review. This episode was produced by Dylan Todd and edited by Lewis Hallam.

How to hire the best and set them up for success with Alexandra Mitchell, CX and UX Lead at Privitar. In this episode, we discuss: What a CX and UX Analyst does in a typical week and why;How Alexandra stays connected to customers by engaging them in each stage of the product development process; How to set up and make the most of a customer advisory board;What to look for when hiring a CX Analyst; Where the CX function is located in Privitar, and how the insights are used by both marketing and product; andWhat you as a marketing leader can do to empower your CX Analyst to get the best from them and support them in their role. Alexandra has had a variety of analytic roles across marketing and product, always with a focus on the customer, including Director of Customer Insights and Director of Lead Generation at Getty Images. Privitar is a data provisioning and privacy engineering company, making data available safely, at speed and accessible to the people in organisations who can drive innovation with it. If you want to have a more in-depth understanding of CX, this is an episode for you! Enjoy the show. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Alexandra, with all the tips and strategies laid out in an easy-to-read format. References Daniel Miller - The Comfort of Things.Erika Hall - Just Enough Research.Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser - Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness.Simon Kelly, Paul Johnston, Stacey Danheiser - Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions. Contact Alexandra Mitchell Find Alexandra onLinkedInor viaemailand mention you heard her on the podcast. Find out more aboutPrivitar. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty onLinkedIn. If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review. This episode was produced by Dylan Todd and edited by Lewis Hallam.

How to develop a creative, agile, inclusive, risk-taking team culture. Holly Ransom, CEO and Founder at EMERGENT, joins us on this episode. Holly is author of the book, The Leading Edge: Dream big, spark change and become the leader the world needs you to be, which is discussed throughout the interview today. In this episode, we discuss: What you can do to reinvigorate the curiosity and creativity within your team;How to embrace diversity from all angles in your life, your work and in your team;The importance of asking the question “whose view haven't I got?” - why diversity is powerless without inclusion, and how to create psychological safety for your team;The need to unlearn for us to make space to learn what we need to thrive into the future; andA reminder to explore our own purpose and our own inner why in order to use our position as marketing leaders to make lasting change. Holly is a globally renowned content curator, powerful speaker and master interviewer, who has interviewed the likes of Barack Obama, Michelle Obama, Richard Branson, Billie Jean King, Condoleezza Rice, and the world's first humanoid robot, Sophia. Holly was named one of Australia's most influential women by the Australian Finance Review, was Richard Branson’s nominee for Wired Magazine’s Smart List future game-changers to watch, and was also awarded the US embassy's Eleanor Roosevelt Award for leadership excellence in 2019. The interview only touches on the many lessons, theories, frameworks and stories in Holly's book, so I do encourage you to buy a copy of Holly's book, you will not regret it. Alternatively, you can listen to the audio book, narrated by Holly. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Holly, with all the tips and strategies laid out in an easy-to-read format. References Energy Disruptors -Trailblazer 04: Seth Godin.Holly Ransom - The Leading Edge: Dream big, spark change and become the leader the world needs you to be. Access the audio book version here.Jim Collins - Good to Great: Why Some Companies Make the Leap and Others Don't.Jim Loehr and Tony Schwartz - The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal.Josh Kaufman - The First 20 Hours: How to Learn Anything . . . Fast!Malcolm Gladwell - Outliers: The Story of Success.Stephen R. Covey - The 7 Habits of Highly Effective People.Susan Cain - Quiet: The Power of Introverts in a World That Can't Stop Talking.TED -Do schools kill creativity? Sir Ken Robinson.TEDx Talks -Building a psychologically safe workplace | Amy Edmondson | TEDxHGSE.The Vernā Myers Company -Diversity and Inclusion. Contact Holly Ransom Find Holly onLinkedInand mention you heard her on the podcast. Find out more aboutHolly and EMERGENT. Contact Growth Generators Find out how Ty andGrowth Generatorscan help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty onLinkedIn. If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review. This episode was produced by Dylan Todd and edited by Lewis Hallam.