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Legal Marketing Radio

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Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
More Information

Location:

United States

Description:

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

Twitter:

@LaFleurMKTG

Language:

English

Contact:

8882221512


Episodes

Episode 24 – How Lawyers Can Use Technology to Improve Their Practices, with Nicole Black (12/24/2018)

1/2/2019
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MyCase legal technology evangelist Nicole Black joins us to talk about how attorneys can implement game-changing technologies thoughtfully and efficiently.

Duration:00:39:22

Episode 23 - Why Every Lawyer Needs a Great Peer Network, with James Millar (10/31/2018)

10/27/2018
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Author and executive network builder James Millar joins host Steven Thomas Kent to share the insights he's gathered over years of fostering connections between executives and to explain the irreplaceable value of an intentionally-designed peer network.

Duration:00:41:10

Episode 14 - How Law Firms Can Improve Processes and Gather Better Data(Rebroadcast) (09/21/2018)

9/17/2018
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In this episode from the LMR archives, Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team shares some of the insights he's gained through helping numerous law firms across the country optimize their practices. Not only that, but LaFleur President Chip LaFleur joins the conversation to talk about how the data that Vista helps clients gather can strengthen digital marketing campaigns.

Duration:00:44:31

Episode 22 - Thinking Through the Client's Journey, with Yolanda Cartusciello (08/15/2018)

8/14/2018
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Yolanda Cartusciello of PP&C Consulting joins host Steven Thomas Kent to talk about how attorneys can apply client journey mapping and client personas to examine their firm's processes and practices with a fresh set of eyes.

Duration:00:33:32

Episode 07 - PPC, Yeah You Know Me! (Rebroadcast) (07/12/2018)

7/11/2018
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In this episode from the archives, Kyle and Sowmya from the LaFleur team join host Steven Thomas Kent to talk about the ins and outs of running successful pay-per-click (PPC) advertising campaigns.

Duration:00:39:06

Episode 21 - Making Sense of Social Media, with Ethan Wall (05/30/2018)

4/27/2018
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Ethan Wall of Social Media Law and Order joins us to demystify social media marketing for attorneys. Host Steven Thomas Kent and Ethan discuss how to plan effective social marketing campaigns by starting with the end in mind. We also talk about how different types of attorneys can improve audience engagement on social platforms and discuss the merits and pitfalls of using contests and giveaways to grow your following.

Duration:00:41:10

Episode 20 - Online Reputation Management and Why It Matters for Attorneys (04/14/2018)

4/13/2018
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LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them online and manage their reputations. If you think this doesn't matter for your practice, think again!

Duration:00:33:14

Episode 19 - Spring Cleaning: How to Tidy Up and Repurpose Underperforming Content(02/28/2018)

2/26/2018
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LaFleur Content Director Dave VandeWaa joins host Steven Thomas Kent to talk about how you can improve your website's search rankings and overall performance without creating any new content. The secret? Cleaning up and repurposing your old and underperforming blog articles and other content.

Duration:00:44:59

Episode 18 - How Lawyers Can Become Better Closers, with Ryan Stewman (01/16/2018)

1/14/2018
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Sales coach, entrepreneur, and author Ryan "The Hardcore Closer" Stewman joins host Steven Thomas Kent to talk about how attorneys can sharpen their sales game, generate more leads and referrals, and improve their follow-up processes. Ryan is the founder and CEO of hardcorecloser.com, the creator of the sales training program Break Free Academy, and the multimillionaire owner of numerous successful business ventures, including the social profile aggregator Clyxo.

Duration:00:27:48

Episode 17 - Increasing Conversions and Understanding the Digital Marketing Funnel (12/21/2017)

12/18/2017
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In our final episode of 2017, Legal Marketing Radio host Steven Thomas Kent and LaFleur Content Director Dave VandeWaa sit down to talk about our best tips and strategies for increasing conversions on your law firm's website. Along the way, we break down the concept of the digital marketing "funnel" and discuss what it means for content and design.

Duration:00:40:04

Episode 16 - How to Troubleshoot Your Digital Marketing Campaigns, Part 2 (11/28/2017)

11/24/2017
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In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital marketing campaigns. This episode includes tips about how to generate more and better leads as well as how to improve conversion rates on those leads.

Duration:00:39:42

Episode 15 - How to Troubleshoot Your Digital Marketing Campaigns, Part 1 (10/12/2017)

10/7/2017
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Feel like your digital marketing strategy isn't living up to its potential, but can't quite put your finger on where the problem is? In this episode, the first of two parts, Chip and Dave from the LaFleur team join Steven to lay out a point-by-point plan you can use to identify areas for improvement in your digital marketing campaigns and then address them.

Duration:00:40:26

Episode 14 - How Law Firms Can Improve Processes and Gather Better Data, with Tim McKey (09/14/2017)

9/9/2017
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Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team joins us to talk about how his company helps law firms hone processes and systems that deliver better results in all areas of a firm's operations. Plus, LaFleur President Chip LaFleur discusses how firms can use some of Vista's data-gathering solutions to make their marketing efforts smarter and more efficient.

Duration:00:43:41

Episode 13 - The State of Content Marketing 2017, Part 2 (08/24/2017)

8/19/2017
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Kyle McCarthy and Dave VandeWaa from the LaFleur content team join host Steven Thomas Kent to wrap up the discussion about some of the major content marketing trends that law firms and legal marketers might want to know about in 2017.

Duration:00:29:23

Episode 12 - The State of Content Marketing 2017, Part 1 (08/10/2017)

8/5/2017
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In the first half of a two-part episode, Kyle McCarthy and Dave VandeWaa from the LaFleur content team join host Steven Thomas Kent to talk about some of the major trends that are shaping content marketing in 2017 and whether law firms need to take notice for their own digital marketing efforts.

Duration:00:32:16

Episode 11 - The Menchaca Case and How to Publicize Major Verdicts, with Tom Crosley (07/27/2017)

7/22/2017
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This week's episode features our first attorney guest on the podcast! Attorney Tom Crosley of the Crosley Law Firm joins us to share the story of Texas teen Max Menchaca, who suffered a severe brain injury at a trampoline park. Then, we use the verdict that Crosley Law Firm secured for Max and his family as a case study to talk about strategies your firm can use to publicize important case results.

Duration:00:36:36

Episode 10 - Linkbuilding Fundamentals for Law Firms (07/13/2017)

7/8/2017
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In this week's episode, Steven, Chip, and Dave talk about why linkbuilding matters for your law firm and how to go about formulating a successful linkbuilding strategy.

Duration:00:40:42

Episode 09 - Steps to Better CTAs / Vista Conference Reflections (06/08/2017)

6/8/2017
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Legal Marketing Radio host Steven Thomas Kent talks with LaFleur Content Director Dave VandeWaa about strategies to write better marketing calls-to-action and also catches up to debrief with LaFleur President and CEO Chip LaFleur after his recent visit to Chicago for the Vista Consulting Conference.

Duration:00:34:43

Episode 08 - 5 Branding Mistakes You Can't Afford to Make (05/18/2017)

5/11/2017
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This week's episode features a chat with LaFleur branding specialist Jane Newton where we identify five of the most common (and critical) branding mistakes we see law firms make.

Duration:00:38:44

Episode 07 - PPC, Yeah You Know Me! (05/04/2017)

4/26/2017
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Kyle and Sowmya from the LaFleur team walk you through the fundamentals of a great pay-per-click advertising campaign.

Duration:00:42:31