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Let's talk branding

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We discuss what makes a great brand. How we can create brands that connect with an audience.

We discuss what makes a great brand. How we can create brands that connect with an audience.
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Location:

Belgium

Description:

We discuss what makes a great brand. How we can create brands that connect with an audience.

Language:

English

Contact:

+32479534941


Episodes

Q&A: Getting authority in design

4/20/2019
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In this episode, I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients.

Duration:00:34:51

Michael Johnson - Branding with purpose

4/14/2019
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In this episode, I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.

Duration:00:59:43

Stef Hamerlinck - Using your creativity in strategy

4/6/2019
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In this first real 'solo' episode I share my experience and insights about what makes us designers a special breed of strategists. How we can use our creativity and perspective to create our own unique role and value. I really hope you enjoy!

Duration:00:22:12

Douglas Davis - Creative strategy and the business of design

3/31/2019
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In this episode, I talk with Douglas Davis, writer, speaker and educator on the topic of creative strategy and the business of design. We take a deep dive into the role of designers as strategists.

Duration:01:02:57

David C. Baker - the business of expertise

3/25/2019
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In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.

Duration:00:42:58

Eli Altman - Brand naming

3/18/2019
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In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli

Duration:00:58:31

Neil Barrie - Influential brands

3/11/2019
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In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what it takes to build an influential brand.

Duration:00:52:21

Wim Ballieu - Balls & Glory

3/4/2019
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In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.

Duration:00:54:51

S03 E06 Geoff McAllister - Transforming your design business

2/25/2019
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In this episode, I talk with Geoff McAllister, founder of Studio Alumni, a brand studio based in Adelaide, Australia. We talk about how he is transforming his graphic design studio into a brand strategy business.

Duration:00:51:29

LTB S03 E05 Leland Maschmeyer - Systems thinking

2/18/2019
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In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.

Duration:00:33:06

LTB S03 E04 Adrian Belina - Immersive brand experiences

2/11/2019
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In this episode, I talk with Adrian Belina, Partner & Executive Creative Director at Jam3, a studio that creates groundbreaking digital experiences for big brands such as Google, Adidas, Oreo,... We talk about how to create work that is 'cutting-edge' and how to stay ahead, the recent Fyre festival doc, where he gets inspired, how to create immersive brand experiences and much more.

Duration:00:51:30

LTB S03 E02 Allen Adamson - Shift ahead

2/4/2019
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In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.

Duration:00:51:25

LTB S03 E02 Jefferson Perky - Crafting identities for Perkybros

1/29/2019
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In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.

Duration:00:48:14

LTB S03 E01 Chris Do - The art of conversation

1/22/2019
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In this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he developed 'the art of conversation'. We talk about 'how to prepare' for conversations, how to get in the right mindset, how to shift conversations and much more. In the end, we go on a bit of tangent and talk about user experience, the future of the futur and razorblades. Enjoy!

Duration:00:44:59

LTB S02 E15 The most valuable branding lessons from season 2

1/19/2019
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In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.

Duration:00:20:16

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

1/16/2019
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In this episode I talk with Camille Baldwin. Camille is a really interesting person, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more.

Duration:00:52:40

LTB S2 013 Mark Kingsley - Strategy director and designer

11/22/2018
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In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and the Guggenheim museum. We talk about the history and future of strategy and design, Mark’s strategic work for Ogilvy and some really fun anecdotes.

Duration:00:56:12

LTB S2 012 Graham Robertson - Beloved brands

11/7/2018
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In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding your brand purpose, mc-donalds, nike and much more.

Duration:00:43:54

LTB S2 011 Haraldur Thorleifsson - Ueno founder

10/3/2018
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In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.

Duration:00:52:46

LTB S2 010 Marty Neumeier - Brand Mastery

9/27/2018
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In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, Zag and now his lates book Scramble, he is a true inspiration to me.

Duration:00:53:21