Lights, Camera, Grow
Business & Economics Podcasts
Welcome to Lights, Camera, Grow, a show that explores new ways to use content to fuel business growth. It’s no secret that when it comes to marketing, content is king. But in a world of blogging, podcasting, video, YouTube, social media, TikTok dances, and Instagram influencers, it’s difficult to navigate and prioritize where you should be spending your valuable time and money. Join us, as we bring in experts in marketing and content to talk about the latest trends, strategies, and tools you should be using to grow your business.
Location:
United States
Description:
Welcome to Lights, Camera, Grow, a show that explores new ways to use content to fuel business growth. It’s no secret that when it comes to marketing, content is king. But in a world of blogging, podcasting, video, YouTube, social media, TikTok dances, and Instagram influencers, it’s difficult to navigate and prioritize where you should be spending your valuable time and money. Join us, as we bring in experts in marketing and content to talk about the latest trends, strategies, and tools you should be using to grow your business.
Twitter:
@runwithtobe
Language:
English
Contact:
3215437448
Episodes
Finding Organic Growth via Company Culture (with Aaron Cort, VP of Operations at ClickUp)
8/9/2021
Picture this. Your product has more features and functions than you can list. Your target audience includes businesses of nearly every model and industry. Every lead will search for your product a little differently and every customer will use your product in a different way. These are the challenges solved by Aaron Cort, former Director of Marketing and current VP of Operations for project management platform ClickUp.
Duration:00:19:41
The Importance of Content Marketing 2.0 (with Joe Pulizzi, Founder of Content Marketing Institute)
7/5/2021
Joe Pulizzi is the founder of Content Marketing Institute and bestselling author of six different books about — you guessed it — marketing. He’s one of the top minds in the world of content marketing, and we were thrilled to be able to pick his brain in our latest episode of Lights, Camera, Grow.
Duration:00:34:28
Using AI to Shape Customer Experience (with MK Getler, Head of Marketing at Alyce)
6/7/2021
MK Getler is the Head of Marketing at Alyce, a “Personal Experience Platform” that creates meaningful connections with its AI-enabled gifting. With such a cool service to promote, Alyce’s marketing efforts encourage consumers to initiate those meaningful connections by implementing a robust rich media content strategy.
Duration:00:33:14
Making Media that Drives Business Results (with Luke Hale, Founder and Owner of Masters of Engagement)
5/6/2021
Luke Hale is the founder and owner of Masters of Engagement, a production and consulting company. Masters of Engagement was built on Luke’s widely varied background in media creation — which helps media producers understand and create content strategies and engaging media.
Duration:00:43:23
Scoring Data for Better Marketing Campaigns (with Lisa Abousaleh, VP of Customer Success at Neutronian, Inc.)
4/1/2021
A market researcher at heart with a keen eye for detail, Lisa Abousaleh is the VP of Customer Success at Neutronian, Inc., a fast-growing startup. Neutronian provides a score, similar to a credit score, which rates the quality of a data provider’s offerings. Data providers use this scoring system to prove their value to marketers, and marketers rely on these scores to vet data providers.
Duration:00:39:20
Thinking Outside the Jar (with Kate Rooney and Jess Guffey, Branding Team, Design Pickle)
3/4/2021
What do you get when you mix marketing, singing pickles, and Oompa Loompas? No, it’s not a fever dream. It’s actually a co-branded marketing strategy that you’ll hear all about in this episode of Lights, Camera Grow.
Kate Rooney and Jess Guffey, Brand Director and Director of Brand Partnerships respectively at Design Pickle, gave us a dill-ightful peek at how a content company makes their OWN content, including their buzz-worthy podcast called “Creatives are the Worst.”
Duration:00:39:43
Creative Marketing is the Name and Storytelling is the Game (with Chris Thomas, Creative Director at Cohn Marketing)
2/4/2021
Creative marketing is the name and storytelling is the game for Chris Thomas, long-time graphic artist and current Creative Director at Cohn Marketing in Denver, CO. We sat down with Chris to learn more about the role creative content plays in a marketing agency, and the strategy behind turning a brand’s marketing needs into engaging rich media assets.
Duration:00:42:39
Small Business Marketing: Golf Edition (with Leo Rooney, Director of Performance at Urban Golf Performance)
1/27/2021
The primary goal for any podcast should be to build community, and today’s guest knows all about that.
In this episode of Lights, Camera, Grow, we chat with Leo Rooney, Director of Performance at LA-based Urban Golf Performance, and co-host of the successful Urban Golf Podcast.
Duration:00:43:10
What Separates You from Your Competition? (with Ethan Beute, Chief Evangelist at BombBomb)
1/7/2021
“No matter your industry...you win through human connection. Find opportunities...to look people in the eye and speak to them.”
This quote is from Ethan Beute, a bestselling author on Amazon, the host of The Customer Experience Podcast and co-host of The b2b Growth Show, and Chief Evangelist at BombBomb. Beute’s number one goal is to educate businesses on the value of rehumanizing your brand through face-to-face-connection. We used this opportunity to chat with Beute about some topics that...
Duration:00:53:33
Marketing Content - Covid Edition (with Mykim Dang, Executive Video Producer of America's Test Kitchen)
12/7/2020
Mykim Dang calls herself a “full stack creator,” and that’s no exaggeration. In this episode of “Lights, Camera, Grow,” we take full advantage of our chance to go one-on-one with a true creative mastermind.
Duration:00:34:28
The Accidental (but powerful) Marketing Tool (with Grace Amodeo, Shift)
11/12/2020
Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”
We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:
Resources mentioned...
Duration:00:48:56
Stop selling, start telling stories (with Shelby Stanger, host and creator of REI's Wild Ideas Worth Living )
10/22/2020
“A lot of brands just try and sell their product. A little too in your face. I don’t think people want that... Brands that have gotten into the podcast space, for the most part, don’t make that many mistakes because podcasting is a totally different audience, and if they figured out how to get into the podcast game, they’ve gotten a little bit of help.”
Why are more and more businesses podcasting? How do you create powerful content?
Ask Shelby Stanger, an award-winning podcast host,...
Duration:00:49:20
Making Content Marketing Easy Again (With Lindsay Tjepkema, Casted)
10/8/2020
B2B (Business to Business) marketing is boring. Always has been. In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism. However, as millennials have overtaken the majority of the workforce, B2B marketing strategies are having to evolve. These businesses write blogs, create videos, post on social media, record podcast episodes, manage their PPC campaigns, develop their website, and...
Duration:00:33:07
ROI is Overrated (With the VP of Marketing at HubSpot, Meghan Keaney Anderson)
9/24/2020
Should you start a marketing campaign when ROI can be hard to measure?
How do you convince your boss (and yourself) that it’d be worth it?
In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a step back from the question of ROI, and asking the most important question in marketing: “What is the goal of this content?”
Meghan pulls from her 10+ years of marketing experience to talk about the benefits of...
Duration:00:36:12
How to Get People to Love Your Brand, Hint: Start a Show! (With Jay Acunzo, Marketing Showrunners)
9/10/2020
You’re marketing wrong: don’t just grab attention, hold it.
Say hello to Jay Acunzo.
Jay is an entrepreneur, creator, teacher, writer... basically, he does it all. He combines his extensive experience working at ESPN, Google, and HubSpot with his passion for creating shows (Unthinkable Podcast, Against the Grain), to help companies and brands pursue the ultimate goal: BRAND AFFINITY.
Listen in as Jay challenges conventional marketing, and provides insight into the strategies and...
Duration:00:46:58
What are the Biggest Challenges for a Video Podcast Series?
4/6/2020
SHOW NOTES:
The guys from Tobe Agency are back, talking about the biggest challenges when creating rich media content for marketing. Jared and Andrew discuss what factors you need to consider before starting, and what kind of content strategy is going to be best for you and your company.
IN THIS EPISODE WE DISCUSS:
👉Budget = money and time
👉Audio only, video, or “video light”
👉The pre-production process and why it’s the most important phase
👉Common “hiccups”
👉Using guests and the...
Duration:00:28:46
Can Your Small Business Really Grow from YouTube?
4/6/2020
SHOW NOTES:
Jared and Andrew discuss why and how small businesses are under-utilizing YouTube and podcasting, and the logistics on how to create rich media. You’re going to want to listen to this episode, as they break down how you can take one 30 minute episode, and create enough content for podcasting, youtube, and social media for a month.
IN THIS EPISODE WE DISCUSS:
👉Your content “ecosystem”
👉Translate Youtube views/plays to leads and customers
👉Content strategy 101
👉Jared...
Duration:00:23:50
What are Some Successful Podcasts?
4/6/2020
SHOW NOTES:
Jared and Andrew wrap up season 2 of Lights, Camera, Grow with a bang. They discuss how podcasting has really grown in the last year and a handful of successful case studies of successful podcasts you should be listening to now.
IN THIS EPISODE WE DISCUSS:
👉Why Youtube is a white space you can utilize
👉The end objective of your podcast
👉Different types of Podcasts
👉The shift in marketing to millennials
👉The Netflix of podcasting
👉Digestible content
👉How easy it is...
Duration:00:20:32
What are Some Successful Podcasts?
4/6/2020
Jared and Andrew wrap up season 2 of Lights, Camera, Grow with a bang. They discuss how podcasting has really grown in the last year and a handful of successful case studies of successful podcasts you should be listening to now.
Duration:00:20:32
What are the Biggest Challenges for a Video Podcast Series?
4/6/2020
SHOW NOTES:
The guys from Tobe Agency are back, talking about the biggest challenges when creating rich media content for marketing. Jared and Andrew discuss what factors you need to consider before starting, and what kind of content strategy is going to be best for you and your company.
IN THIS EPISODE WE DISCUSS:
👉Budget = money and time
👉Audio only, video, or “video light”
👉The pre-production process and why it’s the most important phase
👉Common “hiccups”
👉Using guests and the...
Duration:00:28:46