Managing Marketing

John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands. In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model to maintain and reward value, the associated rise of the independent agencies and the consolidation and transformation of the holding companies are all having major impacts on the agency business model. He discuss the evolving landscape of advertising agencies, emphasizing the need for bravery, transformation, and a shift in operational practices. John explore the importance of defining agency performance beyond traditional metrics, the impact of pricing models, and the necessity of fostering a culture of togetherness and experimentation. The conversation highlights the critical role of people in agency success and the need for all levels of staff to engage in operational change. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Natasha Aaron has extensive experience in developing and managing high-performance marketing teams across disrupted and rapidly growing retail, e-commerce, and food delivery businesses. Natasha talks about the evolving role of marketing leaders in today's fast-paced environment. She discuss the importance of curiosity, the need for clear communication and goal-setting, and the challenges of managing remote teams. Natasha shares her insights on building high-performing teams, celebrating small wins, and the impact of AI on marketing practices. The conversation highlights the necessity for marketers to adapt to change, embrace new technologies, and foster collaboration across departments to drive business success. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Dan Ferguson brings commercial rigour to any CMO role with a deep expertise in launching and growing ecommerce sales. He has helped transform Adore Beauty, Power Club, Vistaprint and OfficeWorks amongst others; and is a Board advisor with preezie, and NORA (the National Online Retailers Association). Dan shares his entrepreneurial wisdom and creativity in a conversation that delves into the importance of leveraging data to gain a competitive edge in the market. He emphasizes the role of understanding the total addressable market (TAM) and how businesses can utilize data to make informed decisions that set them apart from competitors. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape, particularly with the rise of AI. Key insights include the necessity of flexibility in agency models and the importance of understanding both current and future marketing needs. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital. He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape. Abe discusess the importance of accountability, understanding customer behavior, and the need for courage in marketing strategies. He emphasizes the significance of storytelling in marketing, the pitfalls of social media engagement, and the resurgence of traditional media. From Pet Rocks to Trump; OpenAI to Amazon. Abe and Anton traverse the clickocracy, challenges and opportunities facing marketers today. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ian Perrin, founder of Speed, talks about his journey in the marketing industry, the importance of differentiating indie agencies, and the impact of mental health initiatives like Keep Talking. He discuss the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in marketing. Ian also emphasizes the need for agencies to focus on client-centric models and the importance of having open conversations about mental health in the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Darren Wallace, Executive General Manager at Bega Group, talks about the challenges and opportunities in managing iconic consumer packaged goods brands, particularly in the dairy sector. He discuss the importance of local ownership, the evolution of marketing strategies, navigating consumer trends, product development, distribution channels, pricing strategies, and advertising approaches. Darryn shares insights from his extensive career in the industry, emphasizing the significance of relationships, brand loyalty, and adapting to changing consumer preferences. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships. Michael shares the challenges faced by agencies in a technology-driven environment, the value of long-term relationships, and the need for creativity in marketing. The conversation also introduces the BetterPitch Framework, which outlines key principles for improving the pitch process. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group. Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition. She discusses the importance of understanding the role of marketing within organizations, the need for strategic thinking in agencies, and the impact of AI on the marketing landscape. And Katie highlights the necessity for marketers and agencies to adapt and innovate in a rapidly changing environment while maintaining a focus on human-centric skills. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising. Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments. She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing customer experience. She discusses pricing strategies amidst rising costs, the significance of day part marketing, and the potential of retail media in QSRs. Kim also reflects on her personal achievements, including launching a successful loyalty program with Katy Perry, highlighting the emotional connection consumers have with food brands. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public. But then social media arrived, and it is not just shaping but driving corporate reputation. In the new report, “Reputation at the speed of social,” it is shown how reputation has become more volatile, more visible, and far more public. Here they explore the impact of social media on corporate reputation, the disconnect between consumer expectations and shareholder demands, and the importance of internal culture in shaping external perceptions. The conversation also delves into the challenges of diversity and inclusion, the anxiety surrounding technology, and the rise of vocal advocates in brand advocacy. Ultimately, they emphasize the need for collaboration between marketing and corporate strategy to effectively manage reputation in today's fast-paced digital environment. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Richard Benyon, CEO of the new SAAS start-up, Alliances, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management tecnolog and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics. They also touch on the pitfalls of one-way scorecards, the significance of emotional responses in evaluations, and the need for continuous engagement to address issues effectively. Richard emphasizes the importance of narrative in feedback and the need for calibration to uncover root causes of problems in relationships. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building. Despite economic challenges, Kimberly has achieved double-digit growth in direct-to-consumer sales by elevating the brand's visual appeal and connecting with both existing and new customers. Kimberley also discusses the importance of a structured trade plan, the joy of crafting, and future innovations for the brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns. She was horrified to hear that there was over 2.6 million tonnes of e-waste generated in Australia annually, and that some of the laptops could go to people who desperately need one. The conversation highlights the collaboration with corporate donors and advertising agencies, success stories from beneficiaries, and the challenges faced in engaging larger organizations. Listeners are encouraged to get involved and support the cause. It’s a remarkable story that Cheryl shares with Anton. And she proudly shares that they have also just partnered with Clean Up Australia. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers. She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers. Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jed Sempfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels. Jed attempts to answer the difficult question, “what do marketers really want?” It is a question that agencies worldwide ask. It is a question we get asked by agencies when pitching for a marketer’s business. To date, the not particularly satisfactory answerto this complex question is, it depends. But Jed provides eight clear things that most marketers are looking for and need in their roles and careers. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Julia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry. In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship, and what it means; the important role that Friends of Rhonda provides in connecting and supporting the queer community; and the aspirations of the group as it extends from its Melbourne base into other markets in Australia. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints that can drive creativity. In 1964, when Marshall McLuhan wrote “The medium is the message” there has been an on-going advertising conundrum – is it the content or the channel? Is it the creative and the media? Is it the message or the medium? Karen Nelson Field has demonstrated that the choice of media channel impacts the attention, but the creative messaging is responsible for triggering the action. So, assuming both are essential, how do we ensure the media and the message are working together, particularly in a world where there is so many different media choices? Lisa shares her views on the future of measuring creative performance, the impact of time on consumer response, and the opportunities presented by social media for testing and learning. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. The conversation delves into the importance of chemistry in client-agency relationships, the role of procurement, and the need for a more streamlined and engaging pitch process. Mark and Jeremy introduce the concept of a 'BetterPitch' that emphasizes fun, focus, and flexibility, aiming to foster better relationships and outcomes in the advertising world. As an industry, we need to move away from the question that is so often asked: “What should we do instead of pitching?” Rather, the questions we should be asking are: “What is the most appropriate way to pitch?” and “How can we make the pitching process better”. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.