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Managing Marketing

Business & Economics Podcasts

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Location:

Australia

Description:

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Twitter:

@trinityp3

Language:

English

Contact:

0299649900


Episodes

Guy Wieynk And Darren Discuss Deploying Robot To Make Advertising

10/19/2021
Guy Wieynk is the global CEO of digital agency, AnalogFolk and he shares his thoughts and ideas of working in digital agencies for the past three decades including AKQA, Publicis and now AnalogFolk on the opportunities for technology to be used in a positive way for marketers and their customers. This is the same philosophy that led to AnalogFolk Group developing With Robots, a platform for building with robots and automating with robots to eliminate the drudge in the advertising process and...

Duration:00:35:58

Jodie Catalfamo, Dave Ansett And Darren Discuss Revolutionising Brand Strategy With Brandvas

10/12/2021
Jodie Catalfamo and Dave Ansett are two of the four founders of Brandvas, a technology platform that places brand strategy and all of the elements that come from this process in the hands of agencies and their clients. Brandvas is an artificial intelligence (AI) platform that provides agencies with the ability to collaboratively develop brand strategy with their clients and others, informed with the consumer data of Roy Morgan and Australia Post. Launched this year, it gives agencies a way...

Duration:00:37:27

Jamila Rizvi And Darren Discuss The Role Of Men In Creating Gender Equality

10/5/2021
Jamila Rizvi is the Chief Creative Officer for the Nine Network’s Future Women. She is also an author, presenter, political commentator and writes regularly for the Nine Newspapers. She shares the benefits gender equality delivers not just to women, but the organisations they work, the men they work with and society as a whole. Jamila also shares the Change Maker initiative aimed at middle management men, who are often the forgotten half of the gender equality equation. You can find out more...

Duration:00:38:54

Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands

9/28/2021
Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importance of agency brands and how this works within a holding company like Publicis and the Power of...

Duration:00:46:10

Gary Nissim And Darren Talk What’s Wrong With RFPs

9/21/2021
Gary Nissim is the Managing Director of Indago Digital and the author of the guide, “How to avoid choosing the wrong digital agency in 27 steps. Gary says he’s taken the best parts (and learnt from the worst parts) of the more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal that will help find and appoint a fully aligned agency partner. He also questions how his guide stands up to the perspective of a pitch consultant and turns the conversation on the...

Duration:00:46:43

Katie Saunders And David Discuss The Role Diversity, Data, Degrees And Food Trends In FMCG Marketing

9/14/2021
Katie Saunders is the GM Marketing at Simplot Australia. Katie and David discuss her strong commercial past and how that has helped her in marketing (as well as how it could help to improve marketing degrees); the power of retailers and how food retail is adapting to modern times; and the present and future food, consumer and data trends that are helping to shape Simplot’s approach to consumers both traditional and new.

Duration:00:38:42

Paul Scott And Darren Talk Call Centres For Customer Experience Insights

9/7/2021
Paul Scott is an advisor and director at Digital Village, General Manager at Evergreen Digital and co-author of the book Beyond Agile - How to run smarter, faster and less wasteful projects. But it is his experience creating the Middle East's leading outsourced call centre operation and building a customer services organisation for over 200 million customers in India which informs his thoughts on developing and managing an organisation’s customer experience. He believes many marketers are...

Duration:00:38:48

Jordan Taylor-Bartels And Darren Chat About Data Ethics, AI And Marketing

8/31/2021
Jordan Taylor-Bartels is the Managing Director of Magic, an agency using predictive marketing technology to empower brands to make more efficient marketing decisions and the CEO of Conumdrm. a predictive AI platform. Jordan talks about the practical and ethical challenges facing marketers in a post-cookie world and the opportunities for brands to use data to increase engagement and drive growth by being better informed and aligned to their customers needs, wants and desires.

Duration:00:48:54

Natalie Davey and David Chat Sports, Cars, Mining and COVID

8/24/2021
Natalie Davey is an experienced multi-category marketer, having held leadership positions with some of Australia’s most iconic brands including Holden, NAB, Origin Energy and most recentlyCricket Australia. David and Natalie talk about the power of sports, marketing a passion brand, cricket in the pandemic, being a female in traditionally ‘male-dominated’ categories and the benefits of an extremely varied career.

Duration:01:01:02

Linden Deathe And Anton Buchner Discuss The (in)Equality In Australian Advertising

8/17/2021
Linden Deathe is Senior Project Officer at Women’s Health Victoria. She shares her experience in leading the shEqual movement. Linden and Anton talk about the (in)Equality that exists in the Australian Advertising industry. They explore how to prevent and address gender inequality. Linden shares the research she has done that reveals how sexist advertising contributes to a culture of violence against women. And how more realistic and respectful portrayals of women and girls can help bring...

Duration:00:36:27

Dee Madigan And Darren Talk The Art Of Brand, Political And Election Advertising

8/10/2021
Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC’s Gruen, Channel 7’s Sunrise and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tumble environment of election campaigns. And the reciprocal lessons brand advertising and political advertising provide to make the other more...

Duration:00:34:43

Mike Morgan And Darren Chat On Ten Years Of Google SEO Updates

8/3/2021
Mike Morgan is the Founder and Director of High Profile Enterprises, a company that has been improving the business results of businesses like TrinityP3 for more than a decade. Mike shares many of the Google search changes that have occurred and their impact on SEO during the past decade. They discuss the latest changes that are occurring now, driven by Google’s desire to drive improved user experience and the impact this will have on organisations small and large.

Duration:00:42:21

Emma Terry And Anton Talk Marketing Tourism In Tasmania During A Pandemic

7/27/2021
Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGO's to professional services, Emma talks about the scenario planning she conducted to manage through the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For Air’ brand platform as the visitor economy was impacted by border closures then...

Duration:00:34:38

John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

7/20/2021
John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down the road’, and the role we can all play to improve a multi-billion dollar industry, not just for the big advertisers but for the smaller...

Duration:00:37:23

Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry

7/13/2021
Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say....

Duration:00:37:44

Davina Rooney And Darren Discuss The Greening Of Australian Construction

7/6/2021
Davina Rooney is the Chief Executive Officer of the Green Building Council of Australia and shares her experience leading the transformation of the building and construction industry in delivering long term, sustainable solutions for all Australians. Davina talks about the strategy of Rate, Advocate, Educate and Collaborate as the basis of aligning such diverse groups of stakeholders to the ultimate goal. And she highlights the importance of reframing the immediate cost into the longer-term...

Duration:00:36:02

Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets

6/29/2021
Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact...

Duration:00:39:06

Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World

6/22/2021
Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through...

Duration:00:39:10

Barry O’Brien And Darren Chat On The Changing State Of The Media Market

6/15/2021
Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically modest way, what he has found is most important in building agency media teams that build...

Duration:00:40:31

Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing

6/8/2021
Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and New Business Director at DDB Group Australia and to her new role at DDB as the Global Head of Marketing. She shares the lessons she has learned...

Duration:00:44:44