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Managing Marketing

Business & Economics Podcasts

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog.

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog.

Location:

Australia

Description:

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog.

Twitter:

@trinityp3

Language:

English

Contact:

0299649900


Episodes

Stephen Wright And Darren Talk About The Problems With Programmatic

1/26/2021
Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix.

Duration:00:41:41

John Broome And Darren Talk Advertising And Marketing Last Year And Next

1/19/2021
John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and an opportunity to reset the annual conference RESET with great success.

Duration:00:41:43

Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients

1/12/2021
Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and her partner, Peter Applebaum are using this knowledge to help independent agencies grow. You can...

Duration:00:44:24

Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business

12/14/2020
Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on.

Duration:00:40:57

Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges

12/7/2020
Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media...

Duration:00:41:55

Simone Gupta And Darren Chat Making PR And Advertising Work Across the Globe

11/30/2020
Simone Gupta is the CEO of award-winning PR agency One Green Bean. She reflects on her career working across the UK, USA and Australia in some of the smallest and biggest PR firms in the world and the differences between corporate PR and consumer PR and the difference between brand and corporate reputation. Plus Simone shares what it takes to make PR and Advertising to work hand in glove to deliver phenomenal results for marketers and their...

Duration:00:42:29

Haydon Bray And Darren Discuss Reaching Your Audience With Precision Media

11/23/2020
Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their...

Duration:00:42:44

James Zipeure, Shane Mitchell And Darren Chat On AI Improving Agency Productivity

11/16/2020
James Zipeure is Group Chief Operating Officer and Shane Mitchell is the Chief Product and Transformation Officer at Exact.AI, an artificial intelligence platform. Exact.AI is designed to connect the many diverse technology platforms media and marketing agencies work with to automate the low value work, allowing people more time to invest in generating value for their clients and the agency. In a world of increasing technology driven complexity, they are providing a technology solution to...

Duration:00:39:11

John Chan And Darren Chat About The Roles Of Design In Building Brands

11/9/2020
John Chan is the Managing Directors APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference and generate sales and ultimately customer loyalty. Brand design is more than the outward appearance, it is all about the effect and impact it has on the...

Duration:00:36:31

Mike Chuter And Darren Talk Brand And Corporate Purpose

11/2/2020
Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisation to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for customers, but every including employees, shareholders, investors, suppliers, distributor and...

Duration:00:42:33

Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI

10/26/2020
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift...

Duration:00:43:41

Nick Cummins And Darren Talk About The Crisis In The Loss Of Creative Confidence

10/19/2020
Nick Cummins is Creative partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry awards and the need for a trusted relationship between clients and their agencies. And his belief that the current pandemic disruption is the ideal time for agencies and marketers to be more creative in the face of...

Duration:00:37:49

Justin Graham And Darren Discuss Strategy And Leadership In A Crisis

10/12/2020
Justin Graham is the Group CEO of M&C Saatchi Australia. But Justin’s career as a strategy and planning director has spanned across multiple countries, companies and agencies and several major crises, including the current COVID-19 pandemic, but also stretching back to the Y2K and DotCom Bubble and everything in between. He reflects on the role of strategy and leadership at times and the importance of focusing on managing people as the core to successfully leading through these challenging...

Duration:00:36:22

Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H

10/5/2020
Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally B2C and B2B had often quite different strategy requirements, but how marketing technology has enabled both disciplines to target, engage and build relationships, especially in B2B in a much more human to human (H2H) way. This has also changed the balance between marketing and sales in these B2B businesses with marketing not just...

Duration:00:37:29

Meg Gossert And Darren Chat About Managing An Independent Media Agency

9/28/2020
Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team and building long-term client relationships based on respect and trust. A business model many agency managers would envy.https://www.trinityp3.com/2020/10/managing-independent-media-agency/

Duration:00:42:01

Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis

9/21/2020
Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline.https://www.trinityp3.com/2020/09/deconstructing-strategy-in-time-of-crisis/

Duration:00:40:24

Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency

9/14/2020
Fiona Johnston is the CEO of media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, play to win, have fun, and support and grow great talent. It is a belief and purpose that has led to achieving amazing results in everything she...

Duration:00:37:38

Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics

9/7/2020
Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure to cutting-corners to achieve the cheapest possible outcomes, putting the brand reputation and the organisation at...

Duration:00:43:13

Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity

8/31/2020
Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss the way strategy and creative work hand in hand, often blurring the lines between the two to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importance of trust between all parties to deliver exceptional outcomes.

Duration:00:38:35

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

8/24/2020
Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the...

Duration:00:39:41