Managing Marketing-logo

Managing Marketing

Business & Economics Podcasts

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Location:

Australia

Description:

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Twitter:

@trinityp3

Language:

English

Contact:

0299649900


Episodes

Martin Karaffa And Darren Discuss What It Means To Be A Cool, Old Guy

11/29/2022
Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was Director of International Planning at BBDO in Munich. So basically, we are both old. But Martin has embraced the “O” word. But why should...

Duration:00:44:25

Paul Everson And Darren Talk About The Importance Of Lifetime Learning

11/22/2022
Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lecturer, an advisory board member and a non-executive director and a recent graduate of the Australian Institute of Company Directors. A living example...

Duration:00:41:01

Dharshi Harindra And Darren Discuss The Dearth Of Data In Diversity And Inclusion

11/15/2022
Dharshi Harindra is a lawyer, and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor to the Museum of the Future in Dubai. And an advisory board member to the data management platform for financial institutions, Fencore. But while data drives organisational decision-making in almost every way,...

Duration:00:42:33

Ben Slocombe And Darren Talk The Trials And Tribulations Of The Marketing Leader

11/15/2022
​​Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you to marketing, why too many marketers have short tenures, what makes a great marketing team and more. Listen on Apple:...

Duration:00:39:13

Stuart Jaffray And Darren Discuss What Makes A Great B2B Marketing Strategy

11/1/2022
Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But with a career background in direct marketing, media, automotive marketing and now B2B consulting, Stuart brings a unique and informed perspective...

Duration:00:37:02

Sean Lyons And Darren Chat On Bridging The Divide Between Brand And Experience

10/25/2022
Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading technology innovation company for brands with breakthrough work for brands such as Nike, Beats by Dr Dre and today a portfolio of brands most agencies...

Duration:00:37:54

Lauren Deighton And Darren Discuss How Audio Is Transforming Measurement

10/18/2022
The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective. Podcast audiences aren't "digital" or radio - they're communities. Audio...

Duration:00:52:13

Michelle Lomas And Darren Ask “Are You Ready For A Branded Podcast?”

10/18/2022
It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong! Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure. In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast. We'll discuss knowing your listener, the strategic process, being...

Duration:00:57:39

Josh Butt And Darren Talk The Transformative Power And Magic Of Audio Branding

10/18/2022
Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station’s acceptance of audio on demand technology. Marketers have noticed -- and audio advertising, both radio and podcasts, have started to become a common...

Duration:00:43:14

Diane Primo And Darren Discuss Building Purpose Inside The Business

7/26/2022
Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in interactions with an...

Russ Mitchinson And Darren Talk Uniting Brand Channels and Content

7/19/2022
Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and the impact that fragmented agency rosters, briefing processes, and campaign implementation has on marketing effectiveness. Plus he shares the steps marketers need to take to improve marketing effectiveness by...

Chris Cheng And Darren Chat About Marketing To The Chinese Market

7/12/2022
Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western businesses looking to make in-roads into the Chinese market. He talks about the use of Chinese social media and social selling, and a mistake made by...

Duration:00:39:16

James Lawrence And Darren Chat About Becoming A Smarter Digital Marketer

7/5/2022
James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which transformed into Rocket in 2017. The book they wrote together is the culmination of their experience and insights across more than a decade of digital...

Duration:00:39:26

St John Craner And Darren Talk Marketing And Sales For Agribusiness

6/28/2022
St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. And he shares the challenges, the mistakes and the...

Duration:00:39:50

Jude Leon And David Discuss Marketing To Fill The National Blood Supply

6/21/2022
Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the effect of COVID on blood donation, and working in purpose and passion driven environments.

Duration:00:40:54

Jane Burhop, James Crawley And Darren Chat Creativity And Purpose

6/14/2022
Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with people who share common values (and a love of cheese) be it clients, colleagues or suppliers. Plus their desire to make a difference to their...

Duration:00:43:11

Anita Zanesco And Darren Discuss The Agency View Of Pitching And Procurement

6/7/2022
Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observations and talks candidly about the areas where all parties in the pitch process can improve from...

Duration:00:39:05

Anathea Ruys and David Discuss Working in Global Markets and The Future of The Agency

5/31/2022
Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise awareness of media as a career path, and her views on the need for change in the way media agencies work from top to bottom.

Duration:00:59:57

Matt Bray And Darren Talk The Climate Crisis And Creativity

5/24/2022
Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with other creative communities globally, including Clean Creative and Creative for Climate to address the climate crisis.

Duration:00:37:38

Andy Morley And Darren Talk Marketing Soup, Scotch And Transport Services

5/17/2022
Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included solid grounding in marketing at Campbell Arnott’s and Diageo working on Johnnie Walker before taking over at the technology company Uber Eats. He shares the challenges and opportunities of working with a customer direct company with a...

Duration:00:40:29