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Managing Marketing

Business & Economics Podcasts

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought leading ideas and concepts can be found on the blog.

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought leading ideas and concepts can be found on the blog.

Location:

Australia

Description:

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought leading ideas and concepts can be found on the blog.

Twitter:

@trinityp3

Language:

English

Contact:

0299649900


Episodes

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

2/10/2020
Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the results required and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role for strategy in a world that is focusing on short term results....

Duration:00:38:30

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

2/3/2020
Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct....

Duration:00:39:42

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

1/27/2020
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a...

Duration:00:40:52

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

1/20/2020
Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it....

Duration:00:43:23

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

1/13/2020
To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of company to Asia then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way. https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

Duration:00:37:34

Jared Alessandroni And Darren Discuss The Future Of the AI CMO

12/16/2019
Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amounts of cultural data and insights they collect more accessible. But more importantly he sees the time when CMO will have an AI to process, sort, synthesise and provide a point of view to CMOs and even CEOs to inform their decision making. https://www.trinityp3.com/2020/01/the-ai-cmo/

Duration:00:36:08

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

12/9/2019
Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connecting media and creative is data. https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Duration:00:40:42

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology

12/2/2019
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson who is the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being...

Duration:00:38:13

Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

11/25/2019
Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation....

Duration:00:37:59

Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media

11/18/2019
Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home to Australia and shares some of the main issues for women working in media that have been shared during these mentor walks with a wide range of women working in the media industry....

Duration:00:39:18

Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

11/11/2019
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett who is the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence. https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/

Duration:00:34:49

Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

11/4/2019
Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known. https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/

Duration:00:39:57

Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

10/28/2019
Caleb Bush is the Managing Director Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather then the things the brands communicate with them. That to build and grow brands, marketers need to ensure they are creating and managing brand experiences. https://www.trinityp3.com/2019/11/how-brands-are-experienced/

Duration:00:40:45

John James And Anton Buchner Talk About Measurable Marketing Applications Of AI

10/21/2019
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with John James, who is an independent strategic consultant for CxOs and Founders, focussed on growth and revenue. He talks about real life, measurable applications of artificial intelligence. Including a tool that he’s building for CMOs to help reduce complexity and improve the operational efficiency and effectiveness of marketing throughout the end to end process of the marketing...

Duration:00:28:24

Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid

10/14/2019
Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media. https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Duration:00:36:46

Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising

10/7/2019
Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increased number of fans around the world....

Duration:00:37:31

Christian Bartens And Darren Talk Data, AI And Agile Business Practices

9/30/2019
Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and a C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance.

Duration:00:38:33

Joe Pullos And Darren Discuss The Role Of Creativity In Marketing And Advertising

9/23/2019
Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spike Asia in showcasing creative talent and ideas from the most populous region of the world - Asia. https://www.trinityp3.com/2019/10/role-of-creativity-marketing-advertising/

Duration:00:39:38

Jorg Dietzel And Darren Talk Advertising From A Brand And Marketing Perspective

9/16/2019
Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University and someone who has worked on both sides of the client / agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.

Duration:00:41:11

Andrea Edwards And Darren Chat About The Good And The Bad Of Social Media

9/9/2019
Andrea Edwards is The Digital Conversationalist, helping professionals and businesses tell better stories and embracing social media leadership. She talks about the power of embracing the social more than media in social media and the importance of being authentic in engaging people. But also how wrong it can go when used in a deceitful and manipulative way. https://www.trinityp3.com/2019/09/good-bad-social-media/

Duration:00:37:50