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Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.

Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.
More Information

Location:

Indianapolis, IN

Description:

Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.

Language:

English

Contact:

120 E Market St. Suite 940 Indianapolis, IN 46204 8443563963


Episodes

Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

1/27/2019
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In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: * Can you give us a background on SEMrush? * Tell us a little bit about your background and your current role. * Can you explain what your research found...

Duration:00:17:06

Episode 139: Andrea Vahl: Facebook Advertising Secrets - the Book, Course, and Tips to Improve Your Campaigns Today!

1/21/2019
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In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads. Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate social...

Duration:00:24:05

Episode 138: Kami Huyse: Building a Community for Conversions

1/18/2019
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In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online. In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid...

Duration:00:27:05

Episode 137: Neil Crist of Moz Reveals Everything You Need to Know About Local SEO for 2019

12/19/2018
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In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report. The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss: * How voice search is impacting local SEO * How featured snippet implementations are...

Duration:00:39:30

Episode 136: Steve Woodruff on Why Clarity Wins: Getting Heard and Getting Referred

12/8/2018
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In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive...

Duration:00:27:33

Episode 135: Claire Vo: The Return on Digital Experience Optimization

12/3/2018
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In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started! Questions that we cover in our interview: * What does Optimizely do? How do you enable experimentation? * What type of companies do you work with? How have your customers adopted experimentation? * What tips do you have for...

Duration:00:14:50

Episode 134: Randy Frisch: Why Content Experiences Are Critical for Customer Journeys

11/23/2018
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In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations. Some of the questions that Randy answers in this interview: * Can you explain the key differences between...

Duration:00:40:59

Episode 133: Chuck Fields from Online Coffee Break Shares How He Grew His New Podcast to 10,000 Listeners a Month

11/12/2018
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In this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break (https://www.onlinecoffeebreak.com), to ten thousand listeners a month in this episode of MarTech Interviews. There's some amazing advice in here for any business or person hoping to get their podcast heard and quickly growing! Special Guest: Chuck Fields.

Duration:00:14:18

Episode 132: Kara Dake: Mobile Marketing That Builds Customer Lifetime Value

10/19/2018
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In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm. Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in. CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: 1. Access to real-time behavioral analytics so you...

Duration:00:38:35

Episode 131: Chad Lakin: How to Scale and Improve Your Corporate Video Strategy with Shootsta

10/16/2018
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In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production. Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos...

Duration:00:30:30

Episode 130: Jay Baer: Compelling Word of Mouth with Talk Triggers

9/30/2018
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In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers (https://amzn.to/2P1DSU6), with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make...

Duration:00:35:14

Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts

9/27/2018
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In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help...

Duration:00:35:11

Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak

9/24/2018
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In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world. We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday...

Duration:00:26:13

Episode 127: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth

9/14/2018
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In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing (https://thinkresultsmarketing.com/), Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and...

Duration:00:41:57

Episode 126: Uberflip's #CONEX Wrap-Up with Marketer + Machine Host Lindsay Tjepkema

9/10/2018
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In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity. The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention...

Duration:00:17:52

Episode 125: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

9/7/2018
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In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization. Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer...

Duration:00:33:27

Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management

9/4/2018
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In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX (https://contentexperience.uberflip.com/), an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM. Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company,...

Duration:00:17:06

Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse

8/23/2018
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In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work. To date, Scott has executed over 45 amazing tests where they put both best practices and myths to the test to see how they work. On this episode we discuss Social Media Lab testing, significant...

Duration:00:43:50

Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

8/8/2018
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In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue. Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors. Marketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources...

Duration:00:27:11

Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

7/16/2018
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Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development and holds seven patents....

Duration:00:41:33