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Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.

Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.
More Information

Location:

Indianapolis, IN

Description:

Research, Discover, Learn Research, learn, and discover as MarTech expert Douglas Karr interviews marketing, technology, and sales leaders.

Language:

English

Contact:

120 E Market St. Suite 940 Indianapolis, IN 46204 8443563963


Episodes

Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

8/8/2018
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In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Artificial Intelligence Marketing (AIM) platform shows marketers exactly where to focus to drive revenue. Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors. Marketers use DemandJump to makes sense of digital data to uncover the best traffic...

Duration:00:27:11

Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

7/16/2018
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Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development and holds seven patents....

Duration:00:41:33

Episode 120: SEO Spam: What is it? How can you identify It? How can you stop it?

7/10/2018
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Your WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be engagement that actually does harm to your site. Commonly referred to as comment spam and trackback spam, the overall strategy is SEO Spam. In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is,...

Duration:00:18:43

Episode 119: Four Factors for Success in Digital Media: Product, Brand, Mechanism, and Audience

6/29/2018
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In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution. Mike developed the brand for Kogi BBQ (http://kogibbq.com), which launched the food truck industry in Los Angeles. He shares how he...

Duration:00:33:36

Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin

6/27/2018
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In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Mindy is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement. Fun Fact: Extreme Reach handled ad delivery for...

Duration:00:41:05

Episode 117: Virtual & Augmented Reality For Dummies with Author Paul Mealy

6/13/2018
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In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality. Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near...

Duration:00:23:43

Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising

5/24/2018
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In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform. Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to...

Duration:00:32:38

Episode 114: The Roadblocks of Sales AI for Behavioral Transformation

4/4/2018
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Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics. Why that is? People haven’t invested in the right data sets to use AI engines or predictive models in the right way. Dana states that for AI to work, businesses have to understand both the outcomes and the inputs. Right now, most...

Duration:00:33:03

Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting

3/12/2018
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An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology. Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic...

Duration:00:52:49

Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics

2/25/2018
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Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built an innovative music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics. Vibenomics provides businesses access to a fully-licensed library of music and an easy to use app that allows them to submit and receive customized, professionally recorded...

Duration:00:21:50

Episode 111: An Interview with Tom Webster on the Power of Voice

2/9/2018
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Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others. Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these...

Duration:00:44:39

Episode 110: What Are Marketers Missing with Snapchat?

1/25/2018
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Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited. We discuss what brands are missing with Snapchat, how they can leverage...

Duration:00:31:43

Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence

12/20/2017
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As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We...

Duration:00:29:58

Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution

12/11/2017
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We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice. With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals. Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered....

Duration:00:18:40

Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketing

12/3/2017
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This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your...

Duration:00:54:29

Episode 65: Brian Solis, Author of X: The Experience When Business Meets Design

12/10/2015
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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes....

Duration:00:46:24

Episode 63: Daniel Lemin, Author of ManipuRATED on Online Ratings and Reviews

11/23/2015
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Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New...

Duration:00:38:18

Episode 62: Jack Klemeyer of GYB Coaching on Mastermind Marketing Groups

10/23/2015
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Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business...

Duration:00:22:53

Episode 61: Damon Waldron of Leadspace on Predictive Analytics and Marketing

10/14/2015
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Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.

Duration:00:24:10

Episode 60: Ben Ruedlinger of Wistia on Video Best Practices and Automation

9/25/2015
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Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or...

Duration:00:28:46