Marketing 101 - BIG steps for small businesses-logo

Marketing 101 - BIG steps for small businesses

Business & Economics Podcasts

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

Location:

United Kingdom

Description:

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

Twitter:

@mktg_101_

Language:

English

Contact:

07494684937


Episodes
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101 News 🗞 this week; Meta's new updates, possible TikTok ban in the US, X’s hidden like count & Glasgow Willy Wonka

4/18/2024
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Duration:00:05:18

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101 News 🗞 this week; new features from Threads and Instagram PLUS TikTok's musical drama

3/21/2024
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Duration:00:05:42

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101 News 🗞 this week; updates from Instagram, TikTok and Google, Spotify Wrapped and ASDA's Christmas Campaign

12/21/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:06:34

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AI & Branding with Bill Wallsgrove (aka 'Brandad')

11/16/2023
Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own! This episode is ideal for those launching a new brand or rebranding their existing business, or quite frankly, for anyone interested in the world of marketing, branding, AI, and just good, pure storytelling. Our longest episode yet but ABSOLUTELY one that holds true value. Dive in with a master of his art, and me, of course! Alex Ryan - Marketing Consultant: alexryanuk.com For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101 Bill Wallsgrove: Linkedin Brandad: https://brandad.co.uk/

Duration:01:07:41

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Words of Wisdom, LIVE from the Sussex Business Show

10/10/2023
A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business. You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEATH EATER - actor Jon Campling. Featuring: Heather Barrie, Effective Entrepreneurs Magdalena Duffy, Utility Warehouse Sarah May, Mayday HR Christine Gillott, Care For Veterans Karl Elwood, Elwood Wines Jenny Kelly, CmdShiftR Paul Bridges, Motion Graphics Martin Whiskin, Voiceover Artiste Oliver Moore, Realms of Peril & Glory Roksana Anning, Apex Mindset Jon Campling, Actor (Death Eater, Harry Potter movies) Jonathan Newman, Deep Research Martin Leppard, H2 Productions Sonny Cutting, Sussex Business Show Adam Francis, Whiskey Solutions Terry Bower, Inside Stories Lyndsey Clay, Connected Brighton Bruce Bignell, Evolve Pipedrive Consultants

Duration:00:14:04

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101 News 🗞 this week; Twitter's rebrand to X, the AI LinkedIn headshot craze and Barbie's phenomenal marketing campaign

8/25/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:57

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101 News 🗞 this week; Meta's new app Threads, British Airway's marketing campaign and Apple's new IOS update

7/28/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:21

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101 News 🗞 this week; Goodbye to YouTube Stories, Instagram's Algorithm Hacks and Meta Verified Hits the UK

6/23/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:54

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101 News 🗞 this week; Instagram's Secret App, Twitter's Tailored Video Feed, GIFS on Instagram and YouTube ads

6/13/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Longboi York’s Instagram: https://www.instagram.com/longboiyork Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:43

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101 News 🗞 this week; Pinterest and Amazon's new deal, Meta's new AI Sandbox and Twitter's new CEO

5/26/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Pinterest and Amazon’s dealMeta’s new AI SandboxTwitter’s new CEOMeme of the WeekLinks mentioned in the podcast; Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD8 Marketing 101 Competition post on Facebook: https://www.facebook.com/photo/?fbid=676393351168578&set=pb.100063937576780.-2207520000. Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7064646240847716354 Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsWhOKCtIb_/ Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:19

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101 News 🗞 this week; Instagram's latest features, the new social platform Lemon8 and Marketing 101's third birthday

5/12/2023
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Links mentioned in the podcast; https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/https://v.lemon8-app.com/s/xhhcvUeZRhttps://www.facebook.com/photo?fbid=671159595025287&set=a.479085897565992https://www.linkedin.com/feed/update/urn:li:activity:7061747129395884032https://www.instagram.com/p/CsB64PAs2uA/ Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:54

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Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business

5/9/2023
We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience. Don't just reach for social media or email marketing - take a step back, consider what you're selling, what you're currently turning over and exactly how your product makes your customers feel, and THEN you can make a more educated decision about the kind of marketing to invest your time and money into. Enjoy! Alex Ryan - Marketing Consultant: alexryanuk.com For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101 Anna Goodwin: Linkedin Heart Centred Business: heartcentredbusiness.com / Linkedin Contact for your free hour consultancy with one of the Heart Centred Business team: hello@heartcentredbusiness.com (and mention the podcast Marketing 101)

Duration:00:45:14

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101 News 🗞 this week; Bing's new AI-powered search engine, Oatley's Marketing Campaign and Twitter's Verification Issues

5/5/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Bing’s AI-powered Search EngineOatley’s ‘fckoatley’ CampaignTwitter’s Verification ProblemsMeme of the weekLinks mentioned in the podcast; the blog; https://101blog.co.uk Fckoatley campaign: https://www.fckfckoatly.com/ Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024110 Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:04:49

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101 News 🗞 this week; TikTok's Keyword Feature, Instagram's New Ad Placements and Canva's New Features

4/25/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: TikTok’s Keyword Insights toolInstagram’s new ad placementsThe Canva Create EventMeme of the week Links mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:05:18

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101 News 🗞 this week; Meta's AI, Linkedin's 20th Birthday and TikTok paywalled features

3/21/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Links mentioned in the podcast; https://101blog.co.ukhttps://www.tiktok.com/@marketing101agencyhttps://www.fastcompany.com/90849652/linkedin-20-oral-history-unlikely-champ Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:06:05

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101 News 🗞 this week; Mailchimp, Meta and Twitter

3/14/2023
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry! This week’s episode entails updates from the world of marketing, including: Links mentioned in the podcast; https://101blog.co.ukhttps://www.tiktok.com/@marketing101agency Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:05:51

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ChatGPT - what is this viral AI and how can you use it in your business today?

2/20/2023
We're back with an episode explaining the viral phenomenon #ChatGPT !! - what is ChatGPT? - who made ChatGPT? - who owns ChatGPT? - how does ChatGPT work? - what are ChatGPT's limitations? - what are the risks of using ChatGPT? - ways to use ChatGPT as an individual and in your business Links mentioned in the podcast; https://openai.com/https://zerotopodcaster.comhttps://101blog.co.ukhttps://www.linkedin.com/posts/alexryanuk_chatgtp-brightonbusiness-brightonandhove-activity-7032374858529263616-X5b-?utm_source=share&utm_medium=member_desktop Alex Ryan - Marketing Consultant; alexryanuk.com Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:32:00

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Marketing to Students with David Burgman

5/5/2022
In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo. Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101 David Burgman - LinkedIn Raptor London - Website | LinkedIn

Duration:00:46:28

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Branding; Vision to Voice with Natalie Montagnani

10/29/2021
It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England. Learn all about Natalie's 6 step process to ensuring your brand is in the right place to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'. If you'd like to receive Natalie's 6 step checklist, you can contact her here; https://www.nataliemontagnani.com/ Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Duration:00:50:42

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Amazingly useful tools, apps & websites for efficiency and marketing

10/26/2021
A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy! Find all the tools and websites mentioned below. Wordpress for building websites Hubspot CRM (free) Mailchimp - data capture & newsletters Google Analytics - website analytics Google Drive - my 'filing cabinet' / collaborative working Prezi & Prezi Video - alternative to Powerpoint and zoom video presenting Canva - basic graphic design Alternativeto.net - find alternatives to tools/apps/websites like Photoshop (often free alternatives!) Smmry.com - summarizes any article/blog etc. into 7 sentences Naturalreaders.com - reads anything that you copy & paste into it Hemingwayapp.com - critiques your writing for readability & gives tips to improve Importyeti.com - see what carriers/factories/shipper your competitors are using Snapdrop.net - share files between any devices on the same wifi Dictation.io - dictation! Turns your voice into writing Slidescarnival.com - loads of slide templates that you can use on Powerpoint, Google Slides & Canva Remove.bg - cuts backgrounds out of photos instantly I dont care about cookies - chrome extension that says ‘yes’ to all cookies And finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.Guru Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101 See you next episode! Marketing 101

Duration:00:17:50