Marketing 101 - BIG steps for small businesses-logo

Marketing 101 - BIG steps for small businesses

Business & Economics Podcasts

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

Location:

United Kingdom

Description:

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

Twitter:

@mktg_101_

Language:

English

Contact:

07494684937


Episodes

Marketing to Students with David Burgman

5/5/2022
In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo. Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101 David...

Duration:00:46:28

Branding; Vision to Voice with Natalie Montagnani

10/29/2021
It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England. Learn all about Natalie's 6 step process to ensuring your brand is in the right place to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'. If you'd like to receive Natalie's 6 step checklist, you can contact her...

Duration:00:50:42

Amazingly useful tools, apps & websites for efficiency and marketing

10/26/2021
A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy! Find all the tools and websites mentioned below. Wordpress for building websites Hubspot CRM (free) Mailchimp - data capture & newsletters Google Analytics - website...

Duration:00:17:50

Linkedin - boosting posts & running adverts, plus tips to succeed in both!

9/21/2021
Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash! Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant;...

Duration:00:22:19

Beat the Linkedin algorithm - tactics for better engagements & exposure of your posts

8/13/2021
Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds. In this episode we talk about how to beat the algorithm and give your posts the best chance of success....

Duration:00:22:24

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART TWO

7/2/2021
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :) Topics covered in part 1 & part 2; Click here to listen to UNFILTERED on Spotify; Sponsored by...

Duration:00:45:58

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART ONE

4/16/2021
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :) Topics covered in part 1 & part 2; Click here to listen to UNFILTERED on Spotify; Sponsored by...

Duration:00:47:55

Google Local Services Ads - a brand new way to win on Google!

2/16/2021
This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK. Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive. My guest today, Suraj Singh, helps guide us through this exciting new opportunity...

Duration:00:30:37

Linkedin - grow your business through your personal network

9/24/2020
Welcome to episode 08 - how to set up your Linkedin 'eco-system'. In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising. LINKS MENTIONED IN THE SHOW; Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101') £99 Online Health Check service;...

Duration:00:19:15

Marketing for kids PART ONE - with a very special tiny person guest, ELISE!

8/25/2020
Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise! In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then 'play marketer' by applying our learning to an online Toy Shop. LINKS MENTIONED IN THE SHOW; £99...

Duration:00:36:26

Influencer Marketing - what, why, who and how!

7/15/2020
Welcome to episode 06 - all about Influencer Marketing. In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them. LINKS MENTIONED IN THE SHOW; Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101') For the blog; http://101blog.co.uk/ £99 Online Health Check service;...

Duration:00:20:27

Social Media for small businesses PART TWO

6/12/2020
Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business. It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully. LINKS...

Duration:00:20:33

Social Media for small businesses PART ONE

6/11/2020
Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business. Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss; Part two will dig into Facebook, LinkedIn, Instagram, Twitter and YouTube to learn a bit more about why each of those platforms might work for your business. LINKS MENTIONED IN THE SHOW; Wanderlux...

Duration:00:23:54

Basic content marketing for small businesses

6/4/2020
Welcome to episode 03 - Basic content marketing for small businesses Content marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more! LINKS MENTIONED IN THE SHOW; £99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/ Sponsored by 34SP.com - green & ethical website hosting (use...

Duration:00:26:13

Things to check before naming your business

5/29/2020
Welcome to episode 02 - Things to check before naming your business. We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?! Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog;...

Duration:00:15:47

Website basics - simple things your website should have / do

5/27/2020
Welcome to episode 01 - Website basics - simple things your website should have / do. Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency;...

Duration:00:19:11

Official Trailer. Marketing 101 - BIG steps for small businesses

5/22/2020
Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your...

Duration:00:06:58