Marketing B2B Technology

In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. Naren shares his journey to founding the platform and reveals how Social Animal reduces the need for 'manual' work; helping B2B marketers with the full content marketing journey, from finding content ideas, through to distributing and building relationships with influencers.

In this podcast episode, we interview Riaz Kanani, Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B. He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying experience, as well as sharing the tactics and techniques he finds are the most successful in ABM...

In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system. He also shares what strategies he thinks are best for driving lead generation through content marketing, and what B2B...

In this podcast episode, we interview Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform. Steffen shares his journey to co-founding Dreamdata, and how the platform is solving the problem of attribution and focussing on understanding the customer journey to support multi-touch in the B2B world. He also shares why it's important that B2B marketers start digitalizing their customer's behaviour today, and how they can get started with...

In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform. Cassandra shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what's in your content library.

In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform. Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. He also shares how Terminus is an orchestration platform that brings together first and third-party data points,...

In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience.

In this podcast episode, we interview Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals. Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top...

In this podcast episode, we interview Sam Ovett, co-founder of Mobile Pocket Office, which is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity. Sam shares his story from originally being a whitewater kayaker and guide to becoming a complete automation nerd, and how Mobile Pocket Office helps companies identify the opportunities they are missing out on, and which processes they can...

In this podcast episode, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI. Steve shares his journey to co-founding Solosegment, and explains the meaning behind anonymous personalization. He also shares the key challenges of searching behaviour and how Solosegment helps its customers overcome this.

In this podcast episode, we interview Chris Newton, VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites. Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and...

In this podcast episode, we interview Abhi Yadav Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor. Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also...

In this podcast episode, we interview Joel Harrison, Editor-in-Chief at B2B Marketing, who shares how the publication is evolving into a social community, with the decision to no longer publish the magazine and instead focus efforts on an online community named Propolis. Joel also shares his thoughts on the biggest things marketers should be thinking about this year, and how social media will develop for B2B marketers in the future.

In this podcast episode, we interview Chip House, Chief Marketing Officer at SharpSpring, a cloud-based automation platform for marketing agencies and small to mid-sized businesses. Having initially started his career in email marketing, Chip shares his view on marketing automation and why it is a revenue growth platform; as well as details on how SharpSpring's agency model helps clients achieve results, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a...

In this podcast episode, we interview Indrek Vainu, co-founder of AlphaBlues, which offers conversational AI technology, delivering chatbots that allow your customers to interact with your website at any time. Indrek discusses why there is a need for chatbots in B2B marketing and shares how AlphaBlues technology helps his clients be successful.

This podcast episode I interview Chris Dickey a PR veteran, and founder and CEO of Visably, a new SaaS start up. Chris discusses the strategy of Search Engine Visibility, and shares how he helps his clients maximise the likelihood of discovery on the first page via brand visibility, media and leveraging other people’s websites.

The Webinar Geek team believes that a webinar can be an added value to any organisation. Software should never be the reason to not start with webinars. This is why they are developing software that not only is user friendly, but is also pleasant to work with and can help you be successful. We were looking for a suitable webinar platform for Napier: we wanted to deliver focussed webinars to a relatively small audience and wanted to see if there was a better solution than the well-known big...

Ash has helped to build some of the UK’s biggest CEO’s & Founders into industry-leading influential figures on Social Media, particularly on LinkedIn. His journey started with Steven Bartlett, CEO of Social Chain, where Ash helped him to grow an audience of over 1,000,000+ across Social Media platforms. Steven is now widely considered the UK’s most influential marketer and is seeing huge commercial success. More recently, Ash has launched his own company, Great Influence, where he has...

SEMRush describes itself as the world's leading competitive research service for online marketing. The tool helps marketers optimise SEO, paid traffic, social media, content and PR as well as providing useful competitive research. In this interview I discuss how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. Fernando describes a wide range of useful tips and tricks that will let you improve the...

Groundhogg.io is disrupting the world of marketing automation with a self-hosted platform that is significantly cheaper than other commercial alternatives. In this episode of Marketing B2B Technology, I discuss how Adrian got to the point where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. Adrian is very ambitious, wanting Groundhogg.io to be one of the most popular WordPress plugins, and he has a clear...