Marketing BS with Edward Nevraumont-logo

Marketing BS with Edward Nevraumont

Business & Economics Podcasts

Two-part interviews with successful CMOs: Their careers and how they got to where they are, and a deep dive into marketing channels for a specific business. Companion to the Marketing BS Newsletter by Edward Nevraumont marketingbs.substack.com

Two-part interviews with successful CMOs: Their careers and how they got to where they are, and a deep dive into marketing channels for a specific business. Companion to the Marketing BS Newsletter by Edward Nevraumont marketingbs.substack.com

Location:

United States

Description:

Two-part interviews with successful CMOs: Their careers and how they got to where they are, and a deep dive into marketing channels for a specific business. Companion to the Marketing BS Newsletter by Edward Nevraumont marketingbs.substack.com

Twitter:

@ednever

Language:

English

Contact:

2066595954


Episodes

Interview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2

5/12/2021
This is part two of my interview with Jon Mamela. Yesterday we explored his career at Procter & Gamble, Fairmont and his path to becoming Canada’s top destination marketing leader. In this part of the interview we explore how destination marketing is different from traditional “company” marketing. You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes). Transcript Edward: This is part two of...

Duration:00:23:18

Interview: Jon Mamela, CMO of Destination Canada/City of Toronto -- Part 1

5/5/2021
I met Jon while interviewing for the role of CMO of the Emirate of Dubai. In this interview we talked about his path to being the chief marketer for the country of Canada. Tomorrow we cover details on how destination marketing differs from more traditional “company marketing” You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes). Transcript Edward: My guest today is Jon Mamela. Today, we...

Duration:00:20:53

Interview: Tom Seery, founder/chairman RealSelf, Part 2

4/28/2021
My guest today is Tom Seery, founder and current Executive Chairman of RealSelf, the leading review site and marketplace for cosmetic surgery. This is Part 2 of the interview where Tom explains the tools he used to build and grow the RealSelf business into the largest site of its kind in the world. Subscribers also have access to yesterday’s interview where we explored Tom’s career path that set him up to found RealSelf. You can also listen to these interviews in your podcast player of...

Duration:00:19:16

Interview: Juney Ham, former CMO Hired.com, Part 2

4/14/2021
My guest today is Juney Ham, co-founder and CEO of Beacon. He was previously an executive at Expedia and Airbnb, and CMO of Hired.com. This is Part 2 dive into the Hired.com business. You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes). Transcript Edward: This is part two of my interview with Juney Ham. Today, we're going to dive into his experience as CMO of Hired. Juney, can you start...

Duration:00:20:26

Interview: Juney Ham, former CMO Hired, Part 1

4/7/2021
My guest today is Juney Ham, co-founder and CEO of Beacon. He was previously an executive at Expedia and Airbnb, and CMO of Hired.com. This is Part 1 of the interview where we explore Juney’s career and path to CMO. Tomorrow we will explore the Hired.com business. You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes). Transcript Edward: My guest today is Juney Ham. Today we covered Juney's...

Duration:00:18:34

Interview: Geoff Henshaw, former CMO Stoko, Part 2

3/31/2021
My guest today is Geoff Henshaw, former CMO of Stoko. Stoko manufactures and distributes kneebraces built into athletic wear that is comfortable enough to use everyday. Yesterday we explored Geoff’s career at Shoes.com, 1-800-GOT-JUNK and more. Today we focus on how he was growing the Stoko brand. Note this episode was recorded Geoff was still CMO of Stoko. HE is now looking for his next CMO opportunity. Feel free to reach out to me if interested and I can put you in touch. You can also...

Duration:00:17:16

Interview: Geoff Henshaw, former CMO Stoko, Part 1

3/24/2021
My guest today is Geoff Henshaw, former CMO of Stoko. This is part 1 of the interview where we explore his career at Shoes.com, 1-800-Got-JUNK, and more. Tomorrow we look at the Stoko business and how he is creating a new category of “everyday injury prevention wear”. Geoff is currently looking for his next CMO opportunity. Feel free to reach out to me if interested and I can put you in touch. Transcript Edward: My guest today is Geoff Henshaw. Today we cover Geoff's career and path to be...

Duration:00:17:05

Interview: Steve Schildwachter, CMO of a major Washington DC museum, Part 1

3/17/2021
My guest today is Steve Schildwachter, former CMO of Museum of the Bible. Steve started his career working at advertising agencies before moving to the client side. In the interview we explore that transition, and his later transition from for-profit to non-profit. This is the free edition of Marketing BS. Premium subscribers get access to part 2 of Steve’s interview tomorrow where we dive into marketing a non-profit museum (and twice the content every week). You can also listen to these...

Duration:00:20:18

Amy Gordona, CMO Kestra Financial, Part 2

3/11/2021
My guest today is Amy Gordona CMO of Kestra Financial. Amy had an incredible career in more traditional financial services before moving to Kestra. Kestra is a unique company which provides a platform for independent financial services professionals. This is part 2 covering the Kestra business. This is the free edition of Marketing BS. Subscribers were sent Part 1 yesterday, as well as this week’s essay (on early vs late funnel metrics and the link between COVID tracking and marketing). You...

Duration:00:21:39

Interview: Chris Chapo, Amperity, Part 2

3/5/2021
This is part 2 of my interview with Chris Chapo. Chris has never been a CMO but he has overseen analytics at a number of organizations including Apple Retail, JCPenny and now Amperity. In this part we explore Chris’s take on analytics and what he feels CMOs need to know. This is the free edition of Marketing BS. Part 1 was available to subscribers on Wednesday. Transcript Edward: This is part two of my interview with Chris Chapo. Today we’re going to dive into his data analytics insights...

Duration:00:17:40

Interview: Matthew Kemp, former CMO BlueGrace, Part 2

2/18/2021
My guest today is Matthew Kemp, principal of SCP&CO, a mid-market private equity firm. Prior to his role at SCP Matthew was CMO of BlueGrace Logistics, and the founder of three very successful companies. This is Part 2 of the interview where we dive into marketing 3rd party logistics in general, and BlueGrace in particular. This week’s sponsor: BugHerd The easiest way to collect and manage website feedback Turn email chains and spreadsheets of vague feedback into actionable tasks. Pin...

Duration:00:21:01

Interview: Sunil Bhatt, CEO Genuine Hospitality, Part 2

2/11/2021
This is Part 2 of my interview with Sunil Bhatt, CEO of Genuine Hospitality Group, the corporate entity representing the award-winning chef, Michael Swartz. Today we covered the challenges of running a restaurant chain during COVID - among other things. Enjoy! Transcript Edward: This is part two of my interview with Sunil Bhatt. Today, we’re going to dive into his experience as CEO of Genuine Hospitality Group. Sunil, can you start by explaining what Genuine Hospitality Group is. Sunil:...

Duration:00:19:49

Interview: Aimee Johnson, CMO Zillow, Part 2

1/22/2021
My guest today is Aimee Johnson, CMOof Zillow. This is Part 2 of the interview where we went deep on the Zillow business model and how Aimee is driving growth there. As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here. Transcript Edward: This is Marketing BS. This is part two of my interview with Aimee Johnson. Today we’re going to explore how she’s driving growth as CMO of...

Duration:00:20:47

Interview: Aimee Johnson, CMO Zillow, Part 1

1/21/2021
My guest today is Aimee Johnson, CMO of Zillow. Today’s episode covers Aimee’s career, including a deep dive into her time overseeing Starbuck’s loyalty program. This is the free edition of Marketing BS. Premium subscribers will get access to part 2 of Aimee’s interview tomorrow and twice the content every week. You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes). This week’s sponsor is...

Duration:00:19:49

Podcast: Rachel Porges, CMO Levain Bakery, Part 2

1/14/2021
My guest today is Rachel Porges, former CMO of Levain Bakery, the maker of the most famous 6-ounce chocolate chip walnut cookie. This is Part 2 of the interview where we explore how she grew the Levain business. This is the free edition of Marketing BS. Premium subscribers got access to part 1 of Rachel’s interview yesterday and twice the content every week. You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed...

Duration:00:19:52

Interview: Brian Watkins, Bulletproof 360, Part 2

1/7/2021
My guest today is Brian Watkins, former VP of eCommerce for Bulletproof 360, the diet and supplements company. This is Part 2 of the interview where we explore how he grew the Bulletproof business. This is the free edition of Marketing BS. Premium subscribers got access to part 1 of Brian’s interview yesterday and twice the content every week. You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium...

Duration:00:19:22

Podcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 2

12/10/2020
My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. This is Part 2 of the interview where we dive into how branding actually works to grow a business. As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here. Transcript: Edward: This is Marketing BS. This is part two of my interview with Lindsay Pederson. Today, we're going to explore...

Duration:00:21:00

Podcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 1

12/9/2020
Apologizes for the double send yesterday. It seems one of my drafts got sent along with the final briefing. In case you are worried you read the non-final version, here it is again. My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. These podcasts are usually with a leading CMO, so this one is a little different. I have been very selective in having Lindsay on the show. I would love your feedback on whether you feel having people like Lindsay on from...

Duration:00:20:22

Podcast: Peter Fader, Wharton Professor, Part 2

11/19/2020
This is a free two-part episode of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton School at University of Pennsylvania. Peter was one of my early marketing mentors and I loved this interview. This is Part 2 of the interview where we dive in deeper to the ramifications of Peter’s signature research around “Buy until you Die”. You can subscribe to the podcast in your player of choice here: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for...

Duration:00:22:40

Podcast: Peter Fader, Wharton Professor, Part 1

11/18/2020
Listen now | My guest today is Peter Fader, professor of marketing at the Wharton School at University of Pennsylvania. Peter was one of my early marketing mentors and I loved this interview. In Part 1 we talk about Peter’s career as a marketing academic and how he came to his signature theories around how one understands the value of a company’s customer base. Tomorrow we will dive deeper into those theories. Get on the email list at marketingbs.substack.com

Duration:00:23:53