The E-Comm Show

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events. Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth. What You’ll Learn: SOCIALS 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com GUEST SOCIALS 📱 Facebook: https://www.facebook.com/vimmicom 📻 LinkedIn: https://www.linkedin.com/in/eitankoter/ ▶️ Youtube: https://www.youtube.com/@VimmiCommunications

Is eCommerce SEO dead? Not even close. In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire. What You’ll Learn: Dragons’ Den. CONNECT WITH US! Facebook: / bluetuskr Instagram: / bluetuskr LinkedIn: / bluetuskr X: / bluetuskr 📧 Email: info@bluetuskr.com Connect with the guest: Facebook: / TheScentedMarket Instagram: / TheScentedMarket

Amazon growth is changing…fast. In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand. Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shopping is reshaping visibility so the right customers find you first. A must-listen for any founder who relies on Amazon for revenue today. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com Connect with the guest: 📻 LinkedIn: Scott Ohsman

Organic Muscle is proving that clean supplements can compete and win. In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting. Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches inside one of the toughest eCommerce categories: supplements. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST: 📸 Instagram: Organic Muscle

What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math. In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com

Can your brand win by being everywhere? In this 208th episode of The E-Comm Show, Andrew Maff talks with Monil Kothari, Founder of Haus of Brilliance, about building visibility across Amazon, Target, QVC and more. Learn how Haus of Brilliance sells $10 K earrings on Amazon, manages a 4 000 + SKU catalog, and keeps margins strong while scaling a luxury brand across marketplaces. What You’ll Learn CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST: 📸 Instagram:: Haus of Brilliance 📻 LinkedIn: Haus of Brilliance

Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for seven years, and what those choices taught him about community, retention, and margin. He also previews Catalog Defender, his forthcoming tool for catching critical ASIN issues, and explains how he became the e-commerce world’s unofficial party-list curator for major events like Prosper and Accelerate. From October Prime Day perspectives to account-suspension horror stories, Danan and Andrew get practical about omni-channel risk, fraud patterns in reviews, and the exact escalation paths that actually work. Whether you’re a founder, operator, or agency, this episode gives you a defensible playbook to protect ratings, profits, and sanity. What You’ll Learn in This Episode CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.c

Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce. In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop. Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST! 🎶 TikTok: Saalt 📸 Instagram: Saalt

In this 205th episode of The E-Comm Show, host Andrew Maff chats with Alex Nigmatulin, Co-Founder and CMO of PRNEWS.IO, about how AI and large language models (LLMs) like ChatGPT are redefining eCommerce PR. They dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two emerging strategies that help brands appear inside AI-driven results and boost credibility across search and media. You’ll learn how PR placements now influence ChatGPT’s recommendations, how to track ROI from brand mentions, and why personal branding has become the new PR frontier for eCommerce growth. What You’ll Learn: How AEO & GEO shape brand visibility in ChatGPTThe new ROI metrics for eCommerce PRFounder-led PR vs. corporate press releasesAI-driven media placement strategies that work CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 X: / bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST: 📱 Facebook: / PRNEWS.IO 📻 LinkedIn: / Alex Nigmatulin 📸 Instagram: / PRNEWS.IO 📧 Email: support@prnews.io

In this 204th solo episode of The E-Comm Show, host Andrew Maff breaks down exactly how to make TikTok Shop, Instagram Shop, and other social commerce platforms actually convert. Learn how to combine organic content, paid ads, and influencer marketing into a single strategy that drives real sales. If your TikTok or Instagram shop isn’t working (or you don’t know where to start), this episode shows you what to prioritize, what most brands miss, and how to set up a profitable social commerce system. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com

Looking for Amazon reselling strategies that actually work? In this 203rd episode of The E-Comm Show, host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of Just a Seller, to share how he built a profitable Amazon reselling business while scaling private label brands at the same time. From running his own warehouses to predicting Amazon’s next big moves, Charles breaks down the unorthodox tactics that helped him stand out in a crowded e-commerce space. What You’ll Learn CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST: 📻 LinkedIn: Charles Chakkalo 📧 Newsletter: Just A Seller

Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show, host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork, a women’s wellness company generating over $25M+ annually and trusted by customers worldwide. Amy shares how she built Pink Stork from scratch—starting with a deeply personal health challenge—and scaled it into a globally recognized brand with 170+ products, a loyal community of women, and a mission-first approach that puts faith and customer care at the center. From community building and omnichannel sales to social media virality, operational insights, and innovative marketing tactics, Amy breaks down what it takes to grow authentically in today’s competitive eCommerce landscape. Whether you’re a founder, marketer, or aspiring entrepreneur, this episode delivers real strategies you can apply to build a brand with impact. What You’ll Learn in This Episode Faith-Driven Leadership:Community & Customer Engagement:hyper-personalized customer serviceOmnichannel Growth:Social Media Strategy:Operational Insights:Marketing Innovations:Fight Back AwardScaling with Purpose: CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://pinkstork.com/ 📱 Facebook: https://www.facebook.com/pinkstorkbyamysuzanne 📸 Instagram: https://www.instagram.com/pinkstork/ TikTok: https://www.tiktok.com/@pinkstork 📱 Facebook: https://www.facebook.com/amysuzanneupchurch 📸 Instagram: https://www.instagram.com/amy.suzanne_/ Tiktok: https://www.tiktok.com/@amy.suzanne_ Leave a review and subscribe wherever you get your podcasts.

Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business. From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market. We cover Shopify apps that actually drive profit, balancing B2B and D2C, UGC-powered marketing, Q4 planning, and diversifying beyond Shopify. Whether you’re a founder or marketer, this episode is packed with practical growth strategies you can put to work. What You’ll Learn: CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://grillyourassoff.com/ 📱 Facebook: https://www.facebook.com/grillyourasoff/ 📸 Instagram: https://www.instagram.com/grillyourassoff/ Leave a review and subscribe wherever you get your podcasts.

How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main, the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings. What started with Mike drilling a hole through a block of wood in his garage quickly scaled into a multi-million-dollar brand with a retail store, 35 employees, and customers flying in from across the country. Mike shares how Rustic & Main grew by leaning into storytelling, sourcing historic materials like battleship teak and WWI rifle stocks, and creating deeply personal, customizable products. We also dig into the marketing challenges of high-consideration, one-time-purchase products—and how Rustic & Main is evolving with retail, engagement rings, and an experiential approach to brick-and-mortar. If you’ve ever wondered how to scale a passion project into a lasting brand while keeping your story front and center, this one’s a must-listen. What You’ll Learn Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://rusticandmain.com/ 📱 Facebook: https://www.facebook.com/rusticandmain/ 📸 Instagram: https://www.instagram.com/rusticandmain/?hl=en 📻 Youtube: https://www.youtube.com/channel/UCTi9LWghgThimAYq3ccdVuQ Pinterest: https://www.pinterest.com/rusticandmain/ Leave a review and subscribe wherever you get your podcasts.

Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience. From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-hand what happens when a brand bets too heavily on one platform. He breaks down the risks of Amazon reliance, why operational efficiency is secretly a branding tool, and how Buy with Prime + DSP is rewriting the playbook. This is part war story, part wake-up call, and part practical guide to building a brand that thrives on AND off Amazon. What You’ll Learn customer acquisition channel doubles Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Leave a review and subscribe wherever you get your podcasts.

How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach. From leveraging authentic behind-the-scenes content to navigating shifting industry conventions, Rob reveals why staying nimble and on top of social trends like TikTok UGC is essential. He also dives into their evolving retail strategy—expanding from Amazon to Walmart shelves—while wrestling with how to maintain brand cohesion amid growth and diversification. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://electrumink.com/ 📸 Instagram: https://www.instagram.com/electrum_ink/ Leave a review and subscribe wherever you get your podcasts.

What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment. We dig deep into how tariffs are affecting brands right now, why traditional warehousing models are outdated, and how operational efficiency is the hidden backbone of brand and customer experience.If you’re scaling or sitting on inventory, this episode is a tactical masterclass in turning operations into opportunity. What You’ll Learn in This Episode: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://portless.com/ 📻 LinkedIn: https://ca.linkedin.com/in/izzy-rosenzweig-13653846 Leave a review and subscribe wherever you get your podcasts.

When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge. Craig explains how the team took this cutting-edge research and built a retail product from scratch, what it takes to educate an entirely new market, and how they’ve used word of mouth, podcasts (like Huberman Lab), and community-driven digital strategies to break into fitness, college athletics, and now even industrial markets. If you’re building a product in a new category or want a behind-the-scenes look at what it takes to make science-backed innovation catch on—don’t miss this one. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://coolmitt.com/ 📻 LinkedIn: https://www.linkedin.com/in/craig-gile-04286614/ 📸 Instagram: https://www.instagram.com/realcoolmitt/ Leave a review and subscribe wherever you get your podcasts.

Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow. You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift without sacrificing control. Dan also breaks down why fashion is more regional than most marketers think, how authenticity in marketing doesn’t always need a mission statement, and why quality and function will always sell (especially in the mountains). Whether you're scaling wholesale, thinking about fulfillment solutions, or just want a masterclass in staying authentic while growing fast—this episode is your jam. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://flylowgear.com/ 📱 Facebook: https://www.facebook.com/FLYLOWGEAR 📸 Instagram: https://www.instagram.com/flylowgear/ Leave a review and subscribe wherever you get your podcasts.