The E-Comm Show

How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main, the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings. What started with Mike drilling a hole through a block of wood in his garage quickly scaled into a multi-million-dollar brand with a retail store, 35 employees, and customers flying in from across the country. Mike shares how Rustic & Main grew by leaning into storytelling, sourcing historic materials like battleship teak and WWI rifle stocks, and creating deeply personal, customizable products. We also dig into the marketing challenges of high-consideration, one-time-purchase products—and how Rustic & Main is evolving with retail, engagement rings, and an experiential approach to brick-and-mortar. If you’ve ever wondered how to scale a passion project into a lasting brand while keeping your story front and center, this one’s a must-listen. What You’ll Learn Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://rusticandmain.com/ 📱 Facebook: https://www.facebook.com/rusticandmain/ 📸 Instagram: https://www.instagram.com/rusticandmain/?hl=en 📻 Youtube: https://www.youtube.com/channel/UCTi9LWghgThimAYq3ccdVuQ Pinterest: https://www.pinterest.com/rusticandmain/ Leave a review and subscribe wherever you get your podcasts.

Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience. From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-hand what happens when a brand bets too heavily on one platform. He breaks down the risks of Amazon reliance, why operational efficiency is secretly a branding tool, and how Buy with Prime + DSP is rewriting the playbook. This is part war story, part wake-up call, and part practical guide to building a brand that thrives on AND off Amazon. What You’ll Learn customer acquisition channel doubles Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Leave a review and subscribe wherever you get your podcasts.

How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach. From leveraging authentic behind-the-scenes content to navigating shifting industry conventions, Rob reveals why staying nimble and on top of social trends like TikTok UGC is essential. He also dives into their evolving retail strategy—expanding from Amazon to Walmart shelves—while wrestling with how to maintain brand cohesion amid growth and diversification. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://electrumink.com/ 📸 Instagram: https://www.instagram.com/electrum_ink/ Leave a review and subscribe wherever you get your podcasts.

What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment. We dig deep into how tariffs are affecting brands right now, why traditional warehousing models are outdated, and how operational efficiency is the hidden backbone of brand and customer experience.If you’re scaling or sitting on inventory, this episode is a tactical masterclass in turning operations into opportunity. What You’ll Learn in This Episode: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://portless.com/ 📻 LinkedIn: https://ca.linkedin.com/in/izzy-rosenzweig-13653846 Leave a review and subscribe wherever you get your podcasts.

When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge. Craig explains how the team took this cutting-edge research and built a retail product from scratch, what it takes to educate an entirely new market, and how they’ve used word of mouth, podcasts (like Huberman Lab), and community-driven digital strategies to break into fitness, college athletics, and now even industrial markets. If you’re building a product in a new category or want a behind-the-scenes look at what it takes to make science-backed innovation catch on—don’t miss this one. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://coolmitt.com/ 📻 LinkedIn: https://www.linkedin.com/in/craig-gile-04286614/ 📸 Instagram: https://www.instagram.com/realcoolmitt/ Leave a review and subscribe wherever you get your podcasts.

Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow. You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift without sacrificing control. Dan also breaks down why fashion is more regional than most marketers think, how authenticity in marketing doesn’t always need a mission statement, and why quality and function will always sell (especially in the mountains). Whether you're scaling wholesale, thinking about fulfillment solutions, or just want a masterclass in staying authentic while growing fast—this episode is your jam. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://flylowgear.com/ 📱 Facebook: https://www.facebook.com/FLYLOWGEAR 📸 Instagram: https://www.instagram.com/flylowgear/ Leave a review and subscribe wherever you get your podcasts.

On this 194th episode of The E-Comm Show, Andrew Maff sits down with Nicki Ball, COO of Mary Engelbreit Studios, the powerhouse behind one of America’s most recognizable illustrators. For decades, Mary Engelbreit’s artwork has appeared everywhere—from Hallmark cards to home décor—and now, thanks to Nicki’s leadership, it’s scaling across eCommerce, licensing, and even Amazon. Nicki shares how she balances legacy and innovation, why creative brands need operational clarity, and how Mary’s influence still drives product decisions, marketing success, and community trust 50 years later. From email to brick-and-mortar, this team uses every channel to build demand—and a loyal customer base that spans generations. If you’ve ever wondered what it takes to turn creative work into commercial success, this episode is a masterclass in creative business strategy, licensing management, and multichannel brand growth. What You’ll Learn: real estateWhy brand trust still outperforms paid traffic in legacy-driven businesses Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://maryengelbreit.com/ 📱 Facebook: https://www.facebook.com/maryengelbreit 📸 Instagram: https://www.instagram.com/maryengelbreit/ Leave a review and subscribe wherever you get your podcasts.

Are you still treating influencer marketing like art… when it’s actually a science? On this 193rd episode of The E-Comm Show, Andrew Maff interviews William Gasner, CMO of Stack Influence, a platform bringing structure, scale, and sanity back to influencer marketing. In a world where UGC is everything and ROI is harder than ever to measure, William breaks down how Stack Influence is solving one of the biggest problems brands face today: how to do influencer product seeding at scale, without getting burned. If you're trying to grow on Amazon, Walmart, or your own DTC site, William shares how to drive algorithmic lift, generate authentic UGC, and build influencer funnels that don’t stop working just because the campaign ends. What You’ll Learn: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.stackinfluence.com 📱 Facebook: https://www.facebook.com/stackinfluence 📸 Instagram: https://www.instagram.com/stackinfluence/ 📻 LinkedIn: https://www.linkedin.com/in/william-gasner/ 𝕏 : https://x.com/stackinfluence Leave a review and subscribe wherever you get your podcasts.

What if your biggest growth lever wasn’t your product… but everything that happens after the “Buy Now” button? On this 192nd episode of The E-Comm Show, Andrew Maff sits down with Todd Cook, Founder and CEO of SlumberSource, a DTC brand that’s reimagining homecare beds by solving what the rest of the industry ignored: the delivery experience. Before SlumberSource, Todd built two massive mattress retail empires. But after years in showrooms and scaling 65+ stores, he saw the writing on the wall and a glaring opportunity online. The real issue wasn’t just in the beds. It was in the logistics, the service, and the fragmented last mile that left patients and families stranded. So he built something different, and he’ll show you how to too. What You’ll Learn: The fine line between bold vision and delusion Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.slumbersource.com Leave a review and subscribe wherever you get your podcasts.

Is your brand ready for retail, or are you just following the crowd? On this 191st episode of The E-Comm Show, Andrew Maff sits down with Lauren Campbell, CMO of Firefly Recovery, to explore what it really takes to grow a DTC wellness brand without leaning on Amazon or retail crutches. In this episode, Lauren shares how she evolved the brand’s messaging from elite athletic recovery to everyday wellness, expanded into the travel market based on real customer feedback, and resisted the pressure to "go Amazon" too early. If you're a marketer looking to build with intention (without defaulting to marketplaces or mass retail), this one’s for you. What You’ll Learn: long-gameWhy testimonials are still gold and how Firefly scaled on social proof How to build a clean D2C engine from scratch without falling back on third-party sellers or unscalable tactics Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.fireflyrecovery.com 📸 Instagram: https://www.instagram.com/fireflyrecovery/?hl=fr Leave a review and subscribe wherever you get your podcasts.

Is physical retail dead—or just getting smarter? In this 190th episode, Andrew Maff sits down with Samantha Cross, curly hair care enthusiast and founder of Curl Warehouse, to talk about how she’s built a thriving eCommerce brand by leaning into retail, not away from it. While most brands are chasing clicks, Samantha’s mixing it up: local events, brick-and-mortar, and yes, radio ads. Why? Because Curl Warehouse is all about meeting customers where they are. Whether that’s helping someone choose the right curl cream over live chat, or running a product swap event IRL, this is next-level omnichannel done the community-first way. Forget what you thought you knew about ROI… this isn’t an episode you want to miss. What You’ll Learn: How opening a retail store can fuel your online sales: Tracking brand awareness:Letting your customers make the decisions:Segmenting your product category correctly:needs and benefits Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.curlwarehouse.com 📱 Facebook: https://www.facebook.com/curlwarehouse 📸 Instagram: https://www.instagram.com/curlwarehouse/ Leave a review and subscribe wherever you get your podcasts.

Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov, a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health. Amy’s mission started with her own painful discovery: Most women aren’t given the information they need to make empowered choices about their bodies. From there, Amy built Proov to fill that education gap and give women real power. But launching a consumer healthcare brand in a space with huge misinformation, stigma, and regulatory complexity required more than a good product. It required building a movement. This episode is packed with insights on how to: Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.proovtest.com 📱 Facebook: https://www.facebook.com/proovtest 📸 Instagram: https://www.instagram.com/proovtest/ 📻 LinkedIn: https://www.linkedin.com/company/proovtest/?viewAsMember=true Tiktok : https://www.tiktok.com/@proovtest Leave a review and subscribe wherever you get your podcasts.

What happens when a single 1-star review tanks your listing- and you can’t ignore it? On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics. ​​From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass. What You’ll Learn: can not Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/ Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.tracefuse.ai 📱 Facebook: https://www.facebook.com/ShaneBarkerConsultant/ 📸 Instagram: http://instagram.com/shanebarker 📻 LinkedIn: https://www.linkedin.com/company/tracefuse/ 𝕏 : https://twitter.com/shane_barker 📧 Email: shane@tracefuse.ai Leave a review and subscribe wherever you get your podcasts.

How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions. Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective. What You'll Learn: still matters Tired of shipping slowdowns and messy logistics? This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support. Get started at Ship4wd.com Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://www.omnicubed.com/ 📱 Facebook: https://www.facebook.com/omnicubedinc 📸 Instagram: https://www.instagram.com/omnicubed/ 📻 LinkedIn: https://www.linkedin.com/company/omnicubed/ Leave a review and subscribe wherever you get your podcasts.

What if logistics became a growth enabler instead of a pain point? On this 186th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik CEO of Ship4wd. Ship4wd leverages technology to simplify the process with instant quotes, express shipping, real-time tracking, and 24/7 support. We'll dive into why for SMBs, flexibility is key—especially during times of shifting tariffs and political uncertainty. Moreover how diversifying logistics strategies and leveraging resources, like customs support, can empower businesses to not just survival but thrive in the global operations market. Here's what you can look forward to: - How businesses can stay agile during these politically volatile times with tariffs - What new normal tariffs will create and how SMBs can stay ahead - The importance of diversification in your logistics network - How technology, such as automation and data analytics, can improve efficiency and reduce costs in your supply chain Love the podcast? It wouldn’t be made possible without Ship4wd. With cutting-edge technology and a team of experts, Ship4wd offers customizable logistics services to meet the unique needs of each business. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.Ship4wd.com Leave a review and subscribe wherever you get your podcasts.

How can businesses effectively navigate the complexities of multiple partnerships to build a co-marketing strategy that drives success? In this 185th episode, Andrew Maff sits down with Kimberley Walker, Director of Brand Partnerships & Business Development of Sportique. From understanding customer demands and trends, to creating an effective co-marketing strategy, Kimberly shares her insights on how to manage multiple partnerships from drop shipping to wholesale. While it requires continuous research and attention once you get the ball rolling, a well-managed co-marketing strategy can be the difference between a successful business and one that fails to gain traction in the market. What You'll Learn: Shipping headaches? This episode's sponsor has you covered. Simplify your logistics with Ship4wd! Instant quotes, real-time tracking, and 24/7 support. Check them out at Ship4wd.com. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.sportique.com Leave a review and subscribe wherever you get your podcasts.

Are you trying to market to everyone and ending up reaching no one? It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity. In our conversation with Colin, he uncovered why truly understanding your customers—and niching down—is the secret to successful marketing. He also reveals a $10 million mistake and shares actionable steps you can take today to ensure you don’t make the same error (trust us, this is one lesson you won’t want to miss). If you're continuously expanding your product lines, but not seeing the reflection in your revenue, this episode is for you. Key Topics Covered: Managing multiple SKUs:Navigating Amazon effectively:without The importance of focus: A $10 million mistake Excited to level up your knowledge? This episode wouldn’t be possible without our sponsor Ship4wd. Ship4wd simplifies the shipping process with a digital freight platform designed for small and mid-sized businesses. Compare, book, and track shipments in minutes, with options like customs clearance, cargo insurance, and 24/7 human support. Try it for free at Ship4wd.com Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 📸 Instagram: https://www.instagram.com/colinstuckert/ 🌐 Website: www.wildfoods.co & www.rizebrands.co Leave a review and subscribe wherever you get your podcasts.

How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation. In this episode, Tucker Hiegel shares his insights on how businesses can capitalize on opportunities to innovate and stay ahead of the competition. He discusses the importance of constantly evolving and adapting to changing consumer needs, as well as leveraging technology to improve efficiency and customer experience. If you see an innovation gap in your industry, this one is for you… Key Topics Covered: Identifying innovation: Why stagnant industries hold massive opportunities and the benefits of constantly seeking ways to improve themDisrupting industries through quality: How businesses can push quality to disrupt their industry and gain a competitive advantageNavigating a family-owned business: The challenges and benefits of working with family members and tips for overcoming potential conflictsThe importance of adaptability: How being adaptable can help businesses stay relevant and successful in a constantly changing market Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 📸 Instagram: https://www.instagram.com/kickpl8/ 🌐 Website: www.deckthedoordecor.com Company story video: https://youtu.be/q5ZJUSNF0NY?si=VZMPcVWvE8LCqIXq Leave a review and subscribe wherever you get your podcasts.

How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox. From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and constant innovation. In this episode, you'll understand what it looks like for a company to successfully transform from a subscription box service to a thriving community-based business. By continually adapting to changing demands and crafting a robust engagement and entertainment strategy, BattlBox has garnered a dedicated fan following. Key Topics Covered: Resonating with your audience: Strategies for creating unique and engaging content that resonates with target audiences Leveraging your identity: Insights on how BattlBox used their brand identity to stand out in the crowded subscription box market Staying adaptable: The importance of continuously evolving your content strategy to keep up with changing customer preferences and market trends How to market socially: The impact of social media on community-based businesses and how to harness it effectively for customer engagement Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! https://www.battlbox.com/ https://www.youtube.com/c/battlbox https://www.tiktok.com/@battlbox https://www.facebook.com/battlbox1/ https://www.instagram.com/battlbox/ https://www.threads.net/@battlbox https://twitter.com/battlbox Leave a review and subscribe wherever you get your podcasts.

What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product. Michael shares how he’s grown Delilah Home by creating real demand through storytelling, ethical practices, and smart automation. He dives into how this automation fuels omnichannel marketing (and reveals two of his favorite tools for making it work). But that’s not all—Michael pulls back the curtain on the biggest greenwashing trend in ecommerce and explains why many so-called “eco-friendly” brands don’t actually walk the talk. If you care about brand authenticity, sustainability, and building community-powered demand, this episode is for you. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 📸 Instagram: https://www.instagram.com/delilahhomeliving/ 📱 Facebook: https://www.facebook.com/delilahhome/ 🌐 Website: www.delilahhome.com Leave a review and subscribe wherever you get your podcasts.