The E-Comm Show

Why do so many Amazon brands grow slower than they should…even when demand is there? In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth. From Amazon strategy and subscription models to retail expansion and supply chain challenges, this episode breaks down what it actually takes to scale a consumable brand in today’s market. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://nonaste.com 📸 Instagram: https://www.instagram.com/nonastelife 📸 Instagram (Pets): https://www.instagram.com/nonaste_pet 📱 Instagram (Andy): https://www.instagram.com/avoggenthaler 📻 LinkedIn: https://www.linkedin.com/in/andy-voggenthaler-1645053/ 📻 Company LinkedIn: https://www.linkedin.com/company/nonaste/?viewAsMember=true

TikTok isn’t profitable for most brands…and that’s not a problem. In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the pattern is clear: very few are making money on the platform, but many are still scaling it aggressively. Why? Because TikTok isn’t a profit channel, it’s a customer acquisition engine. In this episode, you’ll learn how to think about CAC vs. LTV, why breaking even can be a winning strategy, and how TikTok fits into a smarter omnichannel approach alongside Amazon and DTC. If you’re trying to decide whether TikTok is worth the investment, or why your numbers don’t make sense, this episode will help you rethink how to measure success. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

Creative has become the most important factor in e-commerce advertising. In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok. This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

A lot of e-commerce brands think their marketing is broken when the real problem is cash flow. In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

AI in ecommerce is exploding, but most of the advice is overhyped. In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation are crushing margins, and why If you’re a marketer trying to scale profitably, this episode is a wake-up call: by mid-2028, winning brands won’t be “Amazon brands” or “DTC brands.” They’ll be omnichannel brands with a holistic strategy across sales channels, marketing channels, and fulfillment. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

Newsflash: Your Amazon growth doesn’t start on Amazon anymore. In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn every channel into a unified growth engine. Learn how to scale profitably without relying on one platform. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

How do you stay in control of pricing, visibility, and brand equity while scaling on Amazon and Walmart? In this episode of The E-Comm Show, Andrew Maff talks with Tony Donoso, E-commerce Sales Director at Carrera Revell of Americas, about scaling licensed toys across Amazon, Walmart Marketplace, and hobby retail…without creating channel conflict. Learn how licensing creates a premium edge, why eBay still matters in hobby categories, and how Tony runs in-house advertising to stay competitive on high-CPC keywords. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 📻 LinkedIn (Company): https://www.linkedin.com/company/carrera-revell-of-americas 📱 Facebook: https://www.facebook.com/carrera.america/ 📸 Instagram: https://www.instagram.com/carrera_usa ▶️ YouTube: https://www.youtube.com/CarreraUSA 🎵 TikTok: https://www.tiktok.com/@carrerausa 🌐 Website: https://carrera-revell-toys.com/

Amazon suspensions can end a business overnight…unless you know how to protect yourself. In this episode of The E-Comm Show, Andrew Maff talks with Ed Rosenberg, Founder of ASGTG, about account compliance, suspension recovery, and building long-term stability on Amazon. Learn how top sellers use community support and proactive systems to stay profitable in a high-risk marketplace. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 📱 Facebook: https://www.facebook.com/groups/AmazonSellerPerformance/

Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site. In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive repeatable conversion growth without gimmicks. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🔗 LinkedIn: https://www.linkedin.com/in/sheldonadams/ 🌐 Website: https://www.enavi.co/

Scaling beverage brands isn’t about opening more doors…it’s about building demand first. In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness. If you’re building a CPG brand in a crowded category, this episode delivers the hard-earned playbook most founders learn too late. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST 📸 Instagram: https://www.instagram.com/drinkwaay/ 🌐 Web: https://drinkwaay.com/

Attribution is broken…and it’s not getting fixed. In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions. What You’ll Learn: CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://foodcyclescience.com/ 📱 Facebook: https://www.facebook.com/TheFoodCycler/ 📸 Instagram: https://www.instagram.com/thefoodcycler/ 📻 LinkedIn: https://www.linkedin.com /in/serge-m-l/

Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention. What You’ll Learn: Connect with us 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 📱 Facebook: https://www.facebook.com/smartforlife/ 📸 Instagram: https://www.instagram.com/smartforlife/ 🌐 Web: smartforlife.com

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events. Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth. What You’ll Learn: SOCIALS 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com GUEST SOCIALS 📱 Facebook: https://www.facebook.com/vimmicom 📻 LinkedIn: https://www.linkedin.com/in/eitankoter/ ▶️ Youtube: https://www.youtube.com/@VimmiCommunications

Is eCommerce SEO dead? Not even close. In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire. What You’ll Learn: Dragons’ Den. CONNECT WITH US! Facebook: / bluetuskr Instagram: / bluetuskr LinkedIn: / bluetuskr X: / bluetuskr 📧 Email: info@bluetuskr.com Connect with the guest: Facebook: / TheScentedMarket Instagram: / TheScentedMarket

Amazon growth is changing…fast. In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand. Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shopping is reshaping visibility so the right customers find you first. A must-listen for any founder who relies on Amazon for revenue today. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com Connect with the guest: 📻 LinkedIn: Scott Ohsman

Organic Muscle is proving that clean supplements can compete and win. In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting. Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches inside one of the toughest eCommerce categories: supplements. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH GUEST: 📸 Instagram: Organic Muscle

What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math. In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit. What You’ll Learn: CONNECT WITH US! 📱 Facebook: / bluetuskr 📸 Instagram: / bluetuskr 📻 LinkedIn: / bluetuskr 🐤 Twitter: / bluetuskr 📧 Email: info@bluetuskr.com