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The E-Comm Show

Business & Economics Podcasts

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

Location:

United States

Description:

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

Twitter:

@BlueTuskr

Language:

English

Contact:

(484)315-8780


Episodes

Surviving Every Season as a Seasonal Business with SnapPad | EP. #128

4/10/2024
From COVID-19 to slow winter months, there’s no season this family business hasn’t weathered. On this 128th episode of the E-Comm Show, Andrew Maff interviews Kent Wilson COO of SnapPad. SnapPad has become a household name amongst RV goers- but it wasn’t always that way. After severe supply chain issues during the COVID-19 pandemic and an unstable market, SnapPad has had to stay adaptable and ready for change. In this episode, Kent Wilson discusses how remaining steadfast in their offering and adaptable in their marketing has been the biggest cornerstone for SnapPad’s success. By mastering omnichannel marketing, SnapPad has been able to reach target audiences during times when competitors were struggling. If you're wondering how to thrive in the cold winters of your business season, this episode might just be for you. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:22:55

The Art of Selling Luxury with Celebrity Owned | EP. #127

4/3/2024
Despite e-commerce's drastic evolution, Celebrity Owned has remained consistent in its luxury consignment offerings. On this 127th episode of the E-Comm Show, Andrew Maff interviews Dana Weinrot, founder of Celebrity Owned. Born through word of mouth, Celebrity Owned celebrates its 20th anniversary proving that it's here to stay. In this episode, Dana illustrates the evolution of the luxury goods market and why 20 years later eBay is still one of her top e-commerce platforms. Despite the challenges of a saturated market, Dana remains consistent by upholding the value of each item and never cheapening her brand or clients. From sending personal cheques over thoughtless Venmos, Dana teaches us the art of consistency and attention to detail, especially in a market that looks for it. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:22:03

No Graphic Designer? No Problem! Here Are the Content Strategies You Need | EP. #126

3/27/2024
So you’ve got everything in place for your business. Product? Check. Pricing? Check. But when it comes to content marketing…you’re stranded. With the strategies outlined in this episode, creating content doesn’t have to be hard. On this 126th episode of the E-Comm Show, Andrew Maff shares the must-have strategies for all graphic designerless businesses. When it comes down to it, it's often not your resources that count, but your ability to be resourceful. From cultivating a sense of exclusivity to strategic memes, Andrew shows us how to do just that. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:22:39

The Glue That Binds Your Business with Finale Inventory | EP. #125

3/20/2024
While inventory management isn’t the first thing that comes to mind when people think of e-commerce, it’s an essential component of any profitable e-commerce store. On this 126th episode of the E-Comm Show, Andrew Maff interviews Pauline Shiu, VP of Marketing with Finale Inventory. Finale Inventory empowers e-commerce sellers to manage their inventory efficiency, allowing e-commerce stores to scale with no fuss. In this episode, Pauline Shiu discusses how to effectively manage e-commerce inventory and the areas most sellers overlook- but are critical to their success. From diving into the biggest problem sellers have with their inventory to sharing the top factors to look out for when choosing an IMS partner, Pauline lets us in on all the insider tips you don’t want to miss. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:26:39

The Warranty Effect: Transforming Consumer Purchasing with Brand Fortress HQ | EP. #124

2/28/2024
A warranty is more than just a guarantee that comes with a product, it’s a brand’s promise. On this 124th episode of the E-Comm Show, Andrew Maff interviews Michael Kaufman, co-host of Brand Fortress HQ. Micheal challenges the status quo by offering unlimited free replacement or 100% refund lifetime warranty, all through a user-friendly, online auto-approval app for hassle-free, 90-second warranty registration and claims. In this episode, Michael discusses how a warranty is more than a piece of paper- it’s a promise from a brand to stand behind you, an acknowledgment of your trust, and a commitment to do what's right. Most of all, it’s the reason that Michael's e-commerce store Protuff has been able to build hundreds of positive reviews and gain a loyal following, all while staying profitable. By doing what most vendors are scared to do- Michael teaches us the power of an authentic warranty. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:26:42

Lessons From a 9-Figure Bootstrapped Business with Butcher Box | EP. #123

2/14/2024
Why do some non-funded businesses stagnate while others skyrocket? On this 123rd episode of the E-Comm Show, Andrew Maff interviews Mike Salguero, CEO of Butcher Box. By completely bootstrapping its way to a $33 million company in its first three years, Butcher Box is revolutionizing the meat industry. In this episode, Mike will discuss Butcher Box's one marketing cornerstone that took it from an unknown startup to its $100m+ company. He’ll also highlight what it really takes to be a profitable unfunded company and the one pitfall that gets most. If bootstrapping, subscription models, all mixed with a little bit of bacon is your thing…you won’t want to miss this one! Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:26:53

From Purpose to Profit with Incredible Eats | EP. #122

2/7/2024
How do you make a product that most people take for granted exciting? On the 122nd episode of The E-Comm Show, Andrew Maff interviews Dinesh Tadepalli, Founder and CEO of Incredible Eats. Driven by a lifetime of waste-consciousness, Dinesh started Incredible Eats to launch a line of edible utensils — a replacement for plastic that’s not only better for the planet, but tastes good, too! In this episode, Dinesh will discuss the challenges of competing with ultra-cheap plastic products, how he appeals to people who aren’t outwardly invested in environmental causes, and how Incredible Eats is scaling in a sustainable way. If you’re interested in how one startup is reinvigorating an entire industry, don’t miss this episode! Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:27:11

Effectively Selling The Experience With DefineMe | EP. #121

1/31/2024
How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way. In this episode, Jennifer will discuss the unique challenges of selling a product that can’t be truly experienced online. She’ll also highlight some of the solutions her team have cooked up, including tapping trusted influencers and making it easy for potential customers to get ahold of product samples. If you’re interested in transforming e-commerce hurdles into opportunities, don’t miss this episode! Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:28:51

Getting The Most Out of Customer Insights with Harry’s | EP. #120

1/24/2024
How do you convert customer feedback into better products and services? On this 120th episode of the E-Comm Show, Andrew Maff interviews Darren Major, Voice of Customer at Harry’s. Leveraging years of experience in customer service, Darren puts a wide variety of customer-sourced insights and data points into action at Harry’s. In this episode, Darren will discuss how each and every customer interaction — the good, the bad, and the ugly — provides invaluable insight, how his team organizes those insights, and how transparency is crucial for building brand loyalty. If you’re interested in how a seasoned veteran makes the most out of customer data, this is an episode you shouldn’t miss! Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:23:35

Leveraging the Power of Geotargeting With High Spirits | EP. #119

1/17/2024
How do you successfully market your product when regulators are breathing down your neck? On this 119th episode of The E-Comm Show, Andrew Maff interviews Chris Fontes, CEO and founder of High Spirits, a pioneering cannabis beverage brand that’s quickly becoming one of the biggest in the business. In this episode, Kevin will discuss the trials and tribulations of selling and marketing a highly regulated product, explain his role as an advocate for his industry, and explore the science behind High Spirits’ products. Additionally, he offers insight into how his company balances modern marketing tactics (from geotargeting to influencer partnerships) with old-school social engagement. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:29:47

Key E-Commerce Trends to Track on Instagram, LinkedIn, and Google | EP. #118

1/10/2024
In this 118th episode of The E-Comm Show, host Andrew Maff discusses a wide range of e-commerce topics, including key tenets of marketing and brand-building across platforms like Instagram, LinkedIn, and Google. If you’re curious about which trends to follow in the new year, there’s a lot to dig into here. Topics discussed include new influencer marketing tools on Instagram Reels and IGTV (and how to capitalize on their power), what LinkedIn’s new stories feature means for sellers (and why story platforms are so important), and the effectiveness of Google Smart Shopping campaigns. Additionally, Andrew ponders the role of dedicated marketing specialists in 2024. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:20:45

Maximizing E-Commerce Success: Leveraging FB, Pinterest Ads, and Omnichannel Experiences | EP. #117

1/3/2024
In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He sheds light on the platform's evolution and urges sellers to test its ad platform before it reaches the saturation level of Facebook. Furthermore, Andrew discusses the importance of creating an omnichannel experience in e-commerce. This approach not only boosts brand awareness but also enhances customer comfort with their purchases. Additionally, he reveals strategies for increasing Facebook followers without direct payment. Andrew focuses on designing ads that serve dual purposes: achieving primary goals while simultaneously bolstering follower growth. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:18:19

New Era of Networking: Scaling E-commerce With Marketing Domination | EP. #116

12/27/2023
Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences. With years of successful experience under his belt, join in on today’s episode, where Andrew and Seth discuss the power of audio and video engagement, how to turn listeners into purchasers, and the benefits of E-commerce sellers hosting their own podcasts. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:20:11

SEO Basics, Google Search Ads, and Hyper-Targeted Terms for Growth | EP. #115

12/20/2023
In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign and ad group structuring, ad types, bidding strategies, and the optimization of landing pages for these ads. Furthermore, Maff addresses the keyword targeting strategy used by paid advertising agencies for e-commerce sellers, highlighting its simplicity and effectiveness. He elaborates on the creation of campaigns that strategically negate keywords, leveraging different priority campaigns for more controlled bidding on specific keywords. His discussion extends to the importance of optimizing the Google Merchant Center, providing a comprehensive view of both organic and paid strategies for enhancing online presence and e-commerce success. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:18:34

Turning Newcomers Into Loyal Customers With Health-Ade| EP. #114

12/13/2023
How do you balance the demands of retail and e-commerce in the world of CPG? On this 114th episode of The E-Comm Show, Andrew Maff interviews Kevin Land, Director of E-Commerce for Health-Ade Kombucha. Stocked by over 40,000 stores nationwide, this California-based company is growing fast, and Kevin has been along for the ride for nearly a decade. In this episode, Kevin will discuss how Health-Ade bolsters brand awareness through digital marketing, and weighs in on the unique challenges of convincing new customers to try an unfamiliar product. If you’re interested in learning how a successful CPG brand leverages its online presence to improve customer loyalty, don’t miss this episode! Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:25:33

Troubleshooting Amazon With Seller Candy | EP. #113

12/6/2023
Amazon is a powerhouse platform for sellers, but issues like product delistings and account suspensions can pose a serious threat to your bottom line. On this 113th episode of The E-Comm Show, Andrew Maff interviews Ben Smith, Head of Sales, Partnerships, and Marketing at Seller Candy, a unique firm that helps Amazon sellers navigate some of Amazon's murkier policies. In this episode, Ben will discuss how Seller Candy uses a four-step system to get sellers over everyday hurdles when the helpline isn’t cutting it. If you’re too busy to spend hours on the phone with Seller Support, Seller Candy — which currently offers free consultations — might be just the service you’re looking for. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:26:48

How GW Partners Supercharges Consumer Brands | EP. #112

11/29/2023
If you’re not diversifying your sales channels, you might be leaving money on the table. On this 112th episode of The E-Comm Show, Andrew Maff interviews Chris Shipferling, founding partner of GW Partners, a full-service firm that helps consumer brands navigate expansion and, ultimately, acquisition. In this episode, Chris will discuss how GW Partners leverages operational expertise — including a deep understanding of the nuances of E-commerce — to help clients optimize and increase value. With over twenty years of experience in the field, he’s got a lot of valuable insights, so be sure to listen to this episode for a crash course in smart business management! Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:34:17

The FryAway Story: How They Created a New Product Category | EP. #111

11/22/2023
Creating a new product category can be a daunting task, but it also has the potential to bring massive success. In the 111th episode of The E-Comm Show, Andrew Maff sits down with Laura Lady from FryAway. FryAway is a revolutionary plant-based product that effortlessly converts liquid cooking oil into a solid form, making it convenient to dispose of along with household organic waste. Listen to this episode as Laura shares the story behind FryAway's creation, the challenges they faced in establishing a new product category, and their innovative marketing strategies that helped them gain traction quickly. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:24:30

How to Start Selling Internationally with Passport Shipping | EP. #110

11/15/2023
Going global is becoming increasingly important for businesses looking to expand beyond their local markets. On this 110th episode of The E-Comm Show, Andrew interviews Alex Yancher, Co-founder and CEO of Passport Shipping – a revolutionary shipping platform that helps businesses start selling internationally. In this episode, Tim will talk about the challenges and opportunities that come with selling cross-border, how to pick the right international markets, and what you need to know about Amazon and Shopify fulfillment services. Don't miss this episode if you want to learn more about going global! Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:23:05

How to Run Your SMS Campaigns with Attentive | EP. #109

11/8/2023
When it comes to running successful SMS campaigns, there are several key points to consider. On this 109th episode of The E-Comm Show, Andrew interviews Sara Varni, CMO of Attentive – a leading text message marketing platform that helps businesses drive revenue and improve customer loyalty. Sara will discuss how to create effective SMS campaigns, the best practices for segmenting your customer base and the tips and tricks that will help you engage your customers. Tune in to this episode if you want to learn more about running effective SMS campaigns! Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com

Duration:00:23:46