Episodes
Special Episode - Marketing in China (Ft. Jennifer He)
8/25/2019
In this off-series episode, DJ Kafarova, Guillaume Huppé, and their special guest Jennifer He discuss in detail Marketing in China. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services. Special thanks to our guest: Jennifer He from VOYO Brand Management & Consulting Visit VOYO’s website: https://www.voyoconsulting.com/ _ Reach Us: www.tocreative.co Guillaume Huppé’s LinkedIn Page:...
Duration:00:18:51
Special Episode - Design Thinking (Ft. Rebecca Pang and Alberto Silva)
6/19/2019
In this off-series episode, DJ Kafarova, Guillaume Huppé, and their special guests discuss in detail Design Thinking. For the first time ever, we ventured outside of our studio to record this very special episode live from one of our favourite cafés in Toronto. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services. Special thanks to our guests: Rebecca Pang & Alberto Silva Visit Alberto's website:...
Duration:00:35:25
We're on a Short Hiatus - More great episodes coming soon!
5/29/2019
Hi! Some of you might have noticed that we haven’t updated our feed recently. We are currently working on special episodes featuring industry experts and that’s why our usual schedule has been delayed. Don’t worry! We’ll be back very soon with more Marketing Investigations! Thanks for your support, you guys rock! We are looking forward to investigating more marketing topics with you all! _ Reach us: www.tocreative.co Guillaume Huppé’s LinkedIn Page: www.linkedin.com/in/guillaumehuppe Djamila...
Duration:00:01:33
Ep.11 - Small Business vs Big Business Marketing
5/13/2019
This week, Djamila Kafarova and Guillaume Huppé discuss Small Business vs Big Business Marketing. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:19:43
Ep.10 - Purpose-Driven Marketing (ft. Gamification)
4/28/2019
This week, Djamila Kafarova and Guillaume Huppé discuss Purpose-Driven Marketing and introduce Gamification. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:21:13
Ep.9 - Hype Marketing (ft. Game of Thrones and Harry Potter)
4/21/2019
This week, Djamila Kafarova and Guillaume Huppé discuss Hype Marketing and use Game of Thrones as well as Harry Potter to illustrate this concept. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:15:01
Ep.8 - Youtube and its community (ft. Pewdiepie vs T-Series)
4/14/2019
This week, Djamila Kafarova and Guillaume Huppé discuss Youtube and its unique community. They investigate Youtube's algorithm, social media status, the fight between Pewdiepie and T-Series for the most subscribed channel and a lot more! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:22:22
Ep. 7 - Generation Z Rocks and Here's Why!
4/8/2019
In this week’s episode, TO Creative’s Co-Founders discuss generation z and its unique consuming habits! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:21:43
Ep. 6 - Experience Marketing (ft. Ikea, Starbucks, The Simpsons & More!)
4/1/2019
In this week’s episode, TO Creative’s Co-Founders discuss Experience Marketing and share some of their favorite examples! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:26:01
Ep.5 - Can Malls Survive the Internet?
3/24/2019
With Online Shopping gaining more traction than ever before, can malls survive and stay relevant? This week, Guillaume Huppé and Djamila Kafarova investigate Malls! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:24:21
Ep. 4 - E-mail Marketing is Dead... or is it?
3/17/2019
This week, Djamila Kafarova and Guillaume Huppé discuss e-mail marketing! Is e-mail marketing dead? Let the investigation begin! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:14:09
Ep.3 - Visual Search
3/10/2019
Is Visual Search the next craze? Let's investigate! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:14:05
Ep.2 - Influence Marketing
3/4/2019
This week, DJ Kafarova and Guillaume Huppé investigate Influence Marketing! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:15:33
Ep.1 - Controversy in Advertisement
2/18/2019
To celebrate the first episode, Guillaume Huppé and DJ Kafarova investigate Controversy in Advertisement. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.
Duration:00:18:35