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Marketing Magic

Business & Economics Podcasts

Host Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to rapidly grow their business with BOLD marketing moves. Whether she's helping clients crush marketing goals that explode their business, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person. She's the proud mama of 4 humans under the age of 11, a toilet-paper eating dog, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course) and you'll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.

Host Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to rapidly grow their business with BOLD marketing moves. Whether she's helping clients crush marketing goals that explode their business, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person. She's the proud mama of 4 humans under the age of 11, a toilet-paper eating dog, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course) and you'll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.

Location:

United States

Description:

Host Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to rapidly grow their business with BOLD marketing moves. Whether she's helping clients crush marketing goals that explode their business, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person. She's the proud mama of 4 humans under the age of 11, a toilet-paper eating dog, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course) and you'll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.

Language:

English


Episodes

#153: Creating Content That Sells on Facebook- Pt 2 with Karlee Welder

7/26/2021
A lot of experts tell you to give your best stuff away for free. But how much is too much? Are you missing out on potential clients by giving them too much of the “how” when it comes to solving their problem? This week, we dive into Part 2 of our strategy session with Karlee Welder. She’s a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves. We talk about: How to make sure you’re not giving away too many goods on FacebookHow to...

Duration:00:42:27

#152: Creating Content That Sells on Facebook- Pt 1 with Karlee Welder

7/19/2021
Identifying your ideal client is a crucial part of figuring out your marketing message. Who is your ideal client and what do they come to you for? How can you use language that speaks specifically to them? This week, we dive into Part 1 of a 2 part interview with Karlee Welder. She’s a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves. We talk about: How Karlee works with clientsThe different language she uses to reach clients...

Duration:00:37:58

#151 - How to Get Clients on a Waitlist

7/6/2021
This week we're diving into the ultimate question - how do you get clients on a waitlist so you're not hunting them down every single month? My guest, Tabitha DeSerrano, is a web designer and founder of Vivid Pixel Studio. She works with women to create professional websites, brand identities and build credibility to attract their dream clients. We talk about: About Tabitha: Meet Tabitha - the creative designer at Vivid Pixel Studio. She is on a mission to help women with service-based...

Duration:00:40:00

#149: How to Upsell Gracefully into Recurring Revenue (Ashley DeLuca)

6/21/2021
When you have an offer that's done for you and sometimes standalone, how do you move people into a recurring revenue model so they actually get some stuff done in their business? That's what we're breaking down this week with my guest, Ashley DeLuca. Ashley is an email communications strategist - so basically, she rocks the emails for you and your business. We're talking about how do we move people from an audit into a recurring revenue model for her business and bridging that gap with both...

Duration:00:36:17

#148: How do I Get Clients for My New Business? (Cheri Timko)

6/14/2021
When you're just starting out in your business, there are 1,000,010 things you need to do to get started. But what about actually getting clients and figuring out where they come from? And what makes the most sense? This week, you're in for a treat. We are kicking off our Summer School Series as we dive into a live strategy session with Cheri Timko. In this episode, we’ll find out how she's taking her 20 years of private practice and turning it into an online coaching business to help...

Duration:00:52:52

#147: Summer School Series

6/7/2021
With school out for the summer many of your businesses will also shift into summer-mode. Whether you work different hours, take more days off, change up how you work or what you sell — when summer hits, it can drive your business productivity and profits down too. All summer long beginning next week we will be doing live strategy sessions with entrepreneurs all over the world on how to keep momentum, no matter how much (or little) they work. But before we dive in, I wanted to set up some...

Duration:00:13:16

#146: The Easiest Secret to Growing Your Business Faster

5/31/2021
Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. When you start a business because what you do lights you up, it sometimes feels foreign to be the one in the spotlight and having to talk about what we do in a way that makes our business grow. On this previous strategy session, Heather and I talk about how she can...

Duration:00:42:22

#145: It's Time to Break up With Your Inner Mean Girl

5/24/2021
Have you ever dealt with that voice inside your head that has told you that you “can’t” do something? I feel like we’ve all dealt with this at some point in our lives, which is why I HAD to bring on my friend, Joanna Ziemlewski to the podcast. Joanna is a breakthrough coach that helps people to overcome their limiting beliefs and transform their lives. So many women I meet run into this tiny seed of doubt in their brains when they create a business, and it holds them back from being truly...

Duration:00:54:32

#144: The Best Ways to Start Your Business When You're Brand New

5/17/2021
Here's an episode that helps break down where you start. It can be so overwhelming. This was a really fun on-air strategy session with Seyoung Park. As one of our top two most downloaded episodes, it really answers the questions that we want to ask, but are sometimes are afraid to ask out loud. We don't want to feel like we're a newbie. We want to project that feeling of confidence to people who are checking us out. But we still need to know - what do we need to do? Listen to this...

Duration:00:54:32

#143: How to Know If What You're Doing Will Work (and help your business)

5/10/2021
It’s one of the most asked questions we roll around in our head as entrepreneurs: “Am I doing the right thing for my business?” So I was thrilled to have one of my clients, Lisa Zawrotny, on to dive into her productivity and organizing business and think through her actions she’s focused on and is it getting her the results she wants. Lisa candidly opens up about her work, her clients and where she’s trying to go. This episode was the first time Lisa and I met, and as you’ll hear, we...

Duration:01:02:53

#142: The Ultimate Get More Clients Today Episode

5/3/2021
It does not surprise me in the least that this episode on how to attract new clients is one of our top listened to episodes over the past couple of years as we hit nearly 20,000 downloads on the podcast. You never know when you put something out years ago, if what you say holds true through the time, a couple years, and this one does. This one's good. I wouldn't change anything about what I recommend for 13 ways to attract new clients, and the four things you need to have before you even...

Duration:00:34:21

#141 - Feminism, Badassery & Other Things You CAN Have in Business

4/26/2021
We are kicking off 6 weeks of our revisiting our most downloaded episodes! This week, we revisit Episode #46: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu. This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. We talk about: Connect with Maggie: Website| Instagram| Facebook| Linkedin About Marketing...

Duration:00:53:47

#140: How to Guarantee Your Services Sell (and Keep Selling)

4/19/2021
About Sara: Sara Lewis has been an entrepreneur for 11 years and loves to empower entrepreneurs to use their personality to their advantage. She is the founder of Introverts Emerge, a brand dedicated to the growth of introverted entrepreneurs. Sara has overcome shyness and now coaches others that they too can emerge from the shadows and show the world their light. Connect with Sara: Facebook | Instagram| Youtube Other Links: https://www.introvertsemerge.com About Marketing...

Duration:00:35:46

#139 - How to Market to Cold Traffic (effectively)

4/13/2021
This week is all about "Find-Marketing." How do you get in front of new people who don't know who you are? This specific type of marketing is probably one of the ones that we get the most questions about here, because it's so heavily revolves around paid advertising. Is it worth doing, is it not worth it? When is the right time? For some people off the bat, it most certainly is going to be paying for advertising. But there are also some other ways you can drive traffic and meaningful...

Duration:00:36:25

#138: Marketing to Clients: The Easiest Growth Ever

4/5/2021
Most businesses I talked to and work with, get a ton of referrals - like a ton. And the thing about that is, it's good. It's really great. You want to have referrals. But what happens when they dry up or go away? Do you know how to use your existing client base to still make money? This week we're diving in to planning a structuring for how to market to clients and referrals. About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come...

Duration:00:20:03

#137 - How Marketing Will Bring You Lotsa Dollars

3/29/2021
I think the reason marketing gets such a bad rap in the business world is because nobody knows how the heck to track it. So that actually equals money in your business. This week, we're gonna bust that myth up, we're gonna show you exactly how you tie marketing into revenue, and pretty much make it rain dollars for your business. I have aptly named this "How Marketing Will Bring You LOTS Dollars" - grammatically incorrect, but I felt like it really encapsulated the heart of this episode....

Duration:00:20:54

#136 - How to Sell to 97% of Your Leads

3/22/2021
What happens when you have new people coming into your world? They might join your email list, find out about your business, but they're not ready to buy from you. What kind of marketing works for this? Let's break that down this week. Part Two of What Makes or Breaks Your Marketing dives into how you build a marketing funnel that will help your business grow sustainably in a way that's really easy for you to handle, manage and actually like doing! Previous episodes for email marketing...

Duration:00:22:52

#135: What Makes or Breaks Your Marketing

3/15/2021
Today I’m kicking off a 5-part series where we dive into the murkier parts of marketing that will transform your business if you take 30 minutes this week to inspect. I believe there are five types of marketing every business needs to have in order to be truly successful. Most businesses? They focus primarily on 1 type. Which means 20% of their marketing carries the weight of their business. No wonder people think they suck at marketing, they’re doing it wrong! The five types of...

Duration:00:24:01

#134: Just Starting Out | Setting up Biz with Sharika

2/22/2021
Are you just starting out in your business? Or perhaps if you're finding this or know somebody who's stuck in the corporate world and is desperate to do something on their own, but has no idea how to get started - especially in this time of COVID. When things are bananas, you might have kids coming home all the time or going back to school, how do you get your work done and do something you really love? This week's guest is my friend Sharika Kellogg, owner of the 25/8 Mom. She goes through...

Duration:00:27:02