Marketing Magic

A lot of experts tell you to give your best stuff away for free. But how much is too much? Are you missing out on potential clients by giving them too much of the “how” when it comes to solving their problem? This week, we dive into Part 2 of our strategy session with Karlee Welder. She’s a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves. We talk about: About Karlee: Karlee is your no-bullshit coach! She is a Spiritual Holistic Healer and Nutritionist. Karlee helps souls shatter society's expectations and un-normalize the noise around them to start embodying their truth as their testimony to experience fulfillment in life, relationships, and source of income. Her focus with her clients is breaking through their programming, learning to love being outside of their comfort zone to evolve into a higher consciousness level ~ so that they can achieve all their goals, desires, and dreams while it being in alignment with who they are, using her signature methodology, The Synergistic Shifts. Karlee is on a mission to help as many souls as she can step into their worthiness and live a life that they deserve! Connect with Karlee: Facebook | Instagram Other Links: FREE ACTION STEPS CALL: https://p.bttr.to/3sG84Y8 FREE FB GROUP: https://www.facebook.com/groups/reigniteyourpurposeandfindfulfillment WEBSITE: www.koachkarlee.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Identifying your ideal client is a crucial part of figuring out your marketing message. Who is your ideal client and what do they come to you for? How can you use language that speaks specifically to them? This week, we dive into Part 1 of a 2 part interview with Karlee Welder. She’s a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves. We talk about: About Karlee: Karlee is your no-bullshit coach! She is a Spiritual Holistic Healer and Nutritionist. Karlee helps souls shatter society's expectations and un-normalize the noise around them to start embodying their truth as their testimony to experience fulfillment in life, relationships, and source of income. Her focus with her clients is breaking through their programming, learning to love being outside of their comfort zone to evolve into a higher consciousness level ~ so that they can achieve all their goals, desires, and dreams while it being in alignment with who they are, using her signature methodology, The Synergistic Shifts. Karlee is on a mission to help as many souls as she can step into their worthiness and live a life that they deserve! Connect with Karlee: Facebook | Instagram Other Links: FREE ACTION STEPS CALL: https://p.bttr.to/3sG84Y8 FREE FB GROUP: https://www.facebook.com/groups/reigniteyourpurposeandfindfulfillment WEBSITE: www.koachkarlee.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

This week we're diving into the ultimate question - how do you get clients on a waitlist so you're not hunting them down every single month? My guest, Tabitha DeSerrano, is a web designer and founder of Vivid Pixel Studio. She works with women to create professional websites, brand identities and build credibility to attract their dream clients. We talk about: About Tabitha: Meet Tabitha - the creative designer at Vivid Pixel Studio. She is on a mission to help women with service-based businesses ditch the DIY route and confidently show up as an expert with a professional website so they can establish credibility and start attracting their dream clients! When you partner with Vivid Pixel Studio, you’ll get personalized attention and collaboration from someone who takes the time to understand your business and your vision. She strives to understand you and your business from the inside out so she can create a special experience tailored to your needs and goals. Connect with Tabitha: Facebook | Instagram Other Links: https://www.joinclubhouse.com/@vividpixel About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

A brief summary of this episode

When you have an offer that's done for you and sometimes standalone, how do you move people into a recurring revenue model so they actually get some stuff done in their business? That's what we're breaking down this week with my guest, Ashley DeLuca. Ashley is an email communications strategist - so basically, she rocks the emails for you and your business. We're talking about how do we move people from an audit into a recurring revenue model for her business and bridging that gap with both marketing and sales. This is a good one. We talk about: About Ashley: Ashley DeLuca believes that retention is built through relationships. As an email marketing strategist that focuses on customer centricity, she's mastered crafting customer journeys that increase overall customer lifetime value. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, and others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) Connect with Ashley: Facebook | Instagram | LinkedIn About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

When you're just starting out in your business, there are 1,000,010 things you need to do to get started. But what about actually getting clients and figuring out where they come from? And what makes the most sense? This week, you're in for a treat. We are kicking off our Summer School Series as we dive into a live strategy session with Cheri Timko. In this episode, we’ll find out how she's taking her 20 years of private practice and turning it into an online coaching business to help couples have the best marriage of their lives. We talk about: About Cheri: Cheri Timko works as a Relationship Coach at Synergy Coaching helping committed couples build great relationships. She has also worked as a Licensed Professional Counselor (LPC) in private practice for 20 years specializing in couples counseling. Connect with Cheri: Facebook | Instagram Other Links: www.cheritimko.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

With school out for the summer many of your businesses will also shift into summer-mode. Whether you work different hours, take more days off, change up how you work or what you sell — when summer hits, it can drive your business productivity and profits down too. All summer long beginning next week we will be doing live strategy sessions with entrepreneurs all over the world on how to keep momentum, no matter how much (or little) they work. But before we dive in, I wanted to set up some summer rules of engagement. In my free Facebook community the #GirlBoss Club (which you should totally swipe in the show notes right now to join); we talk a lot about the things that make us kick-ass girl bosses. One is setting bold goals. Here on the Mallory Schlabach team, we like to make bold moves, so setting bold goals is a no-brainer. What can that look like for summer? If everyone in your industry is moving left, how do you feint right? How do you stay in alignment with the type of business/person/mom/spouse/friend you want to be AND still hit bold goals? Two is love marketing + sales. You won’t have to go all heart-eyes on me yet; but understanding how to market and sell your business (and how your audience will want to be marketed and sold to when THEY are having summer) makes all the difference. Three is embracing your numbers. You should always know your profit/loss and revenue breakdowns. But you also need to know your cash flow (especially if you’re working less or traveling or spending more). What numbers show you you’re doing fine? What numbers show you something is wrong? What numbers tell you the health of your revenue or lead stream? Nail these down before you head to the lake. Fourth is protecting your time. Your summer numbers MAY look totally different than your spring hours. That’s 100% OK. We’ve been homeschooling since August and yesterday was my first normal business hours preCOVID where I start working at 9 and finish at 3. It feels a little weird to get used to a different schedule but I didn’t want to be working at nights) like I shifted to do so I could homeschool my four kids this year. I want to hang out at my neighbor’s pool in the evenings for games and watercolor painting. I want to see my kids before witching hour when they want to eat everything in sight. I do NOT want anything to slow down during summer; in fact; if I’ve learned anything during COVID it’s that pivoting brings freedom when you do it in alignment with where you are. I was terrified homeschooling would shut down half my business last year. Instead — it doubled. On half the hours. That tells me that the amount of work I put in doesn’t affect the revenue. It’s WHAT I’m focusing on and how I spend my time. The final thing to keep an eye on as you start to head into Summer is to silence that inner mean girl. Not even the one who tells you that idea was crappy. But the one that tells you you’ll never get to go on a vacation like that stranger your Insta-stalking keeps posting pics of. Or the voice that says you should wear a muumuu in public because you worked so hard this year you forgot to take time for you and you don’t deserve to wear a swim suit. Or that voice that tells you you’re never working hard enough, if you’re spending time with family and friends instead of constantly working. I don’t know about you but I am PUMPED about summer. It just takes a different type of intentionality to live my best life AND grow my business. I hope today’s mini-crunch session...

Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. When you start a business because what you do lights you up, it sometimes feels foreign to be the one in the spotlight and having to talk about what we do in a way that makes our business grow. On this previous strategy session, Heather and I talk about how she can supercharge what she’s already doing to bring in more dreamy clients & how she should step out from the behind-the-scenes work to actually promote her business and show up online herself. Here’s what we cover: Connect with Heather: Website | Blog | Facebook About Heather: Heather Cate, the Buzz Queen, helps you spread the buzz about your business with website design, presenting your company to the world, and getting to the top of Google. She loves the digital marriage of technology and art. It’s about getting to know you, your business, and who you want to sell to. A Seven Sisters grad, her first job out of college was at the Boston Children’s Museum. Next was being the Director of Communications for a humanitarian relief group in a war-torn country. Then she became a Senior Industrial Engineer for Sylvania, the light bulb company. She’s been building websites and doing digital marketing for over 15 years.

Have you ever dealt with that voice inside your head that has told you that you “can’t” do something? I feel like we’ve all dealt with this at some point in our lives, which is why I HAD to bring on my friend, Joanna Ziemlewski to the podcast. Joanna is a breakthrough coach that helps people to overcome their limiting beliefs and transform their lives. So many women I meet run into this tiny seed of doubt in their brains when they create a business, and it holds them back from being truly successful. On this podcast, we dive into how being an introvert can be an advantage, why you need to take an inventory of your skills and how Joanna helps clients to overcome their imposter syndrome. If you’ve ever felt the need to change your mindset and rewire your brain so you can up-level your life and business then today’s episode is for you. We talk about: About Joanna Ziemlewski: I help remarkable women stop fighting themselves so they can double their business, make a greater impact, and live a life they truly love. To put it simply, I help you transform years of struggle and self-doubt into the results you want in just 90 days. Sometimes even in 1 day. It’s based on my belief that there is nothing wrong with you. You are whole, you are complete, and we just need to integrate what you forgot back together. I’ve learned how to use the body, mind, and spirit combined with expert problem solving to help you strategically build your business while you simultaneously design a fulfilling life. I like to keep things simple and efficient (yeah I’m a former chemical engineer). So I’m one part logical to one part spiritual. A little woo woo, but based on science. As a certified Master NLP Practioner and Senior Leader with Tony Robbins, I’ve had the pleasure of helping people from all over the world and in different stages of life, transform their suffering into empowering meaning that now fuels them. I have spent the last 3 years as a mentor with Sue Bryce Education helping photographers gain confidence and clarity as an artist to create and grow a profitable business. As a photographer myself, I adore helping women transform from the inside out just by stepping in front of my camera. Nothing makes me happier than to see that special spark lit from within. And this is what I capture in each woman, whether it’s in portrait or in spirit. It’s by accepting and integrating all the parts of myself that I realized this was the missing piece. This is why so many women sabotage themselves without even knowing it — filling themselves with judgment, blame and guilt, and then feeling like an imposter either after failure or success. Well, I’m here to tell you no more. Let me show you how to shift this once and for all. Connect with

Here's an episode that helps break down where you start. It can be so overwhelming. This was a really fun on-air strategy session with Seyoung Park. As one of our top two most downloaded episodes, it really answers the questions that we want to ask, but are sometimes are afraid to ask out loud. We don't want to feel like we're a newbie. We want to project that feeling of confidence to people who are checking us out. But we still need to know - what do we need to do? Listen to this episode! As a new entrepreneur, Seyoung Park has a million ideas buzzing around in her head and its tempting to try them all — that the same time. But where do you start? On this episode, we dive into this very question with Seyoung’s business Modern Love. She’s a branding expert that helps female entrepreneurs figure out how to make their audience fall in love with them. Here’s a little of what you can expect in this episode: About Seyoung: Seyoung is a 23-year-old entrepreneur who established Modern Love LLC soon after graduating from college where she studied art, technology, and design. As a firm believer in taking fearless action to create your dream life, Seyoung uses brand strategy and design to guide aspiring entrepreneurs to take their business from an idea to a magnetic brand. Based in Portland, Oregon, you can find her exploring local cafes or cooking farm-to-table meals for her loved ones. As an owner of a connection-driven business, Seyoung is always open to fostering new relationships with fellow entrepreneurs, so do not hesitate to reach out! Connect with Seyoung: Instagram Facebook Modern Love Five Types of Marketing Episodes: What Makes or Breaks Your Marketing

It’s one of the most asked questions we roll around in our head as entrepreneurs: “Am I doing the right thing for my business?” So I was thrilled to have one of my clients, Lisa Zawrotny, on to dive into her productivity and organizing business and think through her actions she’s focused on and is it getting her the results she wants. Lisa candidly opens up about her work, her clients and where she’s trying to go. This episode was the first time Lisa and I met, and as you’ll hear, we instantly became BFFs. Through the strategy session we explored her funnel, got clarity around exactly what Lisa does for her clients and came up with a game plan for how to make the most of the next 90 days. What Lisa discovered is that marketing isn’t a step-by-step process that you’re either getting right or wrong. It’s a fluid plan that YOU craft to fit your business style and revenue goals.

It does not surprise me in the least that this episode on how to attract new clients is one of our top listened to episodes over the past couple of years as we hit nearly 20,000 downloads on the podcast. You never know when you put something out years ago, if what you say holds true through the time, a couple years, and this one does. This one's good. I wouldn't change anything about what I recommend for 13 ways to attract new clients, and the four things you need to have before you even start attracting clients to make sure that it all works. Links: 15-Minute Fitting Call with Mallory #024: Double Your Revenue + Stop Hating Sales with Sales Guru Renee Hribar About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

We are kicking off 6 weeks of our revisiting our most downloaded episodes! This week, we revisit Episode #46: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu. This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. We talk about: Connect with Maggie: Website| Instagram| Facebook| Linkedin About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

About Sara: Sara Lewis has been an entrepreneur for 11 years and loves to empower entrepreneurs to use their personality to their advantage. She is the founder of Introverts Emerge, a brand dedicated to the growth of introverted entrepreneurs. Sara has overcome shyness and now coaches others that they too can emerge from the shadows and show the world their light. Connect with Sara: Facebook | Instagram| Youtube Other Links: https://www.introvertsemerge.com About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

This week is all about "Find-Marketing." How do you get in front of new people who don't know who you are? This specific type of marketing is probably one of the ones that we get the most questions about here, because it's so heavily revolves around paid advertising. Is it worth doing, is it not worth it? When is the right time? For some people off the bat, it most certainly is going to be paying for advertising. But there are also some other ways you can drive traffic and meaningful ways you can still grow business. We talk about: Check out the Facebook Ads episode here! About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Most businesses I talked to and work with, get a ton of referrals - like a ton. And the thing about that is, it's good. It's really great. You want to have referrals. But what happens when they dry up or go away? Do you know how to use your existing client base to still make money? This week we're diving in to planning a structuring for how to market to clients and referrals. About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

I think the reason marketing gets such a bad rap in the business world is because nobody knows how the heck to track it. So that actually equals money in your business. This week, we're gonna bust that myth up, we're gonna show you exactly how you tie marketing into revenue, and pretty much make it rain dollars for your business. I have aptly named this "How Marketing Will Bring You LOTS Dollars" - grammatically incorrect, but I felt like it really encapsulated the heart of this episode. It really answers the big question that I know everybody wants to know. How the heck do you make marketing grow your business in a revenue sense?

What happens when you have new people coming into your world? They might join your email list, find out about your business, but they're not ready to buy from you. What kind of marketing works for this? Let's break that down this week. Part Two of What Makes or Breaks Your Marketing dives into how you build a marketing funnel that will help your business grow sustainably in a way that's really easy for you to handle, manage and actually like doing! Previous episodes for email marketing insight: http://malloryschlabach.com/category/email-marketing/ About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Today I’m kicking off a 5-part series where we dive into the murkier parts of marketing that will transform your business if you take 30 minutes this week to inspect. I believe there are five types of marketing every business needs to have in order to be truly successful. Most businesses? They focus primarily on 1 type. Which means 20% of their marketing carries the weight of their business. No wonder people think they suck at marketing, they’re doing it wrong! The five types of marketing your business should be focusing on every single week are: Find - Get in front of new people who don’t know who you are. Attract - Get cold leads to engage with your brand and stick around so you have the opportunity to turn them into buyers. Nurture - The most common type of marketing: How you show up to your existing audience every week (or a minimum monthly). Invite - Turn it from marketing to making sales with a clear call to actionh Delight - How you wow your customers and turn them into raving fans and lifelong referral partners. Today we are going to start at the very beginning. Where do you START someone in your marketing funnel? And what is a true marketing funnel? A marketing funnel is a fancy way for saying how do you move a cold lead to a paying customer? There has to be a specific type of path that helps your lead take baby steps forward or they’ll run to the hills every time. Episode 34: My Top Secret Method of How to Get Dreamy Clients For Anything

Are you just starting out in your business? Or perhaps if you're finding this or know somebody who's stuck in the corporate world and is desperate to do something on their own, but has no idea how to get started - especially in this time of COVID. When things are bananas, you might have kids coming home all the time or going back to school, how do you get your work done and do something you really love? This week's guest is my friend Sharika Kellogg, owner of the 25/8 Mom. She goes through and talks about how to create a virtual business using the skills that you have right now in this moment without having to do more. That's legit, that makes actual money that you can do on your own from anywhere in the world. About Sharika: Sharika, The 25/8 MOM is a single mom of 3 little boys and a foster mother of a little girl. She has been working in the online space for over 5 years. Sharika has an amazing super power that she can show you what your virtual profession will be based on your daily tasks and past experiences. That is her jam! Sharika's passion is helping people figure out how to create virtual professions so that they are owning their time, their financial future and basically their lives! Connect with Sharika: Facebook | LinkedIn| Instagram Other Links: OWN It Blueprint: https://www.25-8mom.com/OWNITEVERYDAY FREE Facebook group, The 25/8 MOMs: https://www.facebook.com/groups/the258moms Free Data Dump Worksheet to assist you prioritizing tasks: https://258mom.kartra.com/page/datadumplist About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.